Electric Feel Ventures

Name

Electric Feel Ventures

Legal name

Electric Feel Entertainment

Website

https://electricfeelent.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

akta.pro secondary industries

Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Venture capital investing
• Consumer tech investment
• CPG startup funding
• Brand partnership services
• Early-stage startup backing

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Management Services: Professional career representation including long-term strategy, contract negotiation, brand development, tour and release planning, partnership structuring, and global growth strategy
2. Record Label Services: Music production, recording, marketing, promotion, distribution coordination, and release strategy for recorded music across digital and physical platforms
3. Music Publishing Administration: Publishing administration, songwriter representation, catalog development, copyright management, royalty administration, licensing coordination, and intellectual property protection
4. Studio Services: Professional recording studio facilities, music production services, songwriting sessions, audio engineering, and creative development
5. Ventures and Brand Partnerships: Strategic brand partnerships, investment collaboration, and business development services connecting artists with companies across technology, consumer products, and culture-driven industries

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Electric Feel Ventures (EFV) is the venture capital arm of Electric Feel Entertainment, focused on early-stage consumer packaged goods (CPG) and consumer technology startups. EFV deploys strategic capital and facilitates brand partnerships that connect portfolio companies with the parent entertainment platform's artist roster, music IP, and global consumer reach. Investments are typically co-led with other consumer-focused venture firms and strategic operators.

Product overview

Electric Feel is a full-service entertainment management and music company operating as a vertically integrated entertainment platform. The company provides six interconnected service divisions: EF Management (artist management and career representation), EF Records (record label services with production, marketing, and distribution), EF Publishing (music publishing administration and copyright management), EF Studios (recording facilities and audio engineering in Los Angeles, Miami, Nashville, and Germany), EF Europe (European market operations), and EF Ventures (strategic brand partnerships and venture investment). The platform supports talent across all stages of development from creative production and rights management to global release strategy and commercial partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• EF Ventures Strategic brand partnerships, venture investment, and business development services connecting artists and creative entrepreneurs with companies across technology, consumer products, and culture-driven industries. EFV provides capital, brand-partnership structuring, and access to the Electric Feel Entertainment platform for portfolio companies.

Quantifiable outcome

• 215B+ total streams across roster
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Play It Again SamminorStrategic or Co-development PartnerRecord label that signed Massive Attack for new music release
• Louis BellcoreStrategic or Co-development PartnerJoint publishing venture 'Electric Bell' between Louis Bell and Electric Feel for publishing administration
• Distribution PartnerscoreChannel Partner/ Reseller/ DistributorEstablished distribution partnerships across digital and physical platforms for music releases

Scale indicators7 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Roc Nation: Jay-Z-founded vertically integrated entertainment company offering artist management, record label, publishing, and brand partnerships. Closely comparable to Electric Feel's full-service, founder-led entertainment platform and competing for the same tier of artists.
• Full Stop Management: Boutique artist management firm representing major pop and rock artists. Direct competitor for artist management deals, particularly in the indie-leaning, A-list segment where Electric Feel also competes.
• Primary Wave Music Publishing: Independent music publishing and talent management company with a celebrity-driven acquisition strategy. Directly comparable to Electric Feel Publishing and EF Management in signing songwriters, producers, and artist-writers.
• Maverick (Madonna's company): Artist-founded vertically integrated entertainment platform spanning management, label, and publishing. Highly comparable operating model to Electric Feel's six-division structure and competing in the same founder-led premium-artist segment.
• Big Machine Records: Independent record label and publishing group with strong Nashville presence. Comparable to EF Records, EF Publishing, and the Nashville studio operation in country and pop/crossover artist development.

Broad incumbents

• Republic Records: One of the world's largest independent record labels (Universal-owned) operating at vastly greater scale across recorded music, publishing, and management. Comparable in label-services and A&R function, but with much deeper capital and distribution.
• Interscope Records: Major Universal-owned record label representing many of the same genre-leading artists (including Post Malone's catalog history). Provides label-services and A&R competition for Electric Feel's roster ambitions.
• Sony Music Entertainment: One of the three major record labels, operating at unmatched scale across recorded music, publishing, and management. Competes for top-tier artist signings that Electric Feel targets and is the natural acquirer/partner for any independent at scale.
• Warner Music Group: Major record label and music services company. Competitor for distribution partnerships, label services, and artist signings; also a potential strategic acquirer of independent platforms at scale.

Emerging players

• FactoryMade: Entertainment and consumer-brand CVC that invests in culture-driven and celebrity-adjacent CPG/consumer companies. Closest comparable in strategic role to Electric Feel Ventures' CPG/consumer-tech investing thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/electricfeelent

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments51 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Feel Ventures