HPNow

What HPNow does

HPNow ApS is a Denmark-based cleantech company founded in 2015 that develops and commercializes the HPGen® system, an electrochemical platform for the on-site generation of hydrogen peroxide from only electricity, water, and air. The company's patented oxygen reduction reaction (ORR) cell design eliminates the need for liquid electrolytes or gaseous chemical inputs and produces Peroxide UltraPure™, a low-concentration, high-purity oxidant that decomposes entirely to water and oxygen after treatment, leaving zero chemical residuals in discharge. The technology is positioned as a direct replacement for centralized hydrogen peroxide production, which carries significant transportation, storage, and carbon footprint costs that HPNow quantifies at roughly 3 tonnes of CO₂eq saved per tonne of H₂O₂ generated.

The HPGen® platform targets four primary enterprise verticals: agriculture (irrigation water disinfection, pathogen control, biofilm removal), data centers (biocide-free cooling tower water treatment), industrial facilities (advanced oxidation, H₂S removal, micropollutant treatment, cooling water management), and municipal water and wastewater operations (odour control, advanced oxidation processes, wastewater polishing). Across all verticals the value proposition centers on eliminating hazardous chemical supply chains, supporting ESG commitments, and ensuring regulatory compliance as environmental rules on chemical discharge tighten. Systems operate autonomously and are paired with cloud-based monitoring for remote oversight.

HPNow monetizes through a combination of capital hardware sales of HPGen® systems, usage-based economics tied to the continuous on-site generation of peroxide from commodity inputs, and recurring service and monitoring revenue supported by the cloud platform. Pricing is quote-based with no public list price, and the company runs an enterprise field sales motion with consultative technical engagement for capital-intensive buyers. As of the latest disclosed funding round in September 2023, the company had raised approximately $20.8M cumulatively from investors including Evonik Venture Capital, AP Ventures, Novo Holdings, the Export and Investment Fund of Denmark, and MatiTech Solutions, supporting a headcount in the 11–50 range and ongoing multi-vertical commercialization.

Name

HPNow

Legal name

HPNow ApS

Website

https://hpnow.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

HPNow ApS is a Denmark-based cleantech company that develops HPGen® electrochemical systems for the on-site generation of hydrogen peroxide from electricity, water, and air, serving agriculture, data center, industrial, and municipal water treatment customers as a chemical-input-free alternative to centralized peroxide supply.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Other Basic Inorganic Chemical Manufacturing (325180), Chemical Manufacturing (325)

SIC

Chemicals & Allied Products (2800), Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)

akta.pro secondary industries

Water Treatment & Process Specialty Chemicals (IMAEABAN), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

Keywords

• Electrochemical water treatment
• Hydrogen peroxide generation
• Onsite chemical dosing
• Industrial water disinfection
• Cooling tower treatment

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. HPGen® Systems (Hardware): Sale of HPGen® electrochemical hydrogen peroxide generation systems. The systems are the primary product enabling on-site peroxide generation.
2. Peroxide UltraPure™ (Consumable/Output): The system generates hydrogen peroxide on-site from commodity inputs (electricity, water, air), which is then dosed into treatment streams. Revenue derived from the continuous generation of peroxide solution.
3. Service and Support: Autonomous operation with cloud monitoring suggests ongoing technical support, maintenance, and monitoring services for installed systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HPNow develops and sells HPGen® systems that generate hydrogen peroxide on-site from only water, electricity, and air via a proprietary electrochemical oxygen reduction reaction (ORR). The systems produce Peroxide UltraPure™ continuously and autonomously for water treatment across agriculture, data centers, industrial, and municipal applications, eliminating the need for chemical supply chains, hazardous storage, and transport of concentrated peroxide.

Product overview

HPNow offers a single unified product — the HPGen® system — for onsite electrochemical generation of hydrogen peroxide. The system produces Peroxide UltraPure™ on demand from water, electricity, and air, eliminating the need for chemical supply chains. HPNow's portfolio consists of the HPGen® system (the core hardware product) which is deployed across agriculture, data centers, industrial, and municipal water treatment applications.

Differentiator

Problem solved

Functional benefit

Brands

• HPGen®: HPNow's proprietary onsite electrochemical hydrogen peroxide generation system that produces Peroxide UltraPure™ from water, electricity and air
• Peroxide UltraPure™

Products and services

• HPGen® System

Quantifiable outcome

• 3t CO₂eq saved per tonne H₂O₂ compared to traditional centralized production and transportation
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nouryon: Nouryon is one of the world's largest producers of hydrogen peroxide (sold under the Eka brand) and a major specialty chemicals supplier. It directly competes with HPNow in the industrial and municipal water treatment markets, but operates centralized production and distribution at a vastly larger scale.
• Evonik: Evonik produces hydrogen peroxide (HYPROX) at industrial scale and also serves as an investor in HPNow. It is the dominant incumbent HPNow is positioning to disrupt, with broad reach into water treatment and chemical process applications.
• Solvay (now Syensqo): Syensqo (post-Solvay spin-off) is one of the world's leading hydrogen peroxide producers, with deep relationships across paper, textile, and water treatment end markets. Directly comparable to HPNow in the underlying chemistry but with centralized production economics.
• Arkema: Arkema is a global chemical manufacturer with hydrogen peroxide in its portfolio serving water treatment, paper, and industrial markets. Comparable to HPNow as a competing supplier of H2O2-based oxidation solutions to industrial buyers.
• OCI Global (clean ammonia/chemicals): OCI is a large industrial chemicals and clean ammonia producer with downstream water treatment chemical exposure. Compares to HPNow as an established specialty chemicals producer serving industrial and municipal buyers.
• Kemira: Kemira is a leading supplier of water-intensive chemistry, including coagulants, biocides, and hydrogen peroxide for municipal and industrial water treatment. Comparable to HPNow as a water treatment chemistry provider to the same end customers.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions for industrial and institutional customers. Comparable to HPNow in serving data centers and industrial cooling water applications, though via chemical dosing services rather than on-site generation.
• Veolia Water Technologies: Veolia operates municipal and industrial water and wastewater treatment facilities globally and supplies treatment chemicals and equipment. Comparable to HPNow as a customer-facing provider of advanced oxidation and chemical-free treatment solutions to municipal and industrial buyers.
• Mitsubishi Gas Chemical: Mitsubishi Gas Chemical is a major Asian hydrogen peroxide producer with global reach into electronics, water, and pulp/paper markets. Comparable to HPNow as an established H2O2 supplier to the same industrial buyer base.

Emerging players

• Solugen: Solugen produces on-site specialty chemicals (notably peracetic acid and corrosion inhibitors) via proprietary bio- and electrochemistry for industrial water treatment. Closest emerging-stage analogue to HPNow in business model (on-site generation displacing centralized chemistry) and target markets (cooling water, industrial process water).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hpnow_onsite
• Facebookfacebook.com/hpnoweu
• LinkedInlinkedin.com/company/hpnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPNow