What Reveel does

Reveel Technologies Oy, headquartered in Helsinki, Finland, is a privately held traveltech company that operates an all-in-one visitor experience platform for cultural destinations, museums, UNESCO sites, religious sites, ferry operators, and city tourism boards. The platform replaces paper maps, brochures, and manual ticketing with a browser-based, mobile-first stack accessible via QR code without requiring app downloads. Core products include Digital Guides (interactive, multilingual guidebooks with maps and multimedia), Reveel Tickets (online ticketing with instant QR-code delivery), the Reveel Ticket Scanner app (venue admission), Reveel Studio (no-code content management), and embeddable Interactive Maps. Underlying technology relies on a browser-first architecture, Stripe-integrated payment processing (with Stripe Connect for organizer payouts), PostHog for product analytics, and an NLP-based automatic translation layer that renders content into 62 languages.

The business model combines subscription revenue (quote-based, annual billing for access to Reveel Studio and guide publishing) with transaction-based revenue from ticket sales, where Reveel may include service fees on ticket prices disclosed at checkout. Go-to-market is hybrid: a self-serve product-led surface on the website for SMB destinations, paired with regional partnership managers covering the Nordics & Baltics, dedicated ticket-solution partnerships, and Latin America. Customer concentration sits heavily in Finland, with selected international deployments including a city-level partnership in Estepona, Spain. The company was founded by four co-founders (Sebastian Mellblom as CEO, Robin Kanerva as COO, William Helmenius as CTO, and Fredrik Fazer) and is venture-backed, having raised a €650K pre-seed round from Inventure VC and Finnish angels in February 2024, followed by an undisclosed investment from Gorilla Capital Fund III in March 2026.

Name

Reveel

Legal name

Reveel Technologies Oy

Website

https://reveel.guide

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Reveel is a Helsinki-based traveltech company that provides cultural attractions, museums, and city tourism boards with an all-in-one, browser-based platform for multilingual digital guidebooks, online ticketing, and QR-code visitor access, monetized via annual subscriptions and ticket transaction fees.

Ownership category

akta.pro rank

Product category

Visitor Experience Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Digital visitor guides
• Online ticketing platform
• Interactive maps
• Content management system
• Travel technology

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Guidebook Subscriptions: Destinations pay for access to Reveel Studio to create, manage, and publish digital guidebooks and interactive maps. Pricing is quote-based and tailored to each organization's needs.
2. Ticket Sales Transaction Fees: Reveel facilitates online ticket sales for attractions via its platform, collecting service fees on transactions. The platform supports Stripe Connect for organizer payouts.
3. Service Fees on Ticket Sales: Reveel reserves the right to include service fees in the price of tickets, with fees varying depending on the event and agreement with the organizer, clearly displayed during checkout.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reveel provides an all-in-one browser-based, mobile-first platform for destinations and attractions to create interactive digital guidebooks, sell tickets online with QR code delivery, manage visitor admissions via a scanning app, and embed interactive maps on their own websites. The platform is accessed by visitors via QR code without requiring app downloads and supports content in 62 languages through AI-powered translation, replacing paper maps, brochures, and manual ticketing with a unified digital stack managed through the Reveel Studio content management workspace.

Product overview

Reveel is an all-in-one visitor experience platform for destinations and attractions, spanning from pre-visit to post-visit. The core portfolio includes Digital Guides for creating interactive, mobile-first guidebooks accessible via QR codes without app downloads; Reveel Tickets for online ticket sales with instant QR code delivery; and Reveel Ticket Scanner for venue admission management. All content management is handled through Reveel Studio, which enables destinations to create, edit, and update guidebooks with multimedia content, manage ticket configurations, and access visitor analytics. The platform features AI-powered automatic translations in 62 languages and interactive map functionality, targeting cultural attractions, museums, tour operators, and cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Guides

Quantifiable outcome

• ÅSSA Museum increased accessibility from 2 languages to 63 languages overnight using AI-powered translations

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationReveel uses Stripe as its primary third-party payment processor for all ticket transactions. Stripe handles payment processing, fraud detection, secure transactions, and payment preferences. Reveel does not store or have direct access to customer payment details.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• STQRY: Provider of mobile guide and tour apps for museums, parks, and cultural attractions. Direct competitor in the digital guidebook / tour app category that Reveel targets.
• Smartify: Digital guide app for museums and cultural sites that uses image recognition and multimedia storytelling. Closest direct peer to Reveel's digital guidebook functionality for museums and galleries.
• Tiqets: Amsterdam-based online ticketing platform for museums and attractions worldwide. Direct competitor in selling attraction tickets online and managing admissions, but broader in scope and scale than Reveel.
• SmartGuide: Digital audio guide platform for destinations, cities, and attractions worldwide. Competes directly with Reveel on QR-code/no-app mobile guides and multilingual content.
• GetYourGuide: Global OTA for tours, activities, and attraction tickets. Competes with Reveel's ticketing and discovery layer, and offers supplier-side tools for attractions to manage inventory, overlapping with Reveel's value proposition.
• Guidigo: Digital guide and tour platform for museums, attractions, and cities. Provides interactive multimedia guides similar to Reveel Studio's digital guidebook output.

Broad incumbents

• Klook: Asia-based travel activities and attraction booking platform. Competes for attraction supplier relationships and offers adjacent ticketing and discovery functionality to Reveel's customers.
• FareHarbor: Booking and reservation software for tours, activities, and attractions. Overlaps with Reveel's ticketing functionality on the supplier side, but operates at a larger enterprise scale (owned by Booking Holdings).
• Bloomberg Connects: Free cultural guide app from Bloomberg Philanthropies covering museums and cultural institutions. Overlaps with Reveel's digital guidebook use case for museums, though with a different funding/governance model.
• Viator: Tripadvisor-owned marketplace for tours and attractions. Operates at much larger scale than Reveel in attraction ticketing and discovery; competes for the same supplier-side destination partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reveelguide

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reveel