Men In Blazers

Name

Men In Blazers

Legal name

Men in Blazers Media Network

Website

https://meninblazers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Live Podcast Recordings (MPAGACAJ)

Keywords

• Soccer media network
• Sports podcast production
• Live sports events
• Fan engagement content
• Soccer merchandise apparel

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising & Sponsorship: The primary revenue stream through paid advertising, sponsored content, and brand partnerships. The company offers marketing partnerships that integrate brands into their podcast content, live events, and traveling content activations. Notable partnerships include Home Depot (branded tour bus), Visa (City Guides), Adobe (The Women's Game), and Allstate (The Deuce show).
2. Merchandise Sales: E-commerce sales of branded merchandise including apparel (t-shirts, hoodies, jerseys), accessories (hats, scarves), and memorabilia through the online shop. Price points range from $34.99 to $99.99 per item.
3. Live Events: Free pre-game broadcast events with premium fan experiences, potentially offering VIP experiences or associated merchandise sales during events. Match Day Live! tour events drive community engagement while creating sponsorship activation opportunities.
4. Content Licensing & Distribution: Content distributed across YouTube, podcast platforms, and other digital channels, generating revenue through ad-supported distribution and platform partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Men In Blazers Media Network produces and distributes soccer-focused digital content including podcasts, video shows, newsletters, and social media coverage across multiple verticals (Men in Blazers Podcast, The Women's Game, VAMOS, Here We Go, This Week in Wrexham, USMNT Only). The company also operates the Match Day Live! touring live event series, partner-branded content activations, branded merchandise e-commerce, and fan community tools such as the Bar Finder and City Guides.

Product overview

Men in Blazers Media Network is North America's largest independent soccer-focused media company operating a platform-plus-verticals architecture. The core offering centers on the Men in Blazers Podcast with daily shows (Morning Cupdate, Night Cup), supplemented by dedicated verticals: The Women's Game (women's soccer), VAMOS (Hispanic American soccer), Here We Go (transfer news with Fabrizio Romano), This Week in Wrexham, and USMNT Only. The network also produces live touring events (Match Day Live! tour), content partnerships (Home Depot traveling studio, Visa City Guides), and merchandise e-commerce. With 1,500+ yearly shows across podcast, video, and digital formats, the network reaches 4 million+ social followers with 94% U.S.-based audience.

Differentiator

Problem solved

Functional benefit

Brands

• The Women's Game: Vertical offering authentic storytelling and analysis specifically tailored to superfans of the women's game
• VAMOS
• USMNT Only
• This Week in Wrexham
• Here We Go

Products and services

• Men in Blazers Podcast Flagship soccer podcast hosted by Roger Bennett covering Premier League, Champions League, USMNT, and global football with daily shows including Morning Cupdate and Night Cup. Targeted at North American soccer fans seeking an authentic American voice on the global game.
• The Women's Game Vertical dedicated to women's soccer coverage offering shows including The Women's Game podcast, Mewis Squared, Friendlies, Good Vibes FC, and Teaming Up with Becky Sauerbrunn. Targeted at superfans of NWSL, USWNT, and international women's football.
• VAMOS Hispanic American soccer content vertical with shows including VAMOS w/ Herc Gomez, The Give N Go, and Duel Nats, focused on USMNT, Mexico national team, and Liga MX coverage. Targeted at the hyper-passionate Hispanic American soccer community.
• Here We Go Transfer news and insider podcast hosted by Fabrizio Romano and Francesco Porzio covering the football transfer market, behind-the-scenes stories, and insider information. Targeted at fans following the global transfer window.
• This Week in Wrexham Weekly podcast and vlog series focused on Wrexham AFC soccer club owned by Ryan Reynolds and Rob McElhenney, featuring match analysis, behind-the-scenes stories, and player/staff interviews.
• USMNT Only Largest independent coverage of U.S. men's soccer with shows including The Deuce (hosted by Clint Dempsey) and USMNT Only, focused on USMNT news, analysis, and player updates. Targeted at U.S. national team supporters.
• Match Day Live! Tour Touring pre-game live show featuring celebrity guests, broadcast from 10 host cities before major matches during the World Cup and other tournaments. Free entry with merchandise and sponsor activations.
• Men in Blazers City Guides Fan-powered travel guides covering 13 cities across the U.S. and Canada built on 25,000+ fan recommendations, spotlighting local small businesses for traveling soccer fans. Presented by Visa and part of MiBMN's Traveling Support platform.
• Men in Blazers Shop E-commerce merchandise store selling branded apparel including t-shirts, hoodies, hats, and scarves featuring Men in Blazers branding and soccer-themed designs. Price points from $34.99 to $99.99 per item.

Quantifiable outcome

• 44% year-over-year growth in overall impressions in 2025
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• VisaflagshipGTM or Marketing Partner · 20 May 2026Men in Blazers City Guides partnership with Visa to create fan-powered travel companions covering 13 cities across the U.S. and Canada. Guides built on 25,000+ fan recommendations, spotlighting local small businesses. Extends Visa's Visa & Main program and serves as flagship expression of MiBMN's Traveling Support platform.
• Home DepotcoreGTM or Marketing Partner · 11 May 2026Partnership for traveling content activations around 2026 FIFA World Cup, including a mobile studio bus touring 7 U.S. host cities. Partnership produces three content series: daily podcast, youth community series, and docuseries. Home Depot positioned as official home improvement retail supporter of the tournament in North America.
• AdobecoreGTM or Marketing PartnerThe Women's Game x Adobe partnership during NWSL Championship Fan Fest featuring conversations on Adobe Stage with Pitchside Coffee. Delivered 2.5M+ social impressions and 76K YouTube views with 70% completion rate on audio version.
• AllstateminorGTM or Marketing PartnerSponsor of The Deuce show featuring Clint Dempsey covering USMNT content and analysis.

Scale indicators11 records

Recent moves6 records

Direct peers

• The Ringer: Podcast- and video-led sports and culture media network owned by Spotify. Comparable in its reliance on personality-driven podcast hosts, multi-vertical structure, and audience engagement metrics similar to Men in Blazers' 80% weekly engagement.
• The Athletic: Subscription sports media network covering multiple leagues including extensive soccer/football coverage. Most directly comparable to Men in Blazers as a digitally-native, multi-vertical sports publisher monetizing through subscribers and sponsorship rather than broadcast rights.
• Barstool Sports: Personality-driven, multi-vertical sports and culture media company with podcast, video, social, and live event components. Comparable to Men in Blazers in its founder-led brand, sponsorship-heavy monetization, and merchandise commerce layer.
• World Soccer Talk: Long-running U.S.-focused soccer media outlet covering leagues, TV listings, and broadcasts. Comparable as a soccer-specific independent publisher in North America, though smaller in scale and lacking Men in Blazers' live events and verticals.

Emerging players

• The Players' Tribune: Athlete-driven long-form media platform with significant soccer and U.S. Soccer content. Emerging player comparable to Men in Blazers' verticals in serving American soccer fans with personality-led, direct-to-fan content.
• Backheeled: Independent U.S.-focused soccer media newsletter and content brand. Emerging player comparable as a soccer-specific digital publisher targeting the same passionate American fan demographic that Men in Blazers serves, though smaller scale and newsletter-led.

Broad incumbents

• ESPN: Dominant U.S. sports media incumbent producing podcasts (e.g., ESPN FC), video, and live soccer coverage including MLS and international rights. Broad incumbent comparable in audience scale ambitions though ESPN's portfolio extends far beyond soccer.
• Bleacher Report: Large digital sports media publisher with broad league coverage and heavy social/youth audience focus. Comparable in digital-first sports content model, though Bleacher Report covers all major U.S. sports and is part of Turner/Warner Bros. Discovery.
• Sports Illustrated: Established multi-sport media brand producing written, video, and podcast coverage including soccer verticals. Broad incumbent comparable to Men in Blazers in advertising and event-driven monetization, though operating with much larger editorial footprint.
• CBS Sports Golazo Network: CBS's soccer-specific sub-brand and podcast/video network covering UEFA Champions League, Premier League, and U.S. soccer. Directly competes with Men in Blazers for the American soccer fan audience and holds broadcast rights Men in Blazers does not.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meninblazers
• YouTubeyoutube.com/@meninblazers
• Facebookfacebook.com/MenInBlazers
• Instagraminstagram.com/meninblazers
• TikToktiktok.com/@meninblazers?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Men In Blazers