What EarthTraq does

EarthTraq is a dual-use commercial space company building a satellite-based global positioning system designed to operate independently of GPS, IoT, Wi-Fi, and cellular networks. Founded in 2025 and headquartered at 1010 Commercial St in San Carlos, California, the company claims its positioning technology delivers ubiquitous coverage including indoors and in space, consumes 900 times less energy than standard GPS receivers, costs 100 times less per receiver, and resists spoofing, jamming, and counterspace attacks through a decentralized architecture. The core product, the EarthTraq (ET) Tracking System, pairs a satellite constellation with a physical ET Sticker hardware device and supports three service modules: Supply Chain Oversight, Defense and Security, and Authentication for credit cards and luxury goods.

The intended revenue model is subscription-based access to positioning and tracking data, but pricing is not publicly disclosed and the company is currently capturing demand through an early-access signup form on its website. Go-to-market targets two primary verticals: U.S. defense and intelligence agencies (engaging U.S. Space Force, the National Reconnaissance Office, and the National Geospatial-Intelligence Agency through their commercial engagement offices) and commercial supply chain and logistics customers. The leadership team comprises CEO Max Holliday, PhD; Head of Business Development Isobel Porteous; Spacecraft Engineer Flynn Dreilinger; academic advisor Zac Manchester, PhD; and Rob MacCurdy, PhD, responsible for Time of Arrival system design.

EarthTraq has disclosed a single financing round of approximately $5.1M closed on May 15, 2025, from unnamed institutional backers surfaced on the company website. Between July and December 2025, the company attended over 120 meetings with U.S. defense and intelligence commercial engagement offices without securing government funding as of that period. The firm is pre-revenue, its constellation and hardware remain in development, and there are no disclosed customer logos or commercial contracts.

Name

EarthTraq

Legal name

EarthTraq Corporation

Website

https://earthtraq.space

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

EarthTraq is a pre-revenue dual-use space company building a GPS-independent satellite positioning system with ultra-low-power, low-cost receivers that serve U.S. defense agencies and commercial supply-chain customers.

Ownership category

akta.pro rank

Product category

Satellite-based Positioning Services

NAICS

Satellite Telecommunications (5174)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Satellite Mobility Connectivity (Maritime, Aviation, Rail, Land Mobile) (HDAIAJAD)

Keywords

• Satellite positioning system
• GPS-independent tracking
• Space-based navigation
• Asset tracking devices
• Defense positioning services

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Satellite Positioning Service: Providing global positioning services through proprietary satellite constellation. Likely subscription or usage-based model for tracking and positioning data access.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

EarthTraq is building a proprietary satellite constellation that delivers global positioning without relying on GPS, IoT, Wi-Fi, cellular networks, or manual updates. The company sells the ET Tracking System as its core positioning platform, an ET Sticker hardware device for object tracking, and offers Supply Chain Oversight, Defense and Security Services, and an Authentication Service for commercial and government customers.

Product overview

EarthTraq is building a satellite-based global positioning system that operates independently of GPS. The core offering is the EarthTraq (ET) Tracking System, which provides ubiquitous positioning coverage anywhere on earth, indoors, and in space. The product portfolio includes the ET Sticker for physical object tracking, Supply Chain Oversight for logistics visibility, Defense and Security Services for GPS-denied environments, and an Authentication Service for verifying product legitimacy. The system differentiates itself through ultra-low power consumption (900x less than GPS), 100x lower cost than standard GPS receivers, resistance to spoofing and jamming, and rapid deployment capability.

Differentiator

Problem solved

Functional benefit

Products and services

• EarthTraq (ET) Tracking System A satellite-based global positioning system that provides automatic position updates for tracking objects anywhere on earth, indoors, and in space without requiring GPS, IoT, Wi-Fi, cellular network integration, or manual updates. Targeted at defense, supply chain, and consumer tracking use cases.
• ET Sticker A physical tracking device that users attach to objects to receive automatic position updates anywhere on earth, enabling object tracking without manual intervention.
• Supply Chain Oversight Integration of tracking sensor data to provide total product lifecycle visibility, enabling logistics and supply chain customers to monitor shipments and avoid delays or losses.
• Defense and Security Services Capabilities to restore positioning in GPS-denied environments, maintain space domain awareness, and manage defense logistics supply chains for military and government customers.
• Authentication Service A secure verification service using ET tracker position data to prove legitimacy of credit cards or luxury goods.

Quantifiable outcome

• 900x lower power consumption than standard GPS receivers
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Xona Space Systems: Xona is building a commercial LEO satellite constellation (Pulsar) to provide a GPS-independent, high-precision PNT service. It is the most directly comparable competitor to EarthTraq in target market (defense, autonomy, critical infrastructure), technology (LEO PNT), and customer profile.
• TrustPoint: TrustPoint is developing a LEO PNT constellation focused on resilient, secure positioning for defense and commercial markets. Overlaps directly with EarthTraq on GPS-alternative satellite positioning and on the same defense buyer set.
• NextNav: NextNav provides a terrestrial 3D PNT network as a complement and backup to GPS, with active engagement in U.S. defense and public-safety markets. Comparable as a GPS-resilience positioning provider competing for the same end customers.
• Locata Corporation: Locata deploys terrestrial PNT networks that operate independently of GPS. Similar architectural philosophy (non-GPS positioning) and serves defense, mining, and industrial customers who need resilient positioning indoors and in GPS-denied environments.
• Satelles (now part of NextNav): Satelles pioneered Satellite Time and Location (STL) signals from Iridium for GPS backup and assured PNT. Direct comparison point for satellite-based, GPS-independent positioning with a defense and critical-infrastructure customer base.

Broad incumbents

• Iridium Communications: Iridium operates a global L-band satellite constellation whose STL signal is already used for GPS backup. Comparable as an established satellite-services incumbent with adjacent PNT and IoT/asset-tracking offerings across defense, maritime, aviation, and logistics.
• Globalstar: Globalstar operates a satellite constellation supporting asset tracking, consumer messaging, and IoT. Comparable as a broad satellite-services incumbent with overlapping commercial supply-chain and consumer-tracking customers.
• Garmin: Garmin is the dominant consumer and aviation GPS hardware maker. Comparable in consumer and aviation positioning, but operates as a broad incumbent using existing GNSS infrastructure rather than building a GPS-independent alternative.
• Apple (Find My network): Apple's Find My network is the largest deployed consumer object-tracking system. Overlaps with EarthTraq's consumer 'never lose anything' use case as a broad incumbent with massive installed base and ecosystem advantage.

Emerging players

• Tile (Life360): Tile is a leading consumer Bluetooth tracker competing in the 'find my stuff' use case EarthTraq targets with ET Stickers. Comparable as an early-stage-to-growth tracker with overlapping consumer target and similar hardware-plus-app model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/earthtraq

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarthTraq