New Look

What New Look does

New Look is a UK-headquartered value fashion retailer founded in 1969, operating 338 stores in Great Britain and serving customers in over 195 countries through its owned e-commerce platform, mobile apps, and third-party marketplace partnerships. The retailer offers trend-driven womenswear, menswear, teen girls' fashion, footwear and accessories, with a bullseye customer of women aged 25-45 seeking affordable style. It holds the No. 2 position in UK womenswear for the 18-44 age range by value according to Kantar Worldpanel data, supported by 10m+ loyalty members.

The core technology stack is centred on SAP Commerce Cloud, migrated in late 2025 in partnership with Accenture and part of a £30m shareholder-backed digital transformation. This platform consolidates customer, product, sales and finance data into a unified layer that powers the newlook.com website, iOS and Android apps (which account for 10% of e-commerce sales), Club New Look loyalty interactions, and in-store services including Click & Collect (45% of online sales) and Order in Store. Distribution is handled from a 1 million+ sq ft facility in Newcastle-under-Lyme processing more than three million units per week.

New Look makes money primarily through one-time retail transactions across physical stores and digital channels at value-segment unit pricing, supplemented by loyalty-driven repeat purchase and a fast-fashion supply chain landing hundreds of new lines weekly. Reported revenue was £687.7m for the year to 29 March 2025, a decline from £769.2m in the prior period, alongside a £77.2m statutory loss before tax. The company is privately held by former senior secured noteholders and management following a 2019 balance sheet restructuring that reduced long-term debt from approximately £1.35bn to £350m.

Name

New Look

Legal name

New Look Retail Holdings Limited

Website

https://newlookgroup.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

New Look is a UK-headquartered value fashion retailer operating 338 British stores and a global e-commerce platform, serving primarily women aged 25-45 with affordable trend-led clothing, footwear and accessories across digital and physical channels.

Ownership category

akta.pro rank

Product category

Value Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Fast Fashion & Trend-led Apparel Retail (CRAAABAH), Men’s Apparel Retail (CRAAABAC)

Keywords

• Value fashion retail
• Womenswear clothing
• Fast fashion apparel
• Omnichannel fashion
• Footwear and accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Physical retail store sales across UK and Republic of Ireland estate of 338 UK stores. Revenue of £687.7 million for year to 29 March 2025, with decline driven by challenging UK retail environment.
2. E-commerce Sales: Online sales through newlook.com website and mobile app, with third-party e-commerce partnerships including e-Bay, Next, ASOS, Zalando, and others. Digital orders target to double to £1 billion by 2030.
3. Loyalty Programme: Club New Look loyalty scheme offering weekly discounts and perks to members, enhancing personalised shopping experiences with targets for national expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

New Look is a UK value fashion retailer selling affordable womenswear, menswear, teen girls' clothing, footwear and accessories through 338 UK high street stores, its newlook.com e-commerce site, a mobile app, and third-party marketplaces. The retailer operates a digital-first omnichannel model combining physical stores with click-and-collect (45% of online sales), order-in-store, and the Club New Look loyalty programme.

Product overview

New Look is a UK-based fast-fashion retailer offering a broad appeal value fashion proposition across womenswear, menswear, and teen girls' fashion. The company operates through a dual-channel model combining physical retail stores (338 UK stores) with a comprehensive e-commerce platform (newlook.com). New Look's product portfolio includes its core fashion retail offerings, the Club New Look loyalty programme launched in 2025, the LoudCrowd-managed ambassador programme for social media marketing, a vegan clothing range as part of sustainability commitments, and the 915 sub-brand featured in concept stores. The retailer operates an omnichannel strategy with click-and-collect, order-in-store, and app-based shopping capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• New Look Online Fashion Retail Online fast-fashion retail platform at newlook.com selling affordable womenswear, menswear, teen girls' fashion, footwear and accessories to individual consumers, with hundreds of new lines landing every week and delivery via home shipment, click-and-collect and order-in-store.
• New Look Physical Stores High street retail store estate of 338 UK stores offering affordable womenswear, menswear, teen girls' fashion, footwear and accessories to individual consumers. Stores also act as customer fulfilment points for click-and-collect and order-in-store orders and serve as omni-hub concept stores combining fashion, digital innovation and customer services.
• Club New Look Loyalty Programme Loyalty programme offering weekly discounts and personalised perks to members, enhancing personalised shopping experiences and driving customer retention for individual consumers across New Look's stores and digital channels.
• Vegan Clothing Range Range of vegan and cruelty-free clothing offered within New Look's broader fashion assortment as part of its sustainability commitments, targeted at consumers seeking plant-based and animal-free fashion options.
• 915 Sub-Brand Sub-brand of New Look featured within concept stores, representing a specific fashion line or brand extension within the New Look portfolio.

