CueThink

What CueThink does

CueThink is a Boston-based educational technology company founded in 2012 that operates a K-12 math problem-solving and collaboration platform for students in grades 2-12. The platform's core methodology is a structured four-phase problem-solving framework (Understand, Plan, Solve, Review) through which students produce "Thinklets"—digital artifacts combining whiteboard work, voice recordings, and video that make their mathematical reasoning visible to teachers and peers. The technology is delivered as a web application (app.cuethink.com) accessible via browsers on iPads, Chromebooks, laptops, and desktops, with identity integration through Google SSO and Clever. CueThink serves K-12 schools and school districts as its primary customer segment, with teachers as core users and students as end-users; the platform also targets underserved grades 6-8 learners via the CueThinkEF+ system with equity-focused design.

The company's products include the core CueThink Platform, the in-development CueThinkEF+ learning system (built with Illustrative Mathematics and embedded executive function scaffolds), and the Data Analysis Tools add-on module that provides educators with rubrics and actionable assessment data. CueThink monetizes primarily through annual or multi-year subscription licensing to schools and districts, with free base accounts available for individual teachers and students. Its go-to-market blends direct enterprise field sales to school districts (with Fairfax County Public Schools as a flagship 7-year anchor covering 190+ schools), channel distribution through ORIGO Education, and product-led growth via self-serve registration. The company is small, with approximately 8-10 employees led by founder and CEO Sheela Sethuraman.

CueThink has been funded predominantly through non-dilutive grants, including multiple National Science Foundation SBIR awards (totaling roughly $2.5 million), a $1.35 million EF+Math grant for CueThinkEF+, and a Digital Promise Learner Variability Project grant, supplemented by early support from LearnLaunch, New Schools Venture Fund, and MassVentures. The company holds registered trademarks on the CueThink brand and is COPPA-compliant for K-12 data privacy.

Name

CueThink

Legal name

CueThink, Inc.

Website

https://cuethink.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

CueThink is a Boston-based edtech company offering a K-12 math problem-solving platform that uses a four-phase pedagogy and video-based Thinklet artifacts to make student reasoning visible to teachers and peers, sold primarily via district subscriptions to schools.

Ownership category

akta.pro rank

Product category

K-12 Math Education Software

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Math Enrichment Curriculum, Workbooks & Question Banks (EDAMAEAG)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)

Keywords

• K-12 math software
• Formative assessment platform
• Problem-solving pedagogy
• Executive function learning
• Student collaboration tools

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing (School/District): Annual or multi-year subscription fees for school and district access to the CueThink platform. Pricing varies based on number of users, grade levels covered, and deployment scope. The Data Analysis Tools add-on provides additional revenue from advanced assessment features.
2. Data Analysis Tools Add-on: Premium add-on for educators providing access to rich rubrics, interactive analysis tools, and actionable data for deeper student assessment. Sold as an add-on to base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

CueThink sells a K-12 math supplemental instructional and formative assessment application for students in grades 2-12. The product uses a four-phase problem-solving structure (Understand, Plan, Solve, Review) in which students create Thinklets that combine whiteboard work with voice and video recordings, then peer-annotate each other's solutions. Schools, districts, and individual teachers license the platform on a subscription basis, with optional paid add-ons such as the Data Analysis Tools module for educators.

Product overview

CueThink offers a unified K-12 math supplemental instructional and formative assessment platform designed to improve critical thinking and problem-solving skills. The core product is the CueThink Platform, which centers on a four-phase structured problem-solving methodology where students create 'Thinklets' combining video and whiteboard work. The CueThinkEF+ system (in development) extends the platform with executive function supports for grades 6-8. The Data Analysis Tools is a purchasable add-on providing educators with rubrics and actionable data for assessment. Educator Mode provides teacher-facing functionality for monitoring student work and managing classes. The platform is accessible via web browser and iPad, supporting cross-device continuity for student work.

Differentiator

Problem solved

Functional benefit

Products and services

• CueThink Platform K-12 math supplemental instructional and formative assessment application that teaches problem-solving through a four-phase structured methodology (Understand, Plan, Solve, Review), where students create Thinklets combining video recordings and whiteboard work to demonstrate their math thinking process. Designed for schools, districts, and individual teachers serving grades 2-12.
• CueThinkEF+ An enhanced learning system that embeds executive function scaffolds, metacognitive thinking, problem-solving, social presence, and discourse in one package. Designed specifically for learners in grades 6-8 who have been traditionally underserved in K-12 schools, built with an equity focus and co-designed with educators who champion Black and Latinx students. Integrates Illustrative Mathematics 6-8 Math curriculum.
• Data Analysis Tools A purchasable add-on that enables educators to analyze student Thinklets using rich rubrics, interactive analysis tools, and actionable data to inform differentiated instruction. Sold as an add-on to the base CueThink subscription and allows teachers to share problems with other educators who also have access to the tools.

Quantifiable outcome

• Students develop accountability, pride, and confidence as math thinkers
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• ClevercoreTechnology or Integration · 1 April 2019Enhanced problem-solving and peer-to-peer collaboration through Clever Instant Login integration. Students and teachers can access CueThink through Clever's single sign-on marketplace.
• Fairfax County Public SchoolsflagshipStrategic or Co-development Partner · 1 January 20187-year partnership (2018-2025) as part of FCPS Mathematics Basal Resource Adoption. CueThink integrated across elementary, middle, and high school grade levels in more than 190 schools to improve problem solving and support Portrait of a Graduate attributes.
• Illustrative MathematicscoreStrategic or Co-development PartnerCueThink partners with Illustrative Mathematics to integrate components of IM 6-8 Math curriculum within the CueThinkEF+ application, combining executive function scaffolds with high-quality math content.
• ORIGO EducationcoreChannel Partner/ Reseller/ DistributorStrategic partnership to join forces and improve elementary math critical thinking skills. ORIGO distributes CueThink as part of their elementary math curriculum offerings. Schools can contact ORIGO for CueThink ordering.
• University of Minnesota (Dr. Stephanie Carlson & Dr. Phil Zelazo)coreStrategic or Co-development PartnerCore R&D team members providing expertise in executive function research for the CueThinkEF+ project. Leading researchers in executive function and metacognition.
• Georgia Southern University (Dr. Sam Rhodes)coreStrategic or Co-development PartnerDr. Sam Rhodes, Assistant Professor of Elementary Math Education, serves as Co-Principal Investigator on CueThinkEF+ project.
• Landmark College (Dr. Rick Bryck)coreStrategic or Co-development PartnerDr. Rick Bryck, Dean of School of Education Research and Innovation, serves as Co-Principal Investigator on CueThinkEF+ project.
• Education Development Center (EDC)coreStrategic or Co-development PartnerDr. Sarah Sword, Head of Center for Inquiry and Equity in Mathematics at EDC, serves as equity expert on the CueThinkEF+ project team.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cueThink
• LinkedInlinkedin.com/company/cuethink

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds7 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CueThink