FirstBank
FirstBank was Colorado's largest independently owned and operated bank, serving 780,000 retail and commercial customers across Colorado and Arizona through 95 branches before its $4.1 billion acquisition by PNC Financial Services Group, completed in January 2026.
- Company typePrivate
- Founded1963
- HeadquartersLakewood, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What FirstBank does
FirstBank was a privately held regional bank founded in 1963 and headquartered in Lakewood, Colorado, operating as Colorado's largest independently owned and operated bank prior to its acquisition by PNC Financial Services Group. The bank delivered a comprehensive suite of consumer and commercial banking products, including checking and savings accounts, credit cards, mortgage and home equity loans, personal and auto loans, Health Savings Accounts, and small business lending. Its business banking franchise centered on Internet Cash Management (ICM), a treasury management platform providing transaction search, account downloads, wire transfers, ACH origination, and Positive Pay services, which is being migrated to PNC PINACLE post-conversion. Digital distribution was enabled through online banking and a mobile application supporting mobile check deposit, bill pay, and Zelle person-to-person payments, alongside integrations with QuickBooks, Quicken, Venmo, and Cash App.
FirstBank operated 95 branches across Colorado and Arizona, serving approximately 780,000 retail, small business, mid-market commercial, and nonprofit customers with a community-led go-to-market model emphasizing local decision-making and community sponsorship (including Colorado Gives Day, supporting over 4,600 nonprofits). The bank generated revenue through traditional banking channels, including net interest income on loans, deposit fees, and service charges across retail, small business, and commercial segments. Distribution was primarily branch-based for relationship banking, supplemented by self-serve digital channels for routine transactions.
In January 2026, PNC Financial Services Group completed its $4.1 billion acquisition of FirstBank Holding Company, and in June 2026, FirstBank completed a full customer, employee, and systems conversion to PNC Bank. The transaction added $26.8 billion in assets to PNC's balance sheet and represented PNC's first major bank acquisition in five years, extending its footprint into Colorado and Arizona. FirstBank no longer operates as an independent entity following the conversion.
FirstBank firmographics
Firmographics- Name
- FirstBank
- Legal name
- FirstBank Holding Company
- Website
- https://efirstbank.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- FirstBank was Colorado's largest independently owned and operated bank, serving 780,000 retail and commercial customers across Colorado and Arizona through 95 branches before its $4.1 billion acquisition by PNC Financial Services Group, completed in January 2026.
- Ownership category
- akta.pro rank
FirstBank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Credit Cards & Revolving Credit (FSABAAAC), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
Keywords
Where FirstBank is headquartered
LocationHeadquarters
- HQ city
- Lakewood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FirstBank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Traditional Banking Revenue: FirstBank generated revenue through interest income on loans, deposit fees, and banking service charges. As Colorado's largest independently owned and operated bank, it served retail, small business, and commercial customers with a full range of banking products including checking, savings, mortgages, and commercial lending.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
FirstBank product offering
Product offeringCore offering
FirstBank was a regional community bank providing personal and business banking products including checking accounts, savings accounts, mortgages, home equity loans, credit cards, and commercial lending. The bank served customers through 95 branches across Colorado and Arizona, supported by an online banking platform, mobile banking application, ATM network, and a treasury management platform (Internet Cash Management) for business clients.
Product overview
FirstBank was a regional banking platform offering a comprehensive suite of consumer and business banking products. Its core offerings included checking and savings accounts, credit cards (Cash Rewards Visa), mortgage and home equity loans, personal loans, and auto loans. Digital banking services were delivered through online banking and mobile banking applications. Business banking products included Internet Cash Management (ICM) for treasury management, small business loans, and commercial banking services. Wealth management offerings encompassed Health Savings Accounts (HSA). FirstBank operated primarily in Colorado and Arizona with 95 branches serving approximately 780,000 customers before its acquisition by PNC Financial Services Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts
- Savings Accounts
- Credit Cards (Cash Rewards Visa)
- Mortgage Loans
- Home Equity Loans and Lines of Credit
- Personal Loans and Lines of Credit
- Auto Loans
- Health Savings Account (HSA)
- Online Banking Platform
- Mobile Banking App
- Small Business Loans
- Internet Cash Management (ICM)
- Treasury Management Services
Quantifiable outcome
- Successfully completed customer conversion of 780,000 customers, 1,620 employees, and 95 branches to PNC Bank
Companies that use FirstBank
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
FirstBank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
FirstBank partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights4 records
FirstBank competitors and assessment
Company assessmentDirect peers
- National Bank Holdings Corporation: NBHC is a Colorado-headquartered bank holding company operating commercial banking franchises across the western U.S. Both FirstBank and NBHC are similarly sized Colorado-based community banks serving retail and commercial customers, making them directly comparable on regional banking model, asset size, and target market.
