New Look
New Look is a UK-headquartered value fashion retailer operating 338 British stores and a global e-commerce platform, serving primarily women aged 25-45 with affordable trend-led clothing, footwear and accessories across digital and physical channels.
- Company typePrivate
- Founded1969
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What New Look does
New Look is a UK-headquartered value fashion retailer founded in 1969, operating 338 stores in Great Britain and serving customers in over 195 countries through its owned e-commerce platform, mobile apps, and third-party marketplace partnerships. The retailer offers trend-driven womenswear, menswear, teen girls' fashion, footwear and accessories, with a bullseye customer of women aged 25-45 seeking affordable style. It holds the No. 2 position in UK womenswear for the 18-44 age range by value according to Kantar Worldpanel data, supported by 10m+ loyalty members.
The core technology stack is centred on SAP Commerce Cloud, migrated in late 2025 in partnership with Accenture and part of a £30m shareholder-backed digital transformation. This platform consolidates customer, product, sales and finance data into a unified layer that powers the newlook.com website, iOS and Android apps (which account for 10% of e-commerce sales), Club New Look loyalty interactions, and in-store services including Click & Collect (45% of online sales) and Order in Store. Distribution is handled from a 1 million+ sq ft facility in Newcastle-under-Lyme processing more than three million units per week.
New Look makes money primarily through one-time retail transactions across physical stores and digital channels at value-segment unit pricing, supplemented by loyalty-driven repeat purchase and a fast-fashion supply chain landing hundreds of new lines weekly. Reported revenue was £687.7m for the year to 29 March 2025, a decline from £769.2m in the prior period, alongside a £77.2m statutory loss before tax. The company is privately held by former senior secured noteholders and management following a 2019 balance sheet restructuring that reduced long-term debt from approximately £1.35bn to £350m.
New Look firmographics
Firmographics- Name
- New Look
- Legal name
- New Look Retail Holdings Limited
- Website
- https://newlookgroup.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- New Look is a UK-headquartered value fashion retailer operating 338 British stores and a global e-commerce platform, serving primarily women aged 25-45 with affordable trend-led clothing, footwear and accessories across digital and physical channels.
- Ownership category
- akta.pro rank
New Look industry classification
Industry- Product category
- Value Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Fast Fashion & Trend-led Apparel Retail (CRAAABAH), Men’s Apparel Retail (CRAAABAC)
Keywords
Where New Look is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
New Look business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Physical retail store sales across UK and Republic of Ireland estate of 338 UK stores. Revenue of £687.7 million for year to 29 March 2025, with decline driven by challenging UK retail environment.
- E-commerce Sales: Online sales through newlook.com website and mobile app, with third-party e-commerce partnerships including e-Bay, Next, ASOS, Zalando, and others. Digital orders target to double to £1 billion by 2030.
- Loyalty Programme: Club New Look loyalty scheme offering weekly discounts and perks to members, enhancing personalised shopping experiences with targets for national expansion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value fashion pricing across all product categories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
New Look product offering
Product offeringCore offering
New Look is a UK value fashion retailer selling affordable womenswear, menswear, teen girls' clothing, footwear and accessories through 338 UK high street stores, its newlook.com e-commerce site, a mobile app, and third-party marketplaces. The retailer operates a digital-first omnichannel model combining physical stores with click-and-collect (45% of online sales), order-in-store, and the Club New Look loyalty programme.
Product overview
New Look is a UK-based fast-fashion retailer offering a broad appeal value fashion proposition across womenswear, menswear, and teen girls' fashion. The company operates through a dual-channel model combining physical retail stores (338 UK stores) with a comprehensive e-commerce platform (newlook.com). New Look's product portfolio includes its core fashion retail offerings, the Club New Look loyalty programme launched in 2025, the LoudCrowd-managed ambassador programme for social media marketing, a vegan clothing range as part of sustainability commitments, and the 915 sub-brand featured in concept stores. The retailer operates an omnichannel strategy with click-and-collect, order-in-store, and app-based shopping capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- New Look Online Fashion Retail Online fast-fashion retail platform at newlook.com selling affordable womenswear, menswear, teen girls' fashion, footwear and accessories to individual consumers, with hundreds of new lines landing every week and delivery via home shipment, click-and-collect and order-in-store.
- New Look Physical Stores High street retail store estate of 338 UK stores offering affordable womenswear, menswear, teen girls' fashion, footwear and accessories to individual consumers. Stores also act as customer fulfilment points for click-and-collect and order-in-store orders and serve as omni-hub concept stores combining fashion, digital innovation and customer services.
- Club New Look Loyalty Programme Loyalty programme offering weekly discounts and personalised perks to members, enhancing personalised shopping experiences and driving customer retention for individual consumers across New Look's stores and digital channels.
- Vegan Clothing Range Range of vegan and cruelty-free clothing offered within New Look's broader fashion assortment as part of its sustainability commitments, targeted at consumers seeking plant-based and animal-free fashion options.
