Tinybop
Tinybop is a Brooklyn-based studio that develops interactive educational and creative-play mobile apps for children ages 4+, sold as one-time purchases through the App Store, Google Play, and Apple Arcade. The company serves families and K-12 classrooms via its Tinybop Schools platform.
- Company typePrivate
- Founded2013
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Tinybop does
Tinybop is a Brooklyn-based studio that develops interactive educational mobile applications for children ages 4 and up, organized into two product lines: the Explorer's Library (science and nature apps including The Human Body, Plants, Simple Machines, The Earth, Weather, Space, Mammals, Coral Reef, States of Matter, Skyscrapers, Homes, and Light & Color) and Digital Toys (creative play apps including The Robot Factory, The Everything Machine, The Monsters, The Infinite Arcade, Me: A Kid's Diary, and The Creature Garden). The apps are built with proprietary animation systems, physics simulations, and cross-device sync via iCloud, and run on iOS, Android, Apple TV, and Apple Arcade. They are designed without goals, levels, or rewards, emphasizing open-ended exploration over gamification, and include parent dashboards and downloadable educator handbooks available in 12+ languages.
The company sells apps as one-time purchases through the App Store and Google Play (typically $2.99, with no subscriptions, in-app purchases, or advertising), and distributes selected Digital Toys via Apple Arcade on a subscription basis. Customer segments are (1) individual families purchasing for home use and (2) schools accessing Tinybop Schools, a K-12 classroom platform offering curriculum-aligned STEM resources. Tinybop is COPPA-compliant and explicitly does not collect personal information from children, with camera and microphone data kept on-device.
Tinybop, Inc. is incorporated in New York, led by founder and CEO Raul Gutierrez, and has raised approximately $16.66M across three rounds (2012 seed led by Brooklyn Bridge Ventures; 2014 Series A led by RRE Ventures; 2016 Series B led by Sandbox & Co). The flagship The Human Body reached 4.9M downloads and topped App Store education charts in 143 countries; The Robot Factory was named iPad App of the Year in 2015. The company is currently exploring expansion into television and film production of its IP.
Tinybop firmographics
Firmographics- Name
- Tinybop
- Legal name
- Tinybop, Inc.
- Website
- https://tinybop.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tinybop is a Brooklyn-based studio that develops interactive educational and creative-play mobile apps for children ages 4+, sold as one-time purchases through the App Store, Google Play, and Apple Arcade. The company serves families and K-12 classrooms via its Tinybop Schools platform.
- Ownership category
- akta.pro rank
Tinybop industry classification
Industry- Product category
- Children's Educational Apps
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- STEM & Coding Readiness for Early Learners (EDACANAF)
- akta.pro secondary industry
- Kids & Preschool Animation Production (MPADACAJ)
Keywords
Where Tinybop is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Tinybop business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Sales: One-time purchase model where customers pay a single fee to download and own each app permanently. No subscription, no in-app purchases, no advertisements.
- Series A Funding: Venture capital investment of $5 million in Series A round led by RRE Ventures with participation from Two Sigma Ventures and KEC Ventures
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual app purchase |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Tinybop product offering
Product offeringCore offering
Tinybop develops and sells a suite of educational mobile applications for children ages 4+, organized into two series: the Explorer's Library (science and nature apps such as The Human Body, Plants, Space, and Weather) and Digital Toys (creative play apps such as The Robot Factory, The Everything Machine, and The Infinite Arcade). The company also operates Tinybop Schools, a classroom-focused STEM resource platform, and offers multilingual downloadable STEM handbooks for parents and educators.
Product overview
Tinybop is a Brooklyn-based studio that develops a portfolio of educational mobile applications for children, organized into two main series: the Explorer’s Library (science and nature apps including The Human Body, Plants, Simple Machines, The Earth, Weather, Space, Mammals, Coral Reef, States of Matter, Skyscrapers, Homes, and Light & Color) and Digital Toys (creative play apps including The Robot Factory, The Everything Machine, The Monsters, The Infinite Arcade, Me: A Kid's Diary, and The Creature Garden). The company also offers supplementary STEM Handbooks for educators and parents in multiple languages, and Tinybop Schools for classroom use. Apps are available on iOS, Android, and some on Apple TV, with select apps also available through Apple Arcade.
Differentiator
Problem solved
Functional benefit
Brands
- Tinybop Schools: STEM educational products for classroom use
- Explorer's Library
- Digital Toys
Products and services
- The Human Body Educational app for children ages 4+ that enables interactive exploration of six major human body systems (skeletal, muscular, nervous, circulatory, respiratory, digestive) through tap-and-discover animations, with a downloadable add-on for the urogenital system.
- Plants Educational app that explores plant biology and ecosystems through interactive stop-motion animated environments, teaching children how plants grow, reproduce, and interact with their surroundings.
- The Robot Factory Digital toy app where children build, customize, and test thousands of unique robots from 100 combinable parts; the first app in the Digital Toys series and Apple iPad App of the Year 2015.
- The Everything Machine Digital toy app that teaches children how technology works by enabling them to build and create with virtual tools and components; App Store Best of 2015 and AASL Best App for Teaching & Learning 2016.
- Simple Machines Educational app that teaches basic physics concepts through interactive exploration of simple machines such as levers, pulleys, wheels, and inclined planes; App Store Best of 2015 in Australia and Canada.
- The Earth Educational app exploring Earth's geological features and natural processes including plate tectonics, weather systems, and ecosystems through interactive animations; Children's Technology Review Editor's Choice.
- Weather Educational app teaching children about weather phenomena including storms, precipitation, wind, and climate through interactive exploration and animations.
