Teeccino Caffe
Teeccino Caffe is a privately-held, family-owned CPG company that makes and sells caffeine-free herbal coffee alternatives and roasted herbal teas from roasted herbs, grains, fruits, nuts, and ramón seeds, primarily direct-to-consumer via teeccino.com and through natural-food retail.
- Company typePrivate
- Founded1994
- HeadquartersCarpinteria, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Teeccino Caffe does
Teeccino Caffe, Inc. is a privately-held, family-owned consumer packaged goods company founded in 1993/1994 by Caroline MacDougall and headquartered in Santa Barbara, California, with a warehouse and distribution facility in Oxnard, California. The company designs, manufactures, and distributes caffeine-free herbal 'coffee' alternatives and roasted herbal teas composed of organic roasted herbs, grains (carob, barley, chicory), fruits (dates, figs), nuts (almonds), and wild-harvested ramón seeds sourced from the Maya Biosphere Reserve in Guatemala. Its core intellectual property is a proprietary composite-grind ingredient system engineered to brew across drip, French press, espresso, pour-over, moka pot, Keurig, percolator, and tea-bag formats from a single recipe, extended more recently into adaptogenic-mushroom blends (Miraculous Mushrooms®) and prebiotic GOS/XOS concentrates (Prebiotic SuperBoost™). The portfolio spans more than 35 organic and gluten-free certified SKUs across five collections (Maya, Dandelion, Mediterranean, Miraculous Mushrooms, Prebiotic SuperBoost) and three preparation formats — ground herbal coffee, tea-bag herbal tea (6g of herb per bag, roughly three times a standard tea bag), and Instant Blends dissolvable in hot or cold water — plus a sister TeeChia super-seed cereal brand.
Teeccino operates a hybrid distribution model anchored by direct-to-consumer e-commerce at teeccino.com, where subscriptions (15–30% recurring discount, monthly billing, 30-day risk-free guarantee, and 'Teeccino Punches' loyalty rewards) function as the primary acquisition and retention mechanism. A self-serve 'Find Your Perfect Blend' quiz, samplers from $3.50, themed bundles (Daily Ritual, Bold Brew Box, Instant Collections), and bulk/5lb SKUs up to $89.99 drive AOV expansion. Wholesale distribution runs through natural-food retailers and specialty grocers in the United States ([email protected] accounts), Canadian retail via well.ca, and international fulfillment routed exclusively through iHerb.com for non-US/Canada customers.
Go-to-market combines product-led e-commerce, an ambassador community program distributing free samples and event-discount codes, healthcare-practitioner endorsement marketing (Dr. Josh Axe, Andrew Weil M.D., Christiane Northrup M.D., Bernie Siegel M.D., John McDougall M.D., Ann Louise Gittleman), earned-media features in Forbes, Goop, Parade, VICE, MSN, VegNews, and Brit+Co, and organic social channels (Facebook, Instagram, Pinterest, TikTok, LinkedIn). The team of approximately 11 named employees spans founder/co-CEO Caroline MacDougall, CFO Jerry Isenberg (spouse, ex-entertainment industry executive), Chief Revenue Officer Galen MacDougall (son, UCLA '10), and functional leads across national sales, e-commerce, social media, warehouse operations, customer service, and accounting.
Teeccino Caffe firmographics
Firmographics- Name
- Teeccino Caffe
- Legal name
- Teeccino Caffe, Inc.
- Website
- https://teeccino.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Teeccino Caffe is a privately-held, family-owned CPG company that makes and sells caffeine-free herbal coffee alternatives and roasted herbal teas from roasted herbs, grains, fruits, nuts, and ramón seeds, primarily direct-to-consumer via teeccino.com and through natural-food retail.
- Ownership category
- akta.pro rank
Teeccino Caffe industry classification
Industry- Product category
- Herbal Coffee Alternatives
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)
- akta.pro secondary industries
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Teeccino Caffe is headquartered
LocationHeadquarters
- HQ city
- Carpinteria
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Teeccino Caffe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct-to-Consumer E-Commerce (teeccino.com): One-time purchases and subscription orders through company's own e-commerce storefront. Subscription model provides recurring revenue with 15-30% discount to subscribers, earning Teeccino Punches toward freebies, and 30-day risk-free guarantee. Upsell through bundles, variety packs, accessories, and add-on products. Free shipping on domestic orders over $59.
- Wholesale / Retail Distribution: Products sold through natural food retailers, specialty stores, and grocery chains. Wholesale inquiries directed to [email protected]. Canadian retail through well.ca. International distribution via iHerb.com which handles shipping logistics for non-US customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Miraculous Mushrooms Adapt & Protect — Ground Herbal Coffee 10oz |
| Subscription | Monthly | French Roast Chicory Herbal Coffee 11oz — USDA Organic, Kosher |
| Subscription | Monthly | French Vanilla Chicory Herbal Coffee 11oz |
| Unit Pricing | Monthly | Miraculous Mushrooms Instant Latte |
| Unit Pricing | Monthly | Instant Dandelion Herbal Coffee |
| Unit Pricing | Pay-as-you-go | Trial Size (various flavors) |
| Unit Pricing | Pay-as-you-go | Bundle / Variety Packs |
| Transaction based/ take rate | Multi-year contract | Wholesale Accounts |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Teeccino Caffe product offering
Product offeringCore offering
Teeccino Caffe manufactures and sells caffeine-free herbal coffee alternatives and roasted herbal teas made from a blend of roasted organic carob, barley, chicory root, ramón seeds, dates, figs, almonds, and wellness mushrooms. Products are offered in ground, tea bag, and instant formats across collections including Maya, Dandelion, Mediterranean, Miraculous Mushrooms, and Prebiotic SuperBoost, sold via direct-to-consumer e-commerce and wholesale to natural food retailers.
