National Finance

What National Finance does

National Finance Co. S.A.O.G (NFC) is a publicly listed non-banking finance company headquartered in Muscat, Oman, founded in 1987 and traded on the Muscat Stock Exchange under ticker NFCI. The company provides retail, SME, and corporate finance solutions across the Sultanate of Oman through a 24-branch nationwide network complemented by digital platforms (mobile application on iOS and Android, website, and the Murshid AI chatbot for customer service). It serves three primary segments: individual consumers (vehicle financing for new and used cars, consumer durable finance for furniture, electronics and appliances, and fully digital device financing via the Thawani app), SMEs (working capital, equipment finance, and the Imtidad Growth Programme), and corporate clients (corporate fixed deposits, bespoke lending, and sustainable finance covering EV fleets and solar installations). The company is regulated by the Central Bank of Oman, operates under the Commercial Companies Law, and maintains a 92.64% Omanisation rate.

The company's core technology is a digital-first financial services platform built around its mobile application and a partner-integrated e-finance stack, with notable features including the Murshid AI chatbot, an EMI calculator, document management, payment tracking, and a customizable dashboard. It deploys an Environmental and Social Management System (ESMS) to integrate ESG risk into lending decisions. Revenue is generated primarily via interest and yield on its net investment in finance leases, which grew 12.76% to OMR 652.72 million in FY2025, supplemented by fees on consumer durable, vehicle, and e-finance products priced at flat rates of 5%-15% per annum on ticket sizes between OMR 1,000 and OMR 100,000. Go-to-market combines direct sales via branches with digital self-service and channel partnerships (Sharakah for SME development, Thawani for device financing, IFC for sustainable finance capital). In FY2025, the company reported profit before tax of OMR 18.20 million (+27.7% YoY), profit after tax of OMR 15.21 million, and an 11% return on equity — the highest in Oman's non-banking financial sector.

Name

National Finance

Legal name

National Finance Co. S.A.O.G

Website

https://nationalfinance.co.om

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

National Finance Co. S.A.O.G (NFC) is a publicly listed Omani non-banking finance company founded in 1987 that provides vehicle finance, consumer durable loans, SME financing, corporate finance, and sustainable finance across the Sultanate of Oman via a 24-branch network and digital platforms.

Ownership category

akta.pro rank

Product category

Non-Banking Financial Services

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

Keywords

• Vehicle financing
• Consumer finance
• SME lending
• Corporate finance
• Sustainable finance

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Finance Leases: Core revenue stream from net investment in finance leases, growing 12.76% to OMR 652.72 million. Covers retail, corporate, SME, and sustainability segments.
2. Vehicle Finance: Financing for new and used vehicles with flexible repayment terms up to 10 years and competitive interest rates, serving individual and corporate customers.
3. Consumer Durable Finance: Financing for furniture, electronics, home appliances, and kitchen equipment at competitive flat interest rates (Min 5% / Max 15%), with flexible repayment options.
4. Sustainable Finance: Sustainable finance solutions including EV financing, solar panel financing, and sustainability-linked projects supported by IFC funding.
5. SME Finance: Business financing solutions for SMEs including working capital, expansion, and equipment finance through partnership programmes like Imtidad.
6. Corporate Finance: Corporate financing solutions including fixed deposits and bespoke corporate lending products.
7. E-Finance (Thawani): Digital device financing via Thawani partnership with installment plans up to 24 months, 100% digital paperless process.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

National Finance is a non-banking financial company that provides retail, SME, and corporate financing solutions across the Sultanate of Oman. Its core offerings include new and used vehicle financing, consumer durable financing (furniture, electronics, appliances), digital E-Finance for smartphones and electronic devices via the Thawani platform, SME finance, corporate finance, corporate fixed deposits, and sustainable finance solutions covering EV and solar panel financing. Distribution is delivered through a 24-branch nationwide network combined with a proprietary mobile application and digital application portal.

