Pro-Invest
Pro-invest Group is a Sydney-based private equity real estate platform investing in, developing and asset-managing hotels, flex-living, build-to-rent and commercial assets for institutional investors and sovereign wealth funds across Asia Pacific, Europe and the Middle East, with A$3bn+ AUM across 30+ assets.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pro-Invest does
Pro-invest Group is a Sydney-headquartered private equity real estate platform founded in 2010 by Ronald Stephen Barrott and Dr. Sabine Schaffer. It invests in, develops and asset-manages operational real estate across four asset classes — hospitality (hotels under IHG and other international brand flags plus Vista Hospitality Group's Sage, Country Comfort and Next brands), flex-living, build-to-rent, and commercial assets — across Asia Pacific, Europe and the Middle East via offices in Sydney, London, Dubai and Vienna. The firm manages A$3 billion+ in assets across 30+ properties and approximately 6,000 rooms through three investment funds, and operates as a vertically integrated investment, development, asset management and operations platform targeting institutional investors, sovereign wealth funds and pension funds. Pro-invest's 'One Earth, Countless Experiences' ESG framework underpins its GRESB leadership positioning and has driven measurable sustainability outcomes across the portfolio.
The firm generates revenue through fund management fees, asset management fees, transaction-based returns, and development services for its discretionary funds, joint ventures and co-investments. Its go-to-market is enterprise direct sales to institutional capital partners, supplemented by franchise and brand partnerships with major hotel operators (notably IHG for Holiday Inn Express, voco, Hotel Indigo and Kimpton) and a third-party asset management mandate for EVT Connect Hospitality following the December 2025 divestiture of the Pro-invest Hotels operating company to EVT Limited. Recent strategic moves include a A$500 million Build-to-Rent joint venture with Japan's Kajima Corporation (June 2025), the acquisition of Coogee Sands Hotel & Apartments (May 2026) as the platform's first urban accommodation asset, and the launch of the Flex-Living Platform (2025) extending its hospitality operating model into long-stay urban accommodation. The firm is licensed under AFSL No. 462871 and employs 101-250 staff globally.
Pro-Invest firmographics
Firmographics- Name
- Pro-Invest
- Legal name
- Pro-invest Asset Management Australia Pty Ltd
- Website
- https://proinvestgroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pro-invest Group is a Sydney-based private equity real estate platform investing in, developing and asset-managing hotels, flex-living, build-to-rent and commercial assets for institutional investors and sovereign wealth funds across Asia Pacific, Europe and the Middle East, with A$3bn+ AUM across 30+ assets.
- Ownership category
- akta.pro rank
Pro-Invest industry classification
Industry- Product category
- Private Equity Real Estate
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investors, Nec (6799), Investment Advice (6282)
- akta.pro primary industry
- Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure) (FSAAALAG)
- akta.pro secondary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
Keywords
Where Pro-Invest is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Pro-Invest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fund Management & Asset Management Fees: Pro-invest Group generates revenue through managing real estate assets for institutional investors via discretionary funds and joint ventures, providing investment, development, and asset management services across hospitality, flex-living, BTR and commercial sectors.
- Development & Transaction Services:
- Transaction-Based Returns: Performance-driven returns through property transactions including acquisitions, divestments, and capital recycling across the investment portfolio.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pro-Invest product offering
Product offeringCore offering
Pro-invest Group is a vertically integrated private equity real estate platform that invests, develops, and manages hospitality, flex-living, build-to-rent, and commercial assets across Asia Pacific, Europe, and the Middle East. It manages A$3 billion+ in assets through discretionary funds, joint ventures, and third-party mandates on behalf of institutional investors. The platform combines proprietary deal flow sourcing, institutional partnership structuring, and active asset management with an ESG-led operating model.
Product overview
Pro-invest Group is a vertically integrated private equity real estate platform operating across four asset classes: Hospitality (hotels under international brand flags), Flex-Living, Built-to-Rent, and Commercial Assets. The platform spans investment, development, asset management, and operations, managing A$3 billion in assets across 30+ properties and 6,000+ rooms in APAC, Europe and Middle East. The hospitality portfolio operates under franchise agreements with major brands including IHG (Holiday Inn Express, voco), Kimpton, Hotel Indigo, and Sebel, while Flex-Living and BTR represent emerging platforms targeting urban accommodation with hospitality-led operating models. Vista Hospitality Group provides operating capabilities for additional portfolio brands.
Differentiator
Problem solved
Functional benefit
Brands
- Vista Hospitality Group: Platform managing hotel brands including Sage Hotels, Country Comfort, and Next Hotels across Australia and New Zealand.
Products and services
- Strategic Investments & Funds Management
Quantifiable outcome
- GRESB Standing Investment Score improved from 29/100 (2017) to 81/100 (2025), representing a 2.8x increase
- +3 more outcomes
Companies that use Pro-Invest
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Pro-Invest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pro-Invest partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered supporting and core.
- Auckland University of Technology (AUT)supportingPartnership to launch the RISE Hospitality & Tourism Scholarship in New Zealand, awarding $5,000 annually to students facing financial hardships. Includes mentorship by Pro-invest Group hotel executives, internships, and potential full-time employment across the NZ hotel portfolio.
- Kajima CorporationcoreA$500 million Build-to-Rent joint venture with Japan's Kajima Corporation to develop ground-up BTR properties in Australia targeting middle Australia and essential workers. The partnership leverages Pro-invest Group's hospitality expertise and investment capabilities with Kajima's development expertise and capital.
- MEC Global Partners AsiasupportingStrategic partner for the acquisition of Coogee Sands Hotel & Apartments, Pro-invest Group's first urban accommodation asset in Coogee, Sydney. MEC Global Partners Asia is providing acquisition support and partnership for the adaptive reuse project.
- Southern Cross UniversitysupportingFounding partner for the RISE (Reaching Inclusion through Scholarships & Experiences) program in Australia, supporting equity scholarships and internships for students from low socio-economic backgrounds pursuing hospitality and tourism studies.
- IHG (InterContinental Hotels Group)coreFranchise partnership for branded hotel properties including Holiday Inn Express, voco, Hotel Indigo, and Kimpton across Australia and New Zealand. Pro-invest Group operates hotels under IHG brand licenses.
- EVT LimitedcoreFollowing acquisition of Pro-invest Hotels management company by EVT Limited in December 2025, Pro-invest Group retained asset management responsibilities for the 15 hotels held by its three investment funds. EVT launched EVT Connect Hospitality as the new third-party management brand.
- Vista Hospitality GroupcoreOperating platform for branded hotel management supporting brands including Sage Hotels, Country Comfort, and Next Hotel Melbourne. Vista operates alongside IHG brands in the portfolio.
- GRESBsupportingPro-invest Group participates in GRESB Real Estate Assessment for ESG benchmarking, achieving 81/100 Standing Investments and 88/100 Developments scores in 2025.
- NABERSsupportingPro-invest Group participates in NABERS ratings for energy and water efficiency benchmarking across its hotel portfolio, achieving 4.5-star average NABERS Energy rating and ranking second nationally in the 2025 Sustainable Portfolio Index.
- MAX EmploymentsupportingPartnership through CARE (Creating Accessible Roles and Experiences) initiative, supporting accessible employment opportunities for people with disabilities in partnership with MAX Employment.
Scale indicators12 records
Recent moves9 records
Expansion highlights3 records
Pro-Invest competitors and assessment
Company assessmentBroad incumbents
- Lendlease: Large integrated real estate and investment management platform with a substantial funds management arm (trading as Lendlease Investment Management) serving global institutional LPs. Broader and more diversified than Pro-invest, but directly comparable in pooling institutional capital into operating real estate and urban regeneration mandates.
- CapitaLand Investment: Asia-Pacific-headquartered real estate investment manager operating listed and private funds across living, hospitality, office, and retail with strong institutional LP relationships. Highly comparable to Pro-invest in APAC hospitality and living-sector focus, fund structure, and geographies.
