What Estimote does

Estimote is a privately held New York-headquartered technology company, founded in 2012, that builds a sensor-based operating system for the physical world centered on programmable Ultra-Wideband (UWB) Tags. Each tag combines a UWB radio, Bluetooth, an LTE-M/NB-IoT modem, an IMU with machine-learning capability, a pressure sensor, vibration motor, RGB LEDs, and a 400 mAh rechargeable battery, and is programmable in JavaScript via a Chrome-based Web Bluetooth IDE without requiring embedded engineering skills. Accuracy is approximately 20cm on average using time-of-flight ranging and improves to sub-10cm with IMU fusion, with a native range of 30-40m (extendable to 100-200m with an LNA amplifier) and 10ms minimum responsiveness. Tags push data directly to customer cloud endpoints via AWS, GCP, or Azure through a serverless 'Cloud code' function analogous to AWS Lambda, with RESTful API and Bearer-token authentication.

Estimote operates a hybrid go-to-market: a self-serve product-led motion selling a $199 dev kit of three UWB Tags with a 90-day data plan and IDE access through estimote.com, and an enterprise direct sales motion delivering custom form-factors, bulk pricing, firmware and SDK modifications, and integration services for large deployments. Named enterprise customers include Apple, Amazon, Nike, and NASA, with use cases spanning asset tracking, workforce wearables, indoor/outdoor positioning, RTLS, panic buttons, contact tracing, and proximity-based workplace automation across warehousing, logistics, healthcare, retail, and hospitality. The company operates from a US headquarters in New York and an EU engineering and R&D subsidiary, Estimote Polska Sp. z o.o., in Kraków, Poland, and has cumulatively raised roughly $14.5M across disclosed rounds led at various times by Javelin Venture Partners and Y Combinator, with no disclosed revenue figure and headcount in the 11-50 band.

Name

Estimote

Legal name

Estimote, Inc.

Website

https://estimote.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Estimote, founded in 2012 and headquartered in New York, builds JavaScript-programmable Ultra-Wideband (UWB) Tags with LTE connectivity and on-device sensors that deliver inch-level indoor positioning and proximity-triggered automation for enterprise customers in warehousing, logistics, healthcare, retail, and hospitality.

Ownership category

akta.pro rank

Product category

IoT Location Sensors

NAICS

Other Communications Equipment Manufacturing (334290), Other Measuring and Controlling Device Manufacturing (334519), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Computer Communications Equipment (3576), Industrial Instruments For Measurement, Display, And Control (3823), Communications Equipment, Nec (3669)

akta.pro primary industry

UWB, NFC & Short-Range Connectivity ICs (HDAHAMAI)

akta.pro secondary industries

RF & Wireless Components/Modules (RF front-end, antennas, industrial wireless modules) (IMAGAJAG), Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD), Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)

Keywords

• Ultra-wideband positioning
• Indoor location sensors
• IoT asset tracking
• Real-time location systems
• Programmable IoT hardware

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - UWB Tags: Sale of programmable UWB Tags hardware, including dev kits (3 tags for $199) and individual tags for bulk deployments. Revenue generated from one-time hardware purchases with optional extended data plans
2. Enterprise Software/Services: Custom form-factor design, specialized sensor configurations, firmware customization, mobile SDK modifications, and cloud application development for enterprise deployments. Includes paid technical support for integration
3. Data Plans: Active data plan included with dev kit for 90 days; extended or enterprise-grade connectivity plans for large-scale tag deployments using LTE-M and NB-IoT networks

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Estimote designs and sells programmable Ultra-Wideband (UWB) Tags — small wireless sensors with built-in IMU, pressure sensor, BLE, and LTE-M/NB-IoT connectivity that provide inch-level indoor/outdoor positioning for asset tracking, workplace automation, and proximity-based safety applications. The core hardware is paired with a JavaScript-based Web IDE, RESTful Cloud Events API, and a $199 developer dev kit, supported by enterprise services for custom form-factors, firmware modifications, and cloud application development.

Product overview

Estimote offers a unified platform centered on programmable UWB (Ultra Wideband) Tags as the core hardware product. The platform consists of Estimote UWB Tags (the primary device with inch-level positioning, LTE connectivity, and JavaScript programmability), a companion UWB Tags Dev Kit for prototyping and evaluation ($199), a Web IDE for browser-based JavaScript development, and a Cloud Events API for serverless data processing and forwarding. The company has been a location and proximity technology market leader since 2012, deploying millions of sensors globally for clients including Apple, Amazon, Nike, and NASA.

Differentiator

Problem solved

Functional benefit

Products and services

• Estimote UWB Tags Programmable Ultra-Wideband (UWB) tags that provide inch-level precision location tracking for asset management, workplace automation, and safety applications. Tags feature built-in IMU, pressure sensor, LTE-M/NB-IoT connectivity, and can be programmed in JavaScript directly from a Chrome browser via Web Bluetooth.
• UWB Tags Dev Kit Developer kit containing 3 UWB Tags, web programming IDE access, API documentation, 90-day active data plan, USB-C charging wire, and free developer forum support. Price: $199. Includes JavaScript API for BLE/UWB/LTE/IMU and RESTful API for Cloud events.
• Web IDE Browser-based integrated development environment for programming UWB Tags via Web Bluetooth in Chrome. Allows developers to write JavaScript code and upload directly to tags, including 'Cloud code' serverless Lambda functions.
• Cloud Events API RESTful API service that receives and processes data sent from UWB Tags via LTE connectivity, enabling serverless Lambda execution and data forwarding to customer endpoints.

Quantifiable outcome

• Inch-level positioning accuracy (~20cm average, sub-10cm with IMU fusion)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Estimote
• Xx.com/estimote
• Facebookfacebook.com/estimote

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds8 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estimote