- 915 Sub-Brand Sub-brand of New Look featured within concept stores, representing a specific fashion line or brand extension within the New Look portfolio.
Quantifiable outcome
- UK store count of 338
- +5 more outcomes
Companies that use New Look
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
New Look technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
New Look partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- SAPcoreSAP Commerce Cloud platform powering New Look's digital infrastructure and commerce operations as part of the £30 million digital transformation investment.
- TrusTracecoreTrusTrace provides AI-powered supply chain data hub improving transparency, compliance, and decision-making. New Look partnered with TrusTrace for supply chain traceability and sustainability compliance.
- ZalandocoreZalando and six major European retailers including New Look launched the Retailer Brand Due Diligence Questionnaire and One Retail Hub to streamline Human Rights and Environmental Due Diligence compliance.
- CascalecoreCo-developed unified self-assessment questionnaire and One Retail Hub digital platform with Cascale and Fair Wear to streamline HREDD compliance for apparel and footwear sector.
- Fair WearcoreCollaboration with Fair Wear and Cascale to co-develop unified self-assessment questionnaire and One Retail Hub for HREDD compliance.
- About YouminorPart of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
- ASOSminorPart of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
- BooztminorPart of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
- Ellos GroupminorPart of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
- The Very GroupminorPart of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
- AccenturecoreNew Look completed migration to SAP Commerce Cloud in partnership with Accenture, completing a digital transformation project that consolidated customer, product, sales, and finance data into a unified platform in six months.
- LoudCrowdcoreNew Look's ambassador programme with LoudCrowd increased TikTok user-generated content by 331% and delivered 12.7x ROI through influencer partnerships and social commerce.
Scale indicators12 records
Recent moves3 records
Expansion highlights5 records
New Look competitors and assessment
Company assessmentDirect peers
- Primark (Associated British Foods): Direct competitor in UK value fashion with comparable large physical store estate, broad womenswear focus, and accessible price points. Primark competes head-to-head with New Look for the same value-conscious female customer.
- H&M: Global fast-fashion retailer offering trend-driven apparel at value price points across physical stores and online. Overlaps with New Look on womenswear breadth, weekly newness, and omnichannel strategy.
- Zara (Inditex): World-leading fast-fashion retailer with vertically integrated supply chain delivering rapid trend turnover. Operates in similar physical-and-digital category to New Look's womenswear-led fast-fashion model.
- ASOS: UK-based online fast-fashion retailer targeting similar 18-44 female demographic. ASOS is both a New Look third-party distribution partner and direct competitor in value fashion apparel.
- Next plc: UK high street and online apparel retailer with significant womenswear offering and Total Platform third-party logistics. Direct competitor for New Look's customer across both physical and digital channels.
- Boohoo Group: Digital-first value fashion group targeting young women with trend-led apparel at low price points. Competes with New Look for the value fashion customer and is particularly strong in the online channel.
- Matalan: UK value fashion and home retailer serving similar family and female customer segments with affordable apparel. Overlaps with New Look in price positioning and store-based value fashion offering.
Broad incumbents
- Marks & Spencer (Clothing): Established UK broadline retailer with large clothing division competing for share of UK womenswear. M&S operates at slightly higher price points but is a key industry incumbent shaping UK apparel market dynamics relevant to New Look.
- George at Asda: Value apparel brand owned by Asda competing in UK mainstream clothing market. Targets family and value-conscious female shoppers overlapping with New Look's core segment.
Regional players
- Zalando: European online fashion platform and New Look third-party distribution partner. Primarily continental European in focus, but acts as a direct channel for New Look products in multiple markets and is also a partner in the One Retail Hub compliance initiative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Look social profiles
Digital presenceNew Look financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Look leadership team
Management profileNumber of profiles
Profiles12 records
New Look subsidiaries and ownership
Company hierarchySubsidiaries2 records
New Look funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Look M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Look
What does New Look do?
New Look is a UK value fashion retailer selling affordable womenswear, menswear, teen girls' clothing, footwear and accessories through 338 UK high street stores, its newlook.com e-commerce site, a mobile app, and third-party marketplaces. The retailer operates a digital-first omnichannel model combining physical stores with click-and-collect (45% of online sales), order-in-store, and the Club New Look loyalty programme.
Is New Look a public or private company?
New Look is a private company. It is classified as private equity controlled and is currently operating.
When was New Look founded?
New Look was founded in 1969. It employs 5,001 to 10,000 people.
Where is New Look based?
New Look is headquartered in London, United Kingdom, in the Europe region.
How does New Look make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales and loyalty Programme.
Who are New Look's main competitors?
Direct peers on record are Primark (Associated British Foods), H&M, Zara (Inditex), ASOS, Next plc, Boohoo Group and Matalan. Broad incumbents are Marks & Spencer (Clothing) and George at Asda. Zalando is listed as a regional player.
Does New Look have an API?
No public API is recorded for New Look.
What industry is New Look in?
New Look's product category is Value Fashion Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAH, Fast Fashion & Trend-led Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.