Kezzler
Kezzler is a Norway-based enterprise SaaS company providing GS1-compliant product serialization, traceability, Digital Product Passport, and consumer engagement solutions to multinational brands across food, pharma, apparel, and industrial sectors.
- Company typePrivate
- Founded2004
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kezzler does
Kezzler is a Norway-based software company that provides product serialization, digital identity, traceability, and consumer engagement solutions built on GS1 EPCIS 2.0 standards. Its cloud-native Connected Products Platform assigns unique digital identities to physical products, batches, and equipment, enabling supply chain visibility from manufacturing through end-of-life. The platform includes four solution modules — Scanbuy QR Engagement, Scanbuy Smart Packaging, Compliance, and Traceability — plus dedicated solutions for Digital Product Passports (DPP) under the EU ESPR, Digital Battery Passports (DBP) under the EU Battery Regulation, and FSMA 204 food traceability for the US market.
The company generates revenue primarily through enterprise SaaS subscriptions priced on a quote-based annual model, supplemented by professional services for integration with ERP, WMS, MES, and IoT systems, and QR code/digital engagement services. Its go-to-market combines direct enterprise field sales organized by region (EMEA, Americas, APAC) and industry vertical with channel partnerships through GS1 organizations (GS1 Mexico, GS1 US) and system integrators (Rockwell Automation, Accenture, DNV, Provision Analytics). Customers include multinational brands across food and beverage (FrieslandCampina/FRISO, Superpop), industrial equipment (Honeywell, unnamed global heavy equipment manufacturer), pharmaceuticals (Pfizer), and apparel (Holzweiler).
The company was founded in Norway in the early 2000s and is headquartered in Oslo with operating entities in the US, India, Singapore, and China. TOMRA Systems ASA holds a 14% strategic stake acquired in March 2023. Kezzler is an active participant in EU standards-setting through CIRPASS-2 and CEN-CENELEC and has acquired Scanbuy's QR engagement business (February 2025) to expand its consumer-facing capabilities.
Kezzler firmographics
Firmographics- Name
- Kezzler
- Legal name
- Kezzler AS
- Website
- https://kezzler.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kezzler is a Norway-based enterprise SaaS company providing GS1-compliant product serialization, traceability, Digital Product Passport, and consumer engagement solutions to multinational brands across food, pharma, apparel, and industrial sectors.
- Ownership category
- akta.pro rank
Where Kezzler is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Kezzler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Kezzler Connected Products Platform with tiered levels based on product volume, feature access, and support levels. Annual subscription contracts with platform fees.
- Professional Services: Implementation services, data integration, and onboarding support. Helps enterprise clients connect existing systems (ERP, WMS, MES) to the Kezzler platform.
- QR Code & Digital Engagement Services: QR code generation, management, and digital experience hosting services. Includes content management for post-scan consumer experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Kezzler product offering
Product offeringCore offering
Kezzler provides a cloud-native SaaS Connected Products Platform that assigns every product a unique digital identity using GS1 standards (EPCIS 2.0, GS1 Digital Link). The platform delivers serialization, end-to-end supply chain traceability, regulatory compliance (Digital Product Passport, Digital Battery Passport, FSMA 204), QR code-driven consumer engagement, and real-time analytics for global brands across food and beverage, consumer packaged goods, apparel, and batteries/machinery industries.
Product overview
Kezzler offers a unified Connected Products Platform built on GS1 EPCIS 2.0 standards, providing product serialization, digital identity management, and traceability across supply chains. The platform includes four core solution modules: Scanbuy QR Engagement (for measurable brand interactions), Scanbuy Smart Packaging (for physical-digital connections), Compliance (for regulatory requirements including DPP, DBP, and FSMA 204), and Traceability (for supply chain visibility). Key sub-products include SmartFacts® (digital labelling with GS1 Australia/NZ), FRISO TrackEasy (consumer engagement for infant formula), Batch Flow Visualizer (supply chain visualization), and Analytics Dashboard (drag-and-drop business intelligence). The platform supports industries including food & beverage, consumer packaged goods, apparel, and batteries/machinery.
