Mogul
Mogul (MOGUL.sg) is a Singapore-based geospatial property technology company operating a property portal for buying, selling, and renting residential real estate, augmented by MAIA, an AI property agent built on Google Cloud Gemini, and flat-fee selling packages. It serves Singapore consumers, sellers, and partnered property agents.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mogul does
Mogul (legal entity MOGUL PTE LTD, branded MOGUL.sg) is a Singapore-based geospatial property technology company founded in 2018 that operates a digital property portal for buying, selling, and renting residential and commercial real estate in Singapore. The platform combines a property listings marketplace (approximately 24,076 for-sale and 25,028 active rental listings at the time of the source capture) with geospatial search, 3D and indoor mapping (via F4Map, OpenStreetMap, OneMap, and Leaflet), and an in-house AI property agent called MAIA built on Google Cloud's Gemini models and Vertex AI for natural-language search and appointment scheduling. Adjacent tools include the Mogul DataSuite (Hyperlocal Intelligence), M-Value instant home valuation, a financial calculator suite (ABSD/BSD, MSR, TDSR, mortgage), and new-launch listings.
Mogul firmographics
Firmographics- Name
- Mogul
- Legal name
- MOGUL PTE LTD
- Website
- https://mogul.sg
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mogul (MOGUL.sg) is a Singapore-based geospatial property technology company operating a property portal for buying, selling, and renting residential real estate, augmented by MAIA, an AI property agent built on Google Cloud Gemini, and flat-fee selling packages. It serves Singapore consumers, sellers, and partnered property agents.
- Ownership category
- akta.pro rank
Mogul industry classification
Industry- Product category
- Property Portal
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Mogul is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Mogul business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Flat Fee Property Listings: MOGUL.sg charges flat fees for property listing and sales services instead of commission-based charges. Fixed fees range from $2,888 for HDB properties to $8,888 for private properties above $2M, providing a cost-effective alternative to traditional agent commissions.
- Property Agent Partnership Services: The platform connects property sellers with partner agents who handle valuation, listing, marketing, viewings, and transaction-related administrative work as part of the flat fee packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HDB Property Flat Fee |
| One time/ perpetual license | Pay-as-you-go | Private Property Under $2M |
| One time/ perpetual license | Pay-as-you-go | Private Property Above $2M |
| Transaction based/ take rate | Pay-as-you-go | Commission Alternative |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mogul product offering
Product offeringCore offering
MOGUL.sg is a geospatial real estate platform operating a property portal that aggregates listings from developers and partner agents to connect buyers, sellers, renters, and agents in the Singapore market. It offers AI-powered property search via its MAIA assistant, hyperlocal market intelligence, and alternative pricing models including flat-fee listings and a zero-commission selling service for individual property owners.
Product overview
MOGUL.sg is a Singapore-based AI-driven property portal offering a unified platform for buying, selling, and renting residential and commercial properties. The core platform combines property listings with AI-powered features (MAIA), zero-commission selling services, and property data tools. Key products include the main MOGUL.sg portal, MAIA AI property agent, DataSuite for geospatial property intelligence, M-Value instant valuation, a suite of financial calculators, and new launch listings. The platform differentiates through geospatial technology, flat-fee selling packages, and AI-powered property search capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- MAIA: AI-powered property agent platform designed to simplify homebuying and streamline appointment scheduling using real-time data and AI.
Products and services
- MOGUL.sg Platform Singapore geospatial property portal aggregating new launch, resale, and rental listings for individual home buyers, sellers, and renters.
- MAIA (AI Property Agent) Conversational AI property agent that assists buyers and renters in finding and evaluating properties through natural language queries and hyperlocal intelligence.
- Zero Commission Sell Service Flat-fee property selling service that pairs individual property owners with partner agents for a fixed listing fee plus optional 0.8% commission, bypassing traditional agent pricing.
- Mogul DataSuite Analytics suite delivering transaction history, pricing trends, and hyperlocal market intelligence for Singapore property sub-markets and individual units.
- M-Value Automated property valuation tool providing indicative market valuations for Singapore properties using hyperlocal transaction data and geospatial analytics.
- Property Calculator Suite Suite of calculators covering mortgage affordability, Buyer Stamp Duty, Additional Buyer Stamp Duty, Seller Stamp Duty, Total Debt Servicing Ratio, and CPF usage for Singapore property transactions.
- New Launch Listings Curated listings of newly launched condominium and HDB projects from developers, providing detailed unit availability, pricing, and project data.
Quantifiable outcome
- Property sellers saved up to $9,600 in agent commissions using flat fee model
- +1 more outcomes
Companies that use Mogul
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Mogul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
Mogul partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Google CloudcoreMOGUL.sg's MAIA platform integrates Google Cloud's Gemini models and Vertex AI platform to enhance property search experience and reduce transaction friction for homebuyers and agents.
