What Lapasar.com does

Lapasar.com, operated by Lapasar Sdn Bhd, is a Malaysian B2B e-procurement and supply-chain platform founded in 2016 and headquartered in Klang, Selangor. The company operates a hybrid marketplace-plus-physical-infrastructure model: a self-serve B2B marketplace (Lapasar Mall) listing 10,000+ verified suppliers and over 2 million SKUs, layered with owned warehousing (250,000+ sq ft) and a private delivery fleet that delivers next-day service across Peninsular Malaysia. Native Punchout integrations with SAP, Oracle, Coupa and GEP SMART allow enterprise procurement systems to access the marketplace without rekeying, while specialized modules address office/facility management, MRO & industrial supplies, tail-spend consolidation, and GLC/government procurement (including Bumiputera vendor reporting).

The platform serves four primary customer segments: multinationals and large enterprises (high-volume procurement with ERP-integrated workflows), GLCs and government agencies (compliance, governance, audit trails), retailers and sundry shops (direct-from-brand wholesale FMCG at next-day delivery), and office/facility managers (consolidated pantry and supplies procurement). Revenue is generated through three streams: marketplace transaction fees on B2B order flow, direct wholesale/FMCG sales with Lapasar acting as vendor and fulfiller, and recurring enterprise subscriptions for the procurement software platform with multi-year contracts. Pricing is quote-based and not publicly disclosed. Mobile apps on iOS and Android (Lapasar Borong) extend the FMCG wholesale experience to retailers.

Lapasar has processed cumulative transactions exceeding RM 3 billion and serves blue-chip Malaysian customers including Tenaga Nasional Berhad, AirAsia, Telekom Malaysia, 7-Eleven Malaysia, Bank Rakyat, Allianz Malaysia, AmBank, Bank Negara Malaysia, KWSP and KPJ Group. The company has raised RM 31 million across multiple rounds (2017–2024), with the February 2024 round backed by Adaptive Capital Partners, Creador, Gobi Partners and KWAP. Leadership comprises CEO Thinesh Kumar, Co-founder & COO Dannis Raj, CFO Noomi Fessler, and COO Lakshman Das. The company employs 251–500 staff and operates exclusively in Malaysia under its current footprint.

Name

Lapasar.com

Legal name

Lapasar Sdn Bhd

Website

https://lapasar.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Lapasar.com is a Malaysian B2B e-procurement marketplace connecting 10,000+ suppliers and 2M+ SKUs with multinationals, GLCs, retailers and office managers, supported by owned warehousing and a delivery fleet across Peninsular Malaysia.

Ownership category

akta.pro rank

Product category

B2B Procurement Marketplace

NAICS

Computer Systems Design and Related Services (5415), Business Service Centers (56143)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Spend Analytics & Reporting Support (BPAAAJAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• B2B procurement marketplace
• E-procurement platform
• Wholesale FMCG supply
• ERP Punchout integration
• Corporate procurement software

Headquarters

HQ city

Sungai Buloh

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Marketplace Transaction Fees: Revenue generated from facilitating B2B transactions between verified suppliers and corporate buyers/retailers. Transaction value flows through platform with Lapasar as vendor and fulfilment company.
2. Wholesale/FMCG Sales: Direct wholesale sales of FMCG products to retailers and sundry shops with next-day delivery by own fleet
3. Enterprise Software/Procurement Platform: E-procurement platform services for enterprises with approval workflows, budgets, and unified billing capabilities

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lapasar is a B2B e-procurement marketplace connecting 10,000+ verified suppliers offering 2 million+ SKUs with corporate buyers, government-linked companies, retailers and sundry shops. The platform combines a marketplace with owned physical infrastructure (250,000+ sq ft warehouses and delivery fleet), Punchout integration with SAP/Oracle/Coupa ERP systems, and specialized modules for corporate procurement, GLC compliance, tail-spend management, office management, FMCG wholesale, and MRO supplies.

Product overview

Lapasar is Malaysia's largest B2B procurement marketplace offering a platform-plus-infrastructure architecture. The core offering is the Enterprise B2B Marketplace (Lapasar Mall), which provides 10,000+ verified suppliers and 2M SKUs. This platform is complemented by specialized modules including Corporate Procurement Software, Office Management Module, FMCG Wholesale, and MRO & Industrial Supplies. A key differentiator is Lapasar's owned physical infrastructure — 250,000+ sq ft of warehousing and an owned truck fleet — enabling guaranteed delivery SLAs and consolidated invoicing. The platform integrates with major ERP systems (SAP, Oracle, Coupa, GEP SMART) and serves enterprise clients including GLCs, multinationals, and government regulators. The product portfolio is accessible via web platform and dedicated mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Lapasar Mall: Enterprise B2B marketplace and corporate e-procurement platform for enterprises and GLCs
• Lapasar Office Management Module
• FMCG Wholesale

