The Rounds
The Rounds (Boondoc Technologies Inc.) is a Canadian healthcare IT company operating a triple-verified secure professional network for physicians and pharmacists, serving 17,000+ verified Canadian HCPs via free membership while monetizing through pharmaceutical and life sciences sponsorships.
- Company typePrivate
- Founded2012
- HeadquartersHalifax, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What The Rounds does
The Rounds (legally Boondoc Technologies Inc.) is a Canadian healthcare IT company founded in 2012 in Halifax, Nova Scotia, that operates a secure, verified professional networking platform for healthcare professionals. The company's flagship product, The Rounds, is described as Canada's only triple-verified secure network for physicians, and its sister platform QID (founded 2012) serves pharmacists. The platform combines specialty-specific communities, CME-accredited learning programs, secure messaging, secure peer-to-peer collaboration, and specialty communities, all built on a compliance infrastructure meeting HIPAA, PIPEDA, and ISO 27001 standards with 256-bit encryption. Member verification requires professional license validation, institutional email confirmation, and credential review. The platform offers Ask-The-Expert forums, Pro Webinars, PulsePoints video series, and CME credit tracking across hundreds of learning programs.
The Rounds operates a two-sided business model. On the user side, the platform is free for licensed physicians, medical students, and other healthcare professionals, with claimed reach of 17,000+ verified Canadian physicians and healthcare professionals (15,000+ active members combined across The Rounds and QID). On the revenue side, the company monetizes exclusively through pharmaceutical and life sciences sponsorships — offering branded content, sponsored learning events, brand pages, and compliant marketing channels that enable pharma manufacturers and life sciences companies to reach verified clinical decision-makers. There is no subscription or pay-per-use fee charged to HCP members.
The company is led by CEO Tim Rice, who joined approximately 2015-2016 after a 16-year career at Novartis and led a restructuring that reduced headcount to three employees at the time. The current management team includes a CFO, CCO, CPO of QID, and directors across customer success, engineering, marketing, and product. The Rounds has established partnerships with major Canadian medical associations including the Canadian Medical Association (CMA), Ontario College of Family Physicians, Society of Rural Physicians of Canada, and Saskatchewan Knowledge (SKIP), as well as regulatory-aligned organizations such as the Pharmaceutical Advertising Advisory Board (PAAB) and Innovative Medicines Canada. Total disclosed funding across rounds (2014–2022) exceeds $10 million, with the most recent round of $5.1M raised in September 2022 led by BIP Ventures with participation from Invest Nova Scotia and Q Holdings, earmarked for US market expansion.
The Rounds firmographics
Firmographics- Name
- The Rounds
- Legal name
- Boondoc Technologies Inc.
- Website
- https://therounds.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Rounds (Boondoc Technologies Inc.) is a Canadian healthcare IT company operating a triple-verified secure professional network for physicians and pharmacists, serving 17,000+ verified Canadian HCPs via free membership while monetizing through pharmaceutical and life sciences sponsorships.
- Ownership category
- akta.pro rank
The Rounds industry classification
Industry- Product category
- Healthcare Professional Networking
- akta.pro primary industry
- KOL Engagement & Medical Education (Advisory Boards/CME Support) (HLAGALAM)
- akta.pro secondary industry
- Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)
Keywords
Where The Rounds is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Rounds business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free Membership for Healthcare Professionals: The platform is free for all licensed physicians, medical students, and other healthcare professionals. Revenue is generated through pharmaceutical and life sciences company sponsorships and partnerships rather than from end users.
- Pharmaceutical and Life Sciences Sponsorships: QID and The Rounds generate revenue from the life sciences industry which strives to reach clinical decision-makers with relevant product information. Sponsored educational content, brand pages, and promoted communities within the platform.
- Industry Partnership and Marketing Services: Revenue from life science clients for targeted engagement with verified healthcare professionals. Services include branded content, sponsored events, and compliant pharmaceutical marketing within the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free membership for verified healthcare professionals |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
The Rounds product offering
Product offeringCore offering
The Rounds is a triple-verified, secure professional networking platform that enables Canadian physicians and healthcare professionals to collaborate through specialty communities, access CME-accredited learning programs, and exchange clinical knowledge via encrypted messaging. Its sister network QID provides the same secure collaboration environment for pharmacists. Revenue is generated through pharmaceutical and life sciences company sponsorships and branded content partnerships on the platform.
Product overview
The Rounds operates as a dual-platform ecosystem for Canadian healthcare professionals: The Rounds serves as the core triple-verified secure networking platform for physicians, while QID (a sub-brand launched in 2012) addresses pharmacists. Both platforms share learning management features including Ask-The-Expert Forums, Pro Webinars, PulsePoints Video Series, and Vital Views. The core platform provides specialty communities, secure messaging, and CME credit tracking. Revenue is generated through pharmaceutical industry partnerships rather than member subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- QID: Canada's leading collaboration network for pharmacists. Founded in 2012, QID modernizes how pharmacists access and share information. QID provides a free platform for all pharmacists by generating revenue from the life sciences industry.
Products and services
- The Rounds Canada's only triple-verified, secure professional network for physicians and healthcare professionals, providing specialty communities, CME-accredited learning programs, secure messaging, and peer-to-peer collaboration. Free for verified HCPs; revenue generated through pharmaceutical and life sciences sponsorships.
