What Weee! does

Weee! is a private, Fremont, California-based online grocery delivery platform founded in 2015 that positions itself as America's largest online Asian supermarket, delivering to all 50 U.S. states with next-day service in major cities. The core product is a mobile-first e-commerce platform (iOS and Android apps plus web at sayweee.com) offering fresh produce, frozen foods, pantry staples, snacks, and specialty items across 15+ ethnic storefronts spanning Chinese, Japanese, Korean, Vietnamese, Filipino, Indian, Thai, Cambodian, Indonesian, Burmese, Malaysian, Laotian, Hmong, and Pakistani cuisines, with a parallel set of Latino storefronts (Mexican, Brazilian, Dominican, Puerto Rican) operated under the masgusto.com domain. The company runs a 100% online model with no physical stores, supported by warehouse automation technology and a $35 minimum order for free delivery. Revenue is generated through five streams: direct grocery product sales (transactional take-rate), a Weee! VIP Membership subscription offering 5% rebates and free deliveries, retail media advertising powered by Topsort and Amazon Retail Ad Service, marketplace commissions from third-party sellers via the Weee! Marketplace, and restaurant delivery fees from the acquired Ricepo platform. Distribution is exclusively direct-to-consumer across the U.S., with Weee! Global+ enabling international imports shipped from origin countries and a Wholesale program (business.sayweee.com) targeting B2B buyers. As of 2025, Weee! has delivered 23 million+ orders, accumulated 3 million+ app downloads, and processes SNAP/EBT payments through a partnership with Forage, a capability mainstream grocers largely lack.

Name

Weee!

Legal name

Weee! Inc.

Website

https://sayweee.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Weee! operates America's largest online Asian and Hispanic grocery delivery platform, serving individual consumers across all 50 U.S. states via mobile app and web with next-day delivery and SNAP/EBT acceptance.

Ownership category

akta.pro rank

Product category

Online Ethnic Grocery Delivery

NAICS

Grocery and Convenience Retailers (4451), All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic Online Grocery & Delivery-First Stores (CRAHAFAO)

akta.pro secondary industries

Pan-Regional Ethnic Grocery Stores (CRAHAFAA), East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

Keywords

• Online grocery delivery
• Asian supermarket
• Ethnic food delivery
• Mobile grocery app
• Fresh produce delivery

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Grocery Product Sales: Direct sales of Asian grocery products including fresh produce, frozen foods, pantry staples, snacks, beverages, and specialty items to consumers across the United States. Revenue generated through per-transaction pricing with minimum order requirements.
2. Weee! VIP Membership: Subscription membership program offering 5% rebates in Weee! Points, free deliveries, and discounted delivery fees for subscribers. VIP Membership fees are non-refundable.
3. Retail Media Advertising: Self-service retail media platform powered by Topsort enabling brands to advertise on Weee!'s platform. Resulted in 4.8x increase in ROAS for top campaigns. Also participates in Amazon Retail Ad Service for expanded ad reach.
4. Marketplace Commission: Third-party marketplace (Weee! Marketplace) displaying products from vendors/sellers. Weee! earns commission on sales through the marketplace platform with sellers handling their own inventory and shipping.
5. Restaurant Delivery Services: Restaurant To-Go Orders and delivery from restaurant partners, including Ricepo acquisition. Revenue includes delivery fees and service charges (10% service fee for on-demand delivery).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Weee! operates America's largest online Asian supermarket, delivering Asian and ethnic groceries (fresh produce, frozen foods, pantry staples, snacks, beverages, and specialty items) directly to consumers' doors across all 50 U.S. states. The platform spans multiple ethnic storefronts (Chinese, Japanese, Korean, Vietnamese, Filipino, Indian, Thai, Mexican, Brazilian, Dominican, Puerto Rican) and is accessed via web and mobile apps with no membership required.