Products and services

• Lapasar Enterprise B2B Marketplace The core B2B e-procurement marketplace for high-volume corporate buyers, offering 10,000+ verified suppliers, 2 million SKUs, approval workflows, budgets, unified billing, and guaranteed SLA fulfilment for enterprises, GLCs and government agencies.
• Corporate Procurement Software E-Procurement platform for enterprises featuring catalogue management, approval workflows, spend analytics, and ERP punchout integration — combining software and supply in one platform.
• Punchout & ERP Integration Connectivity module enabling direct integration with SAP, Oracle, Coupa, and GEP SMART systems, preserving existing enterprise procurement workflows without rekeying data.
• GLC & Government Procurement Specialized procurement solution for government-linked companies featuring Bumiputera vendor reporting, multi-level governance, and audit-ready compliance trails.
• Tail-Spend Management Long-tail procurement consolidation solution that brings fragmented suppliers under control and enforces contract pricing across organizations.
• Office Management Module Office and facilities management hub covering pantry, office supplies, fruits, chilled & frozen items, and catering — with Lapasar as single vendor and fulfilment company, including built-in budget and workflow controls.
• Office Supplies Wholesale Consolidated procurement solution for stationery, pantry, IT peripherals, and facilities supplies offering one catalogue, one invoice, and nationwide delivery across Malaysia.
• FMCG Wholesale Fast-Moving Consumer Goods wholesale platform enabling retailers and sundry shops to source directly from brands at wholesale pricing with next-day delivery by Lapasar's own fleet.
• MRO & Industrial Supplies Maintenance, repair, operations, safety, and PPE goods consolidated onto one managed marketplace with multi-site control for enterprises.

Quantifiable outcome

• RM 3 Billion+ in transactions processed
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSAP integration enables direct marketplace connectivity to SAP procurement systems. Allows zero rekeying of data and preservation of existing SAP workflows for enterprise customers using SAP S/4HANA, SAP Ariba, and other SAP solutions.
• OraclecoreTechnology or IntegrationOracle integration connects the Lapasar marketplace directly to Oracle procurement systems. Enables seamless data flow and maintains existing Oracle workflow processes for enterprise buyers.
• CoupacoreTechnology or IntegrationCoupa integration provides Punchout connectivity allowing enterprise customers using Coupa to access Lapasar's supplier marketplace directly from their Coupa procurement platform.
• GEP SMARTcoreTechnology or IntegrationIntegration with GEP SMART procurement platform enabling enterprise customers to access Lapasar's B2B marketplace through GEP's procurement software.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amazon Business: Amazon's B2B procurement marketplace serving enterprises with broad SKU catalogue, business pricing, and ERP integrations. Directly comparable as a horizontal B2B procurement marketplace targeting similar enterprise and SMB buyers, though operating at vastly greater scale.
• Procurify: Cloud spend management and e-procurement platform with catalogue, approval workflows, and ERP integrations targeting mid-market and enterprise. Comparable as a procurement SaaS layer with Punchout and approval workflow functionality, though without owned logistics.
• ThomasNet: North American B2B industrial sourcing marketplace with verified supplier network and enterprise procurement tools. Comparable as a B2B sourcing platform with deep supplier catalogue, though focused on industrial/MRO categories rather than FMCG.
• EC21: Global B2B marketplace headquartered in Korea with supplier directory, product listings, and trade leads across categories. Comparable horizontal B2B marketplace model, though primarily cross-border.

Broad incumbents

• Alibaba.com: Global B2B cross-border wholesale marketplace connecting international buyers with manufacturers and wholesalers. Comparable as a broad horizontal B2B marketplace, though Alibaba focuses more on cross-border trade rather than domestic same-day fulfilment.
• Coupa: Enterprise spend management and B2B procurement platform with marketplace catalogue and Punchout integrations. Comparable as a procurement platform layer and integration partner, though Coupa is software-only with no marketplace-owned logistics.
• GEP Worldwide: Enterprise procurement and supply chain software provider including the GEP SMART platform. Comparable as a procurement platform and Lapasar's integration partner, though GEP is software-only with no marketplace-owned logistics.
• SAP Ariba: SAP's enterprise procurement and B2B commerce network with deep ERP integration and supplier catalogue. Comparable as a procurement platform layer and integration partner that competes for the same enterprise procurement wallet, though Ariba is software-only.

Regional players

• IndiaMART: India's largest B2B marketplace connecting SMEs and manufacturers with buyers across categories. Closely comparable marketplace model and product breadth, though serving Indian buyers and suppliers rather than Malaysian.
• TradeIndia: India-based B2B marketplace serving SMEs and large buyers across categories. Comparable horizontal B2B marketplace model with broad SKU catalogue, though India-focused rather than Malaysian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lapasarcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lapasar.com