Brave group
Brave group is a Tokyo-based IP conglomerate that develops, manages, and monetizes VTuber talent (VSPO!, HIMEHINA, RIOT MUSIC, StelLive) and complementary e-commerce, metaverse, and education businesses across Japan, Thailand, China, Korea, the US, and the UK.
- Company typePrivate
- Founded2017
- HeadquartersTokyo, Japan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Brave group does
Brave group Inc. is a Tokyo-based, privately held IP conglomerate founded in 2017 that develops, manages, and commercializes virtual talent (VTubers and VSingers) and the surrounding media, merchandise, education, and enterprise metaverse infrastructure. The company organizes operations into three business pillars — IP Production (VSPO!, HIMEHINA, MUGEN LIVE, RIOT MUSIC/Mugensho Records, Chrono prince, V4Mirai, StelLive, YUMENOS, BEverse), IP Platform (colleize e-commerce with 440K+ members, SURPRISE BOX subscription, Brave stores global retail, AMICIS, FAVii/FAVii Rooms metaverse), and IP Solution (MetaLab's Brave Engine, Brave pictures, D1-Lab XR development) — plus an Incubation division (ME Campus metaverse school, CR Gaming School, CR Fortnite CAMP).
The group operates 16 subsidiaries across Japan, Thailand, China, Korea, the UK, and the US, supported by 444 employees and 14 global offices as of June 2026. Its technology stack combines proprietary platform infrastructure (Brave Engine, FAVii Rooms, RATH Partner AI Platform-powered AI avatars) with distribution across owned e-commerce, physical retail, subscription boxes, metaverse venues, and partner channels such as Elgato Marketplace and SKIYAKI's Bitfan.
Monetization spans IP production revenue (streaming, music releases, live events, sponsorships), IP platform subscription and transaction fees (colleize premium memberships at ¥385–¥4,400, SURPRISE BOX tiers at ¥3,850–¥11,550, FAVii Rooms at ¥2,200–¥3,300/month), IP Solution professional services for enterprise metaverse deployments, and Incubation tuition (CR Gaming School ¥451K–¥820K, ME Campus courses). Cumulative disclosed funding exceeded ¥14 billion by April 2026, with over ¥8 billion raised in the Series E round led by a broad Japanese institutional syndicate.
Brave group firmographics
Firmographics- Name
- Brave group
- Legal name
- 株式会社Brave group (Brave group Inc.)
- Website
- https://bravegroup.co.jp
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Brave group is a Tokyo-based IP conglomerate that develops, manages, and monetizes VTuber talent (VSPO!, HIMEHINA, RIOT MUSIC, StelLive) and complementary e-commerce, metaverse, and education businesses across Japan, Thailand, China, Korea, the US, and the UK.
- Ownership category
- akta.pro rank
Brave group industry classification
Industry- Product category
- Virtual Entertainment and VTuber IP Management
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Independent Artists, Writers, and Performers (71151), Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industries
- Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)
Keywords
Where Brave group is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Brave group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- IP Production (VTuber Management & Music): Management and production of VTuber IP (VSPO!, HIMEHINA, MUGEN LIVE, RIOT MUSIC's 無原唱レコード, Chrono prince, BEverse, YUMENOS, V4Mirai, etc.) — primary revenue from streaming, music releases, live events, sponsorships and merchandising of own IP.
- IP Platform — E-commerce & Subscription Goods: E-commerce sales through owned platforms colleize and SURPRISE BOX: subscription-based surprise boxes for IP-branded goods (Hello Kitty, Pompompurin, Rascal, Chiikawa, etc.), licensed/anime/game merchandise, and premium memberships with point rewards. Recurring monthly/annual memberships drive predictable revenue.
- IP Platform — Global Merchandise Retail (Brave stores): Direct retail of licensed Japanese content merchandise via Brave stores physical outlets (Haneda Airport Garden, Shanghai Bailian ZX, MBK Center Bangkok) and e-commerce sites (Brave stores Thailand). Transactional revenue at unit prices ranging from ¥600 stickers to multi-thousand yen bundles.
- IP Solution — Enterprise Metaverse Services (Brave Engine): B2B platform revenue from MetaLab's Brave Engine used by corporate clients to build and operate metaverse spaces (e.g., Tokyo Tatemono's "Tokyo Meta Living"). Professional services for corporate metaverse deployment.
- Incubation — Esports Education (CR Gaming School): Subscription tuition revenue for the CR Gaming School online esports coaching program with Crazy Raccoon. Plans: 6 months ¥451,000 / 12 months ¥820,600 (tax incl.). Also Me Campus "ME Campus Study Coach" prep course.
- Incubation — Metaverse Education (ME Campus): Tuition revenue from the ME Campus metaverse school (1-year open course; 3-year course combined with affiliated correspondence high school Shoin High School). Plus paid FAVii Rooms "Metaverse Plan" subscriptions (¥2,200/month web; ¥3,300/month app).
- IP Licensing & Brand Collaboration Revenue: Licensing/collaboration revenue from IP holders (VSPO! GEAR, AMICIS collaborations with Blue Archive, Frieren, Kagura Nana, etc.) and hardware partners (Elgato/CORSAIR Stream Deck MK.2 faceplate sets at ¥4,000 each).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | colleize Premium Membership |
| Subscription | Pay-as-you-go | CR Gaming School Coaching Plans |
| Subscription | Monthly | SURPRISE BOX Subscription Tiers |
| Subscription | Monthly | FAVii Rooms / 魔王軍 Metaverse Plan |
| Unit Pricing | Pay-as-you-go | RIOT MUSIC × Elgato Stream Deck MK.2 Faceplate Set |
| Unit Pricing | Pay-as-you-go | Brave stores Thailand — Chrono prince Goods |
| Subscription | Annual | ME Campus School Tuition |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels9 records
Brave group product offering
Product offeringCore offering
Brave group develops, manages, and monetizes virtual talent (VTuber and VSinger) IP through in-house production, music labels, and esports-oriented talent projects, and distributes this IP via owned merchandise e-commerce platforms, subscription boxes, physical retail, and metaverse fan-engagement services. Beyond consumer content, it provides enterprise metaverse development via its Brave Engine construction platform and operates metaverse-based education services (ME Campus, CR Gaming School).
Product overview
Brave group Inc. (株式会社Brave group) operates a unified multi-segment IP-centered business organized into three core pillars — IP Production, IP Platform, and IP Solution — plus an Incubation division. The IP Production pillar covers VTuber and virtual-talent creation, including flagship brands such as the VSPO! Virtual esports Project, the HIMEHINA VTuber duo, the RIOT MUSIC VSinger label with its 無原唱レコード sub-label, the MUGEN LIVE multilingual VTuber project, AStars Production (Thai-speaking VTubers) with its Chrono prince male VTuber unit, the English-speaking V4Mirai project, the Korean agency StelLive, the men's VTuber group YUMENOS, and BEverse with its new GΔ59 (ジゴク) Tokyo Virtual project group. The IP Platform pillar handles e-commerce, fan engagement and merchandise, encompassing the official-goods EC site colleize (with a physical colleize Thailand store in Bangkok), the SURPRISE BOX subscription goods service, the overseas Brave stores retail brand (with its Brave stores Thailand EC site), the AMICIS collaborative brand for co-created products, and the FAVii FanTech platform with its FAVii Rooms metaverse "oshi-katsu room" service. The IP Solution pillar delivers XR / metaverse development through MetaLab's Brave Engine construction platform, the Brave pictures animation and video production team, and D1-Lab (Expo 2025 バーチャルガスパビリオン developer). The Incubation division runs education services — the ME Campus metaverse school (with ME Campus Study Coach prep course), the CR Gaming School (operated jointly with Crazy Raccoon), CR Fortnite CAMP, and new game titles including the Roblox game 青鬼ナイトメア (Blue Oni Nightmare) and Game & Co.'s PICK A BOO. As of June 2026, Brave group reports 444 employees, 14 global offices, 16 group companies, and 37 million+ combined channel subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- Brave stores: Overseas merchandise sales business launching official Japanese content/IP goods globally through physical stores and EC sites (Brave stores Thailand, Brave stores China).
- colleize (コレイズ)
- SURPRISE BOX (サプライズボックス)
- VSPO! (ぶいすぽっ！)
- RIOT MUSIC
- ME Campus (MEキャンパス)
- CR Gaming School
- FAVii
- AMICIS
- MUGEN LIVE (ムゲンライブ)
- Brave Engine
Products and services
- VSPO!
- HIMEHINA
- RIOT MUSIC
- MUGEN LIVE
- Chrono prince
- V4Mirai
- StelLive
- YUMENOS
- BEverse
- colleize
- SURPRISE BOX
- Brave stores
- FAVii Rooms
- AMICIS
- Brave Engine
- D1-Lab
- ME Campus
- CR Gaming School
- Aooni Nightmare
Quantifiable outcome
- 37,000,000+ total channel subscribers across VTuber IP portfolio (as of June 2026)
- +6 more outcomes
Companies that use Brave group
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Brave group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Brave group partnerships and signals
Strategic signalScale indicators16 records
Recent moves11 records
Expansion highlights7 records
Brave group competitors and assessment
Company assessmentEmerging players
- SKIYAKI Inc. Operator of Bitfan, the Japanese fan club platform integrated with Brave group's FAVii Rooms metaverse service. SKIYAKI represents an adjacent infrastructure provider and partnership peer in the Japanese creator economy.
- ZEPETO (Naver Z Corporation): Major metaverse avatar platform with 300M+ users. Comparable to Brave Engine's corporate metaverse deployments and FAVii Rooms' fan-metaverse concept, though at vastly larger consumer scale and primarily regional focus.
- RIOT MUSIC competitor: VEE (Bandai Namco) / VTuber music labels: Comparable virtual singer/music label activities. RIOT MUSIC's Mugensho Record competes in the VSinger space with adjacent virtual-music projects from Bandai Namco's IP portfolio and independent labels.
Others
- Animoca Brands: Strategic investor and partner of Brave group since January 2023. Hong Kong-based Web3 gaming/Metaverse conglomerate provides strategic-comparable context on Web3 IP monetization, NFT integration, and token-based fan engagement models relevant to Brave group's Brave Engine and FAVii roadmap.
Direct peers
- Cover Corp: Operator of Hololive Production, the largest VTuber agency globally and the most direct competitor to Brave group's IP Production pillar (VSPO!, HIMEHINA, MUGEN LIVE). Both companies manage virtual talent rosters, run merchandise e-commerce, host live events, and pursue overseas expansion of Japanese VTuber IP.
- ANYCOLOR Inc. Operator of Nijisanji, the second-largest Japanese VTuber agency and a direct competitor across talent management, streaming, merchandise, and global expansion. Listed on TSE Growth (5032), providing capital-markets contrast to Brave group's private status.
Broad incumbents
- KADOKAWA Corporation: Major Japanese content conglomerate spanning publishing, anime (through Dwango/Niconico), games, and VTuber-adjacent IP. Comparable IP-centric business model with overseas merchandise ambitions paralleling Brave stores strategy.
- Bushiroad Inc. Multi-vertical IP conglomerate spanning TCG, mobile games, anime production, VTuber operations (BanG Dream!, D4DJ, Hololive collaborations), and merchandise. Comparable to Brave group's IP Production + IP Platform + IP Solution multi-pillar strategy at larger listed scale.
- Animate Holdings: Japan's largest anime/manga/character merchandise retailer, operating 120+ stores domestically. Directly comparable to Brave group's colleize IP-platform business and Brave stores physical retail expansion strategy. Broader incumbent with established supply-chain relationships.
- Sanrio Company, Ltd. Owner of Hello Kitty and 450+ character IPs, with global licensing and merchandise distribution business. Brave group's colleize merchandise platform distributes Sanrio-licensed goods (Hello Kitty, Pompompurin), and Sanrio represents the mature model Brave group's Brave stores overseas expansion aims to emulate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights4 records
Customer concentration
Brave group social profiles
Digital presenceBrave group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brave group leadership team
Management profileNumber of profiles
Profiles5 records
Brave group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Brave group funding detail
Funding detailFunding overview
Funding rounds10 records
Investors42 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brave group M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brave group
What does Brave group do?
Brave group develops, manages, and monetizes virtual talent (VTuber and VSinger) IP through in-house production, music labels, and esports-oriented talent projects, and distributes this IP via owned merchandise e-commerce platforms, subscription boxes, physical retail, and metaverse fan-engagement services. Beyond consumer content, it provides enterprise metaverse development via its Brave Engine construction platform and operates metaverse-based education services (ME Campus, CR Gaming School).
Is Brave group a public or private company?
Brave group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brave group founded?
Brave group was founded in 2017. It employs 251 to 500 people.
Where is Brave group based?
Brave group is headquartered in Tokyo, Japan, in the Asia region.
How does Brave group make money?
Seven revenue lines are on record. IP Production (VTuber Management & Music) is the primary driver. The others are IP Platform — E-commerce & Subscription Goods, IP Platform — Global Merchandise Retail (Brave stores), IP Solution — Enterprise Metaverse Services (Brave Engine), incubation — Esports Education (CR Gaming School), incubation — Metaverse Education (ME Campus) and IP Licensing & Brand Collaboration Revenue.
Who are Brave group's main competitors?
Emerging players on record are SKIYAKI Inc., ZEPETO (Naver Z Corporation) and RIOT MUSIC competitor: VEE (Bandai Namco) / VTuber music labels. Animoca Brands is listed as an others. Direct peers are Cover Corp and ANYCOLOR Inc.. Broad incumbents are KADOKAWA Corporation, Bushiroad Inc., Animate Holdings and Sanrio Company, Ltd..
Does Brave group have an API?
No public API is recorded for Brave group.
What industry is Brave group in?
Brave group's product category is Virtual Entertainment and VTuber IP Management. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of MPAFAEAK, Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators). Its NAICS code is 516210 and its SIC code is 7990.