Product overview

Weee! operates as America’s largest online Asian supermarket, offering a multi-faceted e-commerce platform for ethnic grocery delivery across the United States. The core offering is the Weee! Online Grocery Delivery platform and mobile app, which serves multiple ethnic grocery storefronts (Chinese, Japanese, Korean, Vietnamese, Filipino, Indian, Thai, and Latino markets including Mexican, Brazilian, Dominican, and Puerto Rican). The platform includes a VIP Membership subscription tier with rewards and free delivery benefits, a Weeebates referral program, Restaurant To-Go delivery from partner restaurants, a third-party Marketplace for vendor products, and a Global+ international imports marketplace. Additional services include Wholesale for business purchasing, a Driver Program for delivery contractors, SNAP/EBT payment acceptance, and a Retail Media advertising platform for brands. The company has expanded through acquisitions including Ricepo (2021) for restaurant delivery and AnyCart (2022), and has received significant funding including a $425M Series E round in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Weee! Online Grocery Delivery
• Weee! Mobile App
• Weee! VIP Membership
• Weee! Restaurant To-Go (Ricepo)
• Weee! Marketplace
• Weee! Global+
• Weee! Wholesale
• Weee! Retail Media Advertising

Quantifiable outcome

• 4.8x increase in ROAS for top campaigns
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• ForagecoreTechnology or Integration · 9 April 2025USDA-approved EBT payments processor partnership enabling Weee! to accept SNAP benefits. This enables culturally relevant food shopping for one in eight Americans relying on SNAP benefits, expanding the accessible customer base.
• Jeff Wilke (Former Amazon Executive)minorOthers · 6 February 2025Former Amazon Consumer CEO appointed as company advisor to support Weee!'s mission of 'Tasting Life to the Fullest'. Brings deep expertise in consumer retail and operations from leading Amazon's consumer business.
• TopsortcoreTechnology or Integration · 20 November 2024Partnership to upgrade Weee!'s retail media infrastructure from an in-house solution to a scalable, self-service platform. Collaboration resulted in a 4.8x increase in ROAS for top campaigns and improved seller satisfaction.
• AnyCartminorStrategic or Co-development Partner · 3 March 2022Acquired AnyCart, an online supermarket platform, as a strategic acquisition to expand Weee!'s capabilities and market presence in the online Asian grocery space.
• RicepoflagshipStrategic or Co-development Partner · 21 October 2021Acquired Ricepo, an online Asian food delivery platform, to expand restaurant delivery services across North America. The acquisition enhanced ethnic food delivery offerings with Ricepo's extensive network of Asian restaurant partners.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• H Mart: H Mart is America's largest Asian supermarket chain with both brick-and-mortar stores and online ordering. Directly comparable as a leading Asian grocery retailer serving the US Asian-American market, though H Mart operates physical stores while Weee! is online-only.
• FreshDirect: FreshDirect is an online grocery delivery service operating on the US East Coast. Comparable as an online-only grocery delivery model offering fresh and specialty items, though Weee!'s ethnic specialization differentiates it.
• 99 Ranch Market: 99 Ranch Market is one of the largest Asian supermarket chains in the US, offering Chinese, Japanese, Korean, and Southeast Asian products. Directly comparable as a multi-ethnic Asian grocer serving the same customer base as Weee!.

Emerging players

• Misfits Market: Misfits Market is an online specialty grocer focused on sustainable and organic foods delivered directly to consumers. Comparable as a direct-to-consumer online specialty grocery platform with similar logistics and customer engagement models.
• Boxed: Boxed is an online bulk grocery and household goods retailer offering wholesale and B2B services. Comparable as an online-first grocery platform with wholesale/B2B capabilities, similar to Weee!'s Wholesale business channel.
• Thrive Market: Thrive Market is an online membership-based grocery delivery service focused on organic and natural products. Comparable as a subscription-augmented online grocery platform with similar subscription and VIP-like membership models.
• Yami: Yami is an online Asian grocery and snack retailer serving the US Asian-American market. Directly comparable as an online specialty Asian grocery platform targeting the same customer segment, though smaller in scale than Weee!.

Broad incumbents

• Instacart: Instacart is the dominant US online grocery delivery platform with broad assortment across mainstream and ethnic SKUs. Comparable as a marketplace connecting consumers with grocery fulfillment, though Weee! specializes in ethnic assortments and owns its own inventory model.
• Amazon Fresh: Amazon Fresh is Amazon's online grocery delivery service integrated with Prime, offering broad assortments including ethnic products. Directly comparable on the online grocery delivery mechanism and customer base, though it lacks Weee!'s depth in Asian/Hispanic curation.

Others

• Ricepo: Ricepo is an online Asian food delivery platform that was acquired by Weee! in 2021. It now operates as a subsidiary, so it is most relevant as an internal benchmark for restaurant delivery unit economics rather than an external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/weee_official
• YouTubeyoutube.com/channel/UCmtycD943w_ZI2illCA9tvA
• Facebookfacebook.com/sayweee
• LinkedInlinkedin.com/company/weee-
• Instagraminstagram.com/weee_official
• TikToktiktok.com/@weee_official

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weee!