What HOLYWATER TECH does

HOLYWATER TECH (formerly HOLYWATER) is an AI-first entertainment company founded in 2020 in Kyiv, Ukraine, by co-founders and co-CEOs Bogdan Nesvit and Anatolii Kasianov. The company operates a portfolio of mobile-first consumer products anchored by My Drama, a vertical-format short-form streaming app ranked #1 in the US and EU markets, complemented by My Passion (serialized ebook marketplace), FreeBits (ad-supported streaming), My Muse (AI-generated series and audiobooks), and My Hero (AI character companion). HOLYWATER TECH serves primarily mobile-first female viewers aged 30–60 in the US and similar romance/drama audiences globally, and it counts 85–100M+ users and 100M+ lifetime downloads across its portfolio.

The company's core technology is an end-to-end generative AI production and distribution platform that integrates foundation models from OpenAI, Meta Llama 3, ElevenLabs, Stable Diffusion, Runway, Midjourney, Kling, Sora, Flux, and Luma, supplemented by AI VFX capabilities acquired through Jeynix in February 2026. This stack reportedly reduces vertical series production cost to $150,000–$200,000 per series — up to 10x cheaper than traditional TV — while powering an AI marketing engine that has generated 10B+ organic views across TikTok, Meta, and Google. The content library is a mix of AI-generated titles, exclusive Western-IP partnerships (FOX Entertainment's 200+ series, Dhar Mann Studios' 40 titles, AMO Pictures' 70+ series, Elefantec Global for Spanish-language content), and an internal 1,000+ title ebook catalog.

HOLYWATER TECH's revenue model combines recurring subscriptions on My Drama (the largest contributor, at ~$100M ARR in 2024 and projected ~$150M in 2025), advertising on FreeBits (1M+ monthly users), and marketplace commissions on My Passion (3M monthly users), with AI-generated My Muse series adding incremental subscription revenue. Distribution is overwhelmingly direct-to-consumer via iOS and Android app stores globally, supplemented by a proprietary organic social acquisition engine and inbound content licensing from major studios. The company is venture-backed, having closed a $22M Series A in January 2026 led by Horizon Capital with Endeavor Catalyst and Wheelhouse at a reported $200–250M post-money valuation, following an undisclosed strategic equity investment from FOX Entertainment in October 2025.

Name

HOLYWATER TECH

Legal name

HOLYWATER

Website

https://holywater.tech

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

HOLYWATER TECH is an AI-first entertainment network operating mobile apps including the #1-ranked My Drama vertical streaming app, My Passion ebook marketplace, and My Muse AI-generated series platform, serving 85–100M+ global mobile consumers with content from major studio partners.

Ownership category

akta.pro rank

Product category

Mobile Short-Form Video Streaming and Digital Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Faith & Religious Live Streaming Platforms (MPACACAK)

akta.pro secondary industries

DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI), Audiobook Technology & Services (Hosting/CDN, DRM, Analytics, Ad Insertion) (MPAJAIAI)

Keywords

• Vertical short-form video
• AI-generated microdrama
• Mobile streaming apps
• Serialized ebook platform
• AI content production

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. My Drama subscription: Recurring subscription revenue from the My Drama vertical streaming app; 6.8M–12M MAU contributing the majority of ARR (~$100M in 2024, projected ~$150M in 2025).
2. FreeBits advertising: Ad-supported revenue from the FreeBits companion app; 1M+ monthly users generate advertising income.
3. My Passion book marketplace: Marketplace commissions and direct sales on a catalog of 1,000+ titles, with 3M monthly users.
4. My Muse AI-generated series: Revenue from AI-generated series productized within the HOLYWATER app portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

HOLYWATER TECH is an AI-first entertainment company that operates a portfolio of consumer mobile apps — My Drama (vertical short-form video streaming), My Passion (serialized ebooks), My Muse (AI-generated vertical series and audiobooks), FreeBits (ad-supported streaming), and My Hero (AI companion). It produces content via an end-to-end generative AI pipeline and distributes it globally through mobile app stores and AI-driven organic social marketing, monetizing primarily through subscriptions, advertising, and marketplace transactions.

Product overview

HOLYWATER TECH operates a portfolio of AI-first entertainment products distributed primarily through mobile apps (iOS and Android). The core platform spans two distribution engines — My Drama, the flagship #1-ranked vertical streaming app in the US and EU, and FreeBits, its ad-supported companion tier — alongside My Passion, a #1-ranked serialized ebook platform in 10+ countries. Layered on top are My Muse, an AI-generated vertical series and audiobook platform powered by integrated foundation models (OpenAI, Llama 3, ElevenLabs, Stable Diffusion, Runway, etc.), and My Hero, an AI companion that lets users interact with characters from the network's series and books. Together these products form a single AI-first entertainment network, with the Jeynix acquisition (Feb 2026) adding AI VFX (facial animation, de-aging, lip sync) into the shared production pipeline behind all titles.

