Rosie
- Company typePrivate
- Founded2012
- HeadquartersIthaca, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Rosie firmographics
Firmographics- Name
- Rosie
- Website
- https://rosieapp.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rosie industry classification
Industry- Product category
- Grocery E-commerce Software
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
Keywords
Where Rosie is headquartered
LocationHeadquarters
- HQ city
- Ithaca
- HQ country
- United States
- HQ region
- North America
Markets served
Rosie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels2 records
Marketing channels2 records
Rosie product offering
Product offeringCore offering
Rosie provides a grocery ecommerce and quick-commerce technology platform that enables grocers to launch and operate online storefronts, acquire new customers, and grow digital revenue. Positioned as a "Demandware for grocers," the platform delivers online ordering, fulfillment, and customer-acquisition tooling tailored to grocery retailers, and was incorporated into Instacart's grocery technology stack following the September 2025 acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Rosie Grocery Ecommerce Platform A SaaS ecommerce platform that enables grocery retailers to launch online ordering, manage fulfillment, and acquire new digital customers. Targets independent and regional grocers seeking to compete with national online grocery players.
Companies that use Rosie
Customer profileSegments1 record
Ideal customer profiles1 record
Rosie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multi-unit FranchiseescoreHappy Belly Food Group partners with experienced multi-unit franchisees for Rosie's Burgers expansion, including an established franchisee for the Halifax, Nova Scotia location. Strategy focuses on partnering with operators experienced in scaling restaurant concepts.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Rosie competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights4 records
Customer concentration
Rosie social profiles
Digital presenceRosie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosie leadership team
Management profileNumber of profiles
Profiles2 records
Rosie funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosie
What does Rosie do?
Rosie provides a grocery ecommerce and quick-commerce technology platform that enables grocers to launch and operate online storefronts, acquire new customers, and grow digital revenue. Positioned as a "Demandware for grocers," the platform delivers online ordering, fulfillment, and customer-acquisition tooling tailored to grocery retailers, and was incorporated into Instacart's grocery technology stack following the September 2025 acquisition.
Is Rosie a public or private company?
Rosie is a private company. It is classified as corporate owned and is currently acquired.
When was Rosie founded?
Rosie was founded in 2012. It employs 1 to 10 people.
Where is Rosie based?
Rosie is headquartered in Ithaca, United States, in the North America region.
Does Rosie have an API?
No public API is recorded for Rosie.
What industry is Rosie in?
Rosie's product category is Grocery E-commerce Software. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel. Its NAICS code is 445110 and its SIC code is 5411.