Escala Medical
Escala Medical is a privately held Israeli medical device company that develops and commercializes Mendit, a sterile, single-use, disposable incision-free device for pelvic organ prolapse repair, sold to urogynecologists and outpatient centers in the US, with Europe and Southeast Asia expansion underway.
- Company typePrivate
- Founded2012
- HeadquartersMisgav, Israel
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Escala Medical does
Escala Medical Ltd. is a privately held Israeli medical device company founded around 2012 and headquartered in Misgav, Israel, with US commercial operations run through its wholly owned subsidiary Escala Medical Inc. in Bethlehem, Pennsylvania. The company is incubated within the Trendlines Group ecosystem and backed by the European Innovation Council Fund alongside private investors.
Escala's single core product is the Mendit device (formerly branded Apyx), a sterile, single-use, disposable surgical system for incision-free repair of pelvic organ prolapse (POP). The device works by finger-guided deployment of a nitinol (nickel-titanium alloy) anchor into the sacrospinous ligament to provide apical suspension support, completed in a three-step procedure (Position, Deploy, Secure) that takes 5-8 minutes on average under local anesthesia in an outpatient setting. A distinctive feature is the universal retriever applicator, which the company describes as the only such device on the market for removing or repositioning a suboptimally placed anchor. Mendit is FDA-cleared and reimbursed as a per-procedure hardware sale to physicians, urogynecologists, and outpatient centers, with CE certification under EU MDR 2017/745 in progress.
Escala monetizes Mendit through per-procedure hardware sales complemented by physician training and medical education services. Go-to-market combines a US direct sales force led by a Chief Commercial Officer, a new Southeast Asia distribution agreement, and a planned direct entry into Europe once CE marking is secured. The company sells primarily to pelvic reconstructive surgeons and urogynecologists, with the procedure positioned to expand POP treatment to early-stage patients who are not yet surgical candidates. Target customers include adult female POP patients across all severity stages, outpatient and ambulatory surgery centers, and physician practices seeking a minimally invasive, reimbursable alternative to traditional POP surgery.
Escala Medical firmographics
Firmographics- Name
- Escala Medical
- Legal name
- Escala Medical Ltd.
- Website
- https://escalamedical.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Escala Medical is a privately held Israeli medical device company that develops and commercializes Mendit, a sterile, single-use, disposable incision-free device for pelvic organ prolapse repair, sold to urogynecologists and outpatient centers in the US, with Europe and Southeast Asia expansion underway.
- Ownership category
- akta.pro rank
Escala Medical industry classification
Industry- Product category
- Pelvic Organ Prolapse Repair Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)
- akta.pro secondary industry
- Minimally Invasive Gynecologic Surgery (Laparoscopy/Hysteroscopy) (HLAKAJAF)
Keywords
Where Escala Medical is headquartered
LocationHeadquarters
- HQ city
- Misgav
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Escala Medical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Single-use Mendit device sales: Revenue from sale of the sterile, single-use, disposable Mendit device to physicians, outpatient centers, and hospitals. The device is described as reimbursable, enabling physicians to expand their practice offerings. One-time hardware sale per procedure performed.
- Physician training and medical education services: Procedure training, video tutorials, and ongoing medical education for surgeons and urogynecologists adopting the Mendit procedure, supported by a dedicated [email protected] channel and the company's Videos & Tutorials resource center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Reimbursable per-procedure hardware (not publicly disclosed) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Escala Medical product offering
Product offeringCore offering
Escala Medical designs, manufactures, and commercializes the Mendit device — a sterile, single-use, disposable surgical system that enables incision-free pelvic organ prolapse (POP) repair. The device anchors sutures to pelvic-floor ligaments (e.g., the sacrospinous ligament) to provide apical suspension support via a finger-guided applicator that deploys a nitinol anchor in three steps, completed in minutes under local anesthesia in an outpatient setting. It is FDA-cleared, sold per procedure to physicians, outpatient centers, and hospitals as a reimbursable hardware item, and supported by physician training and medical education services.
Product overview
Escala Medical offers a single core product — the Mendit device (formerly branded Apyx) — a sterile, single-use, disposable, FDA-cleared system for incision-free surgical repair of pelvic organ prolapse (POP). The offering is not a platform-plus-modules architecture; rather, it is one unified product supported by procedure-training resources (physician videos, step-by-step outpatient workflow) and clinical evidence. Mendit is positioned as a quick (under 10 minutes) outpatient procedure that restores pelvic organ function for women at all stages of POP and is designed to be reimbursable.
Differentiator
Problem solved
Functional benefit
Brands
- Mendit: FDA-cleared, incision-free, single-use disposable medical device system for the surgical repair of pelvic organ prolapse (POP) in adult female patients.
Products and services
- Mendit (formerly Apyx) Mendit is a sterile, single-use, disposable surgical system that enables incision-free pelvic floor repair for pelvic organ prolapse (POP). It anchors sutures to pelvic-floor ligaments (e.g., the sacrospinous ligament) to provide apical suspension support, allowing physicians to complete a POP repair in minutes via a finger-guided applicator, deployable nitinol anchor, and securing "button," with a universal retriever for anchor removal/repositioning. Sold to urogynecologists, OB/GYNs, pelvic reconstructive surgeons, outpatient centers, and hospitals as a reimbursable per-procedure hardware item.