- Bellco Credit Union: Bellco is one of Colorado's largest credit unions, offering consumer deposit, lending, and business banking services. It competes head-to-head with FirstBank for retail and small business customers in the Colorado market with comparable product suites.
- Glacier Bancorp: Glacier Bancorp is a multi-state community bank holding company with a similar regional banking model to FirstBank. Both operate networks of community banks serving retail and commercial customers across contiguous western states with comparable asset bases and growth profiles.
- Banner Corporation: Banner Corporation operates Banner Bank, a Pacific Northwest community bank offering comparable retail and commercial banking products. Both banks employ community-focused relationship banking models targeting similar mid-size market demographics with comparable deposit and lending mixes.
- Wintrust Financial Corporation: Wintrust operates a network of community-focused banks in growth markets, offering retail, commercial, and wealth management services similar to FirstBank's diversified community banking franchise with comparable asset size and multi-branch distribution strategy.
- Pinnacle Financial Partners: Pinnacle is a Tennessee-based bank with a similar relationship-focused community banking model. Both banks compete on personalized service, commercial banking capabilities, and high-touch relationship management in their respective regional markets.
- Zions Bancorporation: Zions operates multiple regional bank brands across the western U.S. including in Colorado and Arizona, directly overlapping FirstBank's geographic footprint and product offerings with a comparable multi-brand community banking structure.
- CVB Financial: CVB Financial operates Citizens Business Bank, a community bank with comparable retail and commercial banking focus and similar asset size to FirstBank, serving similar middle-market and retail customer segments in a defined regional footprint.
Broad incumbents
- U.S. Bancorp: U.S. Bank is a national bank with significant Colorado and Arizona presence, offering broader product capabilities than FirstBank but competing for the same retail and commercial customers in the same geographic markets.
- PNC Financial Services Group: PNC is FirstBank's acquirer and a national bank with a broad portfolio of retail, commercial, and wealth management services. It is relevant as the entity that acquired FirstBank and now operates the converted franchise under the PNC brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FirstBank social profiles
Digital presenceFirstBank compliance and trust
Trust signalCompliance1 record
FirstBank financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstBank leadership team
Management profileNumber of profiles
Profiles10 records
FirstBank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstBank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstBank
What does FirstBank do?
FirstBank was a regional community bank providing personal and business banking products including checking accounts, savings accounts, mortgages, home equity loans, credit cards, and commercial lending. The bank served customers through 95 branches across Colorado and Arizona, supported by an online banking platform, mobile banking application, ATM network, and a treasury management platform (Internet Cash Management) for business clients.
Is FirstBank a public or private company?
FirstBank is a private company. It is classified as corporate owned and is currently acquired.
When was FirstBank founded?
FirstBank was founded in 1963. It employs 1,001 to 5,000 people.
Where is FirstBank based?
FirstBank is headquartered in Lakewood, United States, in the North America region.
How does FirstBank make money?
One revenue line is on record: traditional Banking Revenue.
Who are FirstBank's main competitors?
Direct peers on record are National Bank Holdings Corporation, Bellco Credit Union, Glacier Bancorp, Banner Corporation, Wintrust Financial Corporation, Pinnacle Financial Partners, Zions Bancorporation and CVB Financial. Broad incumbents are U.S. Bancorp and PNC Financial Services Group.
Does FirstBank have an API?
No public API is recorded for FirstBank.
What industry is FirstBank in?
FirstBank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAE, Branch & In-Person Banking (Teller/ATM Networks). Its NAICS code is 52211 and its SIC code is 6022.