smapOne
smapOne is a German no-code platform that enables business users to build, deploy, and govern mobile and web applications for operational processes such as inspections, field documentation, and compliance logging without programming knowledge. It serves over 1,400 companies, primarily in logistics, manufacturing, energy, and facility management across the DACH region, with expansion into the UK and Nordics.
- Company typePrivate
- Founded2014
- HeadquartersHanover, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What smapOne does
smapOne AG is a German no-code platform provider founded in 2014 and headquartered in Ulm, with operational offices in Hannover and Dresden. The company enables business users — referred to as citizen developers — to create, deploy, and govern mobile and web applications for operational processes without programming knowledge, addressing use cases such as field inspections, loading documentation, transport damage reporting, quality control, and compliance logging. The platform is cloud-native, hosted on Microsoft Azure infrastructure in European data centers, and exposes a REST API for integration with enterprise systems including SAP and the Microsoft Power Platform. Proprietary components include a drag-and-drop app builder, governance and audit tooling, offline-capable apps, and the Nova KI-Co-Pilot (general availability April 2025), which uses generative AI to translate natural-language process descriptions into deployable app structures.
The company sells primarily through annual SaaS subscriptions with twelve-month minimum terms, supplemented by a free trial tier and an enterprise sales motion for larger deployments. Customer base spans 1,400+ companies and 160,000+ active users, concentrated in the DACH region across verticals such as logistics (DACHSER, Honold, Seifert), manufacturing (Heubach, RAFI, BSH), facility management (Dorfner), energy (Bayernwerk, Avacon, Hamburger Energienetze), and banking (Raiffeisenbank im Grabfeld). Distribution combines direct self-serve signup, an enterprise field-sales motion, partner channels through the Microsoft ecosystem, and the smapLand community platform which hosts 50,000+ creators and 1,000+ shared templates.
Financially, smapOne is privately held under the German AG corporate form and backed by Nordwind Capital following a multi-million-Euro round in August 2021, with earlier investment from GETEC in 2018. Revenue, ARR, and specific valuation figures are not publicly disclosed. The company holds ISO 27001 certification and is GDPR-compliant, and was ranked in the Deloitte Technology Fast 50 (March 2024) and awarded PUR-Champion / No-Code Champion status in 2023, signaling category credibility in the German-speaking no-code market.
smapOne firmographics
Firmographics- Name
- smapOne
- Legal name
- smapOne AG
- Website
- https://smapone.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- smapOne is a German no-code platform that enables business users to build, deploy, and govern mobile and web applications for operational processes such as inspections, field documentation, and compliance logging without programming knowledge. It serves over 1,400 companies, primarily in logistics, manufacturing, energy, and facility management across the DACH region, with expansion into the UK and Nordics.
- Ownership category
- akta.pro rank
Where smapOne is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
smapOne business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Annual): Annual subscription model with tiered pricing based on features and usage. Contract term is one year with automatic renewal unless terminated. Payment is due annually in advance. Free tier available for testing with limited functionality.
- AI Functionality (Free): AI-powered features (Nova) are currently provided at no additional charge. Company reserves right to introduce monetization in future with potential free monthly allocation followed by paid continuation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - Limited functionality for testing and evaluation |
| Subscription | Annual | Paid Subscription - Full platform access with annual contract |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
smapOne product offering
Product offeringCore offering
smapOne provides a cloud-native no-code platform that enables business users without programming knowledge to create, deploy and manage mobile apps for digitizing operational processes. Apps are built via drag-and-drop, templates or the Nova AI co-pilot (natural-language prompts), and ship with built-in governance, audit trails, offline capability and REST API integration with systems such as SAP and Microsoft Power Platform. The offering targets operational departments in mid-market and enterprise customers, supported by community enablement (smapLand) and Digital Transformation Services.
Product overview
smapOne is a no-code mobile app development platform enabling operational staff to create enterprise-grade apps for field workflows, inspections, and data collection without programming expertise. The portfolio consists of the core smapOne Platform, the Nova AI Co-pilot assistant (which provides natural language-driven app creation and knowledge retrieval), and smapLand (a collaborative template-sharing workspace). These products are designed to work together within a unified platform — users build apps via the core platform with AI assistance from Nova, and share successful app templates through smapLand.
Differentiator
Problem solved
Functional benefit
Brands
- Nova: KI-Co-Pilot (AI co-pilot) – smapOne's AI-powered virtual assistant for creating business apps through natural language prompts.
- smapLand
- smapCademy
- smapLand Festival
Products and services
- smapOne Platform Cloud-native no-code mobile app development platform that lets non-technical operational staff build, deploy and govern mobile apps for field workflows, inspections, maintenance, logistics and quality processes; used by mid-market and enterprise customers in logistics, manufacturing, energy, construction, banking and facility management.
- Nova AI Co-pilot AI-powered virtual assistant integrated into the smapOne platform that enables users to create operational apps by describing processes in natural language, retrieves platform knowledge to guide app building, and generates deployable app structures and workflows; targeted at non-technical business users creating apps in minutes.
- smapLand Collaborative workspace and community platform within smapOne that lets teams and creators share, discover and reuse mobile app templates, fostering citizen development best-practice sharing across organizations; anchors the smapLand community of 50,000+ creators and 1,000+ shared templates.
