Bright Healthcare
Bright Healthcare (Bright Health Inc.) was a Minneapolis-based health insurer offering ACA, Medicare Advantage, and Small Group plans. The company ceased all health plan operations by December 31, 2024, and now operates solely in runout mode under NeueHealth.
- Company typePrivate
- Founded2015
- HeadquartersMinneapolis, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bright Healthcare does
Bright Healthcare (legal entity: Bright Health Inc.) was a Minneapolis-based, publicly-traded health insurer (NYSE: BHG) founded in 2015 that offered Individual and Family Affordable Care Act plans, Medicare Advantage plans, and Small Group employer health plans across multiple U.S. states. The company's go-to-market was a vertically-integrated payer-provider model, augmented by the 2021 acquisition of telehealth platform Zipnosis and the 2020 acquisition of Medicare-focused Brand New Day, intended to enable value-based care delivery and clinical differentiation. Revenue mechanics were standard health insurance: collecting premiums from individuals, seniors, and small employers, bearing medical loss ratio risk, and earning the spread between premiums and claims.
All health plan operations ceased effective December 31, 2024, following an earlier wind-down of coverage on December 31, 2022 (with Texas policies running through July 31, 2023 under Special Deputy Receivership). The company is now in pure runout mode, processing remaining claims and inquiries under the NeueHealth entity at 8000 Norman Center Drive, Suite 900, Minneapolis. In September 2025, Bright Health Inc. filed a trademark application for "NEUEHEALTH" covering insurance, healthcare services, and health data software platforms, signaling a potential rebrand or successor technology-enabled healthcare services venture, though no new operating product or revenue stream has been disclosed.
Bright Healthcare firmographics
Firmographics- Name
- Bright Healthcare
- Legal name
- Bright Health Inc.
- Website
- https://brighthealthcare.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 1,001–5,000 employees
- Short description
- Bright Healthcare (Bright Health Inc.) was a Minneapolis-based health insurer offering ACA, Medicare Advantage, and Small Group plans. The company ceased all health plan operations by December 31, 2024, and now operates solely in runout mode under NeueHealth.
- Ownership category
- akta.pro rank
Bright Healthcare industry classification
Industry- Product category
- Health Insurance
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicare Advantage (MA) Plans (FSAIAGAA)
- akta.pro secondary industries
- Off-Exchange Individual Major Medical Plans (FSAIAEAB), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Bright Healthcare is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bright Healthcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Bright Healthcare product offering
Product offeringCore offering
Bright Healthcare was a health insurance company that offered Individual and Family plans under the ACA marketplace, Medicare Advantage plans for Medicare-eligible seniors, and Small Group health insurance plans for small businesses. The company ceased all health plan operations effective December 31, 2024, and is now in runout mode handling remaining claims and inquiries through NeueHealth.
Product overview
Bright Healthcare operated as a health insurance company offering Individual and Family (ACA) plans, Medicare Advantage plans, and Small Group plans. The company officially ceased all health plan operations on December 31, 2024, with insurance coverage and provider contracts terminated (except in Texas where some policies remained active until July 31, 2023). The company is now in runout mode, handling remaining inquiries through NeueHealth's Bright HealthCare Runout Operations. A trademark application for "NEUEHEALTH" was filed in September 2025, suggesting a potential rebrand or continuation of healthcare services under a new entity.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual and Family (ACA) Health Insurance Plans
Companies that use Bright Healthcare
Customer profileSegments3 records
Ideal customer profiles3 records
Bright Healthcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bright Healthcare partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
Bright Healthcare competitors and assessment
Company assessmentBroad incumbents
- Humana: Largest pure-play Medicare Advantage insurer in the U.S. with deep senior-focused capabilities. Represents the established incumbent Bright Health's MA business was attempting to disrupt.
- Elevance Health: Major Blue Cross Blue Shield licensee offering ACA, Medicare Advantage, and Small Group plans — overlapping all of Bright Health's prior product lines across commercial and government segments.
- UnitedHealth Group: Largest U.S. health insurer offering ACA, Medicare Advantage, employer group, and Small Group plans — directly overlapping all three of Bright Health's former product lines. Operates vertically integrated payer-provider model similar to Bright's strategic ambition.
- Centene Corporation: Major ACA marketplace and government-program health insurer. Overlaps directly with Bright Health's Individual and Family ACA business as both compete in exchange markets.
- Molina Healthcare: Government-focused health plan operator with ACA and Medicare presence. Comparable as a competitor in the same ACA exchange markets where Bright Health previously operated.
Others
- eHealth: Online health insurance marketplace and broker platform that distributed ACA, Medicare Advantage, and Small Group plans — including Bright Health products — making it an adjacent channel partner rather than a direct competitor.
Direct peers
- Oscar Health: Tech-enabled health insurer focused on Individual and Family (ACA) marketplace plans, the same core product line Bright Health operated. Both companies were built around a digital-first payer model targeting individual ACA consumers.
- Devoted Health: Medicare Advantage insurer using a tech-enabled, concierge-style service model for seniors. Operates in similar geographies to Bright Health's MA business and pursues a comparable tech-first payer approach.
- Clover Health: Medicare Advantage-focused insurtech serving seniors, directly comparable to Bright Health's Medicare Advantage product line and Brand New Day acquisition. Both companies pursued tech-enabled MA models and experienced significant public market volatility.
- Alignment Healthcare: Tech-forward Medicare Advantage insurer operating primarily in California and select Western states, overlapping with Bright Health's Brand New Day MA footprint. Both target senior populations with value-based care models.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Bright Healthcare social profiles
Digital presenceBright Healthcare compliance and trust
Trust signalCompliance1 record
Bright Healthcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bright Healthcare leadership team
Management profileNumber of profiles
Bright Healthcare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bright Healthcare M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bright Healthcare
What does Bright Healthcare do?
Bright Healthcare was a health insurance company that offered Individual and Family plans under the ACA marketplace, Medicare Advantage plans for Medicare-eligible seniors, and Small Group health insurance plans for small businesses. The company ceased all health plan operations effective December 31, 2024, and is now in runout mode handling remaining claims and inquiries through NeueHealth.
Is Bright Healthcare a public or private company?
Bright Healthcare is a private company. It is classified as public and is currently closed.
When was Bright Healthcare founded?
Bright Healthcare was founded in 2015. It employs 1,001 to 5,000 people.
Where is Bright Healthcare based?
Bright Healthcare is headquartered in Minneapolis, United States, in the North America region.
Who are Bright Healthcare's main competitors?
Broad incumbents on record are Humana, Elevance Health, UnitedHealth Group, Centene Corporation and Molina Healthcare. eHealth is listed as an others. Direct peers are Oscar Health, Devoted Health, Clover Health and Alignment Healthcare.
Does Bright Healthcare have an API?
No public API is recorded for Bright Healthcare.
What industry is Bright Healthcare in?
Bright Healthcare's product category is Health Insurance. Its primary akta.pro industry code is FSAIAGAA, Medicare Advantage (MA) Plans, with a secondary code of FSAIAEAB, Off-Exchange Individual Major Medical Plans. Its SIC code is 6324.