Quantifiable outcome

• UK store count of 338
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SAPcoreTechnology or Integration · 10 February 2026SAP Commerce Cloud platform powering New Look's digital infrastructure and commerce operations as part of the £30 million digital transformation investment.
• TrusTracecoreTechnology or Integration · 10 February 2026TrusTrace provides AI-powered supply chain data hub improving transparency, compliance, and decision-making. New Look partnered with TrusTrace for supply chain traceability and sustainability compliance.
• ZalandocoreChannel Partner/ Reseller/ Distributor · 10 February 2026Zalando and six major European retailers including New Look launched the Retailer Brand Due Diligence Questionnaire and One Retail Hub to streamline Human Rights and Environmental Due Diligence compliance.
• CascalecoreStrategic or Co-development Partner · 10 February 2026Co-developed unified self-assessment questionnaire and One Retail Hub digital platform with Cascale and Fair Wear to streamline HREDD compliance for apparel and footwear sector.
• Fair WearcoreStrategic or Co-development Partner · 10 February 2026Collaboration with Fair Wear and Cascale to co-develop unified self-assessment questionnaire and One Retail Hub for HREDD compliance.
• About YouminorChannel Partner/ Reseller/ Distributor · 10 February 2026Part of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
• ASOSminorChannel Partner/ Reseller/ Distributor · 10 February 2026Part of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
• BooztminorChannel Partner/ Reseller/ Distributor · 10 February 2026Part of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
• Ellos GroupminorChannel Partner/ Reseller/ Distributor · 10 February 2026Part of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
• The Very GroupminorChannel Partner/ Reseller/ Distributor · 10 February 2026Part of the group of European retailers collaborating on unified due diligence questionnaire and digital compliance platform.
• AccenturecoreImplementation/ SI/ Consulting Partner · 4 December 2025New Look completed migration to SAP Commerce Cloud in partnership with Accenture, completing a digital transformation project that consolidated customer, product, sales, and finance data into a unified platform in six months.
• LoudCrowdcoreTechnology or Integration · 25 August 2025New Look's ambassador programme with LoudCrowd increased TikTok user-generated content by 331% and delivered 12.7x ROI through influencer partnerships and social commerce.

Scale indicators12 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Primark (Associated British Foods): Direct competitor in UK value fashion with comparable large physical store estate, broad womenswear focus, and accessible price points. Primark competes head-to-head with New Look for the same value-conscious female customer.
• H&M: Global fast-fashion retailer offering trend-driven apparel at value price points across physical stores and online. Overlaps with New Look on womenswear breadth, weekly newness, and omnichannel strategy.
• Zara (Inditex): World-leading fast-fashion retailer with vertically integrated supply chain delivering rapid trend turnover. Operates in similar physical-and-digital category to New Look's womenswear-led fast-fashion model.
• ASOS: UK-based online fast-fashion retailer targeting similar 18-44 female demographic. ASOS is both a New Look third-party distribution partner and direct competitor in value fashion apparel.
• Next plc: UK high street and online apparel retailer with significant womenswear offering and Total Platform third-party logistics. Direct competitor for New Look's customer across both physical and digital channels.
• Boohoo Group: Digital-first value fashion group targeting young women with trend-led apparel at low price points. Competes with New Look for the value fashion customer and is particularly strong in the online channel.
• Matalan: UK value fashion and home retailer serving similar family and female customer segments with affordable apparel. Overlaps with New Look in price positioning and store-based value fashion offering.

Broad incumbents

• Marks & Spencer (Clothing): Established UK broadline retailer with large clothing division competing for share of UK womenswear. M&S operates at slightly higher price points but is a key industry incumbent shaping UK apparel market dynamics relevant to New Look.
• George at Asda: Value apparel brand owned by Asda competing in UK mainstream clothing market. Targets family and value-conscious female shoppers overlapping with New Look's core segment.

Regional players

• Zalando: European online fashion platform and New Look third-party distribution partner. Primarily continental European in focus, but acts as a direct channel for New Look products in multiple markets and is also a partner in the One Retail Hub compliance initiative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newlookfashion
• YouTubeyoutube.com/c/newlook/featured
• Facebookfacebook.com/newlookfashion
• LinkedInlinkedin.com/company/new-look
• Instagraminstagram.com/newlook
• Pinterestpinterest.com/newlookfashion
• TikToktiktok.com/@newlook?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Look