Product overview

National Finance operates as a non-banking finance company offering a diversified portfolio of financial products across individual, SME, and corporate segments. The core product suite includes vehicle financing (new and used), consumer durable financing, E-Finance for digital device purchases, and sustainable finance solutions supporting EV and solar panel adoption. The company maintains a 24-branch nationwide network and digital platforms, serving retail, corporate, SME, and sustainability segments. The product architecture is organized as a unified platform with distinct product lines targeting different customer segments, from individual consumers to large corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Finance Auto financing solutions for new cars with flexible repayment terms up to 10 years and competitive rates tailored to customer lifestyle and budget; targets individual consumers across Oman.
• Used Vehicle Finance Flexible finance solutions for used vehicles purchased from individuals or dealerships with competitive interest rates and repayment periods up to 10 years; targets individual consumers in Oman.
• Consumer Durable Finance Financing for furniture, electronics, home appliances, and kitchen equipment with flexible repayment options at competitive flat interest rates (minimum 5% / maximum 15% per annum); finance amounts from OMR 1,000 to OMR 100,000; serves individual consumers across Oman.
• E-Finance (Thawani Store Financing) Fully digital, paperless financing for smartphones and electronic devices through the Thawani mobile app, offering installment plans up to 24 months and doorstep delivery of purchased devices; serves individual consumers seeking device financing.
• Sustainable Finance Sustainable finance solutions including EV financing, solar panel financing, and ESG-linked financing to support environmentally responsible practices and lifestyles; backed by IFC funding and the company's ESMS framework; serves both individual and corporate clients.
• SME Finance Financial solutions tailored for small and medium enterprises including working capital, expansion financing, and equipment finance, delivered through the Imtidad SME Growth Programme in partnership with Sharakah; targets Omani SMEs.
• Corporate Finance Corporate financing solutions including bespoke corporate lending products and sustainable finance options for businesses; targets large enterprises in Oman requiring scalable financing.
• Corporate Fixed Deposit Fixed deposit products for corporate customers, providing a treasury management and cash management solution; targets corporate clients in Oman.

Quantifiable outcome

• Profit before tax increased to OMR 18.20 million in FY2025 from OMR 14.25 million in 2024 — a 27.7% year-over-year increase
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SharakahflagshipStrategic or Co-development Partner · 24 March 2026National Finance and Sharakah jointly operate the SME Growth Programme under the Imtidad initiative, a flagship CSR programme now in its fifth edition. The programme provides selected Omani enterprises with mentorship, workshops, the Business Performance Monitoring Tool, and advisory support to enhance operational efficiency and sustainable growth. 12 enterprises were selected for the 2026 edition.
• ThawanicoreTechnology or IntegrationNational Finance partners with Thawani to provide fully digital financing for smartphones and electronic devices through the Thawani mobile app. This partnership enables a 100% digital, paperless financing process with installment plans up to 24 months and doorstep delivery of devices.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gulf Finance House: Bahrain-headquartered non-bank financial services group operating across the GCC with leasing, consumer finance, and asset management lines. Directly comparable to NFC as a regional NBFC peer with similar product breadth and Gulf focus.

Broad incumbents

• Bank Muscat: Largest bank in Oman with full retail, corporate, and Islamic banking operations. Competes with NFC in vehicle, SME, and consumer finance but benefits from deposit funding and broader product portfolio.
• National Bank of Oman: Major Omani commercial bank offering retail, corporate, and Islamic finance. Overlaps with NFC's vehicle, consumer, and SME finance activities from a deposit-funded banking base.
• Kuwait Finance House (KFH): Largest Islamic bank in Kuwait and a major GCC financial institution with broad retail, corporate, and treasury operations. Comparable as a large Gulf incumbent that competes across consumer, SME, and corporate finance.
• Emirates NBD: Leading UAE banking group with retail, corporate, and Islamic banking franchises. Operates as a regional broad incumbent that competes with NBFCs in vehicle, consumer, and SME lending across the GCC.
• Mashreq Bank: UAE-headquartered bank with strong consumer, SME, and digital banking franchises across the GCC. Comparable as a regional incumbent that increasingly uses digital channels to compete with NBFC-like agility.
• Al Rajhi Bank: Saudi Arabia's largest bank and the world's largest Islamic bank, with deep consumer and auto-finance franchises. Comparable as the regional benchmark for scaled GCC consumer/auto finance competition.

Regional players

• SABB (Saudi ORIX Leasing): Saudi Arabia's prominent leasing and consumer finance franchise (formerly Saudi ORIX Leasing), part of SABB/HSBC group. Closely mirrors NFC's leasing-led NBFC model within a larger Saudi market — a direct regional analogue to NFC's pre-merger Oman ORIX heritage.
• Al Yusr Leasing Company: Saudi closed-joint-stock NBFC focused on leasing and consumer finance. Operates in an adjacent GCC market with a comparable non-bank vehicle-and-consumer finance business model.
• Tamweel: UAE-based non-bank mortgage and consumer finance provider focused on Sharia-compliant retail finance. Adjacent regional NBFC peer operating in a similar Gulf regulatory and consumer-credit environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Finance