Mogul

What Mogul does

Mogul (legal entity MOGUL PTE LTD, branded MOGUL.sg) is a Singapore-based geospatial property technology company founded in 2018 that operates a digital property portal for buying, selling, and renting residential and commercial real estate in Singapore. The platform combines a property listings marketplace (approximately 24,076 for-sale and 25,028 active rental listings at the time of the source capture) with geospatial search, 3D and indoor mapping (via F4Map, OpenStreetMap, OneMap, and Leaflet), and an in-house AI property agent called MAIA built on Google Cloud's Gemini models and Vertex AI for natural-language search and appointment scheduling. Adjacent tools include the Mogul DataSuite (Hyperlocal Intelligence), M-Value instant home valuation, a financial calculator suite (ABSD/BSD, MSR, TDSR, mortgage), and new-launch listings.

Name

Mogul

Legal name

MOGUL PTE LTD

Website

https://mogul.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mogul (MOGUL.sg) is a Singapore-based geospatial property technology company operating a property portal for buying, selling, and renting residential real estate, augmented by MAIA, an AI property agent built on Google Cloud Gemini, and flat-fee selling packages. It serves Singapore consumers, sellers, and partnered property agents.

Ownership category

akta.pro rank

Product category

Property Portal

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Property portal
• Real estate listings
• AI property search
• Property valuation tools
• Zero commission sales

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Flat Fee Property Listings: MOGUL.sg charges flat fees for property listing and sales services instead of commission-based charges. Fixed fees range from $2,888 for HDB properties to $8,888 for private properties above $2M, providing a cost-effective alternative to traditional agent commissions.
2. Property Agent Partnership Services: The platform connects property sellers with partner agents who handle valuation, listing, marketing, viewings, and transaction-related administrative work as part of the flat fee packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MOGUL.sg is a geospatial real estate platform operating a property portal that aggregates listings from developers and partner agents to connect buyers, sellers, renters, and agents in the Singapore market. It offers AI-powered property search via its MAIA assistant, hyperlocal market intelligence, and alternative pricing models including flat-fee listings and a zero-commission selling service for individual property owners.

Product overview

MOGUL.sg is a Singapore-based AI-driven property portal offering a unified platform for buying, selling, and renting residential and commercial properties. The core platform combines property listings with AI-powered features (MAIA), zero-commission selling services, and property data tools. Key products include the main MOGUL.sg portal, MAIA AI property agent, DataSuite for geospatial property intelligence, M-Value instant valuation, a suite of financial calculators, and new launch listings. The platform differentiates through geospatial technology, flat-fee selling packages, and AI-powered property search capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MAIA: AI-powered property agent platform designed to simplify homebuying and streamline appointment scheduling using real-time data and AI.

Products and services

• MOGUL.sg Platform Singapore geospatial property portal aggregating new launch, resale, and rental listings for individual home buyers, sellers, and renters.
• MAIA (AI Property Agent) Conversational AI property agent that assists buyers and renters in finding and evaluating properties through natural language queries and hyperlocal intelligence.
• Zero Commission Sell Service Flat-fee property selling service that pairs individual property owners with partner agents for a fixed listing fee plus optional 0.8% commission, bypassing traditional agent pricing.
• Mogul DataSuite Analytics suite delivering transaction history, pricing trends, and hyperlocal market intelligence for Singapore property sub-markets and individual units.
• M-Value Automated property valuation tool providing indicative market valuations for Singapore properties using hyperlocal transaction data and geospatial analytics.
• Property Calculator Suite Suite of calculators covering mortgage affordability, Buyer Stamp Duty, Additional Buyer Stamp Duty, Seller Stamp Duty, Total Debt Servicing Ratio, and CPF usage for Singapore property transactions.
• New Launch Listings Curated listings of newly launched condominium and HDB projects from developers, providing detailed unit availability, pricing, and project data.

Quantifiable outcome

• Property sellers saved up to $9,600 in agent commissions using flat fee model
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration · 27 February 2025MOGUL.sg's MAIA platform integrates Google Cloud's Gemini models and Vertex AI platform to enhance property search experience and reduce transaction friction for homebuyers and agents.
• CapitaLandminorGTM or Marketing PartnerMajor Singapore developer with properties featured on MOGUL.sg platform
• Keppel LandminorGTM or Marketing PartnerMajor Singapore developer with properties featured on MOGUL.sg platform
• Far East OrganizationminorGTM or Marketing PartnerMajor Singapore developer with properties featured on MOGUL.sg platform
• UOL GroupminorGTM or Marketing PartnerMajor Singapore developer with properties featured on MOGUL.sg platform
• Victory LandminorGTM or Marketing PartnerSingapore developer with properties featured on MOGUL.sg platform
• CEL DevelopmentminorGTM or Marketing PartnerSingapore developer with properties featured on MOGUL.sg platform
• Four SeasonsminorGTM or Marketing PartnerLuxury property developer with developments featured on MOGUL.sg platform

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EdgeProp Singapore: EdgeProp is a Singapore property media and listings platform with strong editorial content and new launch coverage. It overlaps with Mogul on listings, news/blog content, and developer partnerships in the same Singapore market.
• SRX (StreetSine Technology Group): SRX operates Singapore's leading property transaction data platform (price trends, transaction records, X-Value tool) and a property portal. It competes with Mogul's DataSuite and M-Value by offering authoritative market analytics for buyers, sellers, and agents.
• 99 Group (99.co): 99.co is a major Singapore property portal offering listings, transaction data, and agent-matching services. Like Mogul, it targets Singapore consumers directly and competes on user experience and data tools, with comparable headcount and private-company status.
• Ohmyhome: Ohmyhome is a Singapore-based full-stack property technology platform that pioneered flat-fee and zero-commission selling models in Singapore. It is the most directly comparable competitor to Mogul's zero-commission value proposition and shares the same target segments of cost-conscious home sellers.
• PropertyGuru Group: PropertyGuru is Singapore's dominant property portal, offering buy/rent/sell listings, agent directories, and new launch content. It is Mogul's most direct competitor, operating the same horizontal property search experience in Singapore with vastly greater scale, funding (NYSE-listed), and brand recognition.

Broad incumbents

• Zillow: Zillow is the dominant US property portal with a Zillow Offers iBuying and Premier Agent model. While US-focused, it is the archetype for AI-driven property search and the broader proptech category in which Mogul operates.
• PropertyGuru (regional operations): PropertyGuru Group's regional operations span Singapore, Malaysia, Thailand, Vietnam, and Indonesia. While its Singapore arm is the most direct competitor, the broader group illustrates the regional expansion template Mogul may need to follow to scale beyond Singapore.
• Redfin: Redfin pioneered the low-commission real estate broker model in the US, structurally similar to Mogul's flat-fee Singapore offering. While operating at vastly greater scale in the US, it is a useful comparand for Mogul's commission-disruption thesis.

Regional players

• iProperty.com Singapore: iProperty is a regional property portal operating across Southeast Asia (Malaysia, Singapore, Indonesia, Hong Kong). It competes with Mogul on Singapore listings while serving a wider geographic footprint that Mogul lacks.

Emerging players

• Speedhome: Speedhome is a Malaysian proptech that offers zero-deposit rental matching with automated tenancy management. While focused on rentals (vs Mogul's primary sale focus), it shares the proptech-disruption narrative and serves an adjacent Southeast Asian market.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mogul.sg
• LinkedInlinkedin.com/company/mogulsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogul