What Peach & Lily does

Peach & Lily is a US-based K-beauty skincare brand founded in 2018 by CEO Alicia Yoon, operating a two-brand portfolio: the flagship Peach & Lily line positioned around the brand's signature Glass Skin aesthetic, and the Peach Slices sub-brand targeting problem-skin concerns (acne, redness, ingrown hair, snail-mucin repair). The company serves prestige skincare consumers seeking clinically-effective yet gentle formulations, sensitive-skin consumers, and problem-skin consumers, with products ranging from $4.99 acne spot dots to $285 anti-aging routine kits.

The product portfolio is built on proprietary formulation technology, most notably the MicroMimic Tri-Signal Complex combining biomimetic miniproteins (dual-enzyme-processed rice-derived peptide chains), 10+ million nano-encapsulated centella asiatica-derived exosomes, and phyto growth factors, alongside proprietary systems such as the L-Glutathione Brightening System (5,000 ppm), the Oxidative Defense Complex (Portulaca Oleracea, green tea, sulforaphane, panthenol, bisabolol), and ZincSync Tint Tech for mineral sunscreen aesthetics. Flagship SKUs include the Glass Skin Refining Serum, Wild Dew Treatment Essence, Matcha Pudding Antioxidant Cream, L-Glutathione Glow On Brightening Toner, Sun Cover Mineral Sunscreen and Beam Blocker Invisible Sunscreen, the MiniProtein Exosome Bioactive Ampoule, and Scar Remedy Silicone Gel, with documented clinical outcomes (e.g., 53% wrinkle reduction, 60% elasticity improvement, 95%–97% user-reported efficacy on brightening and scar products).

The business model combines direct-to-consumer e-commerce at peachandlily.com (including a subscription program with 10% recurring discount and free shipping above $50, and the Peach Perks loyalty program) with retail distribution anchored by Ulta Beauty — where Peach & Lily holds the second-largest prestige skincare brand position — and a Bergdorf Goodman K-Beauty pop-up for luxury-tier validation. The brand operates across 50+ shipping countries and entered Mexico in 2025 as its first major international retail market. The company is privately held and backed by Sandbridge Capital, with a current headcount in the 11–50 range.

Name

Peach & Lily

Legal name

Peach & Lily

Website

https://peachandlily.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Peach & Lily is a US-based K-beauty skincare brand founded in 2018 by Alicia Yoon, selling clinically-effective formulations direct-to-consumer and through retail partners including Ulta Beauty and Bergdorf Goodman, with a Peach Slices sub-brand for problem-skin consumers.

Ownership category

akta.pro rank

Product category

K-Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Sensitive Skin & Rosacea-Calming Treatments (HSALADAF), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Sun Care & After-Sun (Non-color) (CRADANAH)

Keywords

• K-beauty skincare
• Korean skincare products
• Beauty e-commerce
• Prestige skincare brand
• Sensitive skin care

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through peachandlily.com selling Peach & Lily branded skincare products directly to consumers with subscription options offering 10% recurring discounts.
2. Retail Distribution: Wholesale revenue through retail partners including Ulta Beauty where brand is the second-largest prestige skincare brand, and Bergdorf Goodman pop-ups.
3. Product Sales: One-time product purchases ranging from entry-level items ($4.99 acne spot dots) to premium products ($53 MiniProtein Ampoule), generating revenue from individual transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Peach & Lily designs, formulates, and sells clean, clinically-effective Korean skincare products under two sub-brands — Peach & Lily (gentle, performance-driven formulas anchored on the "Glass Skin" aesthetic) and Peach Slices (problem-skin solutions including acne, redness relief, snail mucin, and patch products). The company distributes through its own DTC website, subscription program (Peach Perks), and major retail partners including Ulta Beauty and Bergdorf Goodman.