Quantifiable outcome
- 13 million pages of paper saved (DACHSER)
- +5 more outcomes
Companies that use smapOne
Customer profileNamed customers20 records
Segments10 records
Ideal customer profiles2 records
smapOne technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
smapOne partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- logistic-natives e.V.minorPartnership with the logistic-natives industry association to promote digitalization in the logistics sector. Joint activities include events, thought leadership, and customer referrals within the logistics industry network.
- MicrosoftcoresmapOne and Microsoft formed a strategic partnership for Power Platform integration, enabling end-to-end digitalization solutions. The partnership enables joint customer deployments combining smapOne's No-Code app creation with Microsoft Power Platform capabilities. Customers like Bayernwerk Netz benefit from seamless integration between smapOne apps and Microsoft ecosystem tools.
- Microsoft AzurecoresmapOne platform built on Microsoft Azure cloud infrastructure. AI functionality uses Azure data centers in Sweden, Finland, and Iceland for European data processing and storage.
- Fritz & MacziolminorPartnership established in 2016 for distribution of smapOne platform in German-speaking markets, expanding reach through IT reseller channel.
Scale indicators15 records
Recent moves8 records
Expansion highlights5 records
smapOne competitors and assessment
Company assessmentDirect peers
- Retool: Low-code platform focused on building internal business tools and dashboards for operational teams. Comparable as a no-code builder for operational workflows with API integrations, targeting a similar enterprise IT and operations buyer.
- Microsoft Power Apps: Microsoft's flagship low-code/no-code platform for building business apps and workflows. Direct competitor to smapOne's drag-and-drop app builder and the platform through which smapOne is distributed via its strategic partnership; serves overlapping enterprise customer base in operations and field workflows.
- OutSystems: Enterprise low-code platform enabling rapid application development for business and IT users. Closely comparable in no-code app creation with governance and integration capabilities aimed at enterprise digital transformation; competes for similar citizen developer and IT-led initiatives.
- Mendix: Low-code application development platform owned by Siemens, focused on enterprise-grade app creation with multi-experience delivery. Directly competes with smapOne in the operational process digitization space, particularly for European industrial and manufacturing customers.
- Appian: Low-code automation platform combining process automation, AI, and app development for enterprise. Comparable in providing governed, audit-ready app-building tools for business operations, with overlap in regulated industries where smapOne sells.
Broad incumbents
- ServiceNow: Large enterprise platform offering workflow automation, low-code app building (App Engine), and integration capabilities. Overlaps with smapOne in field service, operations, and process digitization, but as part of a much broader platform spanning ITSM, HR, and CRM.
- Pega: Enterprise low-code platform for workflow automation, customer engagement, and case management with strong presence in regulated industries. Comparable in governed app development for operations, but operates at larger scale and broader scope than smapOne.
Regional players
- Betty Blocks: Dutch no-code platform for building enterprise applications, focused on European mid-market and enterprise customers. Highly comparable to smapOne's citizen-development value proposition and target verticals, but primarily serves Benelux rather than competing directly in DACH.
Emerging players
- Caspio: Cloud no-code platform for building custom business applications and internal tools without coding. Comparable in the SMB and departmental app-building use case, but typically targets smaller deployments than smapOne's enterprise focus.
- Glide: AI-native no-code platform that turns spreadsheets into apps and increasingly uses natural-language prompts for app creation. Comparable as a direct overlap with smapOne's Nova AI text-to-app feature, though typically serving smaller teams and individual creators rather than regulated enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
smapOne social profiles
Digital presencesmapOne compliance and trust
Trust signalCompliance2 records
smapOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
smapOne leadership team
Management profileNumber of profiles
Profiles4 records
smapOne funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smapOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smapOne
What does smapOne do?
smapOne provides a cloud-native no-code platform that enables business users without programming knowledge to create, deploy and manage mobile apps for digitizing operational processes. Apps are built via drag-and-drop, templates or the Nova AI co-pilot (natural-language prompts), and ship with built-in governance, audit trails, offline capability and REST API integration with systems such as SAP and Microsoft Power Platform. The offering targets operational departments in mid-market and enterprise customers, supported by community enablement (smapLand) and Digital Transformation Services.
Is smapOne a public or private company?
smapOne is a private company. It is classified as venture growth investor backed and is currently operating.
When was smapOne founded?
smapOne was founded in 2014. It employs 101 to 250 people.
Where is smapOne based?
smapOne is headquartered in Hanover, Germany, in the Europe region.
How does smapOne make money?
Two revenue lines are on record. SaaS Subscription (Annual) is the primary driver. The others are AI Functionality (Free).
Who are smapOne's main competitors?
Direct peers on record are Retool, Microsoft Power Apps, OutSystems, Mendix and Appian. Broad incumbents are ServiceNow and Pega. Betty Blocks is listed as a regional player. Emerging players are Caspio and Glide.
Does smapOne have an API?
Yes. smapOne offers a REST-API enabling customers to connect their backend systems (e.g., SAP) and exchange data with the smapOne platform. Documentation and SDK samples are referenced in the developer section of the website.