What Prima Industrie does

Prima Industrie S.p.A. is an Italian industrial machinery group, founded in 1977 and headquartered in Collegno (Turin), that designs, manufactures, and sells integrated sheet metal working technologies through its core operating brand, Prima Power. Following its March 2023 delisting from Euronext STAR Milan, the company is controlled by Alpha Private Equity and Peninsula funds via Femto Technologies S.p.A., with founder Gianfranco Carbonato serving as Executive Chairman and Giovanni Negri as CEO. The group operates 6 manufacturing plants and R&D centers, employs approximately 1,700 people globally, and reports consolidated FY2025 revenues of €527.4 million with €58.4 million EBITDA (11.1% margin) and a positive net cash position.

Prima Power offers one of the broadest product portfolios in the sheet metal machinery industry, covering 2D and 3D laser cutting machines, CNC punching machines, combined punch/laser and punch/shear machines, press brakes, panel benders, Flexible Manufacturing Systems (FMS), and robotic automation systems. Flagship technologies include the Giga Laser Next 4-head 3D laser system (launched 2025, Blechexpo Best Award winner), the LASERDYNE family of multi-axis laser systems (795/811/606D), the Fast Bend 5 servo-electric bending solution, and Laser Genius+ for 2D cutting. The December 2024 acquisition of Sistec AM added a dedicated robotics integration capability, supporting the 'Evolve by integration' strategy of bundling multiple functions into single automated production lines. Revenue is generated primarily through direct enterprise sales of hardware systems, supplemented by spare parts and after-sales service contracts on a global installed base of more than 15,000 machines.

The company serves industrial manufacturers across multiple verticals including automotive (the primary segment, including EV supply chain retooling), aerospace, energy, industrial machinery, medical and laboratory equipment, HVAC/refrigeration, railways, construction, and design/luxury goods. Named customers include ABB, Turbomeca (Safran), Enel, Atlas Copco, Lojer Oy, De Wave, and IPG Photonics. The customer base is global, with commercial presence in 100+ countries, recent manufacturing expansions into India (Pune) and South Korea, and exposure to favorable markets in North America and Northern Europe. The company has undergone significant portfolio reshaping, divesting Convergent (to Lumibird, 2023), Prima Additive (to Sodick, 2025), and Prima Electro (to Synov, 2025) to focus on the core sheet metal machinery business.

Name

Prima Industrie

Legal name

Prima Industrie S.p.A., single-member company

Website

https://primaindustrie.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prima Industrie is an Italian industrial machinery group that designs and manufactures sheet metal working equipment—2D/3D laser machines, punching, bending, and automated production lines—through its Prima Power brand, serving automotive, aerospace, energy, and industrial manufacturers across 100+ countries.

Ownership category

akta.pro rank

Product category

Sheet Metal Working Machinery

NAICS

Industrial Machinery Manufacturing (3332)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Sheet metal machinery
• Laser cutting systems
• Metal fabrication equipment
• Industrial automation systems
• Press brake machines

Headquarters

HQ city

Collegno

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery Sales: Sale of high-performance machines for sheet metal working including 2D/3D laser machines, punching machines, press brakes, panel benders, and flexible manufacturing systems. Revenue is generated through direct sales to industrial customers.
2. Spare Parts and After-Sales Service: Ongoing revenue from spare parts supply, maintenance, and service contracts for installed base of 15,000+ machines worldwide.
3. Integrated Solutions and Systems: High-value integrated lines and solutions for sheet metal working, including automation systems, representing an increasing share of revenue with favorable geographic mix.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Prima Industrie, operating primarily through its Prima Power brand, develops and manufactures sheet metal working machinery and integrated systems. Its portfolio covers 2D and 3D laser cutting machines, punching and combined punch/laser and punch/shear machines, press brakes, panel benders, Flexible Manufacturing Systems (FMS), and robotic automation. The group also sells related after-sales service, spare parts, and remote support for an installed base of more than 15,000 machines worldwide.

Product overview

Prima Industrie operates as an industrial innovation group focused on sheet metal working technologies through its Prima Power brand. The offering is a comprehensive portfolio of machinery and integrated solutions covering the entire sheet metal working process: 2D and 3D laser machines (including the Giga Laser Next with breakthrough 4-head technology and LASERDYNE multi-axis systems), punching machines and combined punch/laser and punch/shear machines, press brakes and panel benders (Fast Bend 5 servo-electric bending), Flexible Manufacturing Systems, and automation systems. The portfolio was expanded through the acquisition of Sistec AM (robotic automation). Non-core units including Prima Additive, Prima Electro, and Convergent have been divested to focus on the core sheet metal machinery business.

