Acre
Acre is a London-based fintech providing an all-in-one mortgage and protection CRM platform for UK mortgage intermediaries, integrating sourcing, compliance, client portal, and blockchain-based audit capabilities. Acquired by ClearScore Group in January 2026.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Acre does
Acre Platforms Limited is a London-based fintech that provides an end-to-end mortgage and protection software platform exclusively for UK mortgage intermediaries. Founded in 2018 by Justus Brown, the platform serves principals, brokers, admins, and compliance personnel within mortgage brokerages and networks, consolidating fragmented stacks of CRM, sourcing, compliance, and document tools into a single workflow. Its core product, the Acre CRM Platform, is supplemented by a client-facing portal, an integrated mortgage sourcing engine powered by Iress, protection sourcing via iPipeline, automated suitability reports, and a blockchain-based immutable compliance ledger designed to satisfy FCA Consumer Duty obligations.
The platform is built on a proprietary architecture with native integrations to the major UK mortgage infrastructure providers — Equifax for credit checks, Onfido for electronic ID verification and AML screening, Iress for real-time lender affordability data, iPipeline for protection aggregation, and Mortgage Engine for electronic Decision in Principle submissions — enabling brokers to manage the full case lifecycle without re-keying data across systems. Acre operates a transaction-based revenue model, charging firms only on successfully completed mortgage cases rather than per-user licensing fees, with a 30-day exit clause designed to align vendor incentives with broker growth.
In January 2026, Acre was acquired by ClearScore Group, a UK financial marketplace with approximately 16 million users, integrating Acre's CRM, broker ecosystem, and property data into ClearScore's existing unsecured credit and auto finance offerings. The combined platform has stated plans to expand internationally into South Africa, Australia, New Zealand, and Canada. Prior to the acquisition, Acre had raised £6.5 million in seed funding in April 2023 from MGFO, Aviva Ventures, and Founders Factory, and had grown to approximately 47 employees.
Acre firmographics
Firmographics- Name
- Acre
- Legal name
- ACRE PLATFORMS LIMITED
- Website
- https://acresoftware.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Acre is a London-based fintech providing an all-in-one mortgage and protection CRM platform for UK mortgage intermediaries, integrating sourcing, compliance, client portal, and blockchain-based audit capabilities. Acquired by ClearScore Group in January 2026.
- Ownership category
- akta.pro rank
Acre industry classification
Industry- Product category
- Mortgage Broker Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)
Keywords
Where Acre is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Acre business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Transaction-based Case Completion Fees: Acre charges firms on a pay-per-completed-application basis rather than per-user licensing. Customers only pay when applications successfully complete, aligning incentives between Acre and broker growth. This is the primary revenue model with no per-user fees, no hidden costs, and no commitment requirements (30-day exit policy).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Pay-per-Completed-Case Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Acre product offering
Product offeringCore offering
Acre provides an all-in-one mortgage and protection software platform for UK mortgage intermediaries. It unifies case management, mortgage sourcing (via Iress), protection sourcing (via iPipeline), automated suitability reports, and a blockchain-based immutable compliance ledger in a single CRM. The platform is purpose-built for principals, brokers, admins, and compliance personnel within mortgage brokerages, and charges on a pay-per-completed-case basis rather than per-user licensing.
Product overview
Acre is a unified, end-to-end mortgage and protection software platform designed exclusively for UK mortgage intermediaries. The platform consists of the Acre CRM Platform as its core product, supplemented by the Acre Client Portal for borrower-facing interactions, and interconnected modules including the Mortgage Sourcing Engine (powered by Iress), Protection Sourcing (via iPipeline), Automated Suitability Reports, Management Dashboards, Introducer Portal, Blockchain Compliance Ledger, and Data Migration Service. The architecture is designed as an all-in-one solution where all modules share a unified data model, eliminating re-keying and enabling automated workflows across the entire mortgage and protection advice journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Acre CRM Platform Central mortgage and protection CRM for UK intermediaries, providing case management, intuitive dashboards, automated suitability reports, mortgage sourcing, protection sourcing, compliance workflows, and MI reports. Serves principals, brokers, admins, and compliance personnel within mortgage brokerages.
- Acre Client Portal Branded online portal for mortgage clients providing digital fact-finds, secure document management, free Equifax credit reports, and seamless communication with their broker, accessible from any device.
- Data Migration Service Onboarding service that migrates existing client data and historical records from a broker's prior CRM or back-office system into Acre, enabling firms to switch providers without losing client history.
Quantifiable outcome
- Time savings per case - minimum 1 hour saved per case according to Cornerstone Network Head of Risk and Compliance
- +2 more outcomes
Companies that use Acre
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Acre technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature6 records
Acre partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- ClearScore GroupflagshipClearScore Group acquired Acre Platforms Ltd in January 2026 to strengthen its position in the mortgage market and extend technology solutions internationally. ClearScore has 16 million users and plans to integrate Acre's CRM platform, broker ecosystem, and property data into its existing unsecured credit and auto finance offerings. The combined platform will expand to South Africa, Australia, New Zealand, and Canada. This acquisition followed ClearScore's purchase of Aro Finance in early 2025.
