Novobeing
Novobeing is a Burlington, MA-based therapeutic VR company that pairs a Meta Quest 3S headset with 50+ clinically validated immersive experiences to reduce anxiety, stress, and pain, selling through enterprise contracts to hospitals, senior care, and mental health facilities as well as direct-to-consumer rentals and bundles.
- Company typePrivate
- Founded2020
- HeadquartersBurlington, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Novobeing does
Novobeing is a Burlington, Massachusetts-based therapeutic virtual reality company that develops and distributes a hardware-plus-software platform designed to reduce patient anxiety, stress, and pain. The core product pairs a Meta Quest 3S headset with a preloaded library of 50+ clinically designed immersive experiences spanning guided meditation, restorative nature, transformative travel, interactive breathwork, and embodied healing content. The platform is designed for frictionless deployment: it operates controller-free, runs offline after initial setup, collects no personal health information, and aligns with HIPAA safeguards. Therapeutic efficacy claims are anchored to randomized controlled trials and hospital-led studies conducted in partnership with Harvard Medical School (with Dr. Areej El-Jawahri as Lead Researcher), Penn Medicine, and the University of Calgary, with reported outcomes of 32% anxiety reduction, 37% pain reduction, and 12% quality-of-life improvement.
The company targets four primary healthcare verticals — hospitals, clinics, and infusion centers; assisted living and senior care; mental health therapists and counselors; and addiction treatment centers — alongside a secondary direct-to-consumer channel for individual patients and caregivers. The go-to-market combines enterprise field sales with demo-driven onboarding, clinical implementation guides, and facility-level licensing, alongside a consumer e-commerce storefront offering a $99/month rental and a $999 Year-1 Bundle that converts to a $50/month software subscription from month 13. Operational execution is lean (1-10 employees), with key functions distributed across an outsourced software development partner (Feeling Digital), payment processing via Stripe, and the Meta Quest 3S hardware platform. The company is backed by Y Combinator and has raised approximately $1M in disclosed funding across multiple small rounds since 2021, including a $500,000 round from Web3 Ventures in February 2023 and a $10,000 grant from the CTIA Wireless Foundation in September 2025.
Novobeing firmographics
Firmographics- Name
- Novobeing
- Legal name
- Novobeing Inc.
- Website
- https://novobeing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Novobeing is a Burlington, MA-based therapeutic VR company that pairs a Meta Quest 3S headset with 50+ clinically validated immersive experiences to reduce anxiety, stress, and pain, selling through enterprise contracts to hospitals, senior care, and mental health facilities as well as direct-to-consumer rentals and bundles.
- Ownership category
- akta.pro rank
Novobeing industry classification
Industry- Product category
- Therapeutic Virtual Reality
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH), VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)
Keywords
Where Novobeing is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Novobeing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Hardware Sales (Year-1 Bundle): One-time purchase of Meta Quest 3S headset with 12 months of software access included. Hardware is owned by customer after purchase. Initial payment $999, then $50/month subscription from month 13 onwards.
- Monthly Rental: Monthly rental program at $99/month for 3-month minimum term. Includes Meta Quest 3S headset (returned at end of term), accessories, and software access during rental period. Deposit required for equipment protection.
- Software Subscription (Ongoing Membership): Auto-renewing subscription at $50/month starting month 13 after Year-1 Bundle purchase. Provides continued access to full library of 50+ therapeutic experiences. Cancel anytime after month 12.
- Enterprise/Clinical Licensing: Healthcare facilities license Novobeing for patient care. Includes deployment support, staff training, reporting tools, and multi-device management. Revenue from facility-level subscriptions and bulk licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Year-1 Bundle: $999 one-time + $50/month from month 13 |
| Subscription | Monthly | Monthly Rental: $99/month for 3-month minimum |
| Other | Multi-year contract | Optional 2-Year Warranty: $79 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Novobeing product offering
Product offeringCore offering
Novobeing sells a therapeutic VR system that combines a Meta Quest 3S headset with a proprietary software library of 50+ clinically validated immersive experiences designed to reduce anxiety, stress, and pain. The product is offered as bundled hardware-plus-software for individual consumers (Year-1 Bundle, Monthly Rental) and as enterprise/clinical licensing for hospitals, infusion centers, senior living, and mental health providers.
