RMIQ
RMIQ (Retail Media IQ) is an AI-driven platform that helps CPG challenger brands, SMB sellers, and agencies autonomously optimize advertising keywords, bids, and budgets across 20+ retail media networks on a pay-for-performance basis.
- Company typePrivate
- Founded2018
- HeadquartersDelaware City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RMIQ does
RMIQ (Retail Media IQ) operates an AI-driven retail media performance platform that enables brands to manage and optimize advertising campaigns across 20+ retail media networks, including Walmart Connect, Amazon, Instacart, Target Roundel, Kroger, CVS, DoorDash, Uber Eats, Whole Foods, Sprouts, Thrive Market, Home Depot, Macy's, and Chewy. The company's core product is a unified platform powered by a multi-agent AI architecture that operates at the SKU level, autonomously and continuously optimizing each product's keywords, bids, and budgets, coordinating experiment holdouts, enforcing clean baselines, and applying cross-network learnings to promote high-performing tactics and suppress waste. The platform is supported by free keyword research tools for Amazon, Walmart, Instacart, Whole Foods, and eBay, a $490 keyword audit (credited toward service), and educational resources including a 100+ term glossary.
The company serves primarily CPG challenger brands and SMB sellers that lack the resources to manage retail media networks directly, alongside agencies serving portfolios of brands and the RMN operators themselves (which refer smaller advertisers to RMIQ). The business model is pay-for-performance, charging a management/performance fee on top of clients' ad spend with no specific percentage disclosed, supplemented by the $490 keyword audit entry point. The GTM is hybrid: product-led growth via free keyword tools targets SMBs and challengers, while sales-assisted engagement via demo requests and expert consultation serves enterprise and mid-market brands.
RMIQ is privately held, was founded by Mateusz Drela (former CEO of Zeropark, which he scaled to a $100M+ valuation before its sale to Team Internet), and operates as RMIQ LLC in the United States with a Polish entity (RMIQ SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ) and engineering presence in Kraków. Reported customer outcomes include 160% ROAS growth on Instacart, 3x–5x ROAS for brand partners, a 6.7x quarter-over-quarter sales lift for SMB customer Smash Kitchen, and claims of saving 160+ hours monthly that would otherwise be consumed by manual multi-platform management.
RMIQ firmographics
Firmographics- Name
- RMIQ
- Legal name
- RMIQ LLC
- Website
- https://rmiq.net
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RMIQ (Retail Media IQ) is an AI-driven platform that helps CPG challenger brands, SMB sellers, and agencies autonomously optimize advertising keywords, bids, and budgets across 20+ retail media networks on a pay-for-performance basis.
- Ownership category
- akta.pro rank
RMIQ industry classification
Industry- Product category
- Retail Media Advertising Software
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Software Publishers (51321)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Retail Media Network (RMN) Planning & Buying (MPAAABAK)
- akta.pro secondary industries
- Retail Media Network (RMN) Buying (On-site & Off-site) (BPAFABAI), Pricing, Revenue Management & Promotion Optimization (HDAAAHAB), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where RMIQ is headquartered
LocationHeadquarters
- HQ city
- Delaware City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RMIQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay-for-Performance Advertising Management: RMIQ charges a performance-based fee on top of client advertising spend across retail media networks. Pricing is risk-free with the company earning when campaigns deliver measurable results. Clients pay their normal ad spend to the retail media networks (Walmart, Instacart, Amazon, etc.) plus a management/performance fee to RMIQ. The Keyword Audit ($490) is credited in full if the client continues with RMIQ.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Pay-for-Performance — performance-based management fee on top of client ad spend |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
RMIQ product offering
Product offeringCore offering
RMIQ provides an AI-driven retail media performance advertising platform that lets brands, sellers, and agencies run campaigns across 20+ retail media networks (Walmart Connect, Instacart, Amazon, Target Roundel, Kroger, CVS, DoorDash, Uber Eats, Sprouts, Thrive Market, Macy's, Home Depot, Chewy, Whole Foods, Albertsons, GoPuff, Staples, eBay) from a single interface. Multi-agent AI continuously optimizes keywords, bids, and budgets at the SKU level, applies product-specific margin economics, transfers learnings across networks, and is sold on a risk-free pay-for-performance management fee model.
Product overview
RMIQ (Retail Media IQ) is an AI-powered retail media performance advertising platform built for lean teams. The core offering is a unified platform that aggregates access to multiple retail media networks including Walmart Connect, Instacart, Amazon, Target Roundel, Kroger, CVS, DoorDash, Uber Eats, Home Depot, Sprouts Farmers Market, Macy's, Chewy, and Thrive Market—covering approximately 85% of the U.S. retail audience. The platform is powered by multi-agent AI autonomous systems that continuously optimize each SKU's keywords, bids, and budgets across networks. Supporting the core platform, RMIQ offers a suite of keyword research tools (Amazon, Walmart, Instacart, Whole Foods, eBay), a Retail Media Network Database for network discovery, and a comprehensive Glossary of retail media terms. The pricing model is pay-for-performance with custom goals around Sales, ROAS, or Customer Growth. The platform enables cross-network learning—leveraging shared learnings from one network to accelerate performance on others—while providing unified reporting and ROI visibility across all retail media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Media IQ Platform AI-powered retail media performance advertising platform that lets brands, sellers, and agencies manage campaigns across 20+ retail media networks (Walmart Connect, Instacart, Amazon, Target Roundel, Kroger, CVS, DoorDash, Uber Eats, Sprouts, Thrive Market, Macy's, Home Depot, Chewy, Whole Foods, Albertsons, GoPuff, Staples, eBay) from a single unified interface, with multi-agent autonomous SKU-level optimization and cross-network learning. Sold on a risk-free pay-for-performance management fee model.
