BinIt
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
BinIt firmographics
Firmographics- Name
- BinIt
- Legal name
- BinIt Inc.
- Website
- https://binit.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BinIt industry classification
Industry- Product category
- Industrial AI / Computer Vision
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Advanced/Optical Sorting & Quality Control Services (NIR, AI, Robotics) (BPALADAH)
- akta.pro secondary industries
- Multi-sensor condition monitoring tags (temp+humidity+shock+location) (TLAEALAI), Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ)
Keywords
Where BinIt is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
BinIt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Industrial AI Solutions: Enterprise software and hardware solutions for industrial operations, combining X-ray scanning equipment with AI detection software and ongoing support services. Revenue appears to come from system sales and possibly ongoing service/maintenance contracts based on the customer testimonial mentioning 'initial setup through ongoing support.'
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BinIt product offering
Product offeringCore offering
BinIt operates Visia, an industrial AI platform that combines an X-ray scanner (Visia XRT-01) with machine learning detection algorithms to identify materials by atomic density on industrial conveyor belts. The primary application is detecting lithium-ion batteries and other hazardous items in recycling and waste streams before they enter sort lines, with integrated laser marking to flag items for manual removal.
Product overview
BinIt operates Visia, an Industrial AI platform for operational intelligence. The unified platform provides physical intelligence for industrial operations, combining AI-powered detection with automation capabilities. Visia serves the recycling, smelting, scrap, manufacturing, energy, and logistics sectors, with solutions for material controls, compliance automation, and operations improvement.
Differentiator
Problem solved
Functional benefit
Brands
- Visia: Industrial AI platform for operational intelligence, providing material controls, compliance automation, and operations improvement solutions for industrial facilities including recycling centers, smelting operations, and manufacturing facilities.
Products and services
- Visia Industrial AI Platform An enterprise AI platform that delivers operational intelligence for industrial facilities by combining AI-powered detection with automation. Designed for industrial operators in recycling, smelting, scrap, manufacturing, energy, and logistics sectors.
- Visia XRT-01 Industrial X-ray Scanner Industrial X-ray scanner that detects materials by atomic density and identifies objects (including lithium-ion batteries) in inbound loads on conveyor belts, even when buried. Integrated with a laser marking system that marks flagged items for picker removal.
Quantifiable outcome
- 10 million+ detections powered by Visia every day
- +2 more outcomes
Companies that use BinIt
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
BinIt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
BinIt partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
BinIt competitors and assessment
Company assessmentDirect peers
- AMP Robotics: AMP Robotics applies AI and computer vision to material identification and robotic sorting in recycling and waste streams. It is the closest direct competitor to Visia, targeting the same MRF/customer base with AI-driven detection and sortation.
- Greyparrot: Greyparrot provides AI-based waste analytics and material characterization for recycling and waste-management facilities using computer vision. It targets the same customer pain points — material visibility, contamination detection, and operational efficiency — as Visia.
- EverestLabs: EverestLabs builds AI-driven robotic sortation for recycling facilities to recover high-value materials. It is a direct peer, deploying AI at MRFs to identify and sort materials in a comparable workflow to Visia's X-ray-based detection system.
- Sadako Technologies (Waste Robotics): Sadako / Waste Robotics builds AI-driven robotic sorting systems for the recycling industry. It is a direct peer deploying AI vision systems at MRFs in a comparable workflow to Visia's material identification and flagging system.
Broad incumbents
- TOMRA: TOMRA is the global leader in optical and sensor-based sorting for recycling, mining, and food. It competes broadly in the same MRF sortation workflow that Visia's X-ray system complements and could integrate equivalent X-ray + AI capabilities.
- Steinert: Steinert is a major sensor-based sorting equipment manufacturer for recycling and mining, including NIR and XRT/X-ray sorters. It is a broad incumbent peer with overlapping X-ray sorting capabilities that compete with Visia's XRT-01 system.
- Cognex Corporation: Cognex is a leading machine-vision and industrial barcode/identification vendor. It is a broad incumbent peer whose industrial imaging and inspection technology overlaps with Visia's computer-vision-based material detection.
- Bulk Handling Systems (BHS): BHS designs and supplies integrated sorting systems for recycling and waste facilities, including optical sorters. It is a broad incumbent that competes for the same MRF capex dollars as Visia's X-ray detection system.
- Machinex: Machinex manufactures sorting equipment and integrated MRF systems, including optical sorters and recycling robotics. It is a broad incumbent peer whose material recovery systems overlap with Visia's recycling-focused deployments.
Emerging players
- Sortera Technologies: Sortera applies AI-based sorting to mixed-metal scrap streams, an adjacent use case to Visia's metal-processing deployments with customers like Radius Recycling and FPT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BinIt social profiles
Digital presenceBinIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
BinIt leadership team
Management profileNumber of profiles
Profiles5 records
BinIt funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BinIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BinIt
What does BinIt do?
BinIt operates Visia, an industrial AI platform that combines an X-ray scanner (Visia XRT-01) with machine learning detection algorithms to identify materials by atomic density on industrial conveyor belts. The primary application is detecting lithium-ion batteries and other hazardous items in recycling and waste streams before they enter sort lines, with integrated laser marking to flag items for manual removal.
Is BinIt a public or private company?
BinIt is a private company. It is classified as venture growth investor backed and is currently operating.
When was BinIt founded?
BinIt was founded in 2019. It employs 1 to 10 people.
Where is BinIt based?
BinIt is headquartered in New York, United States, in the North America region.
How does BinIt make money?
One revenue line is on record: industrial AI Solutions.
Who are BinIt's main competitors?
Direct peers on record are AMP Robotics, Greyparrot, EverestLabs and Sadako Technologies (Waste Robotics). Broad incumbents are TOMRA, Steinert, Cognex Corporation, Bulk Handling Systems (BHS) and Machinex. Sortera Technologies is listed as an emerging player.
Does BinIt have an API?
No public API is recorded for BinIt.
What industry is BinIt in?
BinIt's product category is Industrial AI / Computer Vision. Its primary akta.pro industry code is BPALADAH, Advanced/Optical Sorting & Quality Control Services (NIR, AI, Robotics), with a secondary code of TLAEALAI, Multi-sensor condition monitoring tags (temp+humidity+shock+location). Its NAICS code is 334513 and its SIC code is 3823.