Quantifiable outcome
- Deployment in 1.7 minutes per anchor (avg) and 5-8 minutes per procedure
- +5 more outcomes
Companies that use Escala Medical
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Escala Medical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Escala Medical partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MedNet EC-REP III GmbHcoreMedNet EC-REP III GmbH (Borkstraße 10, 48163 Münster, Germany; SRN: DE-AR-000011191) acts as Escala's European Authorized Representative under EU MDR 2017/745, and is the contact for serious incident reporting within the European Union.
- Robert D. Auerbach, M.D. (Board Chair)
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Escala Medical competitors and assessment
Company assessmentBroad incumbents
- Coloplast: Global medtech incumbent with a dedicated pelvic organ prolapse and stress urinary incontinence portfolio (e.g., Restorelle mesh, Altis sling), directly competing with Escala in the POP repair category with much broader resources.
- Boston Scientific: Large diversified medtech with a women's health / pelvic floor repair portfolio (including Xenform and Capio suture-based products) that competes with Mendit in POP repair and offers established surgeon relationships globally.
- Ethicon (Johnson & Johnson): J&J's surgical devices arm and the legacy leader in women's health surgery, with Gynecare POP mesh and suture-based prolapse repair systems that are the dominant incumbent offerings Escala must displace.
- CooperSurgical: Women's health medical device specialist (subsidiary of CooperCompanies) with a broad portfolio including POP repair products, and Escala's board chair is a former CooperSurgical president, making it both a potential acquirer and direct competitive comparable.
- Cook Medical: Privately held medical device manufacturer with a long-standing pelvic floor repair and colpopexy suture-anchor product line that overlaps with Mendit's trans-vaginal sacrospinous ligament fixation approach.
- Hologic: Major women's health medtech with surgical and diagnostic offerings for gynecologists, including pelvic floor repair products and a large GYN-focused sales force that could compete with or partner alongside Escala.
- Endo International (Paragon Healthcare / Women's Health): Specialty pharmaceutical and medical device company that historically competed in women's pelvic health and incontinence treatments, representing the type of large established player Escala faces in the POP market.
Direct peers
- Caldera Medical: Women's pelvic health medical device company focused on surgical mesh and sling products for stress urinary incontinence and pelvic organ prolapse, directly competing with Escala in the same clinical use case and surgeon customer base.
Emerging players
- May Health: Emerging women's health startup developing a novel treatment for PCOS-related infertility; shares Escala's focus on underserved women's health conditions and has overlapping board representation (Dr. Auerbach).
Regional players
- Axonics: Developer of sacral neuromodulation and Bulkamid bulking agent for stress urinary incontinence, addressing the same urogynecology specialist customer base as Escala though with a different mechanism of action.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Escala Medical social profiles
Digital presenceEscala Medical compliance and trust
Trust signalCompliance2 records
Escala Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Escala Medical leadership team
Management profileNumber of profiles
Profiles11 records
Escala Medical subsidiaries and ownership
Company hierarchySubsidiaries1 record
Escala Medical funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Escala Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Escala Medical
What does Escala Medical do?
Escala Medical designs, manufactures, and commercializes the Mendit device — a sterile, single-use, disposable surgical system that enables incision-free pelvic organ prolapse (POP) repair. The device anchors sutures to pelvic-floor ligaments (e.g., the sacrospinous ligament) to provide apical suspension support via a finger-guided applicator that deploys a nitinol anchor in three steps, completed in minutes under local anesthesia in an outpatient setting. It is FDA-cleared, sold per procedure to physicians, outpatient centers, and hospitals as a reimbursable hardware item, and supported by physician training and medical education services.
Is Escala Medical a public or private company?
Escala Medical is a private company. It is classified as venture growth investor backed and is currently operating.
When was Escala Medical founded?
Escala Medical was founded in 2012. It employs 1 to 10 people.
Where is Escala Medical based?
Escala Medical is headquartered in Misgav, Israel, in the Middle East region.
How does Escala Medical make money?
Two revenue lines are on record. Single-use Mendit device sales are the primary driver. The others are physician training and medical education services.
Who are Escala Medical's main competitors?
Broad incumbents on record are Coloplast, Boston Scientific, Ethicon (Johnson & Johnson), CooperSurgical, Cook Medical, Hologic and Endo International (Paragon Healthcare / Women's Health). Caldera Medical is listed as a direct peer. May Health is listed as an emerging player. Axonics is listed as a regional player.
Does Escala Medical have an API?
No public API is recorded for Escala Medical.
What industry is Escala Medical in?
Escala Medical's product category is Pelvic Organ Prolapse Repair Devices. Its primary akta.pro industry code is HLAHADAA, Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS), with a secondary code of HLAKAJAF, Minimally Invasive Gynecologic Surgery (Laparoscopy/Hysteroscopy). Its NAICS code is 339112 and its SIC code is 3842.