Product overview

Peach & Lily is a clean, conscious K-beauty skincare brand founded in 2018 by Alicia Yoon that offers clinically-effective skincare combining potent actives with soothing botanicals. The portfolio includes two sub-brands: Peach & Lily (gentle yet effective formulas for all skin types focused on the signature Glass Skin aesthetic) and Peach Slices (problem-skin solutions including snail mucin, azelaic acid, and acne treatments). Key products include the Glass Skin Refining Serum, Matcha Pudding Antioxidant Cream, Wild Dew Treatment Essence, L-Glutathione Glow On Brightening Toner (5,000 ppm), two sunscreen options (Sun Cover Mineral SPF 30 and Beam Blocker Invisible SPF 30), the MiniProtein Exosome Bioactive Ampoule for anti-aging, Scar Remedy Silicone Gel, and comprehensive skincare kits. The brand positions itself as the original creator of the Glass Skin trend, emphasizing clean ingredients, cruelty-free formulations, and dermatologist approval.

Differentiator

Problem solved

Functional benefit

Brands

• Peach Slices: Problem Skin? No Problem. Easy, clinical solutions for tough skin issues. A sub-brand focused on acne, body breakout, oil control, and redness relief products.

Products and services

• Glass Skin Refining Serum Iconic best-selling serum designed to refine skin texture and deliver luminous, hydrated skin for the signature Glass Skin look.
• Matcha Pudding Antioxidant Cream Antioxidant-rich moisturizer featuring matcha that drenches skin in protective nutrients while delivering deep hydration.
• Wild Dew Treatment Essence Treatment essence positioned as the foundation of the Glass Skin routine, delivering intense hydration and skin refinement.
• L-Glutathione Glow On Brightening Toner Radiance-boosting toner super-concentrated with 5,000 ppm L-glutathione, licorice root, and vitamin C to visibly tackle discoloration and even skin tone without niacinamide.
• Sun Cover Mineral Sunscreen SPF 30 PA+++ 100% mineral filter broad-spectrum SPF 30 PA+++ sunscreen with non-nano zinc oxide, Oxidative Defense Complex, and ZincSync Tint Tech for a satin-soft finish without white cast.
• Beam Blocker Invisible Sunscreen SPF 30 PA+++ Truly invisible, weightless chemical sunscreen SPF 30 PA+++ with Oxidative Defense Complex that protects against UVA/UVB with a dewy Glass Skin glow and no white cast.
• MiniProtein Exosome Bioactive Ampoule Breakthrough anti-aging ampoule with MicroMimic Tri-Signal Complex combining biomimetic miniproteins, exosomes, and phyto growth factors to visibly improve collagen loss, reduce wrinkles, and enhance firmness.
• Scar Remedy Silicone Gel Clinically-proven scar treatment gel with 100% medical-grade silicone that visibly flattens and fades old and new raised scars on face and body.
• Power Calm Hydrating Gel Cleanser pH-balanced hydrating gel cleanser that respects the skin's natural ecosystem while deeply cleansing without stripping moisture.
• Peach Slices Ingrown Hair Treatment (Smoothing Solution) Targeted treatment for ingrown hairs that smooths skin and prevents bumps from shaving or waxing.
• Peach Slices Snail Rescue Line Complete snail mucin-based skincare line for problem skin including toner, mask, serum, moisturizer, and cleansing products that restore balance and hydration.
• Peach Slices Redness Relief Line Azelaic acid-based solutions for red, irritated skin including color-correcting moisturizer and soothing serum.
• Peach Slices Acne Line Clinical acne solutions including clarifying cleanser, exfoliating toner, spot dots, and treatment trios that clear and prevent breakouts.
• Peach Slices Patches (Acne Spot Dots, Nose Pore Patches, Deep Blemish Microdarts) Hydrocolloid and microdart technology patches for targeted acne spot treatment, pore care, and dark spot treatment.
• Glass Skin Collection Curated collection of essentials designed to achieve the signature Glass Skin look — healthy, hydrated, luminous skin with a glass-like reflection.
• Peach & Lily Skincare Kits Limited-edition sets and bundles including Glass Skin Discovery Kit ($65), Glass Skin Radiance Trio Bundle ($82), Anti-Aging Routine ($285), Glass Skin Facial Kit ($160), and various product duos and trios for targeted skincare routines.
• Peach Perks Subscription Membership Subscription membership offering 10% off every subscription order, free U.S. shipping, early access to product launches, surprise perks, and birthday offers at 15% or 20% off.

