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Rosie

Full company profile

uuid00026t5

Namestring
Rosie
Websiteurl
rosieapp.com
Company typeenum
Private
Founded yearint
2012
Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersIthaca, United States
HQ citystring
Ithaca
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
grocery ecommerce platform, online grocery software, grocery digital commerce, ecommerce for grocers, quick commerce technology
Industry1 code
1Grocery & Food Omnichannel
CodeCRAFAEAEPrimaryYes
NAICS code1 code
  • Supermarkets and Other Grocery Retailers (except Convenience Retailers)445110
SIC code2 codes
  • Retail-Grocery Stores5411
  • Retail-Catalog & Mail-Order Houses5961
Product category
Grocery E-commerce Software
Social media profiles3 records
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Rosie provides a grocery ecommerce and quick-commerce technology platform that enables grocers to launch and operate online storefronts, acquire new customers, and grow digital revenue. Positioned as a "Demandware for grocers," the platform delivers online ordering, fulfillment, and customer-acquisition tooling tailored to grocery retailers, and was incorporated into Instacart's grocery technology stack following the September 2025 acquisition.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Rosie Grocery Ecommerce Platform
CategoryGrocery E-commerce Software
Description

A SaaS ecommerce platform that enables grocery retailers to launch online ordering, manage fulfillment, and acquire new digital customers. Targets independent and regional grocers seeking to compete with national online grocery players.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Multi-unit Franchisees
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Happy Belly Food Group partners with experienced multi-unit franchisees for Rosie's Burgers expansion, including an established franchisee for the Halifax, Nova Scotia location. Strategy focuses on partnering with operators experienced in scaling restaurant concepts.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds7 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors11 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rosie

Grocery E-commerce Softwarerosieapp.com

Rosie firmographics

Firmographics
Name
Rosie
Website
https://rosieapp.com
Company type
Private
Founded year
2012
Operating status
Acquired
Headcount range
1–10 employees
Ownership category
akta.pro rank

Rosie industry classification

Industry
Product category
Grocery E-commerce Software
NAICS
Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
SIC
Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)
akta.pro primary industry
Grocery & Food Omnichannel (CRAFAEAE)

Keywords

  • Grocery ecommerce platform
  • Online grocery software
  • Grocery digital commerce
  • Ecommerce for grocers
  • Quick commerce technology

Where Rosie is headquartered

Location

Headquarters

HQ city
Ithaca
HQ country
United States
HQ region
North America

Markets served

Rosie business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Rosie product offering

Product offering

Core offering

Rosie provides a grocery ecommerce and quick-commerce technology platform that enables grocers to launch and operate online storefronts, acquire new customers, and grow digital revenue. Positioned as a "Demandware for grocers," the platform delivers online ordering, fulfillment, and customer-acquisition tooling tailored to grocery retailers, and was incorporated into Instacart's grocery technology stack following the September 2025 acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

  • Rosie Grocery Ecommerce Platform A SaaS ecommerce platform that enables grocery retailers to launch online ordering, manage fulfillment, and acquire new digital customers. Targets independent and regional grocers seeking to compete with national online grocery players.

Companies that use Rosie

Customer profile

Segments1 record

Ideal customer profiles1 record

Rosie technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Rosie partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Multi-unit FranchiseescoreChannel Partner/ Reseller/ DistributorHappy Belly Food Group partners with experienced multi-unit franchisees for Rosie's Burgers expansion, including an established franchisee for the Halifax, Nova Scotia location. Strategy focuses on partnering with operators experienced in scaling restaurant concepts.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Rosie competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights4 records

Customer concentration

Rosie social profiles

Digital presence

Rosie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rosie leadership team

Management profile

Number of profiles

Profiles2 records

Rosie funding detail

Funding detail

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rosie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosie

What does Rosie do?

Rosie provides a grocery ecommerce and quick-commerce technology platform that enables grocers to launch and operate online storefronts, acquire new customers, and grow digital revenue. Positioned as a "Demandware for grocers," the platform delivers online ordering, fulfillment, and customer-acquisition tooling tailored to grocery retailers, and was incorporated into Instacart's grocery technology stack following the September 2025 acquisition.

Is Rosie a public or private company?

Rosie is a private company. It is classified as corporate owned and is currently acquired.

When was Rosie founded?

Rosie was founded in 2012. It employs 1 to 10 people.

Where is Rosie based?

Rosie is headquartered in Ithaca, United States, in the North America region.

Does Rosie have an API?

No public API is recorded for Rosie.

What industry is Rosie in?

Rosie's product category is Grocery E-commerce Software. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel. Its NAICS code is 445110 and its SIC code is 5411.

