Capture Higher Ed
Capture Higher Ed is a Louisville-based vertical SaaS company that provides a Behavioral Intelligence Platform combining ML-driven predictive modeling and marketing automation to help U.S. colleges and universities identify, engage, and enroll prospective students through native Slate CRM integration.
- Company typePrivate
- Founded2011
- HeadquartersLouisville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Capture Higher Ed does
Capture Higher Ed (legal entity Capture, LLC) is a Louisville, Kentucky-based vertical SaaS company founded in 2011 that builds a Behavioral Intelligence Platform purpose-built for higher education enrollment management. The platform combines real-time visitor identification and behavioral tracking with machine learning–driven predictive modeling to help colleges and universities identify high-intent prospective students earlier in the funnel, prioritize outreach, and improve application and enrollment yields. Core products include the ENGAGE marketing automation platform (with Progressive Identification Forms, Toasters, and Popovers), APPLY and ENROLL predictive models that score prospects on application and deposit likelihood, proprietary SearchR search software that forecasts application likelihood by ZIP code, Capture Enrollment Scout (an AI-powered chat engagement agent), and Capture Counselor Copilot (an AI assistant that ranks prospects and generates personalized counselor outreach). The platform is bidirectionally integrated with Slate CRM by Technolutions under a Platinum Preferred Partner relationship, embedding behavioral scores and engagement signals directly into the institution's system of record.
Capture monetizes exclusively through annual subscription contracts sold via direct enterprise sales to higher education marketing and advancement teams. Pricing is quote-based and not publicly disclosed, with typical multi-year enterprise commitments; the company does not offer self-serve channels. Its customer base spans small and mid-sized U.S. colleges and universities (e.g., Florida Poly, Colby-Sawyer, Saint Francis, Ohio Dominican, Central College, DigiPen, Duquesne, Lenoir-Rhyne, University of Denver Morgridge College of Education, University of Missouri-Kansas City). Capture operates as an independent, privately held LLC with no disclosed parent company or external investor ownership beyond approximately $9 million in cumulative disclosed funding since 2013, with no recent capital event disclosed since a 2019 round. Revenue is recurring, headcount is in the 101–250 range, and the company serves only the U.S. higher education market.
Capture Higher Ed firmographics
Firmographics- Name
- Capture Higher Ed
- Legal name
- Capture, LLC
- Website
- https://capturehighered.com/
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Capture Higher Ed is a Louisville-based vertical SaaS company that provides a Behavioral Intelligence Platform combining ML-driven predictive modeling and marketing automation to help U.S. colleges and universities identify, engage, and enroll prospective students through native Slate CRM integration.
- Ownership category
- akta.pro rank
Capture Higher Ed industry classification
Industry- Product category
- Higher Education Enrollment Management Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Admissions CRM, Outreach & Pipeline Management (EDAFAMAB)
- akta.pro secondary industries
- Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG), College & Program Discovery, Matching & Fit Tools (EDAFAMAA)
Keywords
Where Capture Higher Ed is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capture Higher Ed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enrollment Management Platform Subscription: Annual subscription-based pricing model providing access to the Behavioral Intelligence Platform including ENGAGE, APPLY, ENROLL modules, and data integration services. Revenue is recurring with multi-year contract typical for enterprise higher education clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Capture Higher Ed product offering
Product offeringCore offering
Capture Higher Ed sells a subscription-based Behavioral Intelligence Platform for U.S. colleges and universities that combines marketing automation, AI-driven chat engagement, and machine-learning predictive models (APPLY and ENROLL) to identify prospective students, prioritize outreach, and optimize enrollment outcomes. The platform integrates natively with Slate CRM and is delivered through annual enterprise subscriptions priced on a quote basis.
Product overview
Capture Higher Ed operates as a Behavioral Intelligence Platform combining marketing automation and predictive modeling in a modular architecture. The core platform includes ENGAGE Marketing Automation (the only marketing automation built specifically for higher education), paired with Predictive Modeling products APPLY and ENROLL. Additional modules include Capture Enrollment Scout (AI-powered chat engagement) and Capture Counselor Copilot (AI-powered counselor assistant). Solutions encompass Search Consulting (using proprietary SearchR software), Digital Advertising, Email Marketing, and Direct Mail. Features within ENGAGE include Behavioral Data (with Capture Engagement Score and Capture Affinity Index), Dynamic Content (Progressive Identification Forms, Toasters, Popovers), Daily Visitor Reports, and Counselor Alerts. The platform integrates natively with Slate CRM.
Differentiator
Problem solved
Functional benefit
Brands
- ENGAGE: Marketing automation platform built specifically for student recruitment, enabling personalized and timely connections with prospective students.
- APPLY
- ENROLL
- Capture Enrollment Scout
- Capture Counselor Copilot
- SearchR
Products and services
- ENGAGE Marketing Automation
Quantifiable outcome
- Improved identification and conversion of prospective students
Companies that use Capture Higher Ed
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Capture Higher Ed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Capture Higher Ed partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Slate by TechnolutionscoreCapture Higher Ed is a proud Platinum Preferred Partner of Slate by Technolutions. The partnership provides bi-directional integration between Capture's Behavioral Intelligence Platform and Slate CRM, enabling behavioral data to flow directly into the institution's CRM system. This integration allows enrollment teams to automate marketing workflows and communicate with prospective students at the optimal time based on their behavioral signals.
Recent moves6 records
Expansion highlights5 records
Capture Higher Ed competitors and assessment
Company assessmentDirect peers
- EAB: EAB is the dominant enrollment-management services and technology firm for U.S. higher education, offering enrollment research, search, and AI-driven student-success tooling. It directly competes with Capture across the same buyer personas (admissions, marketing, advancement) and similar predictive-marketing capabilities.
- Encoura: Encoura (formerly ACT | NRCCUA) provides prospective-student data, search, and predictive-enrollment solutions to colleges and universities. It is a direct peer in the student-search and enrollment-intelligence category and is also one of Capture's third-party data sources, making it both competitor and upstream provider.
- Element451: Element451 is an AI-powered enrollment marketing and student-engagement CRM platform built specifically for higher education. It competes head-to-head with Capture's ENGAGE, Scout, and Copilot capabilities across the same institutional buyers.
- Othot: Othot provides predictive analytics and AI-driven enrollment and student-success modeling for colleges and universities. Its APPLY/ENROLL-style predictive scoring competes directly with Capture's core ML models.
- Halda: Halda is a behavioral-intelligence platform for higher education that turns student engagement signals into enrollment insights. It is one of Capture's closest category analogues, operating in the same behavioral-data-for-enrollment niche.
- Gecko: Gecko (Gecko Engagement) is a student-engagement and enrollment-marketing platform purpose-built for higher education, offering chatbots, automation, and CRM integrations. It overlaps Capture's ENGAGE marketing automation and AI chat agent products.
- Carnegie Dartlet: Carnegie Dartlet is an enrollment-marketing and student-search agency and technology provider serving U.S. colleges and universities. It competes with Capture across search, digital advertising, and enrollment-marketing strategy.
Broad incumbents
- Salesforce Education Cloud: Salesforce Education Cloud is a broad CRM and student-success platform used by many institutions. As a horizontal incumbent with deep enterprise reach, it competes with Capture's automation and CRM-adjacent capabilities as part of a much wider portfolio.
Emerging players
- Finalsite: Finalsite is a website, communications, and enrollment-marketing platform for independent and K-12 schools with higher-ed adjacencies. It is adjacent to Capture's marketing-automation stack and is also a prior employer of Capture's VP of Marketing.
- Niche: Niche is a school-discovery and consumer-facing higher-ed platform that connects prospective students with institutions. It is adjacent to Capture's enrollment funnel rather than a direct competitor, and is a prior employer of Capture's VP of Marketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Capture Higher Ed social profiles
Digital presenceCapture Higher Ed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capture Higher Ed leadership team
Management profileNumber of profiles
Profiles4 records
Capture Higher Ed funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capture Higher Ed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capture Higher Ed
What does Capture Higher Ed do?
Capture Higher Ed sells a subscription-based Behavioral Intelligence Platform for U.S. colleges and universities that combines marketing automation, AI-driven chat engagement, and machine-learning predictive models (APPLY and ENROLL) to identify prospective students, prioritize outreach, and optimize enrollment outcomes. The platform integrates natively with Slate CRM and is delivered through annual enterprise subscriptions priced on a quote basis.
Is Capture Higher Ed a public or private company?
Capture Higher Ed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Capture Higher Ed founded?
Capture Higher Ed was founded in 2011. It employs 101 to 250 people.
Where is Capture Higher Ed based?
Capture Higher Ed is headquartered in Louisville, United States, in the North America region.
How does Capture Higher Ed make money?
One revenue line is on record: enrollment Management Platform Subscription.
Who are Capture Higher Ed's main competitors?
Direct peers on record are EAB, Encoura, Element451, Othot, Halda, Gecko and Carnegie Dartlet. Salesforce Education Cloud is listed as a broad incumbent. Emerging players are Finalsite and Niche.
Does Capture Higher Ed have an API?
No public API is recorded for Capture Higher Ed.
What industry is Capture Higher Ed in?
Capture Higher Ed's product category is Higher Education Enrollment Management Software. Its primary akta.pro industry code is EDAFAMAB, Admissions CRM, Outreach & Pipeline Management, with a secondary code of EDAFAMAG, Enrollment Yield, Matriculation & Onboarding Platforms. Its NAICS code is 611710 and its SIC code is 7311.