Pollination

What Pollination does

Pollination is a specialist climate change investment and advisory firm founded in 2019 and headquartered in London, with additional offices in Sydney, Melbourne and Washington DC. The firm serves three primary customer segments: governments (climate policy, law and governance advisory), large corporates (decarbonisation strategy, nature risk assessment, ESG frameworks, carbon markets), and financial institutions (natural capital investment structuring and climate risk assessment). It has scaled from three founders to over 200 specialists in approximately five years, drawing talent from finance, investment, law, policy and ecology.

The firm's product portfolio spans Breakthrough Advisory Services (strategy, risk, governance, law and policy), Nature Projects (origination of nature-based solutions and carbon projects), Energy Projects (renewable energy investment solutions), and Pollination Law (specialist legal advice). Its most significant asset is the Climate Asset Management joint venture with HSBC, launched in 2020, which manages the Natural Capital Strategy and Nature Based Carbon Strategy and has raised over US$1 billion. Pollination also operates the Pollination Foundation, an Australian not-for-profit established in 2020, and publishes the biennial Nature Finance Focus research report covering 500 institutional investors managing $37 trillion in assets. The Apple co-designed RestoreFund (initial $200M, plus TSMC and Murata commitments) is a flagship example of the firm's origination-and-management model.

Pollination generates revenue through professional services fees on advisory mandates, management fees and carried interest from Climate Asset Management, specialist legal service fees, and (at the Foundation level) grants, donations and partnerships. The go-to-market is enterprise field sales with direct senior-advisor engagement of boards and C-suites across governments, corporates and financial institutions. Pricing is quote-based and not publicly disclosed. The firm holds B Corp certification, and the Foundation holds UNFCCC and CBD observer status plus UN ECOSOC consultative status, supporting a privileged position in climate policy advisory.

Name

Pollination

Legal name

Pollination Capital Partners Limited

Website

https://pollinationgroup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Pollination is a specialist climate change advisory and investment firm serving governments, corporates and financial institutions across decarbonisation strategy, nature-based solutions and ESG disclosure; its HSBC joint venture Climate Asset Management has raised over US$1 billion in natural capital.

Ownership category

akta.pro rank

Product category

Climate Change Advisory and Investment Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Investment Advice (6282)

akta.pro primary industry

Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• Climate advisory services
• Natural capital investing
• Nature-based solutions
• Decarbonisation strategy
• Climate risk assessment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Climate Change Advisory Services: Expert advisory services provided to governments, corporates and financial institutions covering strategy, risk and governance, law and policy. Services span transition and decarbonisation business strategies, carbon markets, nature-based solutions, ESG frameworks, and regulatory advice. Revenue is generated through professional service engagements with institutional clients.
2. Investment Management — Climate Asset Management: In 2020, Pollination partnered with HSBC to launch Climate Asset Management, which has raised over US$1 billion for natural capital projects across two closed funds (Natural Capital Strategy and Nature Based Carbon Strategy). Pollination earns management fees and carried interest from the asset management joint venture.
3. Pollination Law: Specialist legal advice provided on climate risk, investment, carbon markets and other nature-based solutions, supporting the broader advisory service offering.
4. Pollination Foundation: Pollination Foundation is a not-for-profit entity (registered in Australia as a Deductible Gift Recipient) that flows finance to nature conservation projects. Funded through grants, donations, and partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pollination is a specialist climate change advisory and investment firm that provides expert advisory services to governments, corporates, and financial institutions on climate transition strategy, risk, governance, law, and policy. The firm originates nature-based solutions and carbon projects, develops renewable energy investment solutions, and operates Climate Asset Management (a joint venture with HSBC) that manages natural capital investment strategies. Through its Pollination Foundation subsidiary, it also flows philanthropic finance to community-led nature conservation projects.

Product overview

Pollination is a specialist climate change investment and advisory firm offering a portfolio of interconnected services. The core offerings include Breakthrough Advisory Services (strategy, risk, governance, and law/policy advisory), Nature Projects (nature-based solutions and carbon project origination), and Energy Projects (renewable energy investment solutions). Through its joint venture Climate Asset Management with HSBC, the firm manages natural capital investment strategies that have raised over US$1 billion. The Pollination Foundation, its not-for-profit subsidiary established in 2020, focuses on flowing finance to community-led nature solutions. The firm also publishes the Nature Finance Focus research report. These offerings are designed to work together, bridging advisory and asset management to deliver both impact and financial returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakthrough Advisory Services

Quantifiable outcome

• Over US$1 billion raised for natural capital by Climate Asset Management joint venture
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Asian Forest Cooperation Organization (AFoCO)coreStrategic or Co-development Partner · 5 December 2025Pollination and AFoCO signed a memorandum of understanding to drive the development of nature-based carbon projects across Asia. The agreement covers countries including Indonesia, Timor Leste, Malaysia, Lao PDR, Cambodia, Vietnam, Philippines, Thailand and Bhutan. The partnership will see both parties collaborate to originate, design and develop forest conservation and restoration projects, promoting sustainable forest management and sustainable livelihoods for communities.
• UNSW Decarbonisation Innovation HubminorStrategic or Co-development Partner · 22 May 2025Virgin Australia and Boeing partnered with Pollination and UNSW's Decarbonisation Innovation Hub to unveil an independent report examining the challenges and opportunities of an International Book and Claim system for Sustainable Aviation Fuel accounting, at an industry event.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• South Pole Group: South Pole is a climate solutions provider and carbon project developer that offers advisory, carbon credit origination and climate strategy services to corporates, financial institutions and governments — the closest direct competitor to Pollination across advisory, nature-based solutions and carbon markets.
• Climate Advisers: Climate Advisers is a specialist climate policy and strategy advisory firm serving governments and institutions — directly comparable to Pollination's Breakthrough Advisory Services practice covering climate law, policy and transition strategy.
• Systemiq: Systemiq is a systems-change advisory firm focused on climate and nature transitions, partnering with corporates, financial institutions and governments on net zero strategy and nature-positive economic transformation — comparable in mission and client base to Pollination's advisory arm.
• Anthesis Group: Anthesis is a sustainability advisory and climate strategy consultancy serving large corporates on net zero, ESG and nature-related disclosure — competing for the same enterprise mandates as Pollination's advisory practice.

Broad incumbents

• ERM (Environmental Resources Management): ERM is a large global environmental consultancy offering sustainability, climate change and nature-related advisory services as part of a broader portfolio — overlapping with Pollination on corporate climate and nature advisory but at significantly greater scale.
• Willis Towers Watson (WTW): WTW provides climate risk advisory, transition planning and ESG services to financial institutions and large corporates through its Risk & Broking segment — competing for the same institutional climate advisory mandates as Pollination.
• MSCI: MSCI is a leading provider of ESG and climate data, ratings and indices used by the same institutional investors Pollination serves — competing indirectly for nature and climate risk assessment budgets through its Climate Paris-Aligned and Nature-related solutions.
• HSBC Asset Management: HSBC is Pollination's JV partner in Climate Asset Management and a major asset manager with its own sustainable and natural capital investment offerings — a partner, investor and partial competitor in the natural capital fund management space.

Others

• Verra: Verra operates the world's leading voluntary carbon standard (VCS) and is a critical infrastructure provider in the carbon markets where Pollination's Climate Asset Management originates and sells credits — adjacent ecosystem participant.

Emerging players

• BeZero Carbon: BeZero is a carbon credit ratings agency providing independent ratings of voluntary carbon credits — an emerging player in the carbon market infrastructure layer that supports Pollination's high-integrity credit narrative and competes for analytical budget from the same investor clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pollination-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pollination