Laws Whiskey

Name

Laws Whiskey

Legal name

Gargoyle Enterprises, Inc.

Website

https://lawswhiskeyhouse.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Craft Whiskey Distillery

NAICS

Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft whiskey distillery
• Bourbon and rye
• Heirloom grain spirits
• Sour mash whiskey
• Distillery tours

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Whiskey Bottle Sales: Direct sales of bottled whiskeys including Four Grain Bourbon, San Luis Valley Rye, limited releases, and specialty expressions through online shop and at the distillery.
2. Distillery Tours and Tastings: Revenue from guided distillery tours ($25 per person), sensory bar tastings, and specialized experiences including private barrel warehouse tours with Head Distiller.
3. Cocktail Lounge: Sales of crafted cocktails, whiskey flights, and spirit tastings at the Whiskey Sanctuary cocktail lounge in Denver.
4. Event Hosting: Revenue from private events, corporate bookings, and special tasting events at the Whiskey Sanctuary venue.
5. Wholesale Distribution: Sales through distributor network across 22 US states and Canada, including Republic National Distributing Co, Breakthru Beverage Group, and others.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Laws Whiskey House is a Colorado-based craft distillery that mills heirloom grains (wheat, barley, rye, and corn) sourced from two Colorado family farms to produce grain-forward, terroir-driven American whiskeys including bourbon, rye, wheat whiskey, and American single malt. Products are aged at high Colorado elevation in charred oak barrels using open-air sour mash fermentation. Beyond spirits, the company operates The Whiskey Sanctuary, a visitor center and cocktail lounge in Denver offering distillery tours, tastings, and private events.

Product overview

Laws Whiskey House is a Colorado whiskey distillery producing grain-forward, terroir-driven American whiskeys. Their product portfolio centers on Four Grain Bourbon (with bonded and cask strength variants), San Luis Valley Rye whiskeys (straight, bonded, and cask expressions), and specialty limited releases. The Origins Series features annual experimental releases including MOSAIC American Single Malt, while the Headwaters Series focuses on water conservation with Colorado and Rio Grande River editions. They also produce specialty spirits including Kunz Plum Brandy, Poirier Amaro, Marianne's Promise Rum, and Agave Blanco. Beyond spirits, they operate The Whiskey Sanctuary visitor center and cocktail lounge in Denver, offering distillery tours, private events, and a curated cocktail program. Their products are sold online, through select retailers, and via distribution partnerships across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Four Grain Straight Bourbon Flagship four grain bourbon made with 60% corn, 20% heirloom wheat, 10% heirloom rye, and 10% heirloom malted barley from two Colorado family farms. Aged 4+ years in new 53-gallon charred oak barrels at 47.5% ABV.
• Four Grain Bottled in Bond Bourbon First bonded bourbon in Colorado history, meeting Bottled in Bond Act of 1897 requirements. Aged 7+ years in federally bonded rickhouse at 50% ABV.
• Four Grain Straight Cask Bourbon Cask strength expression of Four Grain Bourbon, bottled at cask strength. Mash bill: 60% corn, 20% heirloom wheat, 10% heirloom rye, 10% heirloom malted barley.
• Founder's Select Colorado Straight Bourbon Bold yet approachable addition to the Four Grain Bourbon lineup. Aged 4+ years at 45% ABV, positioned as an introduction to the Laws portfolio of grain-forward, Colorado terroir-driven whiskey.
• San Luis Valley Straight Rye 100% heirloom rye whiskey from San Luis Valley grown at 7,400 feet elevation. Semi-wild rye grain cultivated by the Cody family since the 1930s. Terroir-driven straight rye whiskey.
• San Luis Valley Bottled in Bond Rye First rye whiskey to be Bottled in Bond in Colorado history. Made from San Luis Valley rye grains of single season. Mash bill: 95% heirloom rye, 5% heirloom barley. Aged 10+ years at 50% ABV.
• San Luis Valley Straight Cask Rye Cask strength expression of San Luis Valley Rye, with individual barrels selected and married at cask strength. Aged 4+ years in new 53-gallon oak barrels.
• Centennial Straight Wheat Whiskey 100% Centennial Wheat whiskey made from heirloom spring soft white varietal grown by the Cody family in San Luis Valley. First Colorado-made wheat whiskey to meet Bottled in Bond standards. Aged 7+ years.
• Origins Series Annual limited release series celebrating whiskey craftsmanship with experimental expressions including MOSAIC (American Single Malt), INTENTION, CORNERSTONE, SUPER WHEATER, and ORIGINS expressions from original 2011 barrels.
• Headwaters Series Limited release series dedicated to water sustainability and Colorado river conservation. Includes Colorado River and Rio Grande River editions. 10% of proceeds donated to conservation organizations.
• Henry Road American Single Malt American Single Malt expression named after a rural road alongside Colorado barley fields. First official American Single Malt designation following ASMWC ratification. Uses rare heirloom barley rescued from extinction. Aged 7-11 years.
• Ralphie's Reserve Straight Bourbon Official whiskey of CU Athletics. Distilled from heirloom Colorado grains and proofed with water from El Dorado Springs. Supports the Ralphie Live Mascot Program.
• Black & Gold Select Bourbon Limited-edition collaboration with CU Athletics. Selected by Founder Al Laws and Head Blender James Kunz at Folsom Field. Aged 5-10 years. Supports student-athletes across all 11 collegiate sports.
• Kunz Plum Brandy Fruit-forward brandy created by Head Blender James Kunz, inspired by traditional European brandies. Aged 3 years in used Laws Whiskey barrels with stone fruit and oak notes.
• Poirier Amaro Herbal digestif created by Head Distiller Sam Poirier, inspired by traditional Italian liqueurs. Aged 3 years in used Laws Whiskey barrels with floral and botanical notes.
• Marianne's Promise Rum Craft rum created by Founder Al Laws as a promise to his wife Marianne. Available at the Laws Whiskey Sanctuary and featured in the Jungle Bird cocktail.
• Agave Blanco 100% Weber Blue Agave spirit crafted for Denver's climate. Available in a stainless steel version and an expression aged in Laws Bourbon barrels with French oak and mesquite wood.
• Whiskey Sanctuary Visitor Center and Cocktail Lounge Visitor center and cocktail lounge located at 80 W. Arkansas Ave, Denver, Colorado. Features Whiskey Church with Gothic windows, cocktail lounge with mountain views, and spiral staircase mimicking a barrel interior. Offers bottle sales, exclusive distillery-only releases, and merchandise.
• Distillery Tours Guided distillery tours starting at $25 per person for general public (max 10 guests). Tours include the Whiskey Church, courtyard by grain silos, production facility, and a guided tasting at the sensory bar. Private tours are also available with the Head Distiller or Head Blender, including Private Barrel Warehouse Tours.
• Private Events Private event bookings at The Laws Whiskey Sanctuary, including private barrel warehouse tours with the Head Distiller. Contact via [email protected] for inquiries.

