Entergy New Orleans
Entergy New Orleans is a regulated electric utility serving approximately 209,000 customers across Orleans Parish, Louisiana, operating as a subsidiary of Entergy Corporation (NYSE: ETR). It generates revenue through city council-approved distribution rates while deploying grid-hardening capital programs and a battery-based virtual power plant initiative.
- Company typePrivate
- Founded1922
- HeadquartersNew Orleans, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Entergy New Orleans does
Entergy New Orleans is a regulated electric utility serving approximately 209,000 customers across Orleans Parish, Louisiana, operating as a wholly-owned subsidiary of Entergy Corporation (NYSE: ETR). The company was founded in 1922 and is headquartered in New Orleans. Following the 2023 sale of Entergy's natural gas operations, the company now focuses exclusively on electric distribution, with revenue generated through regulator-approved electricity rates set by the New Orleans City Council (a proposed shift to the Louisiana Public Service Commission under House Bill 744 is under legislative consideration).
Core products and infrastructure center on the physical grid and supporting customer-facing platforms. The company operates storm-hardened steel poles rated to withstand 140 mph winds, underground power lines in high-risk zones, and a $100 million Accelerated Resilience Plan covering 63 infrastructure projects through 2026. Customers access services through the myEntergy digital portal (web and mobile apps), a real-time outage map, and the Storm Center emergency resource. Adjunct offerings include Energy Smart (energy efficiency), the Bill Toolkit (financial assistance), Level Billing and Pick-A-Date payment options, myAdvisor consumption tracking, The Power to Care financial assistance, and an environmental/community sustainability fund active for 25 years (~$45M deployed since 2001).
The business model is a regulated rate-of-return utility franchise: revenue derives from regulated electricity distribution with an authorized shareholder return referenced at 6.5% of bill payments. Go-to-market is direct to residential and business customers through community engagement, digital platforms, and economic development initiatives. The company is pioneering a $28 million battery incentive Virtual Power Plant, with EnergyHub-provided distributed controls aggregating backup batteries at ~1,500 homes and 150 community institutions, aligned with the city's Renewable Power Portfolio standard requiring 100% clean energy by 2040.
Entergy New Orleans firmographics
Firmographics- Name
- Entergy New Orleans
- Legal name
- Entergy New Orleans
- Website
- https://entergy-neworleans.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Entergy New Orleans is a regulated electric utility serving approximately 209,000 customers across Orleans Parish, Louisiana, operating as a subsidiary of Entergy Corporation (NYSE: ETR). It generates revenue through city council-approved distribution rates while deploying grid-hardening capital programs and a battery-based virtual power plant initiative.
- Ownership category
- akta.pro rank
Entergy New Orleans industry classification
Industry- Product category
- Regulated Electric Utility Distribution
- NAICS
- Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112), Natural Gas Distribution (221210)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Turnkey distribution buildouts (feeders, reclosers, capacitor banks, line extensions) (EUADAKAK)
- akta.pro secondary industries
- Network Upgrades & Capacity Additions (Reconductoring, Rebalancing, Voltage Optimization) (EUAEACAN), HV Transmission Asset Owners (Transmission Companies/Transcos) (EUADAAAC), Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK)
Keywords
Where Entergy New Orleans is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Entergy New Orleans business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Others
Revenue model
- Electricity Distribution: Entergy New Orleans operates as a regulated public utility, generating revenue through electricity distribution rates approved by the New Orleans City Council. The company serves 209,000 customers and returns 6.5% of bill payments to shareholders.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Entergy New Orleans product offering
Product offeringCore offering
Entergy New Orleans distributes electricity through regulated transmission and distribution infrastructure to approximately 209,000 customers in Orleans Parish, Louisiana, under the franchise and rate oversight of the New Orleans City Council. The core offering is supported by myEntergy, a customer portal and mobile app for bill management, outage reporting, and service requests, with complementary programs for energy efficiency (Energy Smart), financial assistance (The Power to Care), bill smoothing (Level Billing, Pick-A-Date), and usage monitoring (myAdvisor).
