SpellBound

What SpellBound does

SpellBound (operating as ALTality, Inc., d/b/a SpellBound AR) is a Michigan-based mobile augmented reality (AR) software company that develops patient engagement, distraction therapy, pain management, and mobility-motivation tools for pediatric healthcare settings. Its core technology is a mobile AR platform that uses smartphone or tablet cameras and image recognition to trigger interactive 3D experiences when patients scan wall posters, cards, or decals, requiring no specialized hardware beyond the patient's own device. The product portfolio spans the SpellBound ARcade game collection (Alien Invasion, Basketball, Painting, Fireworks, Swamp Soccer, Baseball Bash, Poseidon's Pairs, Slide Puzzles, Flower Frenzy), the ARISE post-surgical mobility solution, Quick Distract cards for procedural distraction, an MRI preparation simulator, an augmented pain-management book (Thump, Ouch! Marcus Gets Hurt), and seasonal engagement products such as Valentine's Day AR cards.

SpellBound monetizes primarily through annual software licenses sold to hospitals at $1,000-$5,000 per facility area per year (with 3-Pack and 5-Pack bundles and expansion options), Quick Distract card subscriptions at $500-$4,000 annually, procedure simulator licenses starting at $2,000, and hardware sales of sanitizable wall stickers and expansion packs at $200-$300. The company sells via direct enterprise sales, an e-commerce storefront, foundation partnerships (e.g., Harrison's Heroes), and an OEM integration with eVideon's Vibe Health smart room platform. Its customers include pediatric hospitals and children's hospitals such as CS Mott (University of Michigan), Comer Children's (University of Chicago), MD Anderson Children's Cancer Hospital, and Stanford/Lucile Packard, with documented clinical outcomes including 9+ miles of post-surgical mobility generated at a single Midwest hospital over eight months and PedsQL quality-of-life improvements. The company has received two NIH/NIDA research grants and operates with a small team of fewer than ten employees.

Name

SpellBound

Legal name

ALTality, Inc.

Website

https://spellboundar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SpellBound is a Michigan-based mobile augmented reality platform that provides pediatric hospitals with AR games, procedural distraction cards, post-surgical mobility tools, and MRI preparation simulators triggered by scanning posters and cards with patients' own smartphones.

Ownership category

akta.pro rank

Product category

Pediatric Patient Engagement Technology

NAICS

Software Publishers (5132), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Prepackaged Software (7372), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro industry

PRIMARYEDAGALAL

Interactive Learning Games & Gamified Courseware

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDAFACAG

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAFAKAJ

Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills)

Education/Education Technology (EdTech) & Digital Learning/Accessibility, Assistive Technology & Special Needs EdTech

SECONDARYMPAJAFAJ

Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Children’s Publishing (Picture Books, Middle Grade, YA)

Keywords

• Augmented reality healthcare
• Pediatric patient engagement
• Hospital distraction therapy
• AR mobility solutions
• Procedure preparation tools

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Annual Software Licenses: Hospitals purchase annual licenses for AR games with unlimited use. Licenses are facility-area based with expansion options. Single game licenses start at $1,000/year. Bundle discounts available: 3-Pack saves 5%, 5-Pack saves 10%. Multi-year discounts mentioned.
2. Product Hardware: Physical products including reusable, removable, sanitizable wall stickers/posters in various sizes (29x17, 37.5x21.1, 47.9x27 inches). Expansion packs include additional stickers for $200-$300.
3. AR Card Subscriptions: Quick Distract card sets with annual unlimited use licenses. Basic subscription ($500) includes 10 cards, Full subscription ($4,000) includes 20 complete sets of 200 cards.
4. Procedure Simulators: MRI Simulator licenses starting at $2,000 including 20 cards, training, and materials.
5. Free AR App: Free SpellBound app downloaded by patients/families. Generates demand and brand awareness leading to institutional purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SpellBound develops a mobile augmented reality platform that pediatric hospitals license to engage young patients. The platform uses image recognition of posters, cards, and wall decals to trigger interactive 3D AR experiences on patients' existing smartphones/tablets. The portfolio includes AR games (SpellBound ARcade), a post-surgical mobility solution (ARISE), portable AR distraction cards (Quick Distract), an MRI preparation simulator, and an educational augmented book.

Product overview

SpellBound is an augmented reality platform providing pediatric patient engagement solutions across healthcare settings. The core offering consists of the SpellBound mobile app that triggers AR experiences when users scan QR codes or wall posters with their smartphones. The product portfolio includes SpellBound ARcade (a collection of AR games including Alien Invasion, Basketball, Painting, Fireworks, Swamp Soccer, Baseball Bash, Poseidon's Pairs, Slide Puzzles, and Flower Frenzy), ARISE for mobility and rehabilitation, Quick Distract for procedural distraction, MRI Simulator for procedure education, and Thump Ouch Marcus Gets Hurt educational book. Holiday engagement is supported through Valentine's Day AR cards. Products are sold individually or as bundles (3-Pack, 5-Pack) with annual licensing and expansion options for additional facility areas.

