Redirect Health
Redirect Health is a Scottsdale-based Third-Party Administrator that operates healthcare plans across all 50 US states, providing subscription-based plans, care navigation, and bill advocacy to employer clients in brokerage, logistics, and professional services.
- Company typePrivate
- Founded2013
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Redirect Health does
Redirect Health is a healthcare administration and technology company founded in 2013 and headquartered in Scottsdale/Phoenix, Arizona. It operates as a Third-Party Administrator (TPA) and manages healthcare plans across all 50 US states, serving both enterprise employers and small-to-medium businesses across industries including brokerage, logistics, marketing, and professional services. The company was founded by Dr. David Berg (CEO), Dr. Janice Johnston (CMO), and Paul Johnson (President).
The company's core products include the Redirect Health Member App for 24/7 care navigation, subscription-based healthcare plans with $0 copays for routine care, EverydayCARE membership with provider network access, ExtraHelp (member support), and Impact Together (holistic support). Its distribution platform includes Redirect Connect, a Managing General Agent for self-funded ERISA health plans, and Redirect Health Administration as the underlying TPA entity. Provider access is delivered through a partnership with PHCS (MultiPlan), granting members access to 700,000+ providers nationwide. No public APIs, AI/ML modalities, or proprietary models are disclosed; the technology stack centers on the member mobile app, care coordination platform, and bill advocacy tools.
The business model is primarily subscription-based, generating revenue through TPA fees, MGA commissions on self-funded ERISA plans, and membership subscriptions. The company reports $250M+ in cumulative member medical bill savings, 3.5M appointments scheduled, and a 4.6 Google member satisfaction rating, with one broker partner reportedly achieving a 240% enrollment spike. Despite operating at multi-state scale with 101–250 employees, Redirect Health has disclosed only $2M in equity funding (2018), suggesting the business has been largely self-funded or cash-flow positive.
Redirect Health firmographics
Firmographics- Name
- Redirect Health
- Legal name
- Redirect Health
- Website
- https://redirecthealth.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Redirect Health is a Scottsdale-based Third-Party Administrator that operates healthcare plans across all 50 US states, providing subscription-based plans, care navigation, and bill advocacy to employer clients in brokerage, logistics, and professional services.
- Ownership category
- akta.pro rank
Redirect Health industry classification
Industry- Product category
- Healthcare Benefits Administration
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Health and Welfare Funds (525120)
- SIC
- Hospital & Medical Service Plans (6324), Services-Health Services (8000)
- akta.pro primary industry
- Care Management & Population Health Program Administration (HLAEALAG)
- akta.pro secondary industries
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK), Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ)
Keywords
Where Redirect Health is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Redirect Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Membership Plans: Redirect Health offers subscription-based healthcare plans with fixed monthly prices. Plans feature $0 copays for routine care and low deductibles for hospitalization, providing comprehensive benefits for a predictable monthly cost.
- Third-Party Administration Services: Redirect Health Administration provides TPA services including billing and claims administration for self-funded ERISA plans, fully insured plans, and HRA administration, as well as COBRA administration and benefit bundling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business healthcare plans with comprehensive benefits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Redirect Health product offering
Product offeringCore offering
Redirect Health offers subscription-based healthcare plans for employers and individuals/families, combining a member mobile app with 24/7 care navigation, $0 copays for routine care, low deductibles for hospitalization, and direct medical bill advocacy. As a Third-Party Administrator (TPA), the company operates in all 50 U.S. states, partners with over 700,000 providers via the PHCS network, and provides self-funded ERISA, fully insured, and HRA administration through its Redirect Health Administration subsidiary.
Product overview
Redirect Health offers a unified healthcare platform combining an AI-assisted member mobile app with comprehensive health benefit plans. The core offering consists of the Redirect Health Member App for 24/7 care navigation, paired with healthcare plans for businesses and individuals featuring $0 copays and low deductibles. The ecosystem includes subsidiary brands: Redirect Connect (Managing General Agent for self-funded ERISA plans and ACA-compliant group coverage) and Redirect Health Administration (TPA for claims and billing management). Add-on support services include ExtraHelp (member assistance) and Impact Together (holistic support during medical challenges). EverydayCARE membership provides access to a national provider network of 700,000+ doctors through the PHCS network.
Differentiator
Problem solved
Functional benefit
Products and services
- Redirect Health Healthcare Plans Health benefit plans for businesses and individuals/families featuring $0 copays for routine care, low deductibles for hospitalization, and fixed low monthly pricing with care consultant access; designed to reduce employer healthcare costs and provide affordable coverage to consumers nationwide.
- Redirect Health Member App Mobile application that guides members through their healthcare journey, enabling 24/7 contact with care teams, virtual and in-office scheduling, lab results access, and follow-up management. Available on iOS and Android for all Redirect Health plan members.
- Redirect Connect Managing General Agent program that connects independent insurance brokers and employers to Redirect Health medical plans, offering ACA-compliant group health plans with no medical underwriting and providing brokers with training, education, and support.
- Redirect Health Administration (RDA) Third-Party Administrator (TPA) providing billing and claims administration for self-funded ERISA plans, fully insured plans, HRA administration, COBRA administration, benefit bundling, and enrollment assistance for employer-sponsored health plans.
- EverydayCARE Care membership program providing access to Arizona Valleywide Medical Centers and the national provider network of 700,000+ providers for in-person visits when virtual care alone is insufficient; complements the virtual-first member experience.
Quantifiable outcome
- Over $250 Million saved on medical bills for members
- +4 more outcomes
Companies that use Redirect Health
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Redirect Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Redirect Health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PHCS (MultiPlan)corePHCS (MultiPlan) network partnership providing access to over 700,000 healthcare providers nationwide. This enables Redirect Health to offer open network plans allowing members to continue seeing their existing providers when in-person care is needed.
- Arrowhead Health CenterscoreRedirect Health was founded by the same physicians who founded Arrowhead Health Centers. Arrowhead provides in-person medical and surgical centers throughout the Phoenix Valley, complementing Redirect Health's virtual care model with brick-and-mortar facilities.
- AZ Medical CenterscoreArizona-based medical center network providing in-person healthcare access for Redirect Health members in the Phoenix area. Offers primary care, pain and injury management, rehabilitation, cardiology, and other specialties.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Redirect Health competitors and assessment
Company assessmentDirect peers
- Maestro Health: Third-party administrator offering self-funded plan management, benefits administration, and clinical navigation for employers. Overlaps Redirect Health on TPA services and care advocacy, though more enterprise-oriented and broader in benefits scope.
- Collective Health: Tech-enabled employer health benefits platform offering integrated plan administration, navigation, and provider network access to self-funded employers. Closely matches Redirect Health's self-funded TPA + care coordination model, though more venture-capitalized and focused on mid-to-large employers.
- Centivo: Health plan administrator for employers built around a curated provider network and primary-care-led navigation — directly comparable to Redirect Health's model of proactive care guidance, bill advocacy, and lower-cost alternatives to traditional carriers.
- Sana Benefits: Modern employer health benefits provider offering affordable self-funded plans with concierge-style member support. Competes with Redirect Health for the same SMB and mid-market employer segment with a similar cost-transparency and care-navigation pitch.
Broad incumbents
- Surest (UnitedHealth Group): UnitedHealth Group's transparent-pricing employer health plan product that eliminates copays/coinsurance in favor of flat-dollar pricing — a structural analogue to Redirect Health's $0-copay, low-deductible model, backed by Optum's national network.
- Evolent Health: Value-based care and population health company serving health plans and providers — overlaps Redirect Health's care management and population health orientation at a larger enterprise scale.
- UnitedHealthcare (Optum): Largest US health insurer and benefits administrator with Optum's owned provider and care management assets. Competes with Redirect Health across both self-funded and fully insured employer segments.
- Oscar Health: Tech-led individual and small-group health insurer with strong care navigation and +Oscar B2B platform. Comparable to Redirect Health in tech-enabled member experience but operates as a licensed insurer rather than a TPA.
- Anthem Blue Cross Blue Shield: Major incumbent carrier with significant employer group footprint, increasingly competing on cost transparency and digital navigation. Represents the status-quo competitor Redirect Health explicitly positions against.
Others
- MultiPlan (PHCS network): Indirect ecosystem partner — the PPO/network provider whose PHCS network is the backbone of Redirect Health's 700,000+ provider footprint. Not a direct competitor but a critical infrastructure dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redirect Health social profiles
Digital presenceRedirect Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redirect Health leadership team
Management profileNumber of profiles
Profiles9 records
Redirect Health subsidiaries and ownership
Company hierarchySubsidiaries2 records
Redirect Health funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redirect Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redirect Health
What does Redirect Health do?
Redirect Health offers subscription-based healthcare plans for employers and individuals/families, combining a member mobile app with 24/7 care navigation, $0 copays for routine care, low deductibles for hospitalization, and direct medical bill advocacy. As a Third-Party Administrator (TPA), the company operates in all 50 U.S. states, partners with over 700,000 providers via the PHCS network, and provides self-funded ERISA, fully insured, and HRA administration through its Redirect Health Administration subsidiary.
Is Redirect Health a public or private company?
Redirect Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redirect Health founded?
Redirect Health was founded in 2013. It employs 101 to 250 people.
Where is Redirect Health based?
Redirect Health is headquartered in Scottsdale, United States, in the North America region.
How does Redirect Health make money?
Two revenue lines are on record. Healthcare Membership Plans are the primary driver. The others are third-Party Administration Services.
Who are Redirect Health's main competitors?
Direct peers on record are Maestro Health, Collective Health, Centivo and Sana Benefits. Broad incumbents are Surest (UnitedHealth Group), Evolent Health, UnitedHealthcare (Optum), Oscar Health and Anthem Blue Cross Blue Shield. MultiPlan (PHCS network) is listed as an others.
Does Redirect Health have an API?
No public API is recorded for Redirect Health.
What industry is Redirect Health in?
Redirect Health's product category is Healthcare Benefits Administration. Its primary akta.pro industry code is HLAEALAG, Care Management & Population Health Program Administration, with a secondary code of HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA). Its NAICS code is 524292 and its SIC code is 6324.