Prairie Fava

What Prairie Fava does

Prairie Fava is a Canadian, vertically integrated fava bean ingredient company headquartered in Glenboro, Manitoba, founded in 2015 by fifth-generation seed farmer Cale Jefferies and Hailey Jefferies. The company controls the fava supply chain from low-vicine seed genetics and contracted Canadian grower production (~100,000 acres) through a dedicated processing line in Manitoba, producing Non-GMO fava flour, fava splits, and whole fava beans for food-industry buyers. The product portfolio is positioned around allergen-free, gluten-free, soy-free, dairy-free, and clean-label attributes, with 25-30% protein content and a 5-7% protein advantage over competing varieties attributable to the licensed low-vicine genetics and a proprietary dehulling process that yields high-protein splits with low residual hull.

The company sells exclusively to business customers via a quote-based B2B model, with direct sales engagement into CPG companies' and food manufacturers' ingredients teams (sales line 204 721-4715). It serves a horizontally diversified customer base developing extruded snacks, cereals, bakery items, pasta, meat alternatives, ice cream, and beverages, where Prairie Fava markets functionality (binding, emulsifying, water-holding) alongside clean taste without beany or green notes. On the supply side, the company operates a contract-growing program through a dedicated growers team (431-541-1340), offering prairie farmers agronomic support, nitrogen-fixation benefits, and guaranteed market access — creating a closed-loop, fully transparent North American supply chain that spans farm to finished ingredient.

The business is privately held by its founders, operates with a team of 1-10 employees, and has raised modest early capital: a $130,000 seed round from District Ventures Capital in 2017, project-based collaboration with Protein Industries Canada in 2020, a multi-party partnership with Protein Industries Canada, Roquette, BioNeutra, and Plant Up in 2024, and CAD $1,091,594 from Prairies Economic Development Canada in August 2025. It was also named among beneficiaries of a federal announcement of over $21 million in Manitoba manufacturing investments. No public pricing is disclosed; customers engage sales directly for ingredient quotes and samples.

Name

Prairie Fava

Legal name

Prairie Fava

Website

https://prairiefava.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Prairie Fava is a Canadian producer of vertically integrated fava bean ingredients, supplying Non-GMO fava flour, splits, and whole beans to CPG companies, food manufacturers, and growers across North America through proprietary low-vicine varieties and dehulling technology.

Ownership category

akta.pro rank

Product category

Plant-Based Protein Ingredients

NAICS

Dry Pea and Bean Farming (111130)

SIC

Agricultural Production-Crops (100), Grain Mill Products (2040)

akta.pro primary industry

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)

Keywords

• Fava bean ingredients
• Plant-based protein ingredients
• Pulse flour products
• Contract fava growing
• B2B food ingredients

Headquarters

HQ city

Glenboro

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fava Bean Ingredients B2B Sales: Prairie Fava generates revenue through B2B sales of fava bean ingredients (flour, splits, and whole beans) to food manufacturers, CPG companies, and food makers. Products are sold in bulk for use in snacks, bakery, cereals, meat alternatives, pasta, and other food applications. Pricing is quote-based through the sales team.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Prairie Fava is a Canadian-based producer and supplier of Non-GMO fava bean ingredients — including fava flour, fava splits, and whole fava beans — sold to food manufacturers, CPG companies, and snack/cereal makers for use in bakery, pasta, extruded snacks, meat alternatives, and other applications. The company uses proprietary dehulling technology and holds a North American license for low-vicine fava varieties, operating a vertically integrated supply chain from seed genetics through contract growing to finished ingredient processing.