Quantifiable outcome

• 53% visible reduction in vertical wrinkles in 7 days with MiniProtein Exosome Bioactive Ampoule
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ulta BeautycoreChannel Partner/ Reseller/ DistributorMajor retail partnership where Peach & Lily is the second-largest prestige skincare brand. Ulta is competing with Sephora to secure exclusive sales agreements. K-beauty was a $2 billion industry in the US in mid-2025.
• MedicubeminorChannel Partner/ Reseller/ DistributorExclusive partnership with Ulta Beauty to offer Medicube brand products alongside Peach & Lily in K-beauty expansion.
• Olive YoungminorChannel Partner/ Reseller/ DistributorCompeting with Sephora to secure exclusive sales agreements ahead of Olive Young's US market entry. Represents competitive landscape in K-beauty retail.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Then I Met You: Korean-American founded K-beauty DTC and Sephora brand focused on ritual-driven skincare; emerging peer with comparable positioning to Peach & Lily's heritage K-beauty education and glass-skin routines but smaller scale.
• Medicube: K-beauty device-and-skincare brand that secured an exclusive Ulta Beauty partnership alongside Peach & Lily; positioned as a direct competitor within Ulta's K-beauty category expansion and overlapping device-plus-serum consumer with Peach & Lily shoppers.

Broad incumbents

• Laneige: K-beauty flagship brand of Amorepacific (parent of Sulwhasoo, Innisfree), sold globally at Sephora and department stores with strong hydration and water-science positioning; broader incumbent with much larger distribution and marketing budget but overlapping glass-skin / hydration narrative with Peach & Lily.
• Sulwhasoo: Amorepacific-owned luxury Korean skincare brand using proprietary ginseng and herbal complexes, sold at Bergdorf Goodman, Saks, and other luxury department stores; competes with Peach & Lily in the same Bergdorf K-beauty pop-up environment and on prestige-tier pricing.
• Amorepacific (parent of Laneige, Sulwhasoo, Innisfree): Korea's largest beauty conglomerate and a direct strategic incumbent across the prestige, masstige, and emerging K-beauty tiers; competes with Peach & Lily at multiple price points and channels and is currently expanding US presence ahead of Olive Young's stateside entry.

Direct peers

• COSRX: One of the most globally recognized Korean skincare brands (parent: COSRX Inc.), widely distributed at Sephora, Target, and Amazon with strong snail mucin and acne-treatment lines; directly comparable K-beauty competitor especially against Peach & Lily's Peach Slices sub-brand.
• Krave Beauty: Korean-American founded clean skincare brand focused on barrier repair and sensitive skin, sold at Sephora; comparable peer given shared K-beauty heritage, similar founder-led DTC origins, and overlapping sensitive-skin positioning.
• Tatcha: Japanese-inspired prestige skincare brand owned by Unilever, sold at Sephora and other retailers, with a similar positioning combining heritage Eastern beauty philosophy with clinical actives; directly comparable on price points, channel strategy, and target demographic.
• Drunk Elephant: Premium clean skincare brand known for biocompatible, sensitive-skin-friendly formulations with active ingredients; distributed through Sephora and owned by Shiseido, directly competing with Peach & Lily for the same prestige clean-skincare consumer and shelf space at major US retailers.
• Glow Recipe: Founded by two Korean-American women, Glow Recipe is a K-beauty-inspired prestige skincare brand sold at Sephora and other major retailers, with a similar fruit-forward, clean-positioning strategy to Peach & Lily and direct overlap on glass-skin-adjacent serums and moisturizers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/peachandlily
• Facebookfacebook.com/PeachAndLily
• Instagraminstagram.com/peachandlily/?hl=en
• TikToktiktok.com/@peachandlilyofficial
• Pinterestpinterest.com/peachandlily
• Xx.com/peachandlily
• LinkedInlinkedin.com/company/peach-and-lily

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peach & Lily