Brave group

What Brave group does

Brave group Inc. is a Tokyo-based, privately held IP conglomerate founded in 2017 that develops, manages, and commercializes virtual talent (VTubers and VSingers) and the surrounding media, merchandise, education, and enterprise metaverse infrastructure. The company organizes operations into three business pillars — IP Production (VSPO!, HIMEHINA, MUGEN LIVE, RIOT MUSIC/Mugensho Records, Chrono prince, V4Mirai, StelLive, YUMENOS, BEverse), IP Platform (colleize e-commerce with 440K+ members, SURPRISE BOX subscription, Brave stores global retail, AMICIS, FAVii/FAVii Rooms metaverse), and IP Solution (MetaLab's Brave Engine, Brave pictures, D1-Lab XR development) — plus an Incubation division (ME Campus metaverse school, CR Gaming School, CR Fortnite CAMP).

The group operates 16 subsidiaries across Japan, Thailand, China, Korea, the UK, and the US, supported by 444 employees and 14 global offices as of June 2026. Its technology stack combines proprietary platform infrastructure (Brave Engine, FAVii Rooms, RATH Partner AI Platform-powered AI avatars) with distribution across owned e-commerce, physical retail, subscription boxes, metaverse venues, and partner channels such as Elgato Marketplace and SKIYAKI's Bitfan.

Monetization spans IP production revenue (streaming, music releases, live events, sponsorships), IP platform subscription and transaction fees (colleize premium memberships at ¥385–¥4,400, SURPRISE BOX tiers at ¥3,850–¥11,550, FAVii Rooms at ¥2,200–¥3,300/month), IP Solution professional services for enterprise metaverse deployments, and Incubation tuition (CR Gaming School ¥451K–¥820K, ME Campus courses). Cumulative disclosed funding exceeded ¥14 billion by April 2026, with over ¥8 billion raised in the Series E round led by a broad Japanese institutional syndicate.

Name

Brave group

Legal name

株式会社Brave group (Brave group Inc.)

Website

https://bravegroup.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Brave group is a Tokyo-based IP conglomerate that develops, manages, and monetizes VTuber talent (VSPO!, HIMEHINA, RIOT MUSIC, StelLive) and complementary e-commerce, metaverse, and education businesses across Japan, Thailand, China, Korea, the US, and the UK.

Ownership category

akta.pro rank

Product category

Virtual Entertainment and VTuber IP Management

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Independent Artists, Writers, and Performers (71151), Software Publishers (5132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industries

Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK), Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD), GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

Keywords

• VTuber management services
• Virtual entertainment production
• Anime merchandise e-commerce
• Metaverse platform solutions
• IP content development

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. IP Production (VTuber Management & Music): Management and production of VTuber IP (VSPO!, HIMEHINA, MUGEN LIVE, RIOT MUSIC's 無原唱レコード, Chrono prince, BEverse, YUMENOS, V4Mirai, etc.) — primary revenue from streaming, music releases, live events, sponsorships and merchandising of own IP.
2. IP Platform — E-commerce & Subscription Goods: E-commerce sales through owned platforms colleize and SURPRISE BOX: subscription-based surprise boxes for IP-branded goods (Hello Kitty, Pompompurin, Rascal, Chiikawa, etc.), licensed/anime/game merchandise, and premium memberships with point rewards. Recurring monthly/annual memberships drive predictable revenue.
3. IP Platform — Global Merchandise Retail (Brave stores): Direct retail of licensed Japanese content merchandise via Brave stores physical outlets (Haneda Airport Garden, Shanghai Bailian ZX, MBK Center Bangkok) and e-commerce sites (Brave stores Thailand). Transactional revenue at unit prices ranging from ¥600 stickers to multi-thousand yen bundles.
4. IP Solution — Enterprise Metaverse Services (Brave Engine): B2B platform revenue from MetaLab's Brave Engine used by corporate clients to build and operate metaverse spaces (e.g., Tokyo Tatemono's "Tokyo Meta Living"). Professional services for corporate metaverse deployment.
5. Incubation — Esports Education (CR Gaming School): Subscription tuition revenue for the CR Gaming School online esports coaching program with Crazy Raccoon. Plans: 6 months ¥451,000 / 12 months ¥820,600 (tax incl.). Also Me Campus "ME Campus Study Coach" prep course.
6. Incubation — Metaverse Education (ME Campus): Tuition revenue from the ME Campus metaverse school (1-year open course; 3-year course combined with affiliated correspondence high school Shoin High School). Plus paid FAVii Rooms "Metaverse Plan" subscriptions (¥2,200/month web; ¥3,300/month app).
7. IP Licensing & Brand Collaboration Revenue: Licensing/collaboration revenue from IP holders (VSPO! GEAR, AMICIS collaborations with Blue Archive, Frieren, Kagura Nana, etc.) and hardware partners (Elgato/CORSAIR Stream Deck MK.2 faceplate sets at ¥4,000 each).

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels9 records

Core offering

Brave group develops, manages, and monetizes virtual talent (VTuber and VSinger) IP through in-house production, music labels, and esports-oriented talent projects, and distributes this IP via owned merchandise e-commerce platforms, subscription boxes, physical retail, and metaverse fan-engagement services. Beyond consumer content, it provides enterprise metaverse development via its Brave Engine construction platform and operates metaverse-based education services (ME Campus, CR Gaming School).

Product overview

Brave group Inc. (株式会社Brave group) operates a unified multi-segment IP-centered business organized into three core pillars — IP Production, IP Platform, and IP Solution — plus an Incubation division. The IP Production pillar covers VTuber and virtual-talent creation, including flagship brands such as the VSPO! Virtual esports Project, the HIMEHINA VTuber duo, the RIOT MUSIC VSinger label with its 無原唱レコード sub-label, the MUGEN LIVE multilingual VTuber project, AStars Production (Thai-speaking VTubers) with its Chrono prince male VTuber unit, the English-speaking V4Mirai project, the Korean agency StelLive, the men's VTuber group YUMENOS, and BEverse with its new GΔ59 (ジゴク) Tokyo Virtual project group. The IP Platform pillar handles e-commerce, fan engagement and merchandise, encompassing the official-goods EC site colleize (with a physical colleize Thailand store in Bangkok), the SURPRISE BOX subscription goods service, the overseas Brave stores retail brand (with its Brave stores Thailand EC site), the AMICIS collaborative brand for co-created products, and the FAVii FanTech platform with its FAVii Rooms metaverse "oshi-katsu room" service. The IP Solution pillar delivers XR / metaverse development through MetaLab's Brave Engine construction platform, the Brave pictures animation and video production team, and D1-Lab (Expo 2025 バーチャルガスパビリオン developer). The Incubation division runs education services — the ME Campus metaverse school (with ME Campus Study Coach prep course), the CR Gaming School (operated jointly with Crazy Raccoon), CR Fortnite CAMP, and new game titles including the Roblox game 青鬼ナイトメア (Blue Oni Nightmare) and Game & Co.'s PICK A BOO. As of June 2026, Brave group reports 444 employees, 14 global offices, 16 group companies, and 37 million+ combined channel subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Brave stores: Overseas merchandise sales business launching official Japanese content/IP goods globally through physical stores and EC sites (Brave stores Thailand, Brave stores China).
• colleize (コレイズ)
• SURPRISE BOX (サプライズボックス)
• VSPO! (ぶいすぽっ！)
• RIOT MUSIC
• ME Campus (MEキャンパス)
• CR Gaming School
• FAVii
• AMICIS
• MUGEN LIVE (ムゲンライブ)
• Brave Engine

Products and services

• VSPO!
• HIMEHINA
• RIOT MUSIC
• MUGEN LIVE
• Chrono prince
• V4Mirai
• StelLive
• YUMENOS
• BEverse
• colleize
• SURPRISE BOX
• Brave stores
• FAVii Rooms
• AMICIS
• Brave Engine
• D1-Lab
• ME Campus
• CR Gaming School
• Aooni Nightmare

Quantifiable outcome

• 37,000,000+ total channel subscribers across VTuber IP portfolio (as of June 2026)
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Scale indicators16 records

Recent moves11 records

Expansion highlights7 records

Emerging players

• SKIYAKI Inc. Operator of Bitfan, the Japanese fan club platform integrated with Brave group's FAVii Rooms metaverse service. SKIYAKI represents an adjacent infrastructure provider and partnership peer in the Japanese creator economy.
• ZEPETO (Naver Z Corporation): Major metaverse avatar platform with 300M+ users. Comparable to Brave Engine's corporate metaverse deployments and FAVii Rooms' fan-metaverse concept, though at vastly larger consumer scale and primarily regional focus.
• RIOT MUSIC competitor: VEE (Bandai Namco) / VTuber music labels: Comparable virtual singer/music label activities. RIOT MUSIC's Mugensho Record competes in the VSinger space with adjacent virtual-music projects from Bandai Namco's IP portfolio and independent labels.

Others

• Animoca Brands: Strategic investor and partner of Brave group since January 2023. Hong Kong-based Web3 gaming/Metaverse conglomerate provides strategic-comparable context on Web3 IP monetization, NFT integration, and token-based fan engagement models relevant to Brave group's Brave Engine and FAVii roadmap.

Direct peers

• Cover Corp: Operator of Hololive Production, the largest VTuber agency globally and the most direct competitor to Brave group's IP Production pillar (VSPO!, HIMEHINA, MUGEN LIVE). Both companies manage virtual talent rosters, run merchandise e-commerce, host live events, and pursue overseas expansion of Japanese VTuber IP.
• ANYCOLOR Inc. Operator of Nijisanji, the second-largest Japanese VTuber agency and a direct competitor across talent management, streaming, merchandise, and global expansion. Listed on TSE Growth (5032), providing capital-markets contrast to Brave group's private status.

Broad incumbents

• KADOKAWA Corporation: Major Japanese content conglomerate spanning publishing, anime (through Dwango/Niconico), games, and VTuber-adjacent IP. Comparable IP-centric business model with overseas merchandise ambitions paralleling Brave stores strategy.
• Bushiroad Inc. Multi-vertical IP conglomerate spanning TCG, mobile games, anime production, VTuber operations (BanG Dream!, D4DJ, Hololive collaborations), and merchandise. Comparable to Brave group's IP Production + IP Platform + IP Solution multi-pillar strategy at larger listed scale.
• Animate Holdings: Japan's largest anime/manga/character merchandise retailer, operating 120+ stores domestically. Directly comparable to Brave group's colleize IP-platform business and Brave stores physical retail expansion strategy. Broader incumbent with established supply-chain relationships.
• Sanrio Company, Ltd. Owner of Hello Kitty and 450+ character IPs, with global licensing and merchandise distribution business. Brave group's colleize merchandise platform distributes Sanrio-licensed goods (Hello Kitty, Pompompurin), and Sanrio represents the mature model Brave group's Brave stores overseas expansion aims to emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/bravegroup_vt
• Facebookfacebook.com/Bravegroup.Inc
• LinkedInlinkedin.com/company/brave-group
• Instagraminstagram.com/bravegroup_vt

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds10 records

Investors42 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brave group