UrbanFox
UrbanFox is an Ireland-based generative AI company providing behavioral fraud detection for online payment, account takeover, and bot traffic threats, targeting e-commerce merchants and digital commerce platforms via a tiered SaaS platform with direct sales and self-serve trial motions.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UrbanFox does
UrbanFox is an Ireland-based (Dublin) generative AI company that provides online payment fraud detection for e-commerce merchants and digital commerce platforms. Its core product is a behavioral intelligence platform that analyzes patterns across transactions, sessions, and accounts to identify payment fraud, account takeovers, and bot traffic without relying on static rule-sets. The platform's differentiators are continuous adaptive learning, claimed 99% detection accuracy, a 40% reduction in false positives, and a 30-minute integration time relative to months for traditional rule-based tools.
The underlying technology combines generative AI, anomaly detection, and predictive analytics over structured behavioral data, with detection capabilities spanning impossible-travel, high-speed interaction, and environmental signal analysis. The product is delivered as a single SaaS platform with three pricing tiers — a Free 30-day trial, a Business tier covering core fraud behaviors, and an Enterprise tier including all detection capabilities with dedicated support — supplemented by usage-based monitoring billed on transaction or event volume.
The business operates a hybrid go-to-market combining direct enterprise field sales (with sales-consultation pricing) and a product-led growth motion via the free trial, targeting online merchants, digital commerce businesses, and platforms that require scalable fraud prevention without customer friction. UrbanFox's GTM activities include MRC Vegas 2025 participation, and the company was selected for Mastercard's Start Path Emerging Fintech program in 2024. The company is privately held, has 1–10 employees, has raised approximately $11.7M across multiple rounds through 2025, and is led by founder and CEO Daniel Loftus.
UrbanFox firmographics
Firmographics- Name
- UrbanFox
- Legal name
- UrbanFox
- Website
- https://urbanfox.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UrbanFox is an Ireland-based generative AI company providing behavioral fraud detection for online payment, account takeover, and bot traffic threats, targeting e-commerce merchants and digital commerce platforms via a tiered SaaS platform with direct sales and self-serve trial motions.
- Ownership category
- akta.pro rank
UrbanFox industry classification
Industry- Product category
- Payment Fraud Detection Software
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
- akta.pro secondary industry
- Risk, Fraud & 3DS Orchestration for Payments (FSAGABAL)
Keywords
Where UrbanFox is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
UrbanFox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based SaaS: Tiered subscription model with Free (30-day trial), Business, and Enterprise tiers. Revenue generated through recurring subscription fees with pricing based on monitoring scope and enterprise requirements.
- Usage-based Monitoring: Fraud monitoring services billed based on transaction volume or monitored events across payment, account takeover, and bot traffic detection capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 30-day trial with core fraud behavior monitoring |
| Subscription | Monthly | Business - Core fraud behavior monitoring with essential detection features |
| Subscription | Annual | Enterprise - Comprehensive fraud monitoring with all detection capabilities |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
UrbanFox product offering
Product offeringCore offering
UrbanFox sells an AI-powered online payment fraud detection platform that uses generative AI and behavioral intelligence to detect payment fraud, bot traffic, and account takeover attempts without relying on static rule-sets. The platform delivers predictive behavioral modeling, adaptive intelligence, and rapid (approximately 30-minute) integration with customer transaction and session data streams, and is offered to online merchants and digital commerce platforms in three tiers (Free 30-day trial, Business, Enterprise).
Product overview
UrbanFox offers a single unified AI Fraud Detection Platform for online payment fraud detection without rules. The core platform delivers predictive online payment fraud detection, bot traffic detection, and account takeover fraud detection using generative AI and behavioral intelligence. The platform is available through three pricing tiers: Free (30-day trial), Business (core fraud behaviors monitoring including impossible travel, high-speed interactions, environmental signals), and Enterprise (all fraud behaviors with dedicated support).
Differentiator
Problem solved
Functional benefit
Products and services
- UrbanFox AI Fraud Detection Platform
Quantifiable outcome
- 99% fraud detection accuracy
- +3 more outcomes
Companies that use UrbanFox
Customer profileSegments2 records
Ideal customer profiles2 records
UrbanFox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
UrbanFox partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
UrbanFox competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key highlights2 records
Customer concentration
UrbanFox social profiles
Digital presenceUrbanFox compliance and trust
Trust signalCompliance2 records
UrbanFox financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanFox leadership team
Management profileNumber of profiles
Profiles2 records
UrbanFox funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanFox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanFox
What does UrbanFox do?
UrbanFox sells an AI-powered online payment fraud detection platform that uses generative AI and behavioral intelligence to detect payment fraud, bot traffic, and account takeover attempts without relying on static rule-sets. The platform delivers predictive behavioral modeling, adaptive intelligence, and rapid (approximately 30-minute) integration with customer transaction and session data streams, and is offered to online merchants and digital commerce platforms in three tiers (Free 30-day trial, Business, Enterprise).
Is UrbanFox a public or private company?
UrbanFox is a private company. It is classified as venture growth investor backed and is currently operating.
When was UrbanFox founded?
UrbanFox was founded in 2015. It employs 1 to 10 people.
Where is UrbanFox based?
UrbanFox is headquartered in Dublin, Ireland, in the Europe region.
How does UrbanFox make money?
Two revenue lines are on record. Subscription-based SaaS are the primary driver. The others are usage-based Monitoring.
Does UrbanFox have an API?
No public API is recorded for UrbanFox.
What industry is UrbanFox in?
UrbanFox's product category is Payment Fraud Detection Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams), with a secondary code of FSAGABAL, Risk, Fraud & 3DS Orchestration for Payments.