- QID Secure collaboration network for Canadian pharmacists enabling specialized communities of practice, clinical discussions, and pharmaceutical brand interactions. Free for verified pharmacists with revenue generated from the life sciences industry.
Quantifiable outcome
- 4.78/5 average experience rating from verified members
- +2 more outcomes
Companies that use The Rounds
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
The Rounds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
The Rounds partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Canadian Medical Association (CMA)coreCMA partners with The Rounds to ensure healthcare professionals are informed, connected and engaged. Association members can easily share resources, interact, and collaborate through the platform.
- Ontario College of Family PhysicianscoreOntario College of Family Physicians partners with The Rounds to engage members and provide professional development resources through the secure network.
- Saskatchewan Knowledge (SKIP)coreSKIP partners with The Rounds to support knowledge sharing among Saskatchewan healthcare professionals through the digital platform.
- Craig's CauseminorCancer patient support organization partners with The Rounds to provide resources and community support for healthcare professionals.
- Lung Health FoundationminorLung health advocacy organization partners with The Rounds to support respiratory health education and professional collaboration.
- Society of Rural Physicians of CanadacoreSRPC partners with The Rounds to address geographic barriers and provide rural physicians with access to professional networks and educational resources.
- Pharmaceutical Advertising Advisory Board (PAAB)corePAAB provides regulatory guidance for pharmaceutical advertising compliance on The Rounds and QID platforms, ensuring all sponsored content meets Canadian advertising standards.
- Innovative Medicines Canada (IMC)coreIMC represents innovative pharmaceutical companies in Canada and works with QID to ensure compliant industry engagement with pharmacists on the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Rounds competitors and assessment
Company assessmentDirect peers
- Doximity: Largest US-based verified physician network with secure messaging, CME, and pharma marketing products. Most direct comparable to The Rounds' model in a larger geography.
- Sermo: Verified-physician social and clinical discussion platform with pharma-sponsored insights and market research offerings, closely mirroring The Rounds' dual networking + pharma monetization model.
- Figure 1: Healthcare-professional-only platform for sharing and discussing clinical cases among verified doctors, comparable to The Rounds' secure, HCP-verified clinical collaboration use case.
- Within3: Professional community platform purpose-built for healthcare and life sciences engagement, including verified HCP insights, advisory boards, and pharma-sponsored collaboration, similar monetization angle to The Rounds/QID.
- DocMatter: Verified-HCP-only professional community for peer-to-peer clinical discussion and education, overlapping directly with The Rounds' secure networking and specialty community features.
- Skipta: Online community of verified healthcare professionals with pharma engagement and market research services, directly comparable to The Rounds' verified-HCP social + pharma monetization.
Broad incumbents
- Medscape: WebMD's HCP-dedicated platform offering CME, clinical news, and reference content to physicians globally. A broader incumbent with overlapping CME and HCP education offerings.
- epocrates: Clinical reference app widely used by physicians for drug and disease information, now part of Athenahealth. Comparable as a daily-use HCP tool with pharma-sponsored content touchpoints.
- GoodRx Pro: HCP-facing offering from GoodRx providing drug reference, patient adherence tools, and CME-adjacent content to prescribers, intersecting The Rounds' physician engagement and pharma monetization.
Emerging players
- Cureus: Open-access medical journal platform with clinician-led case publishing and discussion, partially overlapping The Rounds' CME-eligible content and clinical case sharing use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Rounds social profiles
Digital presenceThe Rounds compliance and trust
Trust signalCompliance3 records
The Rounds financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rounds leadership team
Management profileNumber of profiles
Profiles11 records
The Rounds subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Rounds funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rounds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rounds
What does The Rounds do?
The Rounds is a triple-verified, secure professional networking platform that enables Canadian physicians and healthcare professionals to collaborate through specialty communities, access CME-accredited learning programs, and exchange clinical knowledge via encrypted messaging. Its sister network QID provides the same secure collaboration environment for pharmacists. Revenue is generated through pharmaceutical and life sciences company sponsorships and branded content partnerships on the platform.
Is The Rounds a public or private company?
The Rounds is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Rounds founded?
The Rounds was founded in 2012. It employs 11 to 50 people.
Where is The Rounds based?
The Rounds is headquartered in Halifax, Canada, in the North America region.
How does The Rounds make money?
Three revenue lines are on record. Free Membership for Healthcare Professionals are the primary driver. The others are pharmaceutical and Life Sciences Sponsorships and industry Partnership and Marketing Services.
Who are The Rounds's main competitors?
Direct peers on record are Doximity, Sermo, Figure 1, Within3, DocMatter and Skipta. Broad incumbents are Medscape, epocrates and GoodRx Pro. Cureus is listed as an emerging player.
Does The Rounds have an API?
No public API is recorded for The Rounds.
What industry is The Rounds in?
The Rounds's product category is Healthcare Professional Networking. Its primary akta.pro industry code is HLAGALAM, KOL Engagement & Medical Education (Advisory Boards/CME Support), with a secondary code of EDAGANAJ, Healthcare & Clinical Professional Development (CME/CE).