- CapitaLandminorMajor Singapore developer with properties featured on MOGUL.sg platform
- Keppel LandminorMajor Singapore developer with properties featured on MOGUL.sg platform
- Far East OrganizationminorMajor Singapore developer with properties featured on MOGUL.sg platform
- UOL GroupminorMajor Singapore developer with properties featured on MOGUL.sg platform
- Victory LandminorSingapore developer with properties featured on MOGUL.sg platform
- CEL DevelopmentminorSingapore developer with properties featured on MOGUL.sg platform
- Four SeasonsminorLuxury property developer with developments featured on MOGUL.sg platform
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mogul competitors and assessment
Company assessmentDirect peers
- EdgeProp Singapore: EdgeProp is a Singapore property media and listings platform with strong editorial content and new launch coverage. It overlaps with Mogul on listings, news/blog content, and developer partnerships in the same Singapore market.
- SRX (StreetSine Technology Group): SRX operates Singapore's leading property transaction data platform (price trends, transaction records, X-Value tool) and a property portal. It competes with Mogul's DataSuite and M-Value by offering authoritative market analytics for buyers, sellers, and agents.
- 99 Group (99.co): 99.co is a major Singapore property portal offering listings, transaction data, and agent-matching services. Like Mogul, it targets Singapore consumers directly and competes on user experience and data tools, with comparable headcount and private-company status.
- Ohmyhome: Ohmyhome is a Singapore-based full-stack property technology platform that pioneered flat-fee and zero-commission selling models in Singapore. It is the most directly comparable competitor to Mogul's zero-commission value proposition and shares the same target segments of cost-conscious home sellers.
- PropertyGuru Group: PropertyGuru is Singapore's dominant property portal, offering buy/rent/sell listings, agent directories, and new launch content. It is Mogul's most direct competitor, operating the same horizontal property search experience in Singapore with vastly greater scale, funding (NYSE-listed), and brand recognition.
Broad incumbents
- Zillow: Zillow is the dominant US property portal with a Zillow Offers iBuying and Premier Agent model. While US-focused, it is the archetype for AI-driven property search and the broader proptech category in which Mogul operates.
- PropertyGuru (regional operations): PropertyGuru Group's regional operations span Singapore, Malaysia, Thailand, Vietnam, and Indonesia. While its Singapore arm is the most direct competitor, the broader group illustrates the regional expansion template Mogul may need to follow to scale beyond Singapore.
- Redfin: Redfin pioneered the low-commission real estate broker model in the US, structurally similar to Mogul's flat-fee Singapore offering. While operating at vastly greater scale in the US, it is a useful comparand for Mogul's commission-disruption thesis.
Regional players
- iProperty.com Singapore: iProperty is a regional property portal operating across Southeast Asia (Malaysia, Singapore, Indonesia, Hong Kong). It competes with Mogul on Singapore listings while serving a wider geographic footprint that Mogul lacks.
Emerging players
- Speedhome: Speedhome is a Malaysian proptech that offers zero-deposit rental matching with automated tenancy management. While focused on rentals (vs Mogul's primary sale focus), it shares the proptech-disruption narrative and serves an adjacent Southeast Asian market.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mogul social profiles
Digital presenceMogul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mogul leadership team
Management profileNumber of profiles
Profiles1 record
Mogul funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mogul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mogul
What does Mogul do?
MOGUL.sg is a geospatial real estate platform operating a property portal that aggregates listings from developers and partner agents to connect buyers, sellers, renters, and agents in the Singapore market. It offers AI-powered property search via its MAIA assistant, hyperlocal market intelligence, and alternative pricing models including flat-fee listings and a zero-commission selling service for individual property owners.
Is Mogul a public or private company?
Mogul is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mogul founded?
Mogul was founded in 2018. It employs 11 to 50 people.
Where is Mogul based?
Mogul is headquartered in Singapore, Singapore, in the Asia region.
How does Mogul make money?
Two revenue lines are on record. Flat Fee Property Listings are the primary driver. The others are property Agent Partnership Services.
Who are Mogul's main competitors?
Direct peers on record are EdgeProp Singapore, SRX (StreetSine Technology Group), 99 Group (99.co), Ohmyhome and PropertyGuru Group. Broad incumbents are Zillow, PropertyGuru (regional operations) and Redfin. iProperty.com Singapore is listed as a regional player. Speedhome is listed as an emerging player.
Does Mogul have an API?
No public API is recorded for Mogul.
What industry is Mogul in?
Mogul's product category is Property Portal. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 5312 and its SIC code is 6531.