Differentiator

Problem solved

Functional benefit

Brands

• ARISE: Mobility solutions product line using AR to encourage pediatric patient movement and rehabilitation after surgery.
• SpellBound ARcade
• Quick Distract
• Game Pack
• MRI Simulator

Products and services

• SpellBound AR Platform Mobile AR platform that transforms pediatric patient engagement across healthcare settings by triggering 3D interactive experiences when patients scan posters, cards, or decals with their smartphones/tablets. Licensed annually to pediatric hospitals.
• SpellBound ARcade Collection of AR arcade-style games including Alien Invasion, Basketball, Painting, Rockstar Realm, Flower Frenzy, Slide Puzzles, Swamp Soccer, Baseball Bash, Poseidon's Pairs, and Fireworks, triggered by scanning wall posters.
• ARISE Mobility Solution AR mobility game that motivates pediatric patients to walk after surgery, using scavenger hunt mechanics, repositionable sanitizable decals, and tracking of two customizable metrics. Pricing scales with hospital bed count.
• Quick Distract Portable AR card sets that fit in clinical staff name badges and provide quick distraction interventions during procedures when scanned with a smartphone. Available as Basic subscription (10 cards) or Full subscription (200 cards).
• MRI Simulator Interactive AR simulation that prepares pediatric patients for MRI procedures by demonstrating the scanning experience, including 20 MRI-Experience Cards, live or remote kickoff training, and training materials.
• Thump, Ouch! Marcus Gets Hurt Augmented children's book with 15+ AR interactions teaching pediatric patients about pain management, hospital experience, and medication safety.
• Valentine's Day AR Cards Holiday-themed AR card collection with five designs (Bear, Turtle, Dinosaur, Knight, Outer Space). Available individually or as a 5-pack bundle.
• SpellBound Games 3-Pack Bundle Annual subscription bundle of three SpellBound AR games with three wall stickers for one hospital area, offering 5% discount versus individual pricing.
• SpellBound Games 5-Pack Bundle Annual subscription bundle of five SpellBound AR games with five wall stickers for one hospital area, offering 10% discount versus individual pricing with expansion license options.

Quantifiable outcome

• Pediatric Quality of Life (PedsQL) scores show significant positive impact from AR distraction and mobility interventions
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• eVideoncoreTechnology or Integration · 29 February 2024Partnership to integrate SpellBound AR gaming into Vibe Health smart room platform, making it the first smart room platform to deploy augmented reality gaming to patients. Benefits include broader access and distribution to more hospitals, improved product through combined expertise, and better representation of diverse patient needs.
• Harrison's HeroescoreStrategic or Co-development PartnerFoundation partnership to bring SpellBound tools to child life teams at 3 hospitals in Texas. Addresses budgetary limitations by partnering with foundations to provide tools to hospitals that need them.
• NIH (National Institutes of Health)coreOthersNIH-funded research including NIDA grants for ARISE mobility studies in pediatric cancer patients. Phase II study on AR platform to reduce post-operative and chronic opioid use. Phase I study on dual English/Spanish pain assessment app.
• VCU / Dr. ValriminorStrategic or Co-development PartnerResearch collaboration with VCU researcher Dr. Valri on pediatric pain management, particularly for sickle cell patients. Dr. Valri received NIH HEAL award for interdisciplinary collaboration in pediatric pain research.
• Stanford Children's / Lucile PackardminorStrategic or Co-development PartnerPartnership to add AR to 60-foot mural in main hallway at Lucile Packard Children's Hospital Stanford, creating digital destination that encourages ambulation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BehaVR: BehaVR builds immersive VR therapeutics for chronic pain, anxiety, and behavioral health. Its pain-management focus overlaps thematically with SpellBound's distraction and pain-anxiety use cases, though BehaVR targets broader adult populations.
• XRHealth: XRHealth operates a clinician-supervised VR/AR therapeutic platform for rehabilitation, pain, and cognitive care across age groups. It overlaps with SpellBound's OT/PT rehabilitation use case and AR mobility motivation, though it is broader and VR-centric.
• Rendever: Rendever provides VR-based engagement and therapy experiences, primarily for senior living and rehabilitation settings. It overlaps with SpellBound on mobility motivation and therapeutic engagement but serves an older demographic.
• Wellbe (Wysa for kids / pediatric digital therapeutics): Wysa offers an AI-chatbot-based mental health and coping tool for adolescents and young adults, overlapping thematically with SpellBound's anxiety-reduction and coping use cases in pediatric and adolescent hospital populations, though delivered via conversational AI rather than AR.
• Jumo Health: Jumo Health produces age-appropriate, multimedia patient education materials (including interactive and digital tools) for pediatric and adolescent patients. It is thematically comparable to SpellBound's augmented book and MRI Simulator in educating children about medical procedures.

Direct peers

• Smileyscope: Smileyscope provides VR-based procedural distraction and pain management specifically for pediatric patients (e.g., needle pain, MRI prep), directly competing with SpellBound's Quick Distract cards and MRI Simulator in the same hospital sales motion.

Others

• Starlight Children's Foundation: Starlight delivers distraction, entertainment, and comfort programs (including tech-enabled tools) to hospitalized children through hospital partnerships. It competes for the same hospital-distraction budget as SpellBound but operates as a nonprofit donor-funded channel rather than a commercial software vendor.

Broad incumbents

• GetWell Network (GetWell): GetWell is a broader patient-engagement platform offering interactive patient care, education, and entertainment via hospital smart-room systems. Its Vibe Health smart-room platform (now eVideon) is the distribution channel SpellBound has integrated into, making it both a partner and a broader-suite competitor for patient-experience budgets.
• Wolters Kluwer Health (Emmi patient engagement): Wolters Kluwer offers enterprise patient education and engagement content (Emmi programs) to hospitals and health systems. It overlaps with SpellBound's educational content and procedure-preparation use cases (e.g., MRI prep, surgery preparation) but via video/print rather than AR.
• Penumbra (REAL Immersive System): Penumbra's REAL System delivers VR-based rehabilitation and wellness experiences to hospitals and senior living facilities. It overlaps with SpellBound's mobility/OT/PT use cases and competes for the same hospital rehabilitation budgets, with a much larger corporate parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spellbound-ar
• Xx.com/spellboundar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpellBound