Wheels Eye
WheelsEye is an Indian online truck booking marketplace connecting 50,000+ businesses with 2 million+ GPS-enabled trucks for Full Truck Load (FTL) and Part Truck Load (PTL) freight across India, offering GPS tracking and bundled goods insurance via ICICI Lombard.
- Company typePrivate
- Founded2017
- HeadquartersGurugram, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Wheels Eye does
WheelsEye is an India-based digital freight marketplace founded in 2017, operating an online truck booking platform that connects shippers with a network of 20+ lakh (2 million+) GPS-enabled trucks across 19,000+ PIN codes and 12+ Indian states. The core products are a mobile application (iOS and Android) and a web-based booking platform enabling businesses to book Full Truck Load (FTL) services, calculate estimated costs, and track shipments in real time. All truck operators on the platform are KYC-verified, and the company offers bundled goods-in-transit insurance up to Rs 50 lakh through a partnership with ICICI Lombard.
The business operates a two-sided marketplace model, monetizing through transaction-based fees on each truck booking, with pricing starting at Rs 299 and varying by route, truck type, and cargo weight. WheelsEye's customer base of 50,000+ businesses skews heavily toward SMEs across manufacturing, trading, FMCG, and printing/graphics segments, with a dedicated enterprise sales motion targeting larger accounts such as ITC. Go-to-market combines a self-serve product-led funnel (mobile app, app stores, route-specific SEO pages) with a field-sales overlay for enterprise customers, and the company has recently extended into Part Truck Load (PTL) services to broaden its addressable market. The company is headquartered in Gurgaon, India, and has a single disclosed seed/early-stage funding round of approximately $985K from Prime Venture Partners in August 2018.
Wheels Eye firmographics
Firmographics- Name
- Wheels Eye
- Legal name
- WheelsEye
- Website
- https://wheelseye.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WheelsEye is an Indian online truck booking marketplace connecting 50,000+ businesses with 2 million+ GPS-enabled trucks for Full Truck Load (FTL) and Part Truck Load (PTL) freight across India, offering GPS tracking and bundled goods insurance via ICICI Lombard.
- Ownership category
- akta.pro rank
Wheels Eye industry classification
Industry- Product category
- Online Truck Booking and Freight Marketplace
- NAICS
- Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Ground Transportation Booking Platforms (Rail/Bus/Ferry) (BPAMAIAD)
- akta.pro secondary industries
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM)
Keywords
Where Wheels Eye is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wheels Eye business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Freight/Transportation Booking Fees: Transaction-based fees from truck bookings where customers pay for transportation services through the platform. Customers pay when vehicle reaches loading point. Platform connects shippers with truck owners/operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard truck booking starting price |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wheels Eye product offering
Product offeringCore offering
WheelsEye operates an online truck booking platform via mobile app and website that connects businesses needing freight transportation with a network of 20+ lakh GPS-enabled truck operators across India for Full Truck Load (FTL) services. The platform enables instant price discovery, online booking, real-time GPS shipment tracking, KYC-verified operators, and trip insurance of up to ₹50 lakh through a partnership with ICICI Lombard. It serves over 50,000 businesses across 19,000+ PIN codes, eliminating traditional broker-based truck hiring.
Product overview
WheelsEye operates as a technology-enabled logistics platform offering online truck booking and Full Truck Load (FTL) transportation services across India. The core product is the WheelsEye Truck Booking App (available on iOS and Android) and a web-based online booking platform. These platforms enable businesses to book trucks, track shipments in real-time via GPS, and access goods insurance up to ₹50 lakh through an ICICI Lombard partnership. The service primarily focuses on Full Truck Load logistics, connecting businesses with a fleet of verified trucks across PAN-India routes.
Differentiator
Problem solved
Functional benefit
Products and services
- WheelsEye Truck Booking App A mobile application (iOS and Android) for online Full Truck Load truck booking, enabling businesses to book trucks, get instant price estimates, track shipments in real-time via GPS, and manage payments through the platform. Targets SMEs and enterprises needing freight transportation across India.
- WheelsEye Online Booking Platform (Website) A web-based platform enabling users to book trucks, calculate estimated costs, and manage transportation logistics from any browser, with route-specific pages for major Indian corridors. Serves businesses seeking browser-based access to FTL freight booking.
- Full Truck Load (FTL) Transportation Services Full Truck Load freight transportation service where the entire truck capacity is dedicated to a single shipper's goods, providing direct point-to-point delivery with verified operators and GPS-enabled tracking. Designed for SMEs, manufacturers, traders, and enterprises across India with prices starting at ₹299.
Quantifiable outcome
- Reduce logistics costs by 12-20%
- +2 more outcomes
Companies that use Wheels Eye
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Wheels Eye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wheels Eye partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICICI LombardminorInsurance partnership providing goods transit insurance coverage up to Rs 50 lakhs for shipments booked through the WheelsEye platform
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Wheels Eye competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wheels Eye social profiles
Digital presenceWheels Eye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheels Eye leadership team
Management profileNumber of profiles
Profiles4 records
Wheels Eye funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheels Eye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheels Eye
What does Wheels Eye do?
WheelsEye operates an online truck booking platform via mobile app and website that connects businesses needing freight transportation with a network of 20+ lakh GPS-enabled truck operators across India for Full Truck Load (FTL) services. The platform enables instant price discovery, online booking, real-time GPS shipment tracking, KYC-verified operators, and trip insurance of up to ₹50 lakh through a partnership with ICICI Lombard. It serves over 50,000 businesses across 19,000+ PIN codes, eliminating traditional broker-based truck hiring.
Is Wheels Eye a public or private company?
Wheels Eye is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wheels Eye founded?
Wheels Eye was founded in 2017. It employs 1,001 to 5,000 people.
Where is Wheels Eye based?
Wheels Eye is headquartered in Gurugram, India, in the Asia region.
How does Wheels Eye make money?
One revenue line is on record: freight/Transportation Booking Fees.
Does Wheels Eye have an API?
No public API is recorded for Wheels Eye.
What industry is Wheels Eye in?
Wheels Eye's product category is Online Truck Booking and Freight Marketplace. Its primary akta.pro industry code is BPAMAIAD, Ground Transportation Booking Platforms (Rail/Bus/Ferry), with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS). Its NAICS code is 48851 and its SIC code is 4731.