What Chanson International does

Chanson International Holding (NASDAQ: CHSN) is a Cayman Islands-domiciled retail bakery and beverage operator doing business under the George●Chanson brand. As of fiscal year 2025, the company runs 63 chain stores in the Xinjiang Uygur Autonomous Region of China and 3 stores in New York City, selling bakery products, seasonal items, and beverages, with eat-in services available at select locations. In China, the majority of bakery SKUs are produced at a central factory in Urumqi; seasonal items are contracted to third-party manufacturers; and beverages are prepared in-store. In the U.S., all bakery and food items are baked and assembled in-store kitchens. The company serves individual consumers directly, with no enterprise or wholesale accounts identified in the disclosures.

The business is operationally bifurcated between a low-growth, asset-light U.S. footprint (3 stores, with 2 underperforming locations closed in FY2025) and a larger, central-production-driven China footprint in a single region. The company has publicly disclosed plans to expand to other regions of the PRC and the U.S. and has begun construction of a fully digitalized and automated bakery production base in Urumqi featuring AI-driven intelligent manufacturing, Swiss Rondo dough sheeting lines, IoT-enabled ovens, automated cupcake lines, blockchain-based supply chain traceability, and rooftop solar generation of approximately 2.4 million kWh annually. Revenue is generated almost entirely through direct retail transactions, supplemented by orders via company-operated digital platforms and third-party online food ordering platforms; pricing is set at the store level and is not publicly disclosed.

FY2025 revenue was $18.3 million (a 0.2% year-over-year increase), with gross margin expanding to 45.0% from 39.5% on $8.2 million of gross profit, while operating expenses rose 30.8% to $10.1 million as new stores were opened, driving net income down to $0.2 million from $0.8 million. The company is publicly listed on NASDAQ Capital Market and has funded expansion through two post-IPO public offerings: a $7.274 million offering in September 2024 and an $8 million offering priced in June 2025, both earmarked for new store openings in China and the U.S. A 100-for-1 share consolidation became effective May 7, 2026, reducing outstanding Class A ordinary shares from approximately 363.9 million to 3.6 million.

Name

Chanson International

Legal name

Chanson International Holding

Website

https://ir.chanson-international.net

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Chanson International (NASDAQ: CHSN) operates 63 George●Chanson bakery, seasonal, and beverage stores in Xinjiang, China and 3 stores in New York City, selling directly to individual consumers via retail counters, eat-in service, digital platforms, and third-party delivery apps.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Bakery products
• Retail bakery chains
• Beverage products
• Seasonal food products
• Eat-in dining services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Retail Store Sales: Direct sales of bakery products, seasonal products, and beverages through company-owned and operated stores in China (Xinjiang) and the United States (New York City). Stores offer eat-in services and retail purchases.
2. Digital Platform Sales: Sales through digital platforms and third-party online food ordering platforms, enabling customers to order products for delivery or pickup.
3. Franchise Network Expansion: Revenue from expansion of franchise and directly operated store networks in China and the United States using proceeds from public offerings.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Chanson International manufactures and sells bakery products, seasonal products (holiday-season items), and beverages through its George●Chanson branded chain stores. The company operates 63 stores in Xinjiang, China and 3 stores in New York City, offering products with eat-in services and online ordering via digital and third-party platforms. The company manufactures most PRC bakery products at its central factory in Urumqi while U.S. stores bake on-site.

Product overview

Chanson International operates a retail bakery and beverage business with 66 total stores (63 in Xinjiang, China and 3 in New York City) under the George●Chanson brand. The company manufactures and sells bakery products, seasonal products, and beverages through its physical stores with eat-in services, as well as via digital platforms and third-party online food ordering platforms. PRC stores feature over 1,246 product types with more than 153 new products introduced in 2025, while U.S. stores offer 53 menu items including 23 new products in 2025. The company has also refined natural sweetener blends for healthier beverage and baked goods offerings. Products are manufactured in a central factory in Urumqi for PRC stores, while U.S. stores produce items in-store.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery Products
• Seasonal Products
• Beverage Products
• Eat-In Dining Services
• George●Chanson Retail Stores

Quantifiable outcome

• Gross margin expanded to 45.0% in fiscal year 2025 from 39.5%
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Shuimogou District GovernmentcoreStrategic or Co-development PartnerThe Shuimogou District Government in Urumqi provided support for land-use planning adjustments for Chanson International's new digitalized and automated bakery production base, indicating a strategic partnership for regional economic development.

Scale indicators14 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Einstein Bros Bagels: U.S. bakery-café chain specializing in bagels and baked goods with eat-in service. Operates in adjacent bakery-café segment with overlapping customer occasion (breakfast, light meals).
• Panera Bread: Large U.S. bakery-café chain offering fresh-baked goods, meals, and beverages with comfortable eat-in environments. Operates in the same bakery-café category as Chanson's U.S. stores but at materially greater scale.
• Dunkin': Large U.S. bakery-and-beverage chain offering donuts, bagels, and coffee with eat-in service. Comparable on the beverage-and-bakery daily-occasion consumption model that Chanson targets with its U.S. stores.
• Auntie Anne's: Global franchise-based baked goods chain specializing in pretzels and snack bakery items in retail and foodservice channels. Comparable in the franchise-driven bakery retail model Chanson is pursuing for U.S. expansion.

Direct peers

• 85°C Bakery Cafe: Taiwanese bakery-café chain with U.S. and Asian stores combining fresh-baked goods with beverages in an eat-in format. Comparable to Chanson in bakery-plus-beverage retail model and cross-border store strategy.
• Paris Baguette: Korean-origin bakery-café chain owned by SPC Group with thousands of global stores selling bakery products, sandwiches, and beverages with eat-in service. Directly comparable to Chanson in format, menu breadth, and franchise expansion strategy.
• BreadTalk Group: Singapore-headquartered specialty bakery chain operating retail stores across Asia with a similar eat-in bakery-café model and multi-product assortment. Highly comparable in store format, brand-driven premium positioning, and Asian geographic focus.

Emerging players

• Insomnia Cookies: U.S.-based specialty cookie retailer with strong digital/online ordering and late-night delivery. Comparable to Chanson on the digital platform / DTC delivery channel mix within the bakery category.
• Crumbl Cookies: U.S. specialty cookie and dessert retailer with rapidly expanding franchise network and rotating premium product lineup. Comparable to Chanson's seasonal-product innovation cycle and franchise-driven growth model.

Regional players

• Maiduo Bakery (麦的多): Chinese specialty bakery chain with broad store footprint selling bakery products and beverages domestically. Comparable regional bakery retail model though operating in different Chinese provinces than Chanson's Xinjiang focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chanson-international-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chanson International