Product overview

Prairie Fava is a Canadian fava bean ingredient company offering a portfolio of three core Non-GMO products: Non-GMO Fava Flour (made from 100% dehulled beans), Non-GMO Fava Splits (dehulled using proprietary technology for higher protein concentration), and Non-GMO Whole Fava Beans. These ingredients serve various food applications including extruded snacks, cereals, bakery, crackers, chips, tortillas, batters, breading, pasta, dry mixes, canning, roasting, and snack blends. The company positions itself as a vertically integrated supplier with a transparent North American supply chain, providing allergen-free, high-protein ingredients to CPG companies, food manufacturers, and growers.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-GMO Fava Flour Fava flour made from 100% dehulled beans using Prairie Fava's proprietary dehulling process. A sustainable, allergen-free, nutrient-dense ingredient with enhanced functionality over other pulse flours, intended for food manufacturers and CPG companies formulating extruded snacks, cereals, bakery, crackers, chips, tortillas, batters, breading, pasta, and dry mixes.
• Non-GMO Fava Splits Fava splits made from dehulled beans using Prairie Fava's proprietary technology, resulting in higher protein concentration and low residual hull. Sold to food manufacturers and food makers for further processing into protein and flour, as well as for retail-ready applications such as falafel, snack blends, and salad toppers.
• Non-GMO Whole Fava Beans Whole fava beans — a clean-label, protein-rich pulse with roots in Middle Eastern, Mediterranean, and South American cuisine. Marketed as a sustainably grown, Canadian-sourced ingredient for modern food and snack applications including canning, roasting, and snack mixes, sold in bulk to food manufacturers and CPG companies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Protein Industries CanadacoreStrategic or Co-development Partner · 1 January 2024Protein Industries Canada collaborated with Prairie Fava along with Roquette, BioNeutra, and Plant Up on protein extraction efficiency initiatives. This collaboration supports innovation in plant-based protein processing and market development for Canadian fava bean ingredients.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ingredion: Major global ingredient supplier with a growing plant-protein portfolio (pea, chickpea, fava). Comparable as a broad incumbent selling plant-based protein ingredients into the same CPG customer base Prairie Fava targets.
• Roquette: Global leader in plant-based ingredients (pea protein, starches, polyols) and a named Prairie Fava consortium partner via Protein Industries Canada. Compares as a broad incumbent plant-protein supplier with overlapping customer base in CPG and food manufacturing, though far larger and broader in portfolio.
• ADM: Global agribusiness and nutrition major with a plant-protein portfolio (including pea via previous acquisitions). Broad incumbent peer with overlapping customers and CPG plant-based protein programs.
• Cargill: Global agribusiness with alternative proteins and pulse-based ingredients serving CPG and foodservice. Comparable as an incumbent scale player buying fava and other pulse ingredients from Prairie Fava's region and competing for CPG plant-protein slots.

Direct peers

• AGT Food and Ingredients: One of the world's largest pulse crop processors (lentils, peas, chickpeas, fava) headquartered in Regina, Saskatchewan. Most direct comparable — Canadian prairie-based, contract growers, sells pulses and pulse ingredients to global food manufacturers, similar B2B2C grower model.
• Cosucra: Belgian processor of pea and other plant-protein ingredients (including fava applications) for food manufacturers. Highly direct comparable as a specialist pulse-ingredient supplier serving CPG plant-protein reformulation.
• Puris Foods: US-based pulse protein (pea) ingredient supplier serving bakery, beverage and plant-based meat customers with non-GMO, clean-label specs. Direct comparable in plant-protein ingredients for CPG, with a closely aligned go-to-market model even though pulses include fava at Prairie Fava.

Emerging players

• Benson Hill: Crop innovation company combining proprietary seed genetics (including fava/pea) with ingredient processing. Closely comparable model to Prairie Fava — vertical coordination from seed genetics through ingredient supply for CPG applications.
• Axiom Foods: Specialty plant-protein ingredient distributor (pea, rice, oat, chickpea proteins) serving CPG and supplement customers. Comparable as an emerging specialist in plant-protein ingredient distribution, though broader SKU range and more US-centric.

Others

• BioNeutra: Canadian plant-based ingredient company (starch, fiber, sugar-reduction ingredients) and named Prairie Fava consortium partner under Protein Industries Canada. Ecosystem/partner peer with overlapping plant-based R&D focus though different ingredient output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prairiefava

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prairie Fava