Product overview
Teeccino Caffe offers a comprehensive portfolio of caffeine-free herbal coffee alternatives and roasted herbal teas as a single unified product line. The core offerings include Herbal Coffees (ground format for drip, French press, and espresso brewing), Herbal Teas (tea bag format for steeping), and Instant Blends (dissolvable format for quick preparation). Products span multiple collections: Maya (ramón seed-based dark roasts), Dandelion (certified gluten-free), Mediterranean (almond-enriched with dates/figs), Miraculous Mushrooms (wellness mushroom + adaptogenic herb blends), and Prebiotic SuperBoost (prebiotic-enriched). Teeccino also offers TeeChia Super Seed Cereal as a related health food product. All products are made from organic herbs, roasted grains, fruits, and nuts with no artificial ingredients, caffeine, or acidity.
Differentiator
Problem solved
Functional benefit
Brands
- Miraculous Mushrooms: Wellness mushroom blends featuring adaptogenic herbs including Chaga, Lion's Mane, Reishi, Turkey Tail, Cordyceps, and Ashwagandha for stress resistance and immune support.
- Prebiotic SuperBoost
- Dandelion Collection
- Maya Collection
- TeeChia
Products and services
- Herbal Coffee Ground herbal coffee alternatives brewed like regular coffee using roasted herbs, carob, barley, chicory, ramón seeds, fruits and nuts. Available in over 35 organic and gluten-free flavors across multiple collections for individual consumers seeking caffeine-free coffee substitutes.
- Herbal Tea Roasted herbal teas in convenient tea bag format, containing 6g of herbs per bag (three times more than standard tea bags), delivering bold roasted flavor with maximum health benefits for individual consumers.
- Instant Blends Instant herbal coffee alternatives that dissolve in hot or cold water within 30 seconds without brewing. Available as instant coffee and instant latte formats for individual consumers.
- Miraculous Mushrooms Collection Wellness mushroom blends optimally paired with adaptogenic herbs. Features Chaga, Lion's Mane, Reishi, Turkey Tail, and Cordyceps mushrooms combined with herbs like Ashwagandha, Eleuthero, and Rhodiola for stress resilience and immune support.
- Prebiotic SuperBoost Collection Herbal blends delivering plant-based prebiotic concentrates (GOS and XOS) to nourish gut probiotics. Supports immune system and gut health with inulin from chicory root, providing 1000+ mg of XOS and GOS per two cups.
- Dandelion Collection Certified gluten-free herbal blends providing health benefits of roasted dandelion root blended with super herbs. Available in both coffee and tea formats with various flavor profiles for gluten-sensitive consumers.
- Maya Collection Dark roasted herbal coffee blends featuring ramón seeds from Central American rainforests, combined with Mediterranean carob, barley and chicory. Created for purists who prefer unsweetened coffee-like flavors with deep chocolate accents.
- Mediterranean Collection
Quantifiable outcome
- No caffeine (0mg per serving) vs. 95mg+ in regular coffee
- +6 more outcomes
Companies that use Teeccino Caffe
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Teeccino Caffe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Teeccino Caffe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iHerb.comcoreiHerb.com is Teeccino's recommended international shipping partner for customers outside the United States and Canada. Teeccino's international shipping policy states the company does not ship directly internationally and refers customers to iHerb, which specializes in fast and affordable international shipping for natural products. The partnership enables global reach without Teeccino managing international logistics.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Teeccino Caffe competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Teeccino Caffe social profiles
Digital presenceTeeccino Caffe compliance and trust
Trust signalCompliance5 records
Teeccino Caffe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Teeccino Caffe leadership team
Management profileNumber of profiles
Profiles11 records
Teeccino Caffe funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Teeccino Caffe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Teeccino Caffe
What does Teeccino Caffe do?
Teeccino Caffe manufactures and sells caffeine-free herbal coffee alternatives and roasted herbal teas made from a blend of roasted organic carob, barley, chicory root, ramón seeds, dates, figs, almonds, and wellness mushrooms. Products are offered in ground, tea bag, and instant formats across collections including Maya, Dandelion, Mediterranean, Miraculous Mushrooms, and Prebiotic SuperBoost, sold via direct-to-consumer e-commerce and wholesale to natural food retailers.
Is Teeccino Caffe a public or private company?
Teeccino Caffe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Teeccino Caffe founded?
Teeccino Caffe was founded in 1994. It employs 11 to 50 people.
Where is Teeccino Caffe based?
Teeccino Caffe is headquartered in Carpinteria, United States, in the North America region.
How does Teeccino Caffe make money?
Two revenue lines are on record. Direct-to-Consumer E-Commerce (teeccino.com) is the primary driver. The others are wholesale / Retail Distribution.
Does Teeccino Caffe have an API?
No public API is recorded for Teeccino Caffe.
What industry is Teeccino Caffe in?
Teeccino Caffe's product category is Herbal Coffee Alternatives. Its primary akta.pro industry code is AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes), with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920 and its SIC code is 2090.