- GPT Group: Major Australian diversified REIT and investment manager combining property ownership with a funds management business serving institutional partners. Operates in similar ANZ geography with an overlapping LPs base and direct overlap with Pro-invest's commercial office portfolio exposure.
- Brookfield Asset Management: One of the world's largest alternative asset managers with a real estate platform managing hundreds of billions in institutional capital across hospitality, multifamily, office, and logistics. Pro-invest's founder Ronald Barrott and European Director Frank Veenstra both held senior roles at ADIA, a major Brookfield competitor—reflecting the same institutional hospitality capital pool Brookfield targets.
- DWS Group: Global asset manager (Deutsche Bank subsidiary) with a substantial real estate investment platform pooling institutional capital into diversified real estate strategies across regions. Comparable to Pro-invest as an institutional real estate fund manager with multi-region mandates and ESG-integrated investment products.
Direct peers
- Charter Hall Group: Australian diversified real estate fund manager and asset manager operating pooled funds and partnerships with institutional investors across office, retail, industrial, and increasingly living sectors. Directly comparable to Pro-invest as a domestic fund/asset manager with discretionary capital partner relationships and an LP-driven business model.
- Cromwell Property Group: Australian-listed real estate investment manager with managed funds and direct real estate operations across ANZ and Europe. Comparable to Pro-invest as a regional asset manager that combines direct ownership with fund management for institutional clients in similar operating geographies.
- Centuria Capital Group: Australian real estate fund manager operating institutional real estate funds and a burgeoning build-to-rent platform, with strong ties to wholesale and institutional LPs. Comparable to Pro-invest's emerging BTR platform and pooled fund structure across the ANZ market.
- Investa Property Group: Australian commercial real estate investment and asset manager (previously owned by Morgan Stanley Real Estate), with multiple pooled funds, joint ventures and institutional capital partners. Pro-invest's CFO Piyush Mehta previously worked at Investa, reflecting overlapping talent, scale, and LP relationships in Australian institutional real estate management.
Regional players
- KSL Holdings: Singapore-based boutique real estate investment and asset manager focused on hospitality and lifestyle assets across Asia. Regionally comparable to Pro-invest's smaller-scale hospitality investment platform, with a similar operator-investor model in APAC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pro-Invest social profiles
Digital presencePro-Invest compliance and trust
Trust signalCompliance6 records
Pro-Invest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro-Invest leadership team
Management profileNumber of profiles
Profiles15 records
Pro-Invest subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pro-Invest funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro-Invest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro-Invest
What does Pro-Invest do?
Pro-invest Group is a vertically integrated private equity real estate platform that invests, develops, and manages hospitality, flex-living, build-to-rent, and commercial assets across Asia Pacific, Europe, and the Middle East. It manages A$3 billion+ in assets through discretionary funds, joint ventures, and third-party mandates on behalf of institutional investors. The platform combines proprietary deal flow sourcing, institutional partnership structuring, and active asset management with an ESG-led operating model.
Is Pro-Invest a public or private company?
Pro-Invest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pro-Invest founded?
Pro-Invest was founded in 2010. It employs 101 to 250 people.
Where is Pro-Invest based?
Pro-Invest is headquartered in Sydney, Australia, in the Oceania region.
How does Pro-Invest make money?
Three revenue lines are on record. Fund Management & Asset Management Fees are the primary driver. The others are development & Transaction Services and transaction-Based Returns.
Who are Pro-Invest's main competitors?
Broad incumbents on record are Lendlease, CapitaLand Investment, GPT Group, Brookfield Asset Management and DWS Group. Direct peers are Charter Hall Group, Cromwell Property Group, Centuria Capital Group and Investa Property Group. KSL Holdings is listed as a regional player.
Does Pro-Invest have an API?
No public API is recorded for Pro-Invest.
What industry is Pro-Invest in?
Pro-Invest's product category is Private Equity Real Estate. Its primary akta.pro industry code is FSAAALAG, Sustainable Private Markets (Impact PE/VC, Private Credit, Infrastructure), with a secondary code of BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 523940 and its SIC code is 6799.