Product overview
Novobeing is a single unified therapeutic VR platform built around a Meta Quest 3S headset bundled with a software library of 50+ clinically validated immersive experiences. The product is offered through two pricing models: a Monthly Rental Plan ($99/month with headset return requirement) and a Year-1 Bundle with Ongoing Membership ($999 upfront, then $50/month from month 13, with headset ownership). The core offering combines the hardware (Meta Quest 3S, comfort strap, silicone protector, fast charger) with preloaded software content designed to reduce anxiety, stress, and pain, validated through randomized controlled trials at Harvard, Penn Medicine, and the University of Calgary.
Differentiator
Problem solved
Functional benefit
Products and services
- Novobeing Therapeutic VR Bundled therapeutic VR system pairing a Meta Quest 3S headset with Novobeing's proprietary software library of 50+ immersive experiences that reduce anxiety, stress, and pain. Sold to individual consumers and licensed to healthcare organizations (hospitals, infusion centers, senior living, mental health providers). Designed to be controller-free, offline-ready, and privacy-first.
- Novobeing Enterprise / Clinical Licensing Enterprise and clinical licensing of the Novobeing VR platform for healthcare facilities, enabling providers to deploy the validated therapeutic VR content library across patient care settings for anxiety, stress, and pain management.
Quantifiable outcome
- 32% reduction in anxiety
- +3 more outcomes
Companies that use Novobeing
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Novobeing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Novobeing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Harvard Medical School/ResearcherscoreResearch partnership with Harvard researchers for clinical validation of therapeutic VR. Dr. Areej El-Jawahri serves as Lead Researcher. Harvard-led trials demonstrated 32% anxiety reduction, 37% pain reduction, and 12% quality of life improvement.
- Penn MedicinecoreClinical research partnership with Penn Medicine for hospital-led studies validating therapeutic VR outcomes in real patient care settings.
- University of CalgarycoreAcademic research partnership for clinical validation studies on therapeutic VR effectiveness.
- Meta (Facebook)coreMeta Quest 3S headset platform services provider. Novobeing builds on Meta's VR hardware platform for their therapeutic VR application.
- Feeling DigitalstrategicSoftware development partner for Novobeing platform development and maintenance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Novobeing competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Novobeing social profiles
Digital presenceNovobeing compliance and trust
Trust signalCompliance1 record
Novobeing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novobeing leadership team
Management profileNumber of profiles
Profiles6 records
Novobeing funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novobeing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novobeing
What does Novobeing do?
Novobeing sells a therapeutic VR system that combines a Meta Quest 3S headset with a proprietary software library of 50+ clinically validated immersive experiences designed to reduce anxiety, stress, and pain. The product is offered as bundled hardware-plus-software for individual consumers (Year-1 Bundle, Monthly Rental) and as enterprise/clinical licensing for hospitals, infusion centers, senior living, and mental health providers.
Is Novobeing a public or private company?
Novobeing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Novobeing founded?
Novobeing was founded in 2020. It employs 1 to 10 people.
Where is Novobeing based?
Novobeing is headquartered in Burlington, United States, in the North America region.
How does Novobeing make money?
Four revenue lines are on record. Hardware Sales (Year-1 Bundle) is the primary driver. The others are monthly Rental, software Subscription (Ongoing Membership) and enterprise/Clinical Licensing.
Does Novobeing have an API?
No public API is recorded for Novobeing.
What industry is Novobeing in?
Novobeing's product category is Therapeutic Virtual Reality. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HLACANAH, Therapeutic Companion Apps (Drug-Device-Digital Combination). Its NAICS code is 5132 and its SIC code is 7372.