Product overview
Entergy New Orleans is a utility company serving approximately 209,000 customers in Orleans Parish, Louisiana, operating as a subsidiary of Entergy Corporation. The company's product portfolio centers on its core myEntergy customer portal, which provides integrated account management, bill payment, and outage reporting functionality. Supporting this core platform are multiple add-on services including Energy Smart (energy efficiency), the Bill Toolkit (assistance programs), and various payment options (Level Billing, Pick-A-Date, myAdvisor usage tracking). The company is implementing major infrastructure initiatives including a $100 million Accelerated Resilience Plan for grid hardening and an emerging $28 million Virtual Power Plant Program using EnergyHub to aggregate distributed battery resources. Customer assistance programs include The Power to Care and the Kids to College savings program, while the Environmental Initiatives Fund supports broader community sustainability projects.
Differentiator
Problem solved
Functional benefit
Products and services
- myEntergy Customer Portal and Mobile App Digital account management platform for Entergy New Orleans customers enabling bill payment, outage reporting, and service requests.
- Outage Map Real-time power outage tracking tool displaying current outage status across the New Orleans service area for residential and business customers.
- Storm Center Emergency preparedness resource providing safety information and guidelines for severe weather events and storms affecting the New Orleans service area.
- Accelerated Resilience Plan / Grid Hardening Program $100 million infrastructure upgrade program replacing aging wooden utility poles with steel poles rated to withstand 140 mph winds and undergrounding lines in high-risk areas to strengthen the electric grid against extreme weather.
- Virtual Power Plant (VPP) Program Citywide Virtual Power Plant program aggregating distributed battery resources at homes, businesses, and community institutions via EnergyHub's distributed control system to inject power onto the grid during strain or outages.
- Energy Smart Energy efficiency program helping residential and business customers in New Orleans identify energy-saving opportunities and reduce electricity consumption.
- Bill Toolkit Suite of tools to help customers save money with energy efficiency and access bill assistance programs in the Entergy New Orleans service area.
- The Power to Care Financial assistance program providing utility bill help to Entergy New Orleans customers in need.
- Payment Options (Pick-A-Date, Level Billing, Pay Online) Flexible payment solutions including Pick-A-Date (customer-chosen due date), Level Billing (12-month averaged payments), and multiple payment methods and locations.
- myAdvisor Energy Usage Tracking Energy usage tracking tool for Entergy New Orleans customers to monitor and analyze their household electricity consumption.
Quantifiable outcome
- 315 steel poles installed in District D with nearly 200 more planned, targeting completion by end of year
- +4 more outcomes
Companies that use Entergy New Orleans
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Entergy New Orleans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Entergy New Orleans partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Audubon InstituteminorEnvironmental Initiatives Fund partner receiving support for educational programs as part of Entergy's 25th anniversary environmental initiatives.
- City Park ConservancyminorEnvironmental Initiatives Fund partner for aquatic restoration project as part of Entergy's sustainability initiatives.
- Grounds KreweminorEnvironmental Initiatives Fund partner for sustainable parade throw catalog as part of Entergy's community sustainability programs.
- EnergyHubcoreEnergyHub manages the distributed controls for Entergy New Orleans' expanded virtual power plant program, which will aggregate backup batteries at approximately 1,500 homes and 150 community institutions to benefit the broader grid during outages or peak demand.
- Louisiana Public Service CommissionminorLouisiana Legislature considering House Bill 744 that would shift regulatory oversight of Entergy New Orleans from New Orleans City Council to the Louisiana Public Service Commission.
- New Orleans City CouncilcoreCurrent regulatory body overseeing Entergy New Orleans operations, rates, and clean energy policies including the Renewable Power Portfolio standard requiring 100% clean energy by 2040. Council ordered $28 million battery incentive program.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Entergy New Orleans competitors and assessment
Company assessmentDirect peers
- Entergy Louisiana: Sister subsidiary of Entergy Corporation providing regulated electric service across Louisiana outside Orleans Parish. Operates under identical regulatory frameworks, parent-company systems, and storm-resilience programs, making it the closest functional peer.
- Cleco Power: Investor-owned regulated electric utility serving central and south Louisiana. Comparable in scale, jurisdictional exposure to Louisiana storms, regulatory framework (LPSC), and customer mix.
- Southwestern Electric Power Company (SWEPCO): Entergy subsidiary serving Louisiana, Texas, Arkansas, and Oklahoma. Operates with similar storm-resilience requirements, regulated rate-base model, and corporate systems shared with Entergy New Orleans.
- Entergy Mississippi: Entergy sister subsidiary providing regulated electric service across Mississippi. Shares the parent company's operating model, regulatory approach, and Gulf South storm exposure profile.
Broad incumbents
- Entergy Corporation: NYSE-listed parent (ETR) operating regulated utilities across Louisiana, Mississippi, Arkansas, Texas, and the City of New Orleans. Provides the parent-level capital, regulatory, and operational infrastructure under which ENO operates.
- Atmos Energy: Largest natural gas distributor in the US with significant Louisiana operations. Relevant for natural gas distribution benchmarks and as a Louisiana-regulated peer for Entergy New Orleans' historical gas operations.
- CenterPoint Energy: Multi-state regulated electric and gas utility with operations in Louisiana and across the Gulf South. Comparable in customer scale, regulated rate-base model, and Gulf Coast storm-exposure profile.
- NextEra Energy: Largest US renewable energy generator and Florida Power & Light parent. Comparable as a publicly-traded, regulated utility investor benchmark and clean-energy transition leader for sector valuation.
- Duke Energy: Largest US investor-owned regulated electric utility operating across the Southeast. Comparable in regulated rate-base model, storm-resilience capex programs, and clean-energy transition mandates.
Others
- EnergyHub: Distributed energy resource management platform provider partnered with Entergy New Orleans to operate the citywide virtual power plant. Direct technology and operating counterpart for ENO's VPP program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Entergy New Orleans social profiles
Digital presenceEntergy New Orleans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entergy New Orleans leadership team
Management profileNumber of profiles
Profiles3 records
Entergy New Orleans funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entergy New Orleans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entergy New Orleans
What does Entergy New Orleans do?
Entergy New Orleans distributes electricity through regulated transmission and distribution infrastructure to approximately 209,000 customers in Orleans Parish, Louisiana, under the franchise and rate oversight of the New Orleans City Council. The core offering is supported by myEntergy, a customer portal and mobile app for bill management, outage reporting, and service requests, with complementary programs for energy efficiency (Energy Smart), financial assistance (The Power to Care), bill smoothing (Level Billing, Pick-A-Date), and usage monitoring (myAdvisor).
Is Entergy New Orleans a public or private company?
Entergy New Orleans is a private company. It is classified as corporate owned and is currently operating.
When was Entergy New Orleans founded?
Entergy New Orleans was founded in 1922. It employs 1,001 to 5,000 people.
Where is Entergy New Orleans based?
Entergy New Orleans is headquartered in New Orleans, United States, in the North America region.
How does Entergy New Orleans make money?
One revenue line is on record: electricity Distribution.
Who are Entergy New Orleans's main competitors?
Direct peers on record are Entergy Louisiana, Cleco Power, Southwestern Electric Power Company (SWEPCO) and Entergy Mississippi. Broad incumbents are Entergy Corporation, Atmos Energy, CenterPoint Energy, NextEra Energy and Duke Energy. EnergyHub is listed as an others.
Does Entergy New Orleans have an API?
No public API is recorded for Entergy New Orleans.
What industry is Entergy New Orleans in?
Entergy New Orleans's product category is Regulated Electric Utility Distribution. Its primary akta.pro industry code is EUADAKAK, Turnkey distribution buildouts (feeders, reclosers, capacitor banks, line extensions), with a secondary code of EUAEACAN, Network Upgrades & Capacity Additions (Reconductoring, Rebalancing, Voltage Optimization). Its NAICS code is 221122 and its SIC code is 4911.