Electrolux
Electrolux is a Swedish public home appliance manufacturer (founded 1919) operating Electrolux, Frigidaire, and AEG brands across 150+ markets, selling laundry, kitchen, and floor care appliances through major retailers, dealer networks, and direct e-commerce, currently undergoing a major North American restructuring with Midea Group.
- Company typePublic
- Founded1919
- HeadquartersStockholm, Sweden
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Electrolux does
Electrolux is a Swedish public home appliance manufacturer founded in 1919 and headquartered in Stockholm, operating brands Electrolux, Frigidaire, and AEG across more than 150 markets. Its product portfolio spans laundry (washers, dryers, stacked units), kitchen (ranges, refrigerators, wall ovens, cooktops, dishwashers, microwaves, ventilation), and floor care (canister, cordless stick, wet/dry vacuums), complemented by replacement filters and accessories, plus a separate Electrolux Professional line for commercial kitchens. Core technology centers on smart connected appliances with IoT integration, AI-assisted cooking (AI TasteAssist), AI laundry optimization (SmartSelect, SensiCare+), and efficiency innovations such as the QuickSelect 2.0 time-based dishwasher interface, SaphirMatt scratch-resistant induction hobs, and the Ultimate 800 canister vacuum with HEPA filtration. Voice control is supported via Google Assistant and Alexa integrations.
The business model is overwhelmingly unit-based one-time appliance sales distributed through big-box retail (Lowe's, Home Depot), professional dealer networks for built-in appliances, global commercial kitchen distributors, and direct-to-consumer e-commerce via owned brand storefronts with Klarna consumer financing (0% for 6-12 months). A small recurring stream comes from filters, bags, accessories, and parts. Pricing spans entry to professional-grade (e.g., 36-inch induction freestanding range at $6,029; premium French door refrigerators $3,059-$3,799), with discounts for verified professionals, teachers, first responders, healthcare workers, and military. Customer segments cover premium residential, mainstream residential, sustainability-minded consumers, and a smaller professional/commercial channel.
The group reported trailing-twelve-month revenue of SEK 128-134 billion, FY2025 operating income of SEK 3.7bn (2.8% operating margin), and is undergoing a major 2026 strategic transformation: a long-term partnership with Midea Group forming three North American JVs (Food Preservation and Fabric Care), closure of Hungary and Chile factories, a net workforce reduction of approximately 4,500 employees, and a fully underwritten SEK 9.06B rights issue (oversubscribed at 135.1%) led by anchor shareholder Investor AB. Sustainability credentials (45% Scope 1&2 reduction vs. 2021 baseline, 97% renewable electricity) underpin an eight-year, USD 150M sustainability-linked loan with Nordic Investment Bank.
Electrolux firmographics
Firmographics- Name
- Electrolux
- Legal name
- AB Electrolux
- Website
- https://electroluxappliances.com
- Company type
- Public
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Electrolux is a Swedish public home appliance manufacturer (founded 1919) operating Electrolux, Frigidaire, and AEG brands across 150+ markets, selling laundry, kitchen, and floor care appliances through major retailers, dealer networks, and direct e-commerce, currently undergoing a major North American restructuring with Midea Group.
- Ownership category
- akta.pro rank
Electrolux industry classification
Industry- Product category
- Home Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Electronics and Appliance Retailers (4492)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Laundry Major Appliance Retail (Washers, Dryers, Washer-Dryers) (CRACACAC)
- akta.pro secondary industries
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Home Cleaning Appliances Retail (Vacuums, Steam Mops) (CRACADAG), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)
Keywords
Where Electrolux is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Electrolux business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Appliance Sales: Primary revenue from manufacturing and selling home appliances including washers, dryers, vacuums, refrigerators, ranges, cooktops, wall ovens, microwaves, dishwashers, and ventilation products through retail and direct channels
- Filter and Accessory Sales: Recurring revenue from replacement filters, bags, accessories, and parts for appliances through e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium appliances with full feature sets at highest price points |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Electrolux product offering
Product offeringCore offering
Electrolux manufactures and sells home appliances under brands including Electrolux, Frigidaire, and AEG, spanning laundry (washers, dryers, pedestals), kitchen (ranges, refrigerators, wall ovens, cooktops, dishwashers, microwaves, ventilation), and floor care (vacuums). Products are sold globally through retail partners (Lowe's, Home Depot), e-commerce sites, professional dealer networks, and commercial kitchen distributors, with a separate Electrolux Professional line for business customers.
Product overview
Electrolux is a global home appliance company offering a multi-brand portfolio consisting of the core Electrolux brand (premium appliances), Frigidaire (value-oriented sub-brand), and AEG (premium European brand). The product lineup centers on core home appliance categories: laundry (washers, dryers, pedestals), kitchen (ranges, refrigerators, wall ovens, cooktops, dishwashers, microwaves, ventilation), and floor care (vacuums). Products span entry-level to premium segments with technologies like SmartSelect laundry (80% energy savings), SensiCare+ (40% resource reduction), AI TasteAssist ovens, QuickSelect 2.0 dishwashers, and the Ultimate 800 canister vacuum. The company also offers Professional-grade commercial appliances, Filters & Accessories, and community programs like the Food Heroes education initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Frigidaire: Home appliance brand specializing in refrigerators, ranges, wall ovens, cooktops, microwaves, and dishwashers for the North American market.
- AEG
Products and services
- Washers and Dryers
Quantifiable outcome
- Up to 80% energy savings, 50% time savings, and 20% water savings with SmartSelect laundry technology
- +5 more outcomes
Companies that use Electrolux
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Electrolux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature8 records
Electrolux partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered moderate, core and minor.
- EinridemoderateStrategic partnership to electrify transport operations beginning Q2 2021, starting with electric transport services in Sweden. Partnership aims to save hundreds of tonnes of CO2e within three years compared to diesel freight, with potential future expansion to Autonomous Electric Transport using Einride's autonomous vehicle technology.
- Midea GroupcoreLong-term strategic partnership covering Food Preservation (refrigeration) manufacturing and sales, and Fabric Care (laundry) manufacturing in North America, structured as three joint ventures expected to commence in Q3 2026. Partnership combines Electrolux's market presence and consumer insights with Midea's manufacturing expertise and operational flexibility. CFIUS has approved the transactions.
- Veneta CucineminorCollaboration unveiled at EuroCucina 2026 in Milan introducing four co-created kitchen color concepts (Alabastro, Verde Salvia, Ultra Blu, and Nude) merging Scandinavian simplicity with Italian craftsmanship, grounded in neuroaesthetic research.
- 50L Home CoalitionminorFounding member coalition with P&G, Electrolux, Kohler, and IKEA conducting Los Angeles study showing families reduced indoor water use by 56% using high-efficiency products and appliances.
- RISE Research Institutes of SwedenminorResearch project Fashion2House Step 2 building cross-sector value chain to transform post-consumer textile waste into durable plastic-like components for household products, targeting 50% reduction in carbon footprint compared with conventional fossil-based plastics.
- CriteominorAI-powered customer acquisition services for targeted marketing campaigns and cross-channel customer targeting.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Electrolux competitors and assessment
Company assessmentBroad incumbents
- Panasonic Corporation: Japanese broad-line electronics and appliance manufacturer competing in kitchen, laundry, and connected-home categories across Asia and select global markets.
Emerging players
- Dyson: Premium floor-care and emerging home appliance player; directly competes with Electrolux's vacuum portfolio and represents a premium disruptor in the small appliance category.
- iRobot: US-based robotic vacuum specialist competing with Electrolux in the connected floor-care category; an emerging technology player in the adjacent robotic cleaning segment.
Direct peers
- Whirlpool Corporation: US-headquartered global major appliance manufacturer (brands: Whirlpool, KitchenAid, Maytag, Amana) competing head-to-head with Electrolux's Frigidaire brand in the North American laundry and kitchen categories.
- LG Electronics: South Korean consumer electronics and home appliance major; directly competes with Electrolux across laundry, kitchen, and floor-care categories globally, including premium-tier products.
- Samsung Electronics: South Korean conglomerate whose Home Appliances division competes with Electrolux across refrigerators, laundry, cooking, and increasingly premium/AI-enabled appliances worldwide.
- Haier Smart Home: Chinese appliance manufacturer and owner of GE Appliances; competes globally and is reshaping the North American appliance landscape through cost-leadership and brand roll-ups.
- BSH Hausgeräte (Bosch): Bosch and Siemens home appliance brands; premium European competitor to AEG and Electrolux with strong overlap in laundry, cooking, and dishwashing categories.
- GE Appliances: Haier-owned US major-appliance manufacturer; competes directly with Frigidaire across kitchen and laundry in the US market and is the largest US-domestic OEM.
- Midea Group: Chinese appliance giant and now Electrolux's strategic partner via North American JVs; competes with Electrolux globally and brings significant cost advantages in refrigeration and laundry manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Electrolux social profiles
Digital presenceElectrolux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrolux leadership team
Management profileNumber of profiles
Profiles2 records
Electrolux subsidiaries and ownership
Company hierarchySubsidiaries3 records
Electrolux funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrolux M&A and investment
M&A and investmentM&A8 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrolux
What does Electrolux do?
Electrolux manufactures and sells home appliances under brands including Electrolux, Frigidaire, and AEG, spanning laundry (washers, dryers, pedestals), kitchen (ranges, refrigerators, wall ovens, cooktops, dishwashers, microwaves, ventilation), and floor care (vacuums). Products are sold globally through retail partners (Lowe's, Home Depot), e-commerce sites, professional dealer networks, and commercial kitchen distributors, with a separate Electrolux Professional line for business customers.
Is Electrolux a public or private company?
Electrolux is a public company. It is classified as public and is currently operating.
When was Electrolux founded?
Electrolux was founded in 1919. It employs 5,001 to 10,000 people.
Where is Electrolux based?
Electrolux is headquartered in Stockholm, Sweden, in the Europe region.
How does Electrolux make money?
Two revenue lines are on record. Appliance Sales are the primary driver. The others are filter and Accessory Sales.
Who are Electrolux's main competitors?
Panasonic Corporation is listed as a broad incumbent. Emerging players are Dyson and iRobot. Direct peers are Whirlpool Corporation, LG Electronics, Samsung Electronics, Haier Smart Home, BSH Hausgeräte (Bosch), GE Appliances and Midea Group.
Does Electrolux have an API?
No public API is recorded for Electrolux.
What industry is Electrolux in?
Electrolux's product category is Home Appliances. Its primary akta.pro industry code is CRACACAC, Laundry Major Appliance Retail (Washers, Dryers, Washer-Dryers), with a secondary code of CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers). Its NAICS code is 335210 and its SIC code is 3630.