Anchor

Name

Anchor

Legal name

Anchor Hanover Group

Website

https://anchor.org.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anchor (Anchor Hanover Group) is England's largest not-for-profit specialist housing and care provider for older people, operating approximately 40,400 homes across nearly 1,700 locations and offering residential care, dementia care, affordable rentals, and retirement property sales for people aged 55 and over.

Ownership category

akta.pro rank

Product category

Senior Living and Elderly Care Services

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Luxury / High-End Assisted Living Communities (HLADABAD), Elder Services & Aging Support (BPAGAEAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Elderly care homes
• Retirement housing
• Sheltered housing
• Dementia care services
• Shared ownership property

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Care home fees: Weekly fees charged to residents for 24-hour residential care, dementia care, and support services. Fees cover accommodation, utilities, meals, laundry, housekeeping, and activities. Price points vary by location and care needs.
2. Property sales: Sale of retirement properties including apartments and houses through Life in Place brand. Includes shared ownership models like Older Persons Shared Ownership (OPSO) where residents purchase a share of the property.
3. Property rentals: Affordable rental housing at over 1,100 locations across England for people aged 55+. Social rent and affordable rent models.
4. Older Persons Shared Ownership (OPSO): Shared ownership scheme allowing older people to buy a share of a property without funding the entire value, with the option to increase ownership over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Anchor provides specialist housing and care for older people in England through residential care homes, dementia care, respite care, affordable rental housing, housing with extra care, retirement properties for sale, shared ownership options, and retirement villages. Operating across nearly 1,700 locations with approximately 40,400 homes, the not-for-profit organization delivers 24-hour personal care, supported living, and wellbeing services to people aged 55 and over.

Product overview

Anchor is England's largest provider of specialist housing and care for people in later life, offering a comprehensive portfolio of products and services. The core offering includes care homes (more than 120 residential homes providing 24-hour residential, dementia, respite, convalescent, and palliative care), properties to rent (affordable housing at over 1,100 locations for over 55s), housing with extra care (for those 55+ needing additional support), and properties for sale (retirement properties from affordable to luxury). Supporting sub-brands include Life in Place from Anchor (new homes for sale with flexible purchase options), Older Persons Shared Ownership (OPSO - subsidized shared ownership), and retirement villages (luxury properties with leisure facilities). Additional services include Anchor on Call (24-hour emergency response), Be Well wellbeing services (fitness, social, digital skills), dementia care, respite care, convalescent care, and palliative care. Named care homes include Buckingham Lodge, Bethune Court, Landemere, The Mill House, and The Mill Lodge Care Suites.

Differentiator

Problem solved

Functional benefit

Brands

• Life in Place from Anchor: A brand bringing together high-quality new homes for sale, flexible ways to buy, and experience in later-life housing.
• Older Persons Shared Ownership (OPSO)
• Shared Ownership with Anchor
• Anchor on Call
• Be Well

Products and services

• Residential Care Homes More than 120 residential care homes across England providing 24-hour personally tailored residential care, dementia care, respite care, convalescent care, and palliative care for older people. Each home offers en-suite accommodation, meals, laundry, housekeeping, and activities.
• Properties to Rent Affordable rental housing at more than 1,100 locations across England for people aged over 55, offering purpose-built studio flats, one to three-bedroom properties, and bungalows on social rent and affordable rent terms.
• Housing with Extra Care Housing for people aged 55 and over who are still independent but need additional help, offering high-quality homes with on-site facilities and a 24-hour emergency call service in fully accessible settings.
• Properties for Sale Retirement properties for sale ranging from affordable options to luxury apartments and retirement villages, with building and grounds maintenance included, targeted at older buyers seeking maintenance-free living.
• Life in Place from Anchor Sub-brand bringing together high-quality new homes for sale, flexible ways to buy, and expertise from an experienced later-life housing specialist.
• Older Persons Shared Ownership (OPSO) Subsidised shared ownership scheme allowing older people to buy a share of a property at selected Anchor developments, with the option to increase ownership over time through staircasing.
• Retirement Villages Luxury retirement properties with state-of-the-art leisure facilities set in rural village developments, targeting older buyers seeking a community living environment.
• Anchor on Call 24-hour emergency call service monitored around the clock, providing residents with peace of mind and rapid response support.
• Be Well Resident Wellbeing Services Resident wellbeing services including financial advice, fitness and movement activities, social opportunities, digital skills training, and online learning courses for residents across Anchor housing and care.
• Dementia Care Specialised dementia care services at Anchor care homes, treating residents as individuals with personalised care plans that build on strengths and abilities.
• Respite Care Short-term and temporary care stays at Anchor care homes for older people requiring support, ranging from about a week to a few months, including a promotional 4-for-3 offer at participating homes.
• Convalescent Care Care and rehabilitation services for older people recovering from surgery, illness, or injury at Anchor care homes.
• Palliative Care End-of-life care provision ensuring comfort and dignity for people nearing the end of life, including physical, social, and spiritual support at Anchor care homes.
• Buckingham Lodge care home Contemporary residential care home with en-suite rooms for up to 64 residents in Aylesbury, Buckinghamshire, offering residential, dementia, respite, and convalescent care from £1,630 per week.
• Bethune Court care home Purpose-built residential care home with 45 en-suite flats in St. Leonards-on-Sea, Hastings, providing 24-hour residential and dementia care from £1,325 per week.
• Landemere care home Purpose-built residential care home with single en-suite rooms and garden views in Derby, Derbyshire, offering residential and dementia care from £1,103.46 per week.
• The Mill House care home Luxurious residential and dementia care home for up to 86 residents on the Leeds and Liverpool Canal in Skipton, North Yorkshire, included in Knight Frank's Luxury Care Home Guide 2026.
• The Mill Lodge Care Suites Eight beautifully appointed care suites adjacent to The Mill House in Skipton, offering an independent lifestyle with 24/7 on-site support, fully furnished with a living area, modern kitchen, bedroom, and wet room. Launched in 2024.