Differentiator

Problem solved

Functional benefit

Brands

• Sistec AM: Robotic and customized automation systems for production processes, specializing in integrating complex solutions into industrial frameworks
• Prima Additive
• Prima Electro
• LASERDYNE
• Fast Bend
• Giga Laser Next
• eP2040

Products and services

• 2D Laser Machines
• 3D Laser Machines
• Giga Laser Next
• LASERDYNE 811
• LASERDYNE 606D
• Punching Machines
• Combined Punch/Laser Machines
• Shear Genius EVO
• Press Brakes
• Panel Benders
• Fast Bend 5
• Laser Genius+
• Flexible Manufacturing Systems (FMS)
• Automation Systems
• Sistec AM Automation Solutions
• Remote Customer Service

Quantifiable outcome

• 280% higher productivity per m² with Giga Laser Next
• +4 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered non-core divestment, strategic acquisition and minor.

• Synovnon-core divestmentOthers · 30 October 2025Portfolio company of Sagard MidCap that acquired Prima Electro (electronics unit) from Prima Industrie. Transaction consistent with strategy to focus on sheet metal machinery sector. Prima Electro designs power and control electronic systems.
• Sodick Co., Ltd.non-core divestmentOthers · 21 March 2025Japanese company that acquired Prima Additive from Prima Industrie. Transaction allowed Prima Industrie to focus on core sheet metal processing business.
• Sistec AMstrategic acquisitionStrategic or Co-development Partner · 19 December 2024Leader in industrial automation acquired by Prima Power to broaden automation capabilities and strengthen market position in sheet metal working integrated lines. Based in Pordenone, Italy, specializes in robotic and customized automation systems.
• Lumibirdnon-core divestmentOthers · 1 September 2023French company that completed acquisition of Prima Industrie's high power laser and semiconductor activities (Convergent) in Italy and the United States.
• MaterialiseminorStrategic or Co-development PartnerPrima Additive partnered with Materialise to improve efficiency and process control of additive manufacturing systems.
• SAFINAminorStrategic or Co-development PartnerPartnership for development of new materials in additive manufacturing sector.
• Politecnico di TorinominorStrategic or Co-development PartnerEducational partnership to develop Master in Industrial Automation program, demonstrating commitment to knowledge development and skills training.
• ComauminorStrategic or Co-development PartnerJoint partnership with Politecnico di Torino to develop Master in Industrial Automation, advancing industrial automation education.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Trumpf: Global market leader in industrial laser cutting and sheet metal machinery. Directly competes with Prima Power in 2D/3D laser cutting, punching, and bending, serving the same automotive and industrial manufacturer customer base with similar integrated solutions.
• Bystronic: Swiss-based direct competitor in sheet metal processing, offering laser cutting machines, press brakes, and automation systems. Comparable product portfolio and customer segments to Prima Power, particularly in European automotive and industrial OEMs.
• Amada: Japanese global manufacturer of sheet metal machinery including laser cutters, punch presses, press brakes, and bending machines. Comparable in product breadth, technology stack, and global customer base across automotive and industrial manufacturers.
• Salvagnini: Italian-headquartered direct peer specializing in flexible manufacturing systems, panel benders, and integrated sheet metal processing lines. Strong overlap with Prima Power's FSM offering and similar mid-to-large European industrial customer base.
• LVD Group: Belgian manufacturer of laser cutting machines, press brakes, and shears for sheet metal fabrication. Comparable product portfolio serving similar industrial and contract manufacturer customers, with overlapping geographic presence in Europe.
• Messer Cutting Systems: Manufacturer of cutting and welding systems including laser, plasma, and oxyfuel cutting machines. Comparable in metal cutting machinery and serves overlapping industrial customer base, particularly in heavy fabrication and structural steel.

Broad incumbents

• Mazak: Large Japanese machine tool manufacturer with broad portfolio including laser cutting and multi-axis machining. Overlaps with Prima Power in industrial laser cutting but operates across a much wider range of machine tools and industries.
• Han's Laser: Chinese industrial laser equipment manufacturer with broad portfolio including laser cutting machines for sheet metal. A broad incumbent competing with Prima Power in 2D laser cutting, particularly in price-sensitive Asian markets.

Emerging players

• Penta Laser: Emerging Chinese player in fiber laser cutting machines for sheet metal. Partial overlap with Prima Power in 2D laser cutting, particularly aggressive in price-competitive segments globally.

Regional players

• Lincoln Electric: Major welding and cutting equipment manufacturer with North American stronghold and global footprint. Overlaps with Prima Power in cutting technologies and serves similar industrial manufacturer base, though with stronger welding focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prima-industrie-s.p.a.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Industrie