Pixpay
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Pixpay firmographics
Firmographics- Name
- Pixpay
- Legal name
- Pixpay
- Website
- https://pixpay.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pixpay industry classification
Industry- Product category
- Teen Banking
- NAICS
- Credit Card Issuing (522210)
- akta.pro primary industry
- Youth / Family Wallets & Allowance Payments (FSAMAEAK)
- akta.pro secondary industry
- Card Issuing & Program Management Platforms (BPAMAFAH)
Keywords
Where Pixpay is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Pixpay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription (Three-Tier): Pixpay generates recurring subscription revenue from three tiers — Start (€3.99/month), Classic (€5.99/month), and Premium (€9.99/month) — all billed monthly with no long-term commitment. Each tier unlocks additional features (customizable card designs, virtual cards, savings tools, AI, cashback). The primary revenue stream is these monthly fees paid by parents for their children's accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start: Core debit card + parent/teen apps + basic savings |
| Subscription | Monthly | Classic: Customizable card + virtual card + enhanced savings + AI |
| Subscription | Monthly | Premium: Full customization + cashback + priority support + no FX fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Pixpay product offering
Product offeringCore offering
Pixpay sells a subscription-based family financial platform centered on a Visa debit card and dual mobile applications (parent and teen) for children aged 8 and above. The core offering combines a physical and virtual payment card with parental controls, real-time spending notifications, scheduled allowance distribution, savings tools, and AI-driven financial coaching to help minors learn money management under parental supervision. The card is issued by IDT Services Limited in Malta and operates under SEPA rails provided by Modulr Finance in the Netherlands, with the platform distributed exclusively through the company's direct website and mobile app stores across France, Spain, and Italy.
Product overview
Pixpay is a unified family financial platform centered on a Visa debit card and dual mobile applications (one for teenagers, one for parents) designed for adolescents aged 8 and above. The core offering consists of three subscription tiers — Start (€3.99/month), Classic (€5.99/month), and Premium (€9.99/month) — each adding layers of card customization, virtual card access, savings tools, and AI-powered coaching. Pixpay Intelligence (AI companion for teen financial education) is bundled from the Classic tier upward. A complimentary Family Card extends the platform to parents. The ecosystem also includes the Teenage Lab research arm for adolescent financial behavior studies. Payments are accepted globally via Visa and mobile wallets (Apple Pay, Google Pay).
Differentiator
Problem solved
Functional benefit
Products and services
- Pixpay Teen Banking Subscription Family-focused payment card and mobile application platform designed for children aged 8 and above, combining a Visa debit card with dual parent and teen apps, real-time spending notifications, parental controls, scheduled allowance distribution, savings tools (cagnottes and coffre-fort), merchant category blocking, AI-driven financial coaching (Pixpay Intelligence), virtual and ephemeral cards, Apple Pay and Google Pay support, and multi-parent account access for up to six co-parents. Distributed via pixpay.fr and the iOS and Android app stores across France, Spain, and Italy, with the physical card issued by IDT Services Limited (Malta) and IBAN/SEPA access provided by Modulr Finance B.V. (Netherlands).
Quantifiable outcome
- 43% of Pixpay teens actively use savings features (cagnottes/coffre-fort)
- +4 more outcomes
Companies that use Pixpay
Customer profileSegments2 records
Ideal customer profiles2 records
Pixpay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Pixpay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- MastercampminorMastercamp is a summer camp provider for teens offering thematic programs including 'Les 10 choses à savoir faire' (10 things to know how to do). Pixpay partners with Mastercamp to deliver the financial literacy module, providing teens with hands-on education about pocket money management. This is a co-content development partnership aligned with Pixpay's financial education mission.
- IDT Services LimitedcoreIDT Services Limited is the electronic money institution that issues the Pixpay Visa card and provides the payment infrastructure. It is a regulated entity, authorized by the Malta Financial Services Authority (MFSA) under the Financial Institution Act (chapter 376 of Maltese law). Pixpay acts as an outsourcing service provider on behalf of IDT Services Limited. This is a foundational partnership — without IDT, Pixpay cannot issue cards or operate as a payment service.
- Modulr Finance B.V.coreModulr Finance B.V. provides Pixpay's IBAN accounts and SEPA payment network access. It is a Dutch electronic money institution licensed by De Nederlandsche Bank (DNB) under reference R182870. Pixpay accounts use IBANs provided by Modulr, enabling SEPA transfers, direct deposits, and European payment rails.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Pixpay competitors and assessment
Company assessmentDirect peers
- GoHenry: UK-based teen banking app and Pixpay's direct sister company within the Acorns portfolio. Offers a near-identical product (parent + teen app, Visa debit card, subscription tiers, financial education) targeting the same 6–18 age segment in the UK market.
- Greenlight: US-based fintech offering parent-controlled debit cards and financial education for kids and teens. Closely comparable business model (subscription tiers, parental controls, savings goals, investing for kids) and a benchmark for teen banking product design.
- Current: US fintech providing teen and family banking with parent-controlled debit cards, savings pods, and real-time notifications. Targets a similar demographic with a similar product feature set and is frequently benchmarked against Pixpay's model.
- Step: US teen banking app offering a parent-sponsored debit card and secured credit-building product for teens. Competes directly for the same parent-driven teen banking use case, with a focus on credit-history building as teens approach adulthood.
Broad incumbents
- Revolut (Revolut Junior): Global neobank that offers Revolut Junior, a teen/kids card product for existing Revolut adult customers. Pixpay and Revolut Junior target the same end-user (children of parents) but Revolut Junior is bundled into a much broader financial super-app rather than a standalone teen-focused subscription.
- Starling Bank (Kite): UK challenger bank that offers Starling Kite, a teen current account for 6–16-year-olds of Starling adult customers. Operates a similar parent-controlled debit card model but is bundled into the broader Starling banking ecosystem rather than sold as a standalone subscription.
- Bunq: Netherlands-based neobank offering family and youth accounts as part of its broader banking app. Overlaps with Pixpay on parent-controlled teen cards in the European market but competes from a generalist neobank position rather than a teen-specialist subscription.
Regional players
- Nickel: French low-cost account provider (owned by BNP Paribas) offering basic banking including minor accounts at tobacconist points of sale. Serves overlapping French families with a broader banking relationship rather than a teen-specialist product.
Others
- Acorns: US-based parent company of Pixpay (acquired Pixpay in 2024). While not a direct product competitor (Acorns focuses on micro-investing and family finance in the US), it is Pixpay's corporate parent and shapes Pixpay's strategic direction, capital allocation, and global product roadmap.
Emerging players
- Kard: France-based emerging fintech offering teen and family banking with a subscription debit card model closely aligned with Pixpay's approach. A direct French competitor with overlapping positioning, likely competing for the same parent-buyer in France.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Pixpay social profiles
Digital presencePixpay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixpay leadership team
Management profileNumber of profiles
Profiles1 record
Pixpay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixpay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixpay
What does Pixpay do?
Pixpay sells a subscription-based family financial platform centered on a Visa debit card and dual mobile applications (parent and teen) for children aged 8 and above. The core offering combines a physical and virtual payment card with parental controls, real-time spending notifications, scheduled allowance distribution, savings tools, and AI-driven financial coaching to help minors learn money management under parental supervision. The card is issued by IDT Services Limited in Malta and operates under SEPA rails provided by Modulr Finance in the Netherlands, with the platform distributed exclusively through the company's direct website and mobile app stores across France, Spain, and Italy.
Is Pixpay a public or private company?
Pixpay is a private company. It is classified as corporate owned and is currently operating.
When was Pixpay founded?
Pixpay was founded in 2018. It employs 11 to 50 people.
Where is Pixpay based?
Pixpay is headquartered in Paris, France, in the Europe region.
How does Pixpay make money?
One revenue line is on record: monthly Subscription (Three-Tier).
Who are Pixpay's main competitors?
Direct peers on record are GoHenry, Greenlight, Current and Step. Broad incumbents are Revolut (Revolut Junior), Starling Bank (Kite) and Bunq. Nickel is listed as a regional player. Acorns is listed as an others. Kard is listed as an emerging player.
Does Pixpay have an API?
No public API is recorded for Pixpay.
What industry is Pixpay in?
Pixpay's product category is Teen Banking. Its primary akta.pro industry code is FSAMAEAK, Youth / Family Wallets & Allowance Payments, with a secondary code of BPAMAFAH, Card Issuing & Program Management Platforms. Its NAICS code is 522210.