Quantifiable outcome

• Over 1,000 Anchor properties now connected to Wifinity's managed WiFi service with remaining properties due for completion within the next year

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• WifinitycoreTechnology or Integration · 22 June 2026Anchor and Wifinity reached a milestone with 1,000 connected properties now using Wifinity's new managed WiFi service, with the remaining properties due to be completed within the next year. Wifinity provides managed WiFi connectivity across Anchor's property portfolio.
• Deeley ConstructionminorImplementation/ SI/ Consulting Partner · 16 June 2026Deeley Construction built The Brambles, an 80-apartment affordable later-living development in Peterborough exclusively for people aged over 60. The development comprises 56 social rent homes and 24 Older Persons Shared Ownership apartments.
• Goram HomesminorStrategic or Co-development Partner · 26 April 2026Goram Homes, Bristol City Council's housebuilding company, brought forward phase two of The Fosseway development in Hengrove, south Bristol on a former school site. Anchor will provide 70 affordable extra care homes as part of this development.
• Charterpoint GroupminorStrategic or Co-development Partner · 10 April 2026Charterpoint Group announced a deal with Sainsbury's to open a convenience store at a mixed-use development near Nottingham. The project includes a retirement apartment scheme involving multiple stakeholders including Vistry Group and Anchor.
• Vistry GroupminorStrategic or Co-development Partner · 10 April 2026Vistry Group is involved as a stakeholder in the mixed-use development near Nottingham alongside Charterpoint Group and Anchor. Also involved in The Fosseway development in Hengrove, Bristol with Goram Homes.
• EquanscoreImplementation/ SI/ Consulting Partner · 24 March 2025Equans has entered a new partnership with Anchor to deliver repairs and maintenance services across 420 locations in England, covering over 18,000 residences in Yorkshire, Lincolnshire, and the North East. The deal establishes a new wholly-owned subsidiary of Equans to provide 24-hour, 365-day-a-year repairs response, with staff TUPE-transferred into this entity. The partnership is part of Anchor's national programme to transform its repairs operations and digitize its property management.
• National Association for Providers of Activities for Older People (NAPA)coreStrategic or Co-development PartnerAnchor works in partnership with NAPA to ensure activities enhance residents' lifestyle, health and wellbeing. NAPA partnership for activity programming across care homes.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Sanctuary Housing Group: Large UK not-for-profit housing association providing general needs, supported, and retirement housing alongside care services. Most comparable to Anchor in scale, non-profit status, and combined housing-plus-care model across England.
• Housing 21: Not-for-profit provider of retirement living and extra-care housing for older people in England, with a similar focus on housing-with-care schemes. Comparable to Anchor's housing-with-extra-care and retirement village product lines.
• Retirement Villages Group (formerly McCarthy & Stone): UK developer and operator of retirement villages and later-living properties for sale. Direct peer to Anchor's Life in Place and retirement village offerings, particularly around for-sale later-living product.
• Audley Group: Luxury retirement village operator offering premium later-living properties with on-site care services in the UK. Comparable to Anchor's luxury retirement villages such as those recognized in Knight Frank's Luxury Care Home Guide.
• Barchester Healthcare: One of the UK's largest private operators of residential care and nursing homes, providing dementia and respite care. Directly comparable to Anchor's 120+ residential care homes serving a similar elderly resident profile.
• Care UK: Major UK operator of residential care homes, many providing dementia and nursing care. Comparable in product mix (residential, dementia, respite) and geographic focus in England to Anchor's care home division.
• ExtraCare Charitable Trust: Not-for-profit operator of retirement villages and housing-with-care schemes for older people across the UK. Highly comparable to Anchor's not-for-profit model and extra-care village product set.
• Four Seasons Health Care: Large UK nursing and residential care home operator providing elderly care including dementia and respite services. Comparable to Anchor's care home operations in service mix and resident demographic.
• Clarion Housing Group: England's largest housing association by unit count, providing general needs and supported housing. Comparable to Anchor at the scale of housing association operations, though Clarion has less emphasis on for-sale later-living product.
• L&Q Group: Large UK housing association with significant supported housing and older-persons housing portfolios. Comparable to Anchor on organizational scale, not-for-profit status, and provision of housing for older residents in England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Anchor_Trust
• YouTubeyoutube.com/channel/UCF3H9HIebUfDOxh90XcHASw
• Facebookfacebook.com/AnchorPeople
• LinkedInlinkedin.com/company/anchor-trust
• Instagraminstagram.com/anchorlaterlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anchor