- EquifaxcoreEquifax provides credit reference and identity verification services integrated into the Acre platform. Enables credit checks and identity verification for mortgage applicants within the CRM workflow.
- OnfidocoreOnfido provides identity verification services integrated into Acre for electronic ID verification, PEP checks, and AML compliance during the mortgage application process.
- IresscoreIress provides The Exchange service integrated into Acre for mortgage application services and aggregation of insurance quotes. Powers the mortgage sourcing engine with real-time lender data.
- iPipelinecoreiPipeline provides insurance quote aggregation services integrated into Acre for protection product sourcing and recommendations.
- Mortgage EnginecoreMortgage Engine provides electronic Decision in Principle (DIP) and mortgage application services integrated into Acre's workflow for seamless lender submissions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Acre competitors and assessment
Company assessmentDirect peers
- Twenty7Tec: Twenty7tec is a leading UK mortgage technology platform providing CRM, sourcing, and compliance tools to mortgage brokers and networks. It is the most direct head-to-head competitor to Acre's all-in-one proposition, serving a similar UK broker and intermediary base.
- Mortgage Brain: Mortgage Brain is a long-established UK mortgage sourcing, CRM, and point-of-sale provider serving brokers, networks, and lenders. It competes with Acre in mortgage sourcing and case management for the same UK intermediary customers.
- Trigold: Trigold provides mortgage sourcing, CRM, and compliance software to UK brokers and networks. It is a direct competitor to Acre, particularly around mortgage sourcing and broker workflow tooling.
- MortgageGym: MortgageGym offers a digital mortgage application and broker platform in the UK, with customer-facing and intermediary tools. It overlaps with Acre's client portal and end-to-end workflow approach.
- eKeeper: eKeeper provides mortgage broker CRM, case management, and compliance software to UK intermediaries. It competes with Acre for broker software budgets, particularly among small and mid-sized brokerages.
Broad incumbents
- Iress: Iress is a large financial software vendor whose data and Exchange services power Acre's mortgage sourcing. While it is a current integration partner, Iress also offers its own mortgage and adviser software suite, making it a broad incumbent in the same space.
- Intelliflo: Intelliflo provides back-office and CRM software to UK financial advisers and wealth managers. It is a broader incumbent whose platform overlaps with parts of Acre's CRM, suitability, and compliance functionality for advisory firms.
Emerging players
- Knowledge Bank: Knowledge Bank provides compliance and knowledge resources to UK mortgage brokers and advisers. It is an emerging player that intersects with Acre's compliance and suitability workflows, particularly for smaller brokerages.
Others
- Mortgage Engine: Mortgage Engine provides electronic Decision in Principle and mortgage application services and is currently an integration partner of Acre. It is a technology provider whose DIP and submission services are embedded in Acre's workflow, making it a close ecosystem partner rather than a direct competitor.
- iPipeline: iPipeline provides insurance and protection product aggregation, and is currently integrated into Acre for protection sourcing. It is an enabling technology partner and adjacent service provider in the mortgage and protection workflow Acre supports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Acre social profiles
Digital presenceAcre compliance and trust
Trust signalCompliance3 records
Acre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acre leadership team
Management profileNumber of profiles
Profiles2 records
Acre funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acre
What does Acre do?
Acre provides an all-in-one mortgage and protection software platform for UK mortgage intermediaries. It unifies case management, mortgage sourcing (via Iress), protection sourcing (via iPipeline), automated suitability reports, and a blockchain-based immutable compliance ledger in a single CRM. The platform is purpose-built for principals, brokers, admins, and compliance personnel within mortgage brokerages, and charges on a pay-per-completed-case basis rather than per-user licensing.
Is Acre a public or private company?
Acre is a private company. It is classified as corporate owned and is currently acquired.
When was Acre founded?
Acre was founded in 2018. It employs 11 to 50 people.
Where is Acre based?
Acre is headquartered in London, United Kingdom, in the Europe region.
How does Acre make money?
One revenue line is on record: transaction-based Case Completion Fees.
Who are Acre's main competitors?
Direct peers on record are Twenty7Tec, Mortgage Brain, Trigold, MortgageGym and eKeeper. Broad incumbents are Iress and Intelliflo. Knowledge Bank is listed as an emerging player. Others are Mortgage Engine and iPipeline.
Does Acre have an API?
No public API is recorded for Acre.
What industry is Acre in?
Acre's product category is Mortgage Broker Software. Its primary akta.pro industry code is FSALALAI, Property Valuation: Appraisal Management (AMC) & Appraiser Networks. Its NAICS code is 5312 and its SIC code is 6162.