- Space Educational app exploring the solar system, stars, and space exploration through interactive celestial body exploration; Children's Technology Review Editor's Choice.
- Mammals Educational app teaching children about mammalian biology, behavior, and diversity through interactive exploration of various mammals and their habitats; App Store Editors' Choice and Parents Magazine Editors' Choice.
- Coral Reef Educational app exploring coral reef ecosystems, marine biology, and ocean conservation through interactive exploration.
- States of Matter Educational app teaching children about solids, liquids, and gases through interactive exploration of matter and its transformations; ALSC ALA Excellence in Early Learning Digital Media Honors 2020.
- Skyscrapers Educational app exploring architecture, engineering, and the construction of tall buildings through interactive simulations and animations.
- Homes Educational app teaching children about different types of homes around the world, architectural styles, and living spaces through interactive exploration; Parents' Choice Mobile Apps Gold.
- The Monsters Digital toy app featuring customizable monster characters that children can create, name, and interact with in imaginative play scenarios.
- The Infinite Arcade Digital toy app allowing children to create and play their own games, with sharing features via Playfab; available through Apple Arcade.
- Me: A Kid's Diary Personal digital diary app for children to document thoughts, experiences, and creative work; ALSC ALA Notable Children's Digital Media 2020.
- The Creature Garden Digital toy app where children create and explore fantastical creatures in a garden environment; shortlisted for the BolognaRagazzi Digital Award.
- Light & Color Educational app teaching children about the properties of light, color mixing, and optical phenomena through interactive experiments and exploration.
- Tinybop Schools Classroom-focused STEM resource platform providing curriculum-aligned educational tools and materials for teachers, extending Tinybop's consumer apps into K-12 school environments.
Quantifiable outcome
- The Human Body app downloaded 4.9 million times and topped App Store education charts in 143 countries
- +1 more outcomes
Companies that use Tinybop
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Tinybop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Tinybop partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Tinybop competitors and assessment
Company assessmentDirect peers
- Duck Duck Moose: Educational app studio (acquired by Khan Academy in 2017) behind apps like Fish School and Moose Math. Highly comparable as kids' educational apps from a small studio; now offers content free under Khan Academy.
- Sago Mini: Creator of playful kids' apps (Sago Mini World, Sago Mini School) targeting preschool-aged children. Highly comparable product philosophy and audience; now part of Toca Boca/Spin Master ecosystem.
- Khan Academy Kids: Free educational app for ages 2–8 covering literacy, math, and social-emotional learning. Direct competitor for parents seeking screen-based early learning; differentiated by being entirely free and backed by the Khan Academy/Gates Foundation.
- DragonBox: Creator of math-learning apps (DragonBox Numbers, Algebra) for kids, including a Khan Academy partnership. Direct peer in the educational app category with focus on conceptual STEM learning.
- Night Zookeeper: Educational creative platform for kids combining storytelling, drawing, and gamified writing lessons. Comparable as a subscription-based kids' educational platform with strong classroom/school channel.
- Toca Boca: Stockholm-based creator of open-ended, ad-free kids' digital play apps (Toca Kitchen, Toca Life). Closely comparable in philosophy and product style to Tinybop's Digital Toys series, though owned by Spin Master with broader resources.
- Originator (Endless): Developer of the Endless series of educational apps (Endless Alphabet, Endless Numbers) for young children. Direct peer targeting the same preschool/early-elementary segment with subscription and freemium models.
- Homer: Subscription early-learning app for ages 2–8 covering reading, math, creativity, and STEM. Direct peer in the personalized early-learning app category with comparable parent-trust positioning.
Broad incumbents
- Sesame Workshop: Nonprofit behind Sesame Street and its educational apps. Competes for parental attention in the preschool educational space; much larger brand and free app offering supported by philanthropy.
- PBS Kids: Public broadcaster's portfolio of educational kids' apps based on TV properties (Daniel Tiger, Wild Kratts, etc.). Much broader content library and brand reach; free with no in-app purchases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tinybop social profiles
Digital presenceTinybop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinybop leadership team
Management profileNumber of profiles
Profiles8 records
Tinybop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinybop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinybop
What does Tinybop do?
Tinybop develops and sells a suite of educational mobile applications for children ages 4+, organized into two series: the Explorer's Library (science and nature apps such as The Human Body, Plants, Space, and Weather) and Digital Toys (creative play apps such as The Robot Factory, The Everything Machine, and The Infinite Arcade). The company also operates Tinybop Schools, a classroom-focused STEM resource platform, and offers multilingual downloadable STEM handbooks for parents and educators.
Is Tinybop a public or private company?
Tinybop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tinybop founded?
Tinybop was founded in 2013. It employs 11 to 50 people.
Where is Tinybop based?
Tinybop is headquartered in Brooklyn, United States, in the North America region.
How does Tinybop make money?
Two revenue lines are on record. App Sales are the primary driver. The others are series A Funding.
Who are Tinybop's main competitors?
Direct peers on record are Duck Duck Moose, Sago Mini, Khan Academy Kids, DragonBox, Night Zookeeper, Toca Boca, Originator (Endless) and Homer. Broad incumbents are Sesame Workshop and PBS Kids.
Does Tinybop have an API?
No public API is recorded for Tinybop.
What industry is Tinybop in?
Tinybop's product category is Children's Educational Apps. Its primary akta.pro industry code is EDACANAF, STEM & Coding Readiness for Early Learners, with a secondary code of MPADACAJ, Kids & Preschool Animation Production. Its NAICS code is 5132 and its SIC code is 7372.