Firstime Venture Capital
Firstime Venture Capital is an Israeli investor club (founded 2014, Tel Aviv) that historically backed early-stage digital companies and has founded Endurance, an independent direct-lending credit platform providing senior secured credit to innovation-led companies in energy, infrastructure, industrials, and sustainability.
- Company typePrivate
- Founded2014
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Firstime Venture Capital does
Firstime Venture Capital is an Israeli investor club founded in 2014 and headquartered in Tel Aviv that financially supports early-stage digital companies. Historically the firm managed multiple venture capital funds, including a sustainability-focused vehicle, and built domain expertise across technology-driven companies in energy transition, infrastructure, industrials, and sustainability. The firm operates with 11-50 employees and is led by three managing partners — Ilan Shiloah, Nir Tarlovsky, and Jonathan Benartzi.
Through this work, Firstime identified a structural financing gap: technology-driven companies were moving beyond product development into capital-intensive phases of commercialization, deployment, and scale that were underserved by both venture capital and conventional bank lending. To address this gap, Firstime founded and spun out Endurance, an independent direct-lending credit platform (rebranded from "Firstime Credit") that provides senior secured credit facilities and complementary structured capital solutions to innovation-led companies and projects. Endurance's offering targets situations with contracted demand, valuable assets, customer backlog, offtake arrangements, recurring revenue potential, or clear cash-flow visibility — but where complexity prevents fit with traditional financing categories. A publicly disclosed transaction is a $60 million senior secured credit facility to Stax Engineering (August 2024) to support emissions reduction technology deployment, as part of a $70 million total funding round.
The business model is asset-management-style direct lending, generating revenue from interest and fees on credit facilities, rather than from equity returns. Distribution is relationship-based, with no brokers, advisors, or digital origination channels; marketing is limited to a website, email newsletter, and organic social media presence on LinkedIn, Instagram, and Facebook. Pricing is bespoke and not publicly disclosed. Endurance's stated competitive advantages are sector specialization, the ability to deploy large single-facility capital commitments, and structuring expertise developed through Firstime's prior venture activity. No proprietary technology platform, AI/ML capabilities, patents, regulatory licenses, or recurring-customer metrics are disclosed in the source material.
Firstime Venture Capital firmographics
Firmographics- Name
- Firstime Venture Capital
- Legal name
- Endurance
- Website
- https://firstime.vc
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firstime Venture Capital is an Israeli investor club (founded 2014, Tel Aviv) that historically backed early-stage digital companies and has founded Endurance, an independent direct-lending credit platform providing senior secured credit to innovation-led companies in energy, infrastructure, industrials, and sustainability.
- Ownership category
- akta.pro rank
Firstime Venture Capital industry classification
Industry- Product category
- Private Credit and Venture Capital
- NAICS
- Sales Financing (52222)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Independent Venture Debt Funds / Platforms (FSANAIAB)
- akta.pro secondary industries
- Direct Lending — Venture Debt (FSAHAJAD), Venture Growth / Recurring Revenue Credit Funds (FSANAIAG)
Keywords
Where Firstime Venture Capital is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Firstime Venture Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Senior Secured Credit Facilities: Endurance generates revenue through providing senior secured credit solutions to companies and projects with proven technologies and substantial capital needs. The firm structures financing around complexity for borrowers who do not fit traditional financing categories, earning interest and fees on its credit facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom senior secured credit facilities |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Firstime Venture Capital product offering
Product offeringCore offering
Firstime Venture Capital is an Israeli investor club that financially supports new digital companies. The platform has spun out an independent credit arm (Endurance, the next chapter of Firstime Credit) that provides flexible senior secured credit solutions and structured capital to innovation-led companies and infrastructure, energy transition, industrials and sustainability projects that have moved beyond product development into capital-intensive commercialization.
Product overview
Endurance operates as a unified credit platform offering senior secured credit solutions and structured capital financing to technology-driven companies in sectors including energy transition, infrastructure, industrials, and sustainability. The platform is built around credit discipline, structuring expertise, and entrepreneurial understanding, addressing a financing gap for businesses that have moved beyond product development into capital-intensive phases of commercialization and scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Endurance Credit Platform
- Senior Secured Credit Solutions
- Structured Capital Solutions
Quantifiable outcome
- Companies can finance commercial deployment and asset-backed growth without unnecessary equity dilution
Companies that use Firstime Venture Capital
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Firstime Venture Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Firstime Venture Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FirstimecoreFirstime is the experienced venture capital platform that identified the financing gap and founded Endurance. Firstime previously managed multiple VC funds, including a sustainability-focused fund, and through its work with technology-driven companies identified that many businesses were moving beyond product development into a more capital-intensive phase of commercialization, deployment and scale.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Firstime Venture Capital competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Firstime Venture Capital social profiles
Digital presenceFirstime Venture Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firstime Venture Capital leadership team
Management profileNumber of profiles
Profiles3 records
Firstime Venture Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firstime Venture Capital M&A and investment
M&A and investmentM&A
Investments79 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firstime Venture Capital
What does Firstime Venture Capital do?
Firstime Venture Capital is an Israeli investor club that financially supports new digital companies. The platform has spun out an independent credit arm (Endurance, the next chapter of Firstime Credit) that provides flexible senior secured credit solutions and structured capital to innovation-led companies and infrastructure, energy transition, industrials and sustainability projects that have moved beyond product development into capital-intensive commercialization.
Is Firstime Venture Capital a public or private company?
Firstime Venture Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firstime Venture Capital founded?
Firstime Venture Capital was founded in 2014. It employs 11 to 50 people.
Where is Firstime Venture Capital based?
Firstime Venture Capital is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Firstime Venture Capital make money?
One revenue line is on record: senior Secured Credit Facilities.
Does Firstime Venture Capital have an API?
No public API is recorded for Firstime Venture Capital.
What industry is Firstime Venture Capital in?
Firstime Venture Capital's product category is Private Credit and Venture Capital. Its primary akta.pro industry code is FSANAIAB, Independent Venture Debt Funds / Platforms, with a secondary code of FSAHAJAD, Direct Lending — Venture Debt. Its NAICS code is 52222 and its SIC code is 6159.