Quantifiable outcome

• 91 score from Whisky Advocate for 7-year-old San Luis Valley Bonded (Batch 5)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• University of Colorado AthleticscoreStrategic or Co-development PartnerLaws Whiskey House is the Official Whiskey of CU Athletics. Partnership includes Ralphie’s Reserve Bourbon (supporting Ralphie Live Mascot Program) and Black & Gold Select (supporting student-athletes). Al Laws and Head Blender James Kunz select blends at Folsom Field annually.
• Rio Grande Headwaters Restoration ProjectminorStrategic or Co-development Partner10% of proceeds from Headwaters Series Rio Grande Edition go directly to the Rio Grande Headwaters Restoration Project working to restore and protect the Rio Grande Basin in Colorado.
• South Platte RenewminorStrategic or Co-development PartnerPartnership with local wastewater facility South Platte Renew to extract nitrogen from liquid waste produced during distillation, helping reduce mineral content in reclaimed water discharged into the Platte River. Operated as pilot phase for over four years.
• Shoshone Water Right Preservation CoalitionminorStrategic or Co-development Partner10% of proceeds from Headwaters Series Colorado River Edition donated to support Shoshone Water Right Preservation, the largest non-consumptive water right on the Colorado River.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Breckenridge Distillery: Colorado-based craft distillery producing bourbon, whiskey, and specialty spirits with a high-elevation, grain-forward philosophy. Closest geographic and product peer to Laws Whiskey House, including a major visitor/tourism component.
• Stranahan's Colorado Whiskey: Denver-based craft whiskey producer focused on single-malt American whiskey. Comparable Colorado craft positioning, similar DTC and distribution mix, and overlapping target customer (whiskey enthusiasts/collectors).
• Leopold Bros. Denver-based grain-to-glass craft distillery producing whiskey, gin, and other spirits with an heirloom-grain and pot-still philosophy. Highly comparable production ethos, location, and craft positioning to Laws.
• Wilderness Trail Distillery: Kentucky craft bourbon distillery emphasizing grain-forward, terroir-driven whiskeys with bonded offerings. Comparable craft positioning, bottled-in-bond expertise, and enthusiast-focused brand.
• Frey Ranch Distillery: Nevada-based farm-to-bottle whiskey distillery growing all of its own grain on-site. Closest analog to Laws' heirloom-grain, single-origin sourcing story and grain-forward identity.
• New Riff Distilling: Kentucky craft distillery producing bourbon, rye, and malt whiskeys with bottled-in-bond offerings. Comparable craft scale, distribution model, and bottled-in-bond credentials.
• Balcones Distilling: Texas-based craft distillery known for grain-forward, experimental whiskey including American Single Malt and corn whiskeys. Comparable in craft positioning, awards profile, and enthusiast appeal.
• Woodinville Whiskey Co. Washington-state craft bourbon and whiskey producer with grain-to-glass sourcing and broad US distribution. Comparable craft scale, supply-chain storytelling, and distribution breadth.
• Treaty Oak Distilling: Texas-based craft distillery producing bourbon, rye, and experimental whiskeys with on-site hospitality. Comparable craft positioning, visitor-experience model, and product innovation cadence.
• Castle & Key Distillery: Kentucky craft distillery combining whiskey production with destination hospitality (gardens, tastings, tours). Comparable visitor-experience and craft-distillery dual revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQdlTh4kNaA2CBVigO60qSQ
• Facebookfacebook.com/lawswhiskey
• LinkedInlinkedin.com/company/lawswhiskeyhouse
• Instagraminstagram.com/lawswhiskey
• Xx.com/lawswhiskey

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laws Whiskey