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Live signals
NewsfileHappy Belly Food Group's Rosie's Burgers Announces the Grand Opening of Its Newest Location in Abbotsford, British ColumbiaHappy Belly Food Group announced the grand opening of a Rosie's Burgers restaurant in Abbotsford, British Columbia, on April 18, 2026. The location is the first of five committed sites under a multi-unit franchise agreement in the province. The brand has 16 locations open and over 114 secured across Canada.NewsfileHappy Belly Food Group's Rosie's Burgers Announces the Grand Opening of its Newest Location in Whitby, OntarioHappy Belly Food Group announced the grand opening of its Rosie's Burgers restaurant in Whitby, Ontario, on April 11, 2026. This marks the brand's 15th location, with over 110 more in development. The company plans to continue expanding across Canada.Coherent Market InsightsDark Store Market Size, Share & Opportunities, 2026-2033The global dark store market is projected to grow from USD 41.90 billion in 2026 to USD 415.89 billion by 2033, reflecting a compound annual growth rate of 38.8%, driven by rising consumer preference for online grocery shopping and the expansion of quick commerce platforms. North America currently leads the market with a 42.2% share in 2026, while the Asia Pacific region, particularly India and China, is identified as the fastest-growing market due to rising internet penetration and smartphone adoption. Industry consolidation is evident through recent acquisitions, including Instacart's purchase of Rosie and Uber's acquisition of Postmates, as retailers and delivery startups invest heavily in dark store infrastructure to enable ultra-fast delivery within 30 minutes.NewsfileHappy Belly Food Group's Rosie's Burgers Announces the Grand Opening of Its Newest Location in Halifax, Nova ScotiaHappy Belly Food Group announced the grand opening of its 14th Rosie's Burgers location in Halifax, Nova Scotia, on March 14, 2026, marking the brand's second location in Atlantic Canada. The new restaurant is owned and operated by an established multi-unit franchisee, consistent with Happy Belly's strategy of partnering with experienced operators for expansion. With 111 additional Rosie's locations in development and 666 total committed franchise locations across its portfolio of emerging restaurant brands, the company is positioning itself for continued national scaling.Verdict Food ServiceHappy Belly opens first Rosie’s Burgers site in Quebec, CanadaHappy Belly Food Group expanded its Rosie's Burgers chain to Quebec, Canada with a new location in Montreal's Mile End neighborhood, marking the brand's 13th location and fourth Canadian province. The opening represents Rosie's entry into Quebec as a milestone, with the company noting it has over 112 locations in development and a portfolio of 666 contractually committed franchise locations across multiple emerging brands. Happy Belly indicated plans to unveil additional locations and development updates in Quebec throughout the year as part of its multi-brand growth strategy.NewsfileHappy Belly Food Group's Rosie's Burgers Announces the Grand Opening of Its First Location in Montreal, QuebecHappy Belly Food Group Inc. announced the grand opening of Rosie's Burgers' first location in Quebec on March 7, 2026, in Montreal's Mile End neighborhood. This marks Rosie's 13th restaurant nationwide and extends the brand to a third Canadian province as part of its national expansion strategy. The company highlighted its goal of becoming Canada's leading smash burger brand, with over 112 Rosie's locations in development and 666 contractually committed franchise locations across its multi-brand portfolio.Market Research & Business IntelligenceDark Store MarketThe global dark store market is projected to grow from USD 31.5 billion in 2025 to USD 789.0 billion by 2035, representing a compound annual growth rate of 38.0%, driven by increasing consumer demand for rapid delivery and contactless fulfillment. The children age group segment accounts for 38.6% of market revenue, while the groceries category leads with a 53.2% share, with North America holding a 35.8% regional market share. Recent market developments include Naturepro partnering with ZFW dark stores for same-day delivery in India (June 2025) and Intacart's acquisition of Rosie to expand its grocery technology capabilities (September 2025).DelimarketnewsInstacart Acquires E-Commerce Platform Rosie; Chris Rogers and Nick Nickitas ShareInstacart has acquired Rosie, an e-commerce platform specializing in solutions for local and independent grocers, to expand its Instacart Platform offerings. The acquisition integrates Rosie's technology suite, including loyalty programs and fulfillment logistics, into Instacart's existing enterprise-grade tools for retailers. This move aims to help independent grocery chains accelerate their digital transformation and compete more effectively.InstacartInstacart Doubles Down on Its Technology Solutions for Independently-Owned and Locally-Operated Grocers With Acquisition of RosieInstacart has acquired Rosie, a platform supporting local and independent grocers, to expand its e-commerce and fulfillment capabilities. The acquisition aims to help small retailers enhance their digital offerings and compete effectively in the grocery market.PR NewswireC&S Selects Rosie as Leading eCommerce Provider for Independent GrocersRosie, an online grocery shopping platform, partnered with C&S Wholesale Grocers, the largest wholesale grocery supply company in the U.S., to provide eCommerce and digital marketing services to independent grocery retailers. The partnership enables over 3,000 C&S supplied grocery stores across the United States to implement Rosie's online shopping platform at an affordable price. Additional C&S retail locations are expected to come online in the next several weeks.