What Holistic AI does

Holistic AI is an enterprise AI governance platform provider founded in 2020 at University College London by Dr. Adriano Koshiyama and Dr. Emre Kazim. The company sells a unified SaaS platform organized into three core modules, Identify (automated AI discovery and inventory across clouds, code repositories, and SaaS applications), Protect (40+ bias, safety, security, and performance tests plus AI red teaming and LLM evaluation), and Enforce (compliance workflows, audit-ready evidence, and policy controls). Layered on top are Guardian Agents (Sentinel and Operative) for real-time autonomous oversight of agentic AI systems, an LLM Decision Hub for model selection, and the open-source Holistic AI OSL library for bias mitigation. Built-in regulatory frameworks cover the EU AI Act, NIST AI RMF, ISO 42001, and NYC Local Law 144, with SOC 2 Type 2 and ISO 27001 certifications supporting enterprise procurement.

The business runs an enterprise field-sales motion targeting Fortune 500 and global multinational customers, with quote-based annual or multi-year subscriptions sized to organization scale and modules selected. Distribution is direct for large accounts and complemented by self-serve open-source adoption, plus a Microsoft Azure Marketplace listing for cloud-native procurement. Named customers include Unilever, Siemens, MAPFRE, GSK, GE Healthcare, Starling Bank, Allegis Group, ManpowerGroup, Publicis Groupe, AON, UKG, Johnson Controls, Ebay, PMI, SLB, MindBridge, and Wikimedia Foundation, spanning consumer goods, financial services, insurance, healthcare, staffing, and online platforms. Holistic AI is bootstrapped, reporting $8M ARR and a $24.1M valuation in 2025, and operates from London and San Francisco with a globally distributed team of 51-100 employees.

Name

Holistic AI

Legal name

Holistic AI Inc

Website

https://holisticai.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Holistic AI is a London- and San Francisco-based enterprise AI governance SaaS platform, founded in 2020 at UCL, that helps Fortune 500 customers discover shadow AI, test for bias and security risks, and enforce compliance with the EU AI Act, NIST AI RMF, ISO 42001, and NYC Local Law 144.

Ownership category

akta.pro rank

Product category

AI Governance Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

AI Governance, Risk & Compliance (GRC) Platforms (HDAAAMAA)

akta.pro secondary industries

Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ), Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ)

Keywords

• AI governance platform
• AI risk management
• AI compliance software
• Enterprise AI auditing
• AI bias detection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Platform Subscription: Annual or multi-year subscription for access to the Holistic AI Governance Platform. Platform provides end-to-end AI governance capabilities including discovery, risk management, compliance, and monitoring. Pricing is quote-based and scales with enterprise size and modules selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Holistic AI provides an enterprise AI Governance Platform that discovers every AI system across cloud, code, data, and SaaS environments; continuously tests models, agents, and applications for 40+ risk dimensions including bias, hallucination, and adversarial threats; and enforces compliance with EU AI Act, NIST AI RMF, ISO 42001, and NYC Local Law 144 through automated workflows and Guardian Agents. It is sold as a SaaS subscription to large enterprises and is complemented by standalone offerings including AI Red Teaming, AI Safeguard runtime protection, an open-source OSL library, an LLM Decision Hub, and the Holistic AI Tracker regulatory intelligence hub.

Product overview

Holistic AI offers a unified enterprise AI governance platform with three core modules: Identify (AI Discovery and inventory), Protect (risk testing and monitoring), and Enforce (compliance and policy controls). The platform is complemented by Guardian Agents for autonomous oversight of AI systems, the LLM Decision Hub for model selection, the open-source Holistic AI OSL library for bias mitigation, and the Tracker knowledge hub for regulatory intelligence. Additional specialized offerings include AI Red Teaming, AI Safeguard runtime protection, and regulatory-specific solutions for EU AI Act, NYC Local Law 144, ISO 42001, and NIST AI RMF compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Holistic AI OSL: Open-source library for responsible AI development, providing bias mitigation tools, explainability, robustness, security, and efficacy testing capabilities.

Products and services

• AI Governance Platform End-to-end enterprise AI governance SaaS platform that discovers every AI system across cloud, code, data, and SaaS environments; continuously assesses and monitors risk; and enforces regulatory compliance with the EU AI Act, NIST AI RMF, ISO 42001, and NYC Local Law 144. Sold as a subscription to large enterprises.
• Guardian Agents Autonomous AI supervisory layer for agentic AI offering real-time oversight. Sentinel Agents observe and evaluate every agent action against organizational policies; Operative Agents intervene, enforce, and remediate when risk thresholds are crossed. Provides deployment gates, approval workflows, and kill switches with human-in-the-loop oversight.
• LLM Decision Hub Standalone product that helps enterprises select the right large language model for their needs, providing evaluation framework, model selection guidance, and decision-making support for LLM adoption across the enterprise.
• Holistic AI OSL (Open-Source Library) Free open-source Python library providing 35+ bias metrics, 30 mitigation strategies, and explainability, robustness, security, and efficacy tools for responsible AI development. Distributed without licensing requirements and serves as a self-serve adoption channel for developers and researchers.
• Holistic AI Tracker Real-time knowledge hub for AI governance, regulatory, and compliance activity worldwide, providing Atlas geographic mapping, a news and research Feed, and an AI Expert Community. Version 2.0 launched at Microsoft Ignite with enriched collaboration and global coverage features.
• AI Red Teaming Adversarial testing service for AI models with dynamic red teaming, jailbreak resistance evaluation, and prompt injection detection. Covers 40+ AI/ML test types including performance, robustness, explainability, and safety; Holistic AI was Top 10 Winner in OpenAI's GPT-OSS-20B Red Teaming Hackathon (2025).
• AI Safeguard Runtime protection product for AI applications in production environments, providing safeguards for deploying and monitoring AI systems. Available on the Microsoft Azure Marketplace for seamless integration with Azure-based AI deployments.
• ISO/IEC 42001 Certification Support Compliance solution helping organizations build an Artificial Intelligence Management System (AIMS) aligned to ISO/IEC 42001, including inventory, controls mapping, assessments, evidence collection, and audit-ready documentation.
• NYC Bias Audit Independent bias audit service for NYC Local Law 144 compliance. Conducts bias audits for automated employment decision tools as required by New York City legislation effective July 2023; reference customers include Hired and Bryq.
• EU AI Act Readiness Regulatory alignment solution for EU AI Act compliance including conformity assessment support, risk classification of high-risk AI systems, and mapping of mandatory requirements under the Act.
• NIST AI RMF Alignment Compliance solution aligned to the NIST AI Risk Management Framework, providing risk scoring, control mapping, and continuous monitoring aligned to NIST AI RMF core functions (Govern, Map, Measure, Manage).

Quantifiable outcome

• Reduces deployment delays from 8-16 weeks to days when governance is properly implemented
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• University College London (UCL)coreStrategic or Co-development Partner · 13 November 2025Co-hosted Great Agent Hack 2025 with UCL's Centre for Digital Innovation, bringing together 200+ builders for AI agent performance, observability, and safety challenges. Founded at UCL with ongoing research collaboration.
• CasewareflagshipStrategic or Co-development Partner · 11 February 2025Strategic foundation of Caseware's AI strategy for ongoing assurance and visibility of safety standards. Completed independent evaluation of Caseware AiDA digital assistant, assigning low-risk rating and validating transparency, efficacy, robustness, and privacy controls.
• MicrosoftcoreGTM or Marketing Partner · 7 November 2024Holistic AI is part of Microsoft's Founders' Hub and Pegasus Program, providing co-marketing opportunities, credibility signaling, and distribution through Microsoft's enterprise customer base. Co-presented at Microsoft Ignite 2024 alongside Unilever.
• NvidiacoreGTM or Marketing Partner · 7 November 2024Part of Nvidia's Inception program for startups, providing technical resources, marketing support, and ecosystem positioning for AI companies.
• MAPFREflagshipTechnology or Integration · 22 October 2024One of the top global insurers operating in 40+ countries, MAPFRE leverages Holistic AI OSL open-source library and full Governance Platform as part of their technology stack for responsible AI implementation across customer experiences, processes, and operations.
• BryqflagshipStrategic or Co-development Partner · 1 January 2023Joint partnership for NYC Bias Audit assessment. Bryq engaged Holistic AI as an independent auditor to assess their AI-powered pre-employment assessment tools for bias compliance with NYC Local Law 144, providing Bryq customers with audit assurance.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Credo AI: Credo AI offers an AI governance, risk, and compliance platform with similar functionality (AI inventory, risk assessment, regulatory mapping). It is the closest direct competitor to Holistic AI in the enterprise AI governance space, particularly for EU AI Act readiness.
• OneTrust: OneTrust has expanded its broader privacy/GRC platform into AI governance, offering AI use-case inventory, model risk management, and regulatory compliance. It directly competes with Holistic AI in the enterprise GRC buyer motion.
• Monitaur: Monitaur provides an AI governance platform focused on model risk management, bias auditing, and compliance documentation for highly regulated industries including financial services and insurance—directly overlapping with Holistic AI's primary customer segments.
• ModelOp: ModelOp offers enterprise AI governance software with model inventory, risk scoring, and policy enforcement. It competes directly for the same Fortune 500 GRC buyers, with particular strength in financial services.
• Arthur AI: Arthur AI provides AI observability, monitoring, and evaluation platform for production models, with overlapping functionality to Holistic AI's Protect module around model performance monitoring, drift detection, and bias auditing.
• Fiddler AI: Fiddler AI offers an AI observability and explainability platform with bias detection, performance monitoring, and LLM evaluation. It overlaps with Holistic AI on model monitoring and explainability for enterprise deployments.
• Datatron: Datatron provides an AI model governance and operations platform with model lifecycle management, risk monitoring, and compliance features. It is a direct competitor in the AI governance platform category.

Broad incumbents

• IBM watsonx.governance: IBM watsonx.governance provides AI model lifecycle management, bias detection, and regulatory compliance as part of the broader watsonx platform. It represents a major incumbent competing for the same enterprise governance budget with the advantage of existing IBM relationships.
• Microsoft Purview / Azure AI Content Safety: Microsoft bundles AI governance, content safety, and compliance capabilities into Azure and Purview, targeting the same enterprise customers with the advantage of existing cloud spend and Azure Marketplace distribution (where Holistic AI itself is listed).

Emerging players

• WhyLabs: WhyLabs provides AI observability with model monitoring, data quality, and drift detection capabilities. It overlaps with Holistic AI's Protect module but focuses more narrowly on observability rather than full-stack governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holistic-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic AI