Differentiator

Problem solved

Functional benefit

Brands

• My Drama: Short-form vertical video mobile app for mobile-first drama series, launched March 2024.
• My Passion
• My Muse
• Freebits (FreeBits)

Products and services

• My Drama Flagship vertical streaming app distributing short-form serialized drama in episodic mobile-first format; ranked #1 in the US and EU; includes an in-app AI chatbot companion for character interaction.
• My Passion Serialized ebook and digital reading platform offering a catalog of 1,000+ book titles optimized for mobile reading; ranked #1 in 10+ countries with 3M monthly users.
• My Muse AI-assisted platform that generates vertical series and audiobooks using HOLYWATER TECH's integrated foundation-model stack (OpenAI, Llama 3, Stable Diffusion, ElevenLabs, Runway, Midjourney, Kling, Sora, Flux, Luma).
• FreeBits Ad-supported companion to My Drama providing a free, ad-monetized tier of vertical short-form drama streaming with 1M+ monthly users.
• My Hero AI companion product that enables users to interact conversationally with characters from HOLYWATER TECH's series and books.

Quantifiable outcome

• 100M+ lifetime downloads across the app portfolio
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability12 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• FOX EntertainmentflagshipStrategic or Co-development PartnerStrategic investor and major content partner supplying 200+ series to HOLYWATER's platforms, including My Drama.
• Dhar Mann StudioscoreStrategic or Co-development PartnerContent partnership covering 40 titles, supplying premium narrative video content to HOLYWATER's apps.
• AMO PicturescoreStrategic or Co-development PartnerContent partnership supplying 70+ series to HOLYWATER's portfolio.
• Elefantec GlobalcoreStrategic or Co-development PartnerContent partnership focused on Spanish-language content for HOLYWATER's global audience.
• Skyframe FilmsminorStrategic or Co-development PartnerContent partner on the title 'Wild Silence'.
• Second RodeominorStrategic or Co-development PartnerCo-producer of the 'Playback' title with HOLYWATER.
• 3Pas StudiosminorStrategic or Co-development PartnerCo-producer of the 'Playback' title.
• Visceral ProductionsminorStrategic or Co-development PartnerCo-producer of the 'Playback' title.
• MetacoreTechnology or IntegrationTechnology and distribution partner; HOLYWATER uses Meta's Llama 3 in its AI production stack and distributes via Meta's social platforms as part of the 10B+ organic views engine.
• GooglecoreTechnology or IntegrationDistribution and marketing partner; Google is part of the AI-driven marketing engine producing 10B+ organic views.
• TikTokcoreTechnology or IntegrationDistribution and marketing partner; TikTok is a primary channel for the AI-driven marketing engine producing 10B+ organic views.
• JeynixcoreStrategic or Co-development PartnerAcquired company bringing AI and VFX capabilities into the HOLYWATER production pipeline.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DramaBox: Storymatrix's DramaBox is a vertical short-form drama streaming app with a similar freemium/subscription model and romance/drama focus, competing directly with My Drama for the same US and global mobile audience.
• ReelShort: Operated by Crazy Maple Studio, ReelShort is a leading vertical microdrama streaming app targeting US mobile-first viewers with serialized short-form drama — the most direct head-to-head competitor to My Drama in product, audience, and business model.
• GoodShort: GoodShort is a vertical microdrama streaming app offering serialized short-form drama on a freemium basis, directly comparable to My Drama in format, content type, and target mobile-first viewer.
• ShortMax: ShortMax is a vertical short-form drama platform competing in the same microdrama subscription category as My Drama, with overlapping content genres and a mobile-first go-to-market.
• GoodNovel: GoodNovel is a mobile-first serialized novel reading platform competing directly with HOLYWATER's My Passion app on format (episodic romance fiction), monetization (microtransactions/subscription), and audience.
• Pocket FM: Pocket FM operates a serialized audio-drama subscription platform with similar mobile-first, episodic, romance-leaning content; it overlaps directly with HOLYWATER's My Muse audiobook and audio series strategy.

Broad incumbents

• Audible: Audible (Amazon) is the established audiobooks subscription leader and a broad incumbent overlapping with HOLYWATER's My Muse AI-generated audiobook strategy in format and category.
• Wattpad: Owned by Webtoon Entertainment, Wattpad is a large, established serialized fiction reading platform overlapping with My Passion in genre (romance/drama), mobile-first delivery, and reader community dynamics.
• ByteDance / TikTok: TikTok is the dominant short-form vertical video platform and a primary distribution channel for HOLYWATER's 10B+ organic views; it competes for the same mobile attention budget and adjacent creators that supply HOLYWATER's apps.

Emerging players

• Character.AI: Character.AI is the leading AI character-chat platform; HOLYWATER's My Hero and My Drama AI chatbot directly compete with it for time-spent in conversational character experiences inside a content IP library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLYWATER TECH