- Keyword Audit Service Paid audit service priced at $490 that identifies non-revenue-generating keywords attached to each SKU (finding approximately 30% of keywords generate zero revenue), with the fee credited in full if the client continues with RMIQ as a low-commitment entry point to the platform.
- Amazon Keyword Research Tool Free, self-serve keyword research tool for Amazon sponsored product and sponsored brand campaigns, enabling advertisers to discover high-value keywords for Amazon ad optimization.
- Walmart Keyword Tool Free, self-serve keyword research and discovery tool for Walmart Connect advertising campaigns, supporting campaign optimization for Walmart sellers and brands.
- Instacart Keyword Tool Free, self-serve keyword research tool for Instacart advertising campaigns, helping brands optimize sponsored product placements on the grocery delivery platform.
- Whole Foods Keyword Tool Free, self-serve keyword research capability for Whole Foods Market advertising campaigns, accessed through RMIQ's platform integration.
- eBay Keyword Tool Free, self-serve keyword research and ad optimization tool for eBay sponsored advertising campaigns.
- Retail Media Network Database Comprehensive database cataloging retail media networks and providing advertisers with a directory and comparison capability across the RMN landscape, used for network discovery and partner evaluation.
- Major Retail Media Network Integration Expansion (Instacart, Target Roundel, Whole Foods) Launch capability within the Retail Media IQ Platform extending unified campaign management to Instacart Ads, Target Roundel (general merchandise), and Whole Foods (grocery and specialty/organic), consolidating previously fragmented network management.
Quantifiable outcome
- 160% ROAS growth on Instacart with 50+ incremental sales per campaign
- +5 more outcomes
Companies that use RMIQ
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
RMIQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
RMIQ partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Instacart AdscoreRMIQ integrated Instacart Ads into its platform, enabling advertisers to execute and manage campaigns across Instacart alongside other retail media networks through a single unified interface. CEO Matt Drela stated the expansion represents a significant milestone in simplifying cross-network advertising management for brands.
- Target (Roundel)coreRMIQ integrated Target's retail media network (Target Roundel) into its platform, covering general merchandise retail category alongside grocery and specialty. Enables unified campaign management across Target's sponsored search, display, video/CTV, and off-site ad placements.
- Whole FoodscoreRMIQ integrated Whole Foods retail media capabilities into its platform, expanding coverage across the grocery and specialty/organic retail categories. Allows advertisers to manage Whole Foods campaigns alongside Instacart, Target, and other networks from one platform.
- Walmart ConnectcoreWalmart Connect is a core supported network on RMIQ's platform, enabling brands to advertise on Walmart's sponsored search, display, video/CTV, and off-site placements through unified campaign management and AI-driven optimization.
- Amazon RMNcoreAmazon's retail media network is a core supported network on RMIQ's platform, enabling brands to run Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns through unified management and cross-network optimization.
- Kroger RMNcoreKroger's retail media network is a core supported network on RMIQ's platform, enabling brands to execute campaigns across Kroger's digital properties with AI-driven optimization.
- DoorDash RMNcoreDoorDash's retail media network is a core supported network on RMIQ's platform, covering same-day delivery and convenience retail categories.
- CVS RMNcoreCVS retail media network is a core supported network on RMIQ's platform, covering the health and wellness retail category.
- Uber Eats RMNcoreUber Eats' Uber Ads retail media network is a core supported network on RMIQ's platform, covering food and grocery delivery across North America, EMEA, and UK/EU regions. RMIQ leverages Uber Eats' self-serve tools and APIs for seamless campaign creation.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
RMIQ competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RMIQ social profiles
Digital presenceRMIQ compliance and trust
Trust signalCompliance2 records
RMIQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
RMIQ leadership team
Management profileNumber of profiles
Profiles10 records
RMIQ funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RMIQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RMIQ
What does RMIQ do?
RMIQ provides an AI-driven retail media performance advertising platform that lets brands, sellers, and agencies run campaigns across 20+ retail media networks (Walmart Connect, Instacart, Amazon, Target Roundel, Kroger, CVS, DoorDash, Uber Eats, Sprouts, Thrive Market, Macy's, Home Depot, Chewy, Whole Foods, Albertsons, GoPuff, Staples, eBay) from a single interface. Multi-agent AI continuously optimizes keywords, bids, and budgets at the SKU level, applies product-specific margin economics, transfers learnings across networks, and is sold on a risk-free pay-for-performance management fee model.
Is RMIQ a public or private company?
RMIQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RMIQ founded?
RMIQ was founded in 2018. It employs 1 to 10 people.
Where is RMIQ based?
RMIQ is headquartered in Delaware City, United States, in the North America region.
How does RMIQ make money?
One revenue line is on record: pay-for-Performance Advertising Management.
Does RMIQ have an API?
Yes. RMIQ integrates directly with major retail media network APIs (Uber Eats, Target Roundel, Walmart Connect, Instacart, and others), enabling seamless campaign creation, execution, and data synchronization. The platform handles onboarding and execution through these API integrations, allowing advertisers to manage campaigns across multiple retail networks through a unified interface without additional operational burden on the retailer side.
What industry is RMIQ in?
RMIQ's product category is Retail Media Advertising Software. Its primary akta.pro industry code is MPAAABAK, Retail Media Network (RMN) Planning & Buying, with a secondary code of BPAFABAI, Retail Media Network (RMN) Buying (On-site & Off-site). Its NAICS code is 541810 and its SIC code is 7310.