Talage
Talage is an insurtech company providing an API-first digital distribution platform that connects commercial insurance carriers, agents, and wholesale brokers through direct carrier integrations, real-time quoting, and AI-powered submission normalization, with its core Wheelhouse platform serving US insurance distribution channels.
- Company typePrivate
- Founded2015
- HeadquartersReno, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Talage does
Talage is an insurtech company founded in 2015 and headquartered in Reno, Nevada, that operates an API-first digital distribution platform for commercial insurance. The company's core offering, Wheelhouse, is a submission management platform that connects insurance carriers, agents, and wholesale brokers through direct API integrations — explicitly avoiding screen-scraping — and enables real-time quoting across more than 20 carrier integrations via a single-entry, multi-line aggregated application. The platform is complemented by three additional products: Talage API for embedded and custom integrations, Submission Insight Pro for carrier and MGA-facing analytics on submission activity, and AgentXpertEase for mobile-first producer submission workflows.
Underlying technology combines direct carrier API connections with machine-learning-driven submission normalization and AI-assisted accuracy verification, intended to reduce manual data inconsistencies and accelerate carrier onboarding. Talage operates a four-sided distribution model targeting insurance agents, wholesale brokers, carriers/MGAs, and agency networks/aggregators, with named carrier partners including Liberty Mutual, Travelers, Hiscox, Acuity, and Coterie Insurance. Platform-level scale metrics disclosed by the company include $230 million in premium quoted, $70 million in premium bound, and 78,000+ Wheelhouse user connections.
The business model is B2B SaaS with subscription-based access governed by purchase orders or agreements (pricing is not publicly disclosed). GTM combines an API-first product surface with multiple distribution channels: direct enterprise sales (demo-led) to carriers and agencies, a self-service agent portal, an OEM/embedded API channel for technology providers and wholesale brokers, and white-label distribution via wholesale broker networks. Talage has raised approximately $15.5 million across three funding rounds between 2018 and 2022, all led or co-led by Merus Capital, and operates exclusively in the United States.
Talage firmographics
Firmographics- Name
- Talage
- Legal name
- Talage, Inc.
- Website
- https://talageins.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Talage is an insurtech company providing an API-first digital distribution platform that connects commercial insurance carriers, agents, and wholesale brokers through direct carrier integrations, real-time quoting, and AI-powered submission normalization, with its core Wheelhouse platform serving US insurance distribution channels.
- Ownership category
- akta.pro rank
Talage industry classification
Industry- Product category
- Commercial Insurance Distribution Software
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Talage is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Talage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscription: Talage operates as a full-service digital insurance distribution platform with subscription-based access to its Wheelhouse solutions and platform features. The Terms of Service indicate pricing and payment terms are displayed in accounts or governed by purchase orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Talage product offering
Product offeringCore offering
Talage provides a digital insurance distribution and submission management platform for commercial insurance. Its flagship Wheelhouse product gives agents, brokers, and carriers a single portal to quote and submit multiple lines of coverage across 20+ integrated carriers using one aggregated application. The Talage API, Submission Insight Pro analytics, and AgentXpertEase mobile interface extend the platform with embedded integrations, real-time visibility, and mobile submission tools.
Product overview
Talage offers a platform-plus-modules architecture for commercial insurance distribution. The core platform is Wheelhouse, a submission management system that provides a single portal to multiple carriers and products with customizable branding and workflow tools. This is complemented by Talage API for developers who want to build custom integrations, Submission Insight Pro for carriers and MGAs seeking analytics and visibility into submission activity, and AgentXpertEase for mobile-first producer experiences. The products share a unified data layer with AI-powered normalization and automation capabilities that enable real-time quotes across carrier integrations and streamline the submission process from quote to bind.
Differentiator
Problem solved
Functional benefit
Brands
- Wheelhouse: The original submission management platform for agents and brokers, providing a single elegant portal to multiple carriers and products with efficiency tools.
- AgentXpertEase
- SubmissionInsightPro
- Talage API
Products and services
- Wheelhouse Wheelhouse is Talage's core submission management platform, providing a single, customizable branded portal that connects insurance agents, wholesale brokers, and carriers. It enables single-entry multi-line, multi-carrier quoting with workflow tools, communication enhancements, and AI-powered submission accuracy.
- Talage API Talage API is a single API providing access to carriers and products for building embedded or custom commercial insurance experiences. It enables technology providers, wholesale brokers, agents, and carriers to integrate real-time carrier quotes into their own workflows without managing multi-carrier integrations.
- Submission Insight Pro Submission Insight Pro provides dashboards and reporting for insurance carriers and MGAs, delivering real-time submission status, market comparisons, and analytics to identify program opportunities by territory, pricing, or appetite and to track live quotes toward bind.
- AgentXpertEase AgentXpertEase is a light, mobile-first interface that enables insurance producers to securely submit business from anywhere, with submissions flowing back into the agency's central Wheelhouse platform for management and visibility.
Quantifiable outcome
- $230 million in premium quoted through Wheelhouse platform
- +3 more outcomes
Companies that use Talage
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Talage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Talage partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AcuitycoreAcuity is a carrier partner integrated with Talage's digital distribution platform, providing commercial insurance products through the Wheelhouse platform.
- Coterie InsurancecoreCoterie Insurance is a carrier partner integrated with Talage's digital distribution platform, providing commercial insurance products through the Wheelhouse platform.
- HiscoxcoreHiscox is a carrier partner integrated with Talage's digital distribution platform, providing commercial insurance products through the Wheelhouse platform.
- Liberty MutualcoreLiberty Mutual is a carrier partner integrated with Talage's digital distribution platform, providing commercial insurance products through the Wheelhouse platform.
- TravelerscoreTravelers is a carrier partner integrated with Talage's digital distribution platform, providing commercial insurance products through the Wheelhouse platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Talage competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Talage social profiles
Digital presenceTalage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talage leadership team
Management profileNumber of profiles
Profiles3 records
Talage funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talage
What does Talage do?
Talage provides a digital insurance distribution and submission management platform for commercial insurance. Its flagship Wheelhouse product gives agents, brokers, and carriers a single portal to quote and submit multiple lines of coverage across 20+ integrated carriers using one aggregated application. The Talage API, Submission Insight Pro analytics, and AgentXpertEase mobile interface extend the platform with embedded integrations, real-time visibility, and mobile submission tools.
Is Talage a public or private company?
Talage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Talage founded?
Talage was founded in 2015. It employs 11 to 50 people.
Where is Talage based?
Talage is headquartered in Reno, United States, in the North America region.
How does Talage make money?
One revenue line is on record: platform/SaaS Subscription.
Does Talage have an API?
Yes. Talage API provides single API access to carriers and products for building embedded or custom experiences. It enables direct API integrations into top carriers for real-time quotes, eliminating screen-scraping. The API allows technology providers to move faster and focus on core competencies, wholesale brokers to build custom user experiences or integrate into existing workflows, insurance agents to embed connections into specific partnerships, and carriers to build bundles utilizing partner carriers to insulate and improve their own product offerings. Talage leverages machine learning and automation behind the API to normalize submission data, reduce inconsistencies, and ensure faster, more accurate quoting. Developer documentation is at www.talageins.com/api.
What industry is Talage in?
Talage's product category is Commercial Insurance Distribution Software. Its primary akta.pro industry code is FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 5242 and its SIC code is 6411.