Differentiator
Problem solved
Functional benefit
Brands
- Scanbuy: QR engagement platform for consumer engagement and digital experiences
- SmartFacts
- TrackEasy
- SmartFacts®
Products and services
- Kezzler Connected Products Platform Core cloud-based SaaS platform providing product serialization, digital identity management, traceability, compliance, and consumer engagement capabilities. Built on GS1 EPCIS 2.0 standards for interoperability. Targeted at enterprise clients across food and beverage, CPG, apparel, and battery/equipment sectors.
- Scanbuy QR Engagement QR code engagement solution that transforms QR codes into measurable brand interactions, delivering personalized content in real-time based on product, location, or campaign with built-in analytics. Targeted at brand marketers and consumer engagement teams.
- Scanbuy Smart Packaging Smart packaging solution turning physical products into live digital channels that deliver compliant product information, sustainability disclosures, and brand content at the moment of consumer interaction. Targeted at consumer packaged goods and brand owners.
- Compliance Module Regulatory compliance solution helping organizations collect, structure, and centralize data for mandates such as Digital Product Passports and FSMA 204, with streamlined reporting and audit readiness. Targeted at compliance and supply chain teams.
- Traceability Module Supply chain traceability solution connecting and structuring product data across systems and partners, creating a trusted real-time view from manufacturing to end-of-life. Targeted at supply chain, quality, and operations teams.
- Digital Product Passport (DPP) Digital Product Passport solution for compliance with EU ESPR requirements across textiles, electronics, batteries, construction, iron and steel, tires, aluminum, furniture, mattresses, detergents, and toys. Targeted at EU-regulated manufacturers and brand owners.
- Digital Battery Passport (DBP) Digital Battery Passport solution for EU Battery Regulation compliance, covering EV batteries, LMT batteries, and industrial batteries above 2kWh with carbon footprint, due diligence, and lifecycle data. Targeted at battery manufacturers.
- FSMA 204 Traceability Food traceability solution for FDA FSMA Section 204 compliance, capturing Traceability Lot Codes, Critical Tracking Events, and Key Data Elements with 24-hour electronic spreadsheet retrieval capability. Targeted at food manufacturers, processors, and brand owners subject to FDA traceability rules.
Quantifiable outcome
- 70% increase in FRISO Easy order monthly sales
- +5 more outcomes
Companies that use Kezzler
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Kezzler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Kezzler partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- MicrosoftflagshipMicrosoft and Kezzler co-hosted a webinar on practical DPP strategies, scalable deployment approaches, trusted product data, and lessons from real-world deployments. Discussion covered how Microsoft Cloud supports secure supplier and product data management at scale.
- GS1 MexicocoreKezzler and GS1 Mexico launched a food traceability pilot helping Small and Medium Enterprises (SMEs) comply with FDA's FSMA Section 204 regulation. The initiative leverages GS1 standards and Kezzler's cloud platform to provide a scalable, standards-based solution for supply chain traceability.
- CIRPASS-2coreKezzler joined CIRPASS-2, the EU-funded lighthouse pilots for Digital Product Passport standardization. In collaboration with two fashion clients, Kezzler implements its Connected Products Platform to endow individual garments with unique digital identities for post-purchase circularity data collection.
- Trimco GroupcorePartnership with Trimco Group to implement Digital Product Passports for apparel brands. Combined expertise in product identity and compliance enables end-to-end supply chain transparency for fashion clients.
- Rockwell AutomationcoreStrategic partnership for FSMA 204 compliance implementation. Rockwell Automation helps businesses capture, connect, and share traceability data using Kezzler's platform and their automation expertise.
- DNVminorPartnership for food traceability and compliance consulting. DNV provides verification and assurance services supporting Kezzler customers in meeting regulatory requirements.
- Provision AnalyticsminorPartnership for food traceability solutions. Provision Analytics helps food companies implement traceability systems compliant with FSMA 204 using Kezzler's technology.
- AccenturecorePartnership for enterprise-scale implementation of serialized QR code solutions. Accenture and Kezzler delivered industrial equipment tracking solution at enterprise scale for a multinational manufacturer.
- GS1 Standards OrganizationscoreKezzler is an active contributor to GS1 standards development including EPCIS 2.0, GS1 Digital Link, and Core Business Vocabulary. The company implements and promotes GS1 standards for traceability and product identification globally.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Kezzler competitors and assessment
Company assessmentBroad incumbents
- Avery Dennison: Global materials science and digital identification leader that owns atma.io, a connected-product cloud platform for traceability, DPP, and supply chain transparency. Directly comparable as an enterprise-grade serialization/digital product ID platform targeting the same F&B, apparel, and industrial customer base as Kezzler.
- Blue Yonder: Enterprise supply chain planning and execution platform (formerly JDA) with growing traceability and DPP capabilities via Luminate platform. Indirectly comparable as a larger SCM incumbent that can bundle traceability within a broader planning suite, creating cross-sell pressure on pure-plays like Kezzler.
- SAP: Global enterprise software incumbent with a Digital Product Passport application and supply chain traceability within its Business Technology Platform. Comparable as a potential end-to-end alternative for large enterprises already standardized on SAP ERP, representing both a competitor and a complement via partnership.
Direct peers
- TraceLink: SaaS provider of pharmaceutical and consumer goods supply chain serialization and traceability, built on GS1 EPCIS standards. Direct competitor in the pharma traceability market with Pfizer and other life sciences customers, and an overlapping FSMA 204 and DSCSA compliance value proposition.
- Antares Vision Group: Italian-listed provider of inspection, serialization, and traceability solutions for pharma and F&B, now part of the Marchesini Group. Comparable as a full-stack traceability platform with hardware-software offerings and direct overlap with Kezzler's pharma and food verticals.
- Optel Group: Canadian-headquartered track-and-trace and supply chain transparency provider serving pharma, F&B, and industrial customers. Comparable platform offering for serialization, traceability, and DPP enablement, with similar GS1 standards-based architecture.
- Systech (Dover Corporation): Serialization, traceability, and authentication solutions provider operating as part of Dover's marking and coding portfolio. Comparable in pharma and consumer goods serialization, with overlap on FSMA 204-style compliance use cases.
- rfxcel (Antares Vision): Supply chain serialization and traceability software provider, now part of Antares Vision Group. Comparable as a direct competitor in pharma and food traceability, with strong overlap on EPCIS-based serialization and FDA/EMA compliance use cases.
Emerging players
- Circulor: UK-based supply chain traceability platform focused on battery materials, automotive, and industrial use cases, with strong EU Battery Passport credentials. Comparable as an emerging DPP/DBP-focused competitor in the battery and industrial verticals, particularly relevant for Kezzler's DBP module positioning.
- OriginTrail: Decentralized knowledge graph protocol for supply chain interoperability and digital product passports. Comparable as a DPP/DBP-focused emerging player with growing traction in EU regulatory pilots (CIRPASS-2 ecosystem), competing for the same compliance-driven buyers as Kezzler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks3 records
Key highlights7 records
Customer concentration
Kezzler social profiles
Digital presenceKezzler compliance and trust
Trust signalCompliance2 records
Kezzler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kezzler leadership team
Management profileNumber of profiles
Profiles9 records
Kezzler subsidiaries and ownership
Company hierarchySubsidiaries4 records
Kezzler funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kezzler M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kezzler
What does Kezzler do?
Kezzler provides a cloud-native SaaS Connected Products Platform that assigns every product a unique digital identity using GS1 standards (EPCIS 2.0, GS1 Digital Link). The platform delivers serialization, end-to-end supply chain traceability, regulatory compliance (Digital Product Passport, Digital Battery Passport, FSMA 204), QR code-driven consumer engagement, and real-time analytics for global brands across food and beverage, consumer packaged goods, apparel, and batteries/machinery industries.
Is Kezzler a public or private company?
Kezzler is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kezzler founded?
Kezzler was founded in 2004. It employs 51 to 100 people.
Where is Kezzler based?
Kezzler is headquartered in Oslo, Norway, in the Europe region.
How does Kezzler make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services and QR Code & Digital Engagement Services.
Who are Kezzler's main competitors?
Broad incumbents on record are Avery Dennison, Blue Yonder and SAP. Direct peers are TraceLink, Antares Vision Group, Optel Group, Systech (Dover Corporation) and rfxcel (Antares Vision). Emerging players are Circulor and OriginTrail.
Does Kezzler have an API?
Yes. Kezzler provides a standards-based API infrastructure built on GS1 EPCIS 2.0, supporting REST APIs in JSON format. The platform enables connection to existing ERP, WMS, MES, IoT devices, and Battery Management Systems through standard APIs. Static model data is typically collected from ERP systems, while dynamic operational data flows on an ongoing basis from BMS. The platform operates as a non